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  • 8/2/2019 2012 NCAA New Orleans Activation Details - CPC

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    MARKET ACTIVATION DETAILS

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    1

    ACTIVATION CALENDAR

    5 6 7 8 9 10 11

    12 13 14 15 16 17 18

    19 20 21 22 23 24 25

    26 27 28 29 30 31

    New Orleans Street Team Activation

    New Orleans Street Team Activation

    New Orleans Street Team Activation Shift prep

    March/AprilMonday Tuesday Wednesday Thursday Friday Saturday Sunday

    Training - New Orleans

    Selection Sunday

    First Round Begins Atlanta Spirit Squad Activation

    Interactive Sampling Team Activation

    April 1New Orleans Spirit Squad Activation

    Final Four Begins

    Street Roamer Team Activation

    Championship

    April 2Spirit Squad

    Sampling

    Roamers

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    ACTIVATION DETAILS:

    Countdown to Zero Basketball The NCAA / Coke Zero Street Team Van will have four Pop-a-Shot style hoops mounted to the van with individual scoreboards synced to the

    same clock counting down to ZERO! Consumers will win prizes. Format allows for mini-tournament playing and high entertainment value.

    2

    STREET TEAM & INTERACTIVE SAMPLING TEAM

    SPIRIT SQUADS & STREET ROAMER TEAM

    Hoops Bingo The Spirit Squad will have HOOPS cards to distribute at each location allowing fans to play the BINGO style game against other patrons

    at the venue. HOOPS will have a fun twist on the game of BINGO to win prizes! (Spirit Squads only)

    Spin Man Taking the prize wheel to a new level- one of our team members will have the prize wheel actually mounted to their chest allowing us to bring the

    fun TO the fans!

    Basket Toss Mounted to the back of Spin Man will be a mobile waste basket hoop. After a Bracket Bingo card is done the fun continues by crumpling it

    up into a ball and shooting for prizes!

    Scratch cards NCAA/ Coke Zero scratch off cards will be distributed at each location allowing fans another opportunity to win fun prizes! (Spirit Squads only)

    Product Sampling Street Team will sample Coke Zero from barrel coolers @ various retail locations

    Interactive Sampling Team will sample Coke Zero from the branded kiosk @ the designated city location

    Segway Prize Train Activates at retail locations where the Segway will roam the parking lot distributing premiums, building excitement and directing consumers to

    the Countdown to Zero activity area.

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    STREET TEAM @ Retail (Pre-Tournament - March 12-28)

    3

    Activation:

    Countdown to Zero Basketball

    Segway Prize Train

    Product Sampling

    Team:

    1 Manager (Emcee)

    1 Game Assistant

    1 Segway Ambassador

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    INTERACTIVE SAMPLING TEAM

    4

    @ Spanish Plaza (March30 April 2)

    Activation:

    Product Sampling @ Kiosk

    Countdown to Zero Basketball

    Segway Prize Train & Product sampling

    Team:

    1 Game Assistant

    2 Brand Ambassadors

    1 Segway Ambassador

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    Hoops Bingo

    SPIRIT SQUADS

    5

    Spin ManBasket Toss

    @ Bars/Restaurants (March 30 April 2)STREET ROAMER TEAM @ French Qtr/Bourbin St (March 30 April 2)

    Team:

    1 Manager (Emcee)

    1 Assistant Manager (Entertainer)

    1 Game Assistant

    Team:

    1 Entertainer

    1 Game Assistant

    Activation:

    Hoops Bingo

    Basket Toss

    Spin Man

    Scratch offs

    Activation:

    Basket Toss

    Spin Man

    SPIRIT SQUADS STREET ROAMER TEAM


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