2012 research findings: planetarium & giant screen markets | characteristics & synergies
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Presentation of the findings from the 2012 International Planetarium and Giant Screen Cinema markets conducted by Global Immersion. Presentation first presented at the 2013 IMERSA Summit, Denver, CO.TRANSCRIPT
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Market Synergies & Characteristics
Global Immersion 2012 Planetarium & Giant Screen
Survey Findings
| First presented at the 2013 IMERSA Summit, Denver
(14-17 February 2013) |
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Introduction to Surveys
Planetarium Survey 569 recipient planetariums
Response rate: 24.4% (139 planetariums)
Active participant sample = 36 countries (60% USA)
Represented: fixed, portable, digital, analogue, opto-mechanical planetariums
Survey focus: Operations, Content, Technology
Giant Screen Survey 146 recipient theaters – members of GSCA
Response rate: 30.8% (45 theaters)
Institutional theaters – not commercial movie venues
Represented digital and film projection theaters
Survey focus: Technology, Content, Industry Priorities
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Planetarium Survey: Findings
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Planetarium Survey: Attendance Figures
What was your annual attendance for the previous calendar year?
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Planetarium Survey: Attendance Figures
How did last year’s attendance compare against the previous year?
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Planetarium Survey: Operations
Does your facility have another theater? (multiple choice)
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Planetarium Survey: Operations
How do you charge/ticket for entry to your planetarium?
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Planetarium Survey: Operations
What is of concern to your planetarium?
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Planetarium Survey: Media
How many shows do you license each year?
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Planetarium Survey: Media
What show topics are of interest to you and your planetarium? (multiple choice)
Astro
nom
y
Space T
ech
Earth
Scie
nce
Nat. H
isto
ry
Life
Scie
nces
Arts
Music
Cultu
re
Technolo
gy
Math
Bio
/Medic
al
His
tory
Ente
rtain
ment
Wild
life
Engin
eerin
g
Liv
e e
vents
Oth
er
Tra
vel
Relig
ion
Tra
nsport
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Planetarium Survey: Media & Presentation Technologies
How important are these tools/technologies in your presentation of
your planetarium programs?
3D display
Fulldome video
system
Interactive handset
Laser Light show
system
Live Presenters
Opto-mechanical
star projector
Slide projectors
Community/
outreach tools
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Planetarium Survey: Technology
Are you planning an upgrade of your planetarium in the next 24 months?
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Planetarium Survey: Technology
How important to you are the following features of a planetarium?
3D capability
Produce shows in-house
Access to new data/datasets
Display black levels
Display brightness
Display contrast
Display resolution
Fulldome clip library
High frame rate capability
Hybrid functionality
LED cove lighting system
Fulldome show library
Opto-mechanical star projector
Connect with other domes
Projector brand/model no.
Real-time system functionality
Remote maintenance
User interface
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Planetarium Survey: Technology
How important to you are the following attributes in the selection of a
new planetarium system?
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Giant Screen Survey: Findings
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Giant Screen Survey: Technology
What challenges are you facing in your consideration to upgrade to
digital?
Concerned of costs
associated with upgrade
Specifications are
evolving too fast
Unsure of technologies
available today
I have declining visitor
numbers: will this fix?
Worried about potential
financial risks
Already upgraded to
digital
Locked into contract
with current supplier
Concerned about content
production pipeline
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Giant Screen Survey: Technology
What are/were the main reasons for upgrading to digital?
Film is going away
Flexible/extended
content choice
Current brand has
diminished in the
market
Demand for higher
quality experience
Need for 3D
Contract with current
provider ending
Lower cost
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Giant Screen Survey: Technology
In your search and selection of digital solutions, what are you looking for?
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Giant Screen Survey: Technology
How important are the following attributes in your selection of a digital
Giant Screen theater system?
Brand of system
Ability to apply own brand to theater
Compliance with industry standard
Display brightness
3D capability
Quality of system and image
3D technology selection (e.g. RealD)
High frame rate
Range of compatible content
Installation lead time
Opportunity for future upgrade
Ease of use
Cost of ownership
Leasing options
Display resolution
Responsiveness of support team
Theater program scheduling software
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Giant Screen Survey: Technology
When are you considering upgrading your large format theater or dome to
a digital system?
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Giant Screen Survey: Content formats & compatibility
Do you feel the show programming options currently available to you are a
limitation and restrict what you can show your audiences?
Yes
No Sometimes
Unsure
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Giant Screen Survey: Content
What content genres are of interest to your theater?
Science
Space/Astronomy
Natural History
Wildlife
Mission
Feature-length movies
Technology
Live/interactive presentations
Hollywood
Live events (sports, opera etc)
Travel
Gaming
Streamed PC/web media
Musical performance
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Market Characteristics: Giant Screen
Cost of technology choice is a concern
Uncertainty surrounding technology choice and
evolving technical specification
Strong need for broad range of content, and content
flexibility/compatibility
Display and system performance are crucial
Film/digital shift
Content themes: mission, science, natural history,
space
Theaters continue to screen a broad range of
content genres
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Market Characteristics: Planetarium
Modest entry/ticketing models
Significant concerns: content pipeline, repeat visits,
future upgradeability
Star shows unsurprisingly most popular – many more
content genres now adopted
Interaction is very important – live presenters and
outreach
Technology – they know exactly what they want from
their technology choices
Functionality, content and performance are key
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Market synergies
THE 3 BIG SYNERGIES:
1. Content: availability, breadth of topics, quality,
informal learning
2. Technology: digital, flexibility, performance,
future-proofing
3. Audience: engagement, repeat visitation,
exceeding expectations
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Summary
Many similarities and synergies
Markets driven by technology and content
Convergence is evident
Thanks to associations like IMERSA, IPS, GSCA, our
communities will support innovation and maintain
sustainable, viable markets
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For further details on the survey, or to request the data from
either survey in alternative formats, please contact us at