Lori B. Blum-Fagien

lbfagien@yahoo.com Updated: April 24, 2012CV-Resume Presentation

Over the course of Lori’s career, spanning nearly three decades, Lori Fagien has earned a reputation as one of the most innovative forces of creative marketing within the music and publishing entertainment, film, preventive health and wellness industries including theme cruises and DOOH.

Lori Fagien graduated from the University of Florida in 1982 with a BS Degree in Marketing and Advertising. Upon graduation, She began working as a Physician’s Assistant in the Department of Nephrology at University of Florida. In the Summer of 1983, she began her career at GE Battery Division in Communications/Marketing. Within that year, Lori left to become the General Manager and Media Director for Carlson & Associates Advertising. An agency specializing in health and fitness. She negotiated contracts with media, researched markets, did the majority of media planning and buying within print and broadcast. Additionally as an administrator, Lori managed a staff of 30. Lori ran the day to day operations inclusive of payroll, receivables/payables, and preparing monthly financial statements for their CPA. Clients included Gainesville Health and Fitness, Nautilus, Spa Lady and other fitness centers around the country.

While at Carlson & Associates, Lori Fagien clearly establishedherself as someone who thought “outside the box” long before it was a catch phrase and implemented numerous marketing programs successfully.

The phenomenal growth and success at JAZZIZ Magazine, led Lori to leave Carlson & Associates in 1984. JAZZIZ initial launch in the Fall of 1983, quickly opened the door creating other titles like Play Magazine and Music.com. Great Taste cookbooks quickly followed. Lori Fagien continued to use her unique marketing concepts leading to gross revenues in excess of 6 million annually. JAZZIZ quickly became the leading publication within it’s three year launch in 1983. JAZZIZ not only became the publication of choice over Jazz Times and Downbeat, but it established itself as a new industry marketing model.

Lori was the first publisher creating themed issues, such as the annual women in jazz, keyboards, love, education, and strings to name a few. One of the highlights was her development of increasing jazz sales in June. To this day Jazz in June is used to promote artist releases to educate consumer about jazz music through numerous jazz festivals in the US and around the world.

Unique marketing programs delivered from inception through delivery, proved jazz sales could more than double due to Lori’s gorilla marketing efforts. The success was staggering!

Lori Fagien created new merchandise increasing revenue sales through key chains, mints, caps, ties, and visors. The uniqueness of the JAZZIZ brand lead to the creation of men’s ties and boxer shorts with a strategic affiliation with designer Nicole Miller.

Lori Fagien worked with other publishing companies creating custom book deals for guitarists with Cherry Lane Publishing.

JAZZIZ Chronicles: The Guitarists: A collection of interviews and features from the award-winning stock contents from JAZZIZ Magazine. www.jazziz.com

Lori has produced themed cookbooks called Great Taste. Each book includes 100 recipes along with a full length audio CD. The titles were launched in 1996 as a series. Valley Entertainment was the distributor. Lori created extraordinary and unprecedented events for retailers never accomplished by other magazines within the music genre. The concept included a successful Summer tour with jazz artists coinciding with their performances at 26 Macy’s locations. Within those stores, in the men’s departments, these jazz artists walked the runways in a fashion show, each artist provided a mini-musical performance, signed CDs and JAZZIZ magazines. The publication along with its companion CD were given away to all attendees. Additional copies of JAZZIZ and the companion CD were given away during the month of June and July to customers who purchased $100 or more in the Macy’s men’s Dept. Those same artists were also photographed by Macy’s. Not only were the 10 pages featured in the Fall issue of JAZZIZ 15th Anniversary issue, but the same 10 pages were included and featured exclusively in Macy’s Fall catalogue distributed to millions of their credit card holders.

REVIEWS – 5 stars! * * * * * February 13, 2009 By Eric Flescher dreric1kansas@aol.com

I bought this book in 1998. Somehow it has escaped detection in my massive collection. It has some great recipes, selected from ones that the couple/ authors have enjoyed throughout two decades. Simple to make recipes with easy to find ingredients, these recipes can provide an extra little spark to meals . dinners and perhaps more. The hors d'oevres, main entrees. side dishes and desserts are not in themselves are not that extraordinary. However included in this book, one can find some interesting romantic meals and that's the name of the game. Some of these include a variety of tasty and stimulating recipes that are fun and interesting. Examples are salmon in scallion broth, wasabi marinated strip steaks, spicy greens with garlic and ginger, mixed berry cobbler, acorn squash rings. I haven't tried them yet but I will.

Lori created events for clients such as Sony, Panasonic, Technics, Acoustic Research, Yamaha, Cadillac, Mercedes, and Steinway & Sons. In celebration of a custom issue on pianists and keyboardists along with the companion CD. JAZZIZ and Steinway & Sons promoted this special issue by having several of the jazz artists who were featured in that issue perform live at Steinway Hall, their flagship store on 57th Street in NYC. More than 300 industry executives and media attended celebrating JAZZIZ Magazine’s licensing deal with Warner Music Enterprises (1994-1996) a division of the Time Warner company and co-branding opportunity with Steinway.

Lori Fagien created co-branding opportunities with coffee companies like Barnies Coffee and Tea company, creating the JAZZIZ Blend coffee. The blend was sold at all Barnies Coffee and Tea locations. Thousands of additional copies of JAZZIZ Magazine was distributed as a premium giveaway to customers who purchased a pound of the JAZZIZ blend. The JAZZIZ blend was sold for over 3 years as their number 1 blended coffee.

After two decades of successfully running JAZZIZ Magazine and other media titles, Lori and Michael Fagien partnered with music jazz legend Lee Ritenour and well-known music executive Mark Wexler forming a boutique record label called i.e. Music. i.e. Music immediately landed a P&D deal with Universal Music Group. Within the same decade, Lori and Michael Fagien partnered with restauranteur legend Burt Rapaport and launched JAZZIZ Bistro and Live Music in 2004 located at the Seminole Hard Rock Entertainment Complex.

Boca Magazine's Best of Boca 2005 edition has named JAZZIZ BistroBEST PLACE FOR NIGHT MUSIC! JAZZIZ Bistro is a new and exciting dining experience replete with great food, specialty drinks, unique atmosphere and the best music in South Florida. A state of the art sound stage, indoor and outdoor bars/lounges and retail space makes JAZZIZ a one of a kind destination for people who enjoy great food, entertainment and a place to hang with friends and loved ones.

Lori sold per partnership, departing from JAZZIZ and all its entities in 2007. She remained interested in marketing and music. Since 2007, her passion and interests are within healthy, body, mind, and wellness opportunities. Lori has worked with other like minded individuals evaluating the opportunities of digital media while incorporating therapeutic spa music along with relaxation visuals to help patients through medically challenging times.

Lori has worked with other companies who have created compact discs and DVDs promoting and marketing products utilizing spa music and video footage enhancing relaxation.

Lori’s current experience since 2010 includes providing marketing consulting including event planning for the last two years in expanding awareness through education along with developing business relationships and strategic affiliations with other like-minded corporations using stem cells for treatment, research, therapy and preservation/collection. Through blood and fat extractions.

“Helping families and communities Helping families and communities fulfill their highest potential.”fulfill their highest potential.”

Lori Fagien remains passionate about marketing the benefits of parenting workshops. Lori continued supporting Hyde Schools parenting programs, rolling academic admissions, and Annual Summer Camp for teen from Feb 2010 through May 2012. Lori’s responsibilities was to elevate the school’s awareness as a character building/leadership school in South Florida. Lori successfully implemented and executed the annual TBJ workshop at Saint Andrew’s School in Boca Raton, FL for their lower, middle and upper school parents. Lori also works with private and public schools on Spring lectures and presentations to parents and their seniors graduating for college success.

Lori continues to encourage therapists, psychologists, counselors, teachers and faculty to attend TBJ workshops demonstrating the importance of communication and building priority foundations in parent’s homes enhancing stronger and better relationships within the family and at school.

Creating Social Media Education Groups

Adult Stem Cell Banking Group on Facebook, Linked In and Twitter. Fact finding, research studies, articles on treatments and therapies. Banking preservation options and treatments of your adult stem cells. How is the collection of your own adult stems cells the future in preventive health and wellness? Learn more! Family history of diseases and concerns about the ramifications of... your well being? Read about the who, why and how to choose? Preserving potent healthy adult stem cells guarantees you a better chance for a quality of life while increasing your longevity from a potential debilitating illnesses such as Diabetes, Alzheimer's, Parkinson's, Chrons, Stroke, Cancer, MS. What steps can you take to become pro-active in your journey and destiny? Never too early nor too late storing your adult stem cells. A new health policy assuring your quality of life. Read stories about the usage of adult stem cell treatments and success stories.

Veterinary Stem Cell Therapy and Treatments

Informative groups through Facebook and Linked In. Providing information about implanted stem cells in animals. With current technology stems cells are used to produce tendon, bone and ligaments. Arthritis and pain are a common source of pain in older dogs. Veterinarians now have a wonderful new cure for certain painful and debilitating arthritic conditions in dogs. Using this new technology also furthers research and approval for use in humans suffering with similar conditions. We might all one day thank man's best friend for a more comfortable life for all.

Healthy Body Mind Wellness & Healthy Body Mind Wellness & Beautification Seminars Beautification Seminars web tv, land & at seaweb tv, land & at sea

Living in Balance - Facilitating the healing & rejuvenation of the body, mind, and spiritLiving in Balance - Facilitating the healing & rejuvenation of the body, mind, and spirit

Living in balance through unique, motivational and inspirational adventures with web tv hosts who will inform, interact and impact each viewer's daily life. On land and at sea presenting immeasurable value and pleasure by having participants become in touch with their inner selves while embracing other like-minded individuals who together achieve an inner transformational experience. Indulging daily with preventive health, wellness, inner spirituality, nutritional, and body beautification tips.

Lori Fagien continues to be passionate and extremely active in entertainment and other related areas within preventive health and wellness. Lori continues to focus her time and energy towards event marketing b2b and b2c for non profit causes and parenting workshops, lectures and college preparedness.

The Health & Wellness The Health & Wellness NetworksNetworks

Healthy Body & Healthy Body & Mind NetworkMind Network

Specialties & Proficiency SkillsSpecialtiesSpecialties Brand strategy, execution and management Event Marketing (promotional events, trade/conventions, festivals) P&L responsibilities for multiple products and media brands Traditional print brands across multiple media platforms including online,

radio, grass roots programs and DVDs/CDs Sales and general management, development and training Financial planning, budgeting/forecasting; collections, EOY evaluations, GOH

expense budgeting Business development and strategic marketing/affiliations/partnerships within

health and wellness, medically related fields, education and music Multi-platform sales, research, marketing and creative services including -

online , print, and event sponsorships, custom publishing Client & consumer/customer relations, direct mail and alternative marketing

efforts, circulation management, budgeting and executions

Skills - Proficient Skills - Proficient Excel, PPT, Word, Office-Outlook, ACT-Sales Mgmt, Quickbooks, Adobe

Professional Recommendations Howard Mandel, Author, Editor, Contributor Jazziz“Lori Blum-Fagien, in my experience, has been a detail-oriented, take-charge businesswoman, alert to opportunities and able to implement her skills as well as motivate other employees to accomplish results. While working with Jazziz Magazine, for which I was a frequent contributor, she helped steer the publication in its journalistic mission and to quick, substantial growth. She is articulate and decisive, as well as collaborative. I'm sure she can contribute positively in a wide range of positions and circumstances, and I urge anyone considering working with her to take her application seriously, as she will be a powerful asset, particularly in marketing, promotions and advertising programs.”

Harold Fein, Former VP of Special Projects/Sony Music"Lori was very professional and I found her to be an important asset in our marketing plans.“

Mike Bartlett, Marketing Manager, Acoustic Research “What can I say, Lori is one great lady she has so much energy and get-up-and-go she leave you breathless. I’ve know her for a while, I won’t say how long but just about the time her magazine Jazz-iz came to market and I seen her work tirelessly to build it into a formidable force. It’s tough to build something in a niche and sustain it for so long while keeping it credible and not deviate from the core value. Great job Lori, it’s always fun working with you because we know you will get the job done and done right….whatever it is.”

Kirk Whalum, Jazz Musician, Chairman, Candied Yam Music“What a distinct pleasure it was to work with Lori Blum-Fagien. She is a creative and positive person who leaves you smiling even if you weren't before hand. I know that she will do well in this season of life as she brings a spirit of imagination and determination to whatever she does.”

Recommendations Cont’d

Jean-Pierre Leduc, A&R, Sales Mktg, Justin Time Records “Lori Fagien is a diligent, dedicated person who is both courteous and tenacious in all her endeavors. I would heartily recommend doing business with her, as energy and drive are essential to get any venture off the ground. I do so with pleasure. “

Ivan Lipton, President & CEO Strawberries Inc. “During the years when we worked with Lori Fagien and Jazziz, she consistently revealed her dynamic, creative, and enthusiastic personality. We worked on many successful promotions together, and the collaboration was always pleasant and professional. Lori is a highly intelligent, organized, energetic and savvy business-person, who has a knack for realizing a marketing vision. I would strongly recommend LBB Marketing and Lori for any marketing assignment.”

Martin Mueller, Executive Director, The New School, NYC “Lori was an early innovator in bringing cutting edge technology and data driven concept and approach to presenting, marketing, and advertising the field of jazz and related contemporary music.” November 16, 2009

George Nauful, Past President Mesa Blue Moon Distribution “Lori is one of the hardest working people I know. She is persistent, dedicated, focused, and as smart as they come. She has a very keen sense and business savvy that arises in every situation. Lori always delivers and gets the job done with expert precision and timing. She’s loyal and devoted but she’s also tough when she needs to be. Lori is definitely someone you’d want on your team.”

Professional Networking Sites

Lori has a track record for success, as well as a bright future.Michael Blum

I worked with Lori for several years while she was the CMO at JAZZIZ. She was a pleasure to work with, very knowledgeable, helpful and professional.Doug Yoel

Lori has advanced analytical skills. Can process a lot of information and make it seem easy.Mike Bear

Lori is an inspiring leader who gets results, whether managing a team or working independently.Evelyn Castro

Lori gives an A+ performance. Focused, driven, and constantly getting the job done.Charles Greene

Lori Beth Blum-Fagien; JAZZIZ-Bistro & Live Music; co-founder/publisher of Jazziz magazine; a charming person with great love for arts. ”Maxwell Price

Lori's positive outlook and focused approach to work make her an asset. She is talented, sincere, and can open doors with her smile !Mark Pettey

Lori is one of the smartest people I know. Serious brain power and a true jazz lover.”Dom Minasi