2012 sustainability report - vale.com sustainability report vale’s support for the genesis...
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2 0 1 2 S u s t a i n a b i l i t y R e p o r t
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Vale’s support for the Genesis expedition and
exhibition is directly related to the company’s
mission, vision and values. It is a high-level
illustration of Vale’s beliefs, as well as its
commitment to integrated development in
the communities where it operates across the
planet. The exhibition plays an informative and
educational role, highlighting and motivating
nature preservation.
Besides sponsoring this project since 2008,
the company supports the Instituto Terra,
an institution created by Sebastião Salgado
and Lélia Wanick Salgado, its president, to
preserve the Doce River Valley region, location
of the photographer’s hometown of Aimorés
in Minas Gerais. Half a million saplings from the
Vale Natural Reserve – one of the largest areas
of protected Atlantic Forest in Brazil,
maintained by Vale since the 1950s – have been
donated for the Instituto Terra’s reforestation
actions. The company also has a partnership
with the institute in a project to restore some
of the headwaters of the Doce River, also
in Minas Gerais and in Espírito Santo.
Vale, a Brazilian company established in 1942,
since becoming one of the largest mining
companies in the world, believes that it is
possible to transform natural resources into
social and economic prosperity, with respect
for the communities where it operates and the
environment. Vale seeks to promote
sustainable development among its employees,
partners and communities where it is present.
In this way, it will be possible to leave a positive
legacy for future generations. Sebastião
Salgado conveys this message through his
exuberant images, demonstrating that
humanity can only truly evolve when it accepts
itself as being an inseparable part of nature.
I conceived this work
as a tribute to the planet.
We decided to identify its
pure parts in order to help
preserve them.
Sebastião Salgado
“ “For eight years, from 2004 to 2012, on an
expedition to more than 30 regions of different
countries, Brazilian photographer Sebastião
Salgado went on foot, by boat, on small aircraft
and by hot-air balloon to create, with his
sensitive and tasteful eye, the Genesis project.
It was an expedition to remote parts of the
planet, frequently accompanied by his wife,
Lélia Wanick Salgado, sometimes by their son,
Juliano Ribeiro Salgado, and most of the time
by colleague Jacques Barthélemy. They sought
land and marine landscapes, animals and
ancestral communities that had escaped
interference from the modern world.
People in many countries will have the
opportunity to see the Genesis exhibition,
the result of work that, according to Salgado,
was the most rewarding experience of his life.
The exhibition’s premiere took place on April 9,
2013 in London.
The Genesis project’s creation began when Sebastião
Salgado and his wife, Lélia Wanick Salgado, agreed to
take care of a relative’s property in the Doce River Valley
in Minas Gerais. It was there that Sebastião had grown
up, surrounded by lush vegetation, birds, wild animals
and rivers full of fish; however, this paradise had been
lost. By the 1990s, deforestation and erosion had dried
up the land. Lélia then had the idea to recreate the
forest using local species. They planted more than 300
different tree species and, as they grew and made the
land green, the flowers and animals came back. Rather
than causing flooding, the seasonal rainwater was
absorbed by the soil and, over time, the watercourses
became regular once more, bringing back fish and
alligators. The property became the Instituto Terra
(“Earth Institute”), founded in 1998.
Sebastião Salgado’s previous projects – including
Trabalhadores (“Workers”) and Exodus – were
journeys through the experiences and adversities
of humanity. Genesis, in turn, is a tribute by this
brilliant photographer to the grandiosity of nature.
He faced a world practically unchanged since volca-
noes, icebergs, deserts and jungles were formed.
He recorded animals in their natural environment
and sought to portray peoples as near as possible
to their ancestral lifestyle. It is an elegy to mankind’s
harmony with nature.
(1) Ecuador – Galapagos
(2) Congo (3) Rwanda (4) Uganda – Virunga Mountains
(5) Antarctica
(6) Argentina – Valdés Peninsula
(7) Namibia
(8) Sudan – South Region
(9) Bhutan – Himalaya
(10) Venezuela – Amazon
(11) Chile – High Patagonia
(12) Argentina – High Patagonia
(13) Botswana – Cubango Delta and Kalahari Desert
(14) Ethiopia – Omo River Valley and Northern Mountains
(15) Indonesia – Sumatra and West Papua
(16) New Guinea
(17) Libya – Sahara Desert
(18) Algeria – Sahara Desert
(19) Brazil – Amazon, Pantanal Wetlands and Xingu National Park
(20) Alaska – Arctic Region
(21) Falkland Islands
(22) South Georgia Islands
(23) South Sandwich Islands
(24) United States – Colorado Plateau
(25) Zambia – Kafue National Park
(26) Madagascar
(27) Russia – Yamal Peninsula, Wrangel Island and Kamchatka Peninsula
(28) Canada – Kluane National Park
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After some time, we started
to replant the forest. We saw
everything being born again.
The birds, insects and animals
came back. Life began to
return on all sides inside
my head, and so the idea of
photographing Genesis came to
me. I went to see life, the most
fabulous things on the planet.
Sebastião Salgado
“
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Cover photo: Amazon (Venezuela) 2006
Amazon (Venezuela) 2006 Sebastião Salgado Vale is proud to sponsor the Genesis Project.