2012 sweetwater 420 earth day festival sponsor deck

2012 marks the e i ghth annua l return o f SweetWater 420 Fest to

Atlanta ’s h i stor ic Candler Park . The fest i va l has grown

exponent i a l ly and i s now the Georg ia ’s l ead ing env ironmenta l ,

music and ar ts fes t i va l .

Th is Ear th Day ce lebrat ion br ings loca l , reg iona l and nat iona l non-

pro f i ts , env ironmenta l ly consc ious sponsors , ar t i s ts and advocates

together to educate fest iva l - goers on ways that they can take

ear th f r iendly pract ices back to the ir homes and communit ies . The

miss ion of the fest i va l i s to br ing people together to insp ire

pos i t ive change through ongo ing community outreach .

Attendance at th i s year 's fest i va l i s expected to exceed 75 ,000

patrons . A port ion o f fest i va l proceeds are donated towards park

improvement in i t i at ives and ut i l i zed to fur ther develop Candler

Park .

More th an $100K + i n r ad io promot ion a l one

v i a f e s t i v a l even t p a r tner s

Over 87 Ar t i s t Marke t vendor s jo i ned the

2011 fe s t i v a l , l i s t for 2012 i s a lmos t en t i re l y

f u l l , a l l c u l i na r y vendor s w i l l be re turn in g w i th

the add i t i on o f a new “Food Truck V i l l a ge ”

SweetWate r 5K Run so ld out fo r the th i rd

year i n a row w i th more than 2000 runner s

p a r t i c i pa t i ng

A por t i on o f t he 2011 fe s t i v a l p roceeds were

dona ted to the Park Pr i de or gan i z a t i on to

f i n a l i z e construc t i on on a wa l k i ng pa th a round

Cand ler Park , w i th a separ a te por t i on a l so

go i ng to remove inva s i ve p l an t s a nd rep l a ce

w i th p l a n t s once na t i ve to Georg i a

Over 20 non -pro f i t s j o i ned force s for t he

cau se a t t he 2011 even t , mos t org an i z a t i on s

repor ted record dona t ion s and vo lunteer s i g n -

up s compared to p rev ious ye a r s

More than 30 med i a ou t l e t s a t t ended 2011 ’s

f e s t i v a l i nc l ud ing : A JC , CNN, CBS Rad io, ESPN

Rad io, Metrom ix . com , M id town Pa tch , Brewed

For Though t B log , Wha t Now At l an ta b log and

many more

Coverage o f fe s t i v a l wa s i nc l uded on a l l four

l oc a l A t l an ta te l ev i s i on s t a t i on s w i th Fox 5

and CNN a l so send in g c rews ou t to cover the

even t on - s i t e

Sponsor sh ip p ackage s for t he 2012 Swee tWater 420 Fe s t even t a re

cu s tomized and con f i gured to f i t our po tent i a l par tner ’s ob j ec t i ve s . F rom

branded a rea s to s i gna ture s tage s , 420 Fe s t i s the per fec t ou tdoor,

sp r in g t ime exper i ence to rea ch i n f l uencer s , env i ronmen ta l g ame changer s ,

mus i c l ove r s , a nd a c t i ve A t l a n t a f am i l i e s .

We are commi t ted to work in g d i re c t ly w i th your organ i z a t i on to f i nd a

un i que and c rea t i ve way to p re sen t your brand ’s p roduc t s w i th s ty l e . We

look forward to prov i d i ng the backdrop to your one -o f - a - k ind f e s t i v a l

exper ience .

The Swee tWater 420 Fe s t i v a l commi t tee sha l l approve g enera l booth

space s for a l l for-pro f i t bu s i ne s ses . I t shou l d be the i n ten t o f a l l

p a r t i c i pan t s to demons tra te the i r commi tment to env i ronmen ta l

p re ser va t i on and conser va t i on . I n a n a t tempt to ma i n ta in exc lu s i v i t y for

e ach i nd i v i dua l sponsor, c er ta i n oppor tun i t i e s w i l l on ly corre l a te w i th a

s i n g l e b r and on a f i r s t come , f i r s t se r ve b a s i s .

Fo l l ow ing the event , ea ch sponsor w i l l b e prov ided w i th a f u l l event recap

i nc l ud in g photos documen t i ng sponsor a c t i v a t ion and /or par t i c i p a t ion , and

f i r s t r i g h t o f re f u sa l fo r p a r t i c i p a t ion i n t he fo l l ow ing yea r ’s even t .

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BENEFITS:

• Name recognition in all branded 420 Festival radio advertising as

Presenting Sponsor

• Naming rights to Main Stage

• Logo on Main Stage scrim banners

• Logo included in all print advertising, including posters and

postcards

• Logo on all festival directional and informational signage

• Inclusion in all e-mail blasts and other advertising efforts

• Logo inclusion on event website

• Name recognition in all Festival press releases

• Extended onsite event display space

• Development assistance from festival sponsorship team to create

a dynamic, interactive and engaging campaign to produce optimal

return on your sponsorship investment

• Twenty-five (25) VIP access passes for you and key clients during

the festival

• Fifty (50) beer wristbands for patrons 21 and over

• Logo on Festival T- Shirt

Investment: $50,000

Requires 3-year Commitment

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SweetWater 420 Festival is free to the public, with a $5 donation

being made for anyone over 21 years of age who will be enjoying

the tasty alcoholic beverages which are provided onsite at any time

during the weekend. Wristbands are valid for all three days, and

are not transferrable. These are a fantastic viral marketing tool for

any sponsor as the reach spans outside the gates of the festival

when patrons leave for the evening. Past sponsors have opted to

include a coupon or daily deal code on the wristbands to drive

patrons to their location(s) before or after the event over the

course of the three days. Over 65,000 wristbands were issued in

2011. This sponsorship level is the easiest to track.

BENEFITS:

• Exclusive branding of event wristbands

• Onsite event display space for sampling and other brand

activation opportunities, partner retains 100% of proceeds

made from sales at event on all approved products


• Logo inclusion in print marketing, including posters and

postcards which are distributed regionally

• Recognition in radio advertising

• Development assistance from festival sponsorship team to

create a dynamic, interactive and engaging campaign to

produce optimal return on your sponsorship investment

• Twelve (12) VIP access passes for you and key clients during

the festival

• Twenty-five (25) beer wristbands (for patrons 21 and up only)

Investment: $25,000

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The VIP section of our festival serves as home base to our

sponsors, non-profit affiliates, wholesalers and civic figures. This

area is an ideal location for networking and relationship building,

and is chock full of food and beverages for our most important

business partners. Presentation of the SweetWater 420 Fest VIP

Experience enables the sponsor to showcase their business and

network while potentially gaining new clientele. Additionally, the

area provides a fine opportunity to treat your customers to a day

of great music, choice beverages and a celebration of our Planet.

BENEFITS:

• Exclusive branding of event VIP Area including signage

opportunities and onsite display space

• Exclusive branding of VIP wristbands

• Logo inclusion in all print advertising, including posters and

postcards





• Recognition in e-mail blasts

• Recognition in event related press releases

• Twelve (12) VIP access passes for you and key clients during

the festival

• Twenty-five (25) beer Wristbands (for patrons 21 and up only)

Investment: $25,000

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BENEFITS:

• Onsite event display space, brand activation opportunities

• Partner retains 100% of proceeds made from sales at event on

all approved products

• Category exclusivity

• Logo inclusion in print advertisements



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create a dynamic, interactive and engaging campaign to produce

optimal return on your investment

• Ten (10) VIP access passes for you and key clients during the

festival

• Fifteen (15) beer wristbands for patrons age 21 and up

Investment: $15,000

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The SweetWater 420 Fest KidZone is a fantastic outlet for any

business looking to reach out to Atlanta families. The area provides

a pavilion which may be utilized for the production of interactive

activities, workshops and more. We are seeking a sponsor who will

carry out the festival’s mission by creating an atmosphere where

children and families are entertained and educated about our

environment.

BENEFITS:

• Exclusive branding of SweetWater 420 Fest KidZone


• Logo inclusion in print marketing, including posters and

postcards which are distributed regionally


• Onsite event display space for brand activation opportunities




• Ten (10) VIP access passes for you and key clients during the

festival

• Fifteen (15) beer wristbands for patrons age 21 and up

• Additional opportunities may present themselves as we near

the festival and work towards further park improvement

initiatives

Investment: $15,000

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The Silent Disco is a fantastic outlet for any business looking to

reach out to a specific niche of Atlanta patrons. Silent Events, Inc.

brings a new addition to this year’s festival via a captivating and

unique experience for participants. Rather than utilizing a

traditional speaker system, live music is broadcasted to the

audience via wireless headphones. Those without headphones

hear no music, giving the effect of a room full of people dancing to

silence, with the occasional outpour of chorus! A great attention-

getter at events of this nature, the Silent Disco craze is sweeping

the nation one major festival at a time. Those partners looking to

enhance brand awareness amongst those Atlanta patrons between

the ages of 17-35 will find this to be a irreplaceable way to virally

market to the masses.

BENEFITS: • Exclusive branding of Silent Disco tent, including signature

area signage



activation opportunities





• Eight (8) VIP access passes for you and key clients during the

festival

• Twelve (12) beer wristbands for patrons age 21 and up

Investment: $12,000

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2012 marks not only the return of this annual environmental,

music and arts festival – it also boasts the repeat appearance of

the acclaimed Relapse Comedy Tent. Due to popular demand, this

event facet will be undergoing a large expansion and will surely

maintain its popularity for audiences of all ages. We encourage

patrons to live healthy through laughter, and are seeking a partner

who is looking to target attendees of all ages by providing a

shaded seating area chock full of laughs and interactive activation

opportunities.

BENEFITS: • Exclusive branding of Comedy Tent, including signature area

signage








• Six (6) VIP access passes for you and key clients during the

festival

• Ten (10) beer wristbands for patrons age 21 and up

Investment: $10,000

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SUPPORTING SPONSOR

BENEFITS:




• Four (4) VIP passes

• Six (6) beer wristbands for patrons over the age of 21

Investment: $6,000

PARTICIPATING SPONSOR

BENEFITS:


• Two (2) VIP passes

• Four (4) beer wristbands for patrons over the age of 21

Investment: $4,000

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Additional packages may be tailored to closely meet your business’

needs and budget. We also have opportunities to sponsor the

ClimbGarden, Charging Station, “Best Seat in the House” and more!

Th i s annua l even t has become a s tap le i n A t lan ta env i ronmenta l

educa t ion and sus ta inab le prac t i ces . Fes t i va l - goer s t rave l f rom near

and fa r to en joy these th ree days c hock fu l l o f mus i c and a r t a t

At lanta ’s h i s to r i c Cand le r Pa rk .

Our amaz ing sponsor s a re what enab les us to keep th i s even t f ree

to the pub l i c . We we l come our new par tner s and express enormous

g ra t i tude to those who have par t i c ipated in the pas t and a re

re tu rn ing once aga in i n 2012.

Thank you in advance fo r rev i ew ing these oppor tun i t i es .

We look fo rward to par tner ing w i th you th i s Ear th Day !

2012 sweetwater 420 earth day festival sponsor deck

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