2012 tips & tricks · 2012 tips & tricks ... ** tells everyone in your network how they...
TRANSCRIPT
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2012 Tips & Tricks
This presentation could easily be twice its size, so I just pulled a few screen shots
& a collection of some of the top tips for LinkedIn – Cynthia Barber, April 2012
Latest LinkedIn Facts
• LinkedIn has over 65 million members in over 200 countries.
• A new member joins LinkedIn approximately every second, and
about half of the members are outside the U.S.
• Executives from all Fortune 500 companies are LinkedIn members.
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Learning Center On the top navigation bar select More….then, Learning Center
Includes tutorials, user guides, screenshots & site features
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Learning Center (cont’d) Webinars held every week for LinkedIn 101 & Premium LinkedIn
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Profile Page Hide your connections, change your public profile
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Who’s Viewed My Profile Profile Views – you can control what type of information appears in other
LinkedIn users “Who’s viewed my profile” list when you view their profile
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Who’s Viewed My Profile (cont’d) LinkedIn users can check to see who has viewed their
profile and who else was viewed after them
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Status Updates “What are you working on” – plus RSS & Twitter options
** tells everyone in your network how they could help you, how you can help them, insights into your skills & interests, questions, articles
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Applications Do more with LinkedIn with applications. These can be a great resource for
searching on topics, experts, and companies using apps like Slideshare or Polls.
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Applications (cont’d) LinkedIn Events
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Be Found Fill out the Summary & Specialties (use keywords)
Now do advanced search with location & keywords – did you come up?
Consider listing at least a few words under your last 3 jobs, include education,
name misspellings, maiden name
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Groups Limit: you can only join up to 50 groups
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Groups (cont’d)
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Advanced Search
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Q&A
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Paid Account vs. Free Account ---
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Recommendations • Recommend those you know well – your reputation
is also on the line
• Avoid broadcasting canned “can you endorse
me?”, select carefully & tailor message
• Build a low connection-to-recommendation ratio
• Consider 3 recommendations for others & having at
least 3 on your profile, helps in search engine
optimization of your keywords
• Recommending a professional who’s just lost his
job is a valuable gift
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View Your Network Stats See industries & geographies you are linked to, where are the gaps?
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Company Profiles See who has changed jobs, what companies employees are connected to, where they were before & after this company
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Follow Companies Get notified when people change roles in the
company, join or leave, when jobs are posted, etc.
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Follow Companies (cont’d) You can start to follow a company from a person’s profile (prior slide) or choose to follow from the
company’s profile page
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Follow Companies (cont’d)
You also can decide how often, what to be notified about & when to be notified
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Mobile Applications to connect your smart phone
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LinkedIn Open Networker (LION) Consider being a LinkedIn Open Networker (LION)
OR
At least invite some LIONs to be your contacts to grow your network in new areas
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Limits
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Etiquette Tips
- Always be courteous - “Give to” more than you try and “get from”
other LinkedIn members - Be relevant - Respond to a request within 48 hours if possible - Don’t IDK – if an invite is clearly spam, report it,
otherwise just “archive” the invitation. Someone spent one of their valuable invites. Don’t be mean
- Don’t use one person to forward all of your introductions
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Promote Your Profile
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Use My Network Invite me at:
http://www.linkedin.com/in/cchristinebarber {special LION acct}