february 2012Updated 2/22/12

� AUDIO AND cOmfOrt ADVANtAGES Yaris LE has the modern features a customer expects from an all-new 2012 model. And then Toyota goes one step further.

� major audio advantages The Yaris LE audio system has the features and functions you would expect from a more expensive car.

� Bluetooth® technology Not just hands-free phone operation, but phonebook access, streaming music and iPod® interface2.

� Driver’s seat adjustment A height-adjustable driver’s seat can make the difference between comfort and leg cramps. Yaris LE has this feature. Fit doesn’t.

� GrEAt VALUE prOpOSItION Entry subcompact buyers expect a lot, but they still require a strong value story—and Yaris makes economic sense from many perspectives.

� Low starting price Not only is Yaris LE competitively priced, but the 3-door and 5-door L models are even more affordable. Fit doesn’t offer these choices.

� toyota care®3 Honda doesn’t offer a maintenance program like Toyota Care, so the first two years of Fit service come out of the owner’s pocket.

� fuel economy Yaris has better city and combined fuel economy ratings than Fit, and at today’s fuel prices, every mpg counts.

� OUtStANDING mANEUVErABILItY One of the best features of a subcompact is maneuverability, and Yaris wins this category hands down.

� Shorter overall length Parallel parking will be notably easier in the Yaris because it’s eight inches shorter, bumper-to bumper.

� much tighter turning circle Wiggling in and out of tight spaces will be simple in the Yaris because its turning circle is nearly four feet smaller.

� Light on its feet Yaris weighs a whopping 260 pounds less than Fit, and that means it may feel more nimble and lively.

� NEw SAfEtY tEchNOLOGY Toyota went over and above the expected safety features with Yaris.

� Driver’s knee airbag1 This is a reassuring supplemental safety feature you won’t find on the Honda Fit.

� Driver and front-passenger seat-cushion airbags1 A unique new addition that is designed to help keep the driver and front passenger safe in their seats. These airbags aren’t offered on Fit.

� Star™ Safety System Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST) are now all standard on the new Yaris. Fit can’t beat this inventory of safety features.

The Honda Fit was completely redesigned back in 2009. And that proved to be a case of good timing, as the new-and-improved Honda arrived just as gasoline prices were at their peak. Three years later, Fit hasn’t changed much, but it is still a strong competitor. Reputation and good media reviews have kept it on entry subcompact shopping lists. But the 2012 Yaris takes on the Fit with its modern new styling, improved interior, expanded cabin and long list of standard safety features. Add new audio technology and a comprehensive inventory of comfort and convenience features, and Honda cross-shoppers are going to think twice about the Fit.

Just as important, the Toyota offers choices in body style and trim level that you won’t get from Honda, and there are some fundamental engineering advantages that will attract people looking for a fun, stylish, economical and confidence-inspiring small car.

This Edge compares these two vehicles, highlighting the new Yaris’ many strong selling points. And be sure to watch the Yaris vs. Fit Edge Live video for even more useful information.

Look inside for detailed info about this summary, important safety information and disclaimers.

2012 Yaris LE 5-door vs. 2012 Honda Fit 5-door

top Yaris LE 5-door Advantages Over honda fit 5-door

2012 Yaris LE 5-door

� AUDIO AND cYaris LE has the modern features a customer expects from an all-new 2012 model. And then Toyota goes one step further.

OUtStANDING tANDING t mANEUVErABILItY One of the best features of a subcompact is maneuverability, and Yaris wins this category hands down.

strong selling points. And be sure to watch the Yaris vs. Fit Edge Live video for even more useful information.

op Yaris LE 5-door Advantages Over honda fit 5-door

2012 Honda Fit 5-door

20I2 ARIS vs. 20I2 HONDA FIT

Y

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The 2012 Honda Fit is offered in two grades: Base and Sport. And both models are only available in a 5-door hatchback body style. The Base has equipment that places it between the entry-level Yaris L and the mid-level LE. The Sport has bigger wheels and tires, fog lights, a security system, spoilers and a slightly better audio system. It’s also available with navigation, and choosing navigation is the only way to get factory Bluetooth™ technology. The Sport is comparable with the Yaris SE. Both Honda models can be equipped with either a 5-speed manual or 5-speed automatic transmission.

fit Base

Engine

1.5-liter 16-valve SOHC I4

Transmission

5-speed automatic

5-speed manual

Driveline

Front-wheel drive

Standard features

Security system

Body-colored side mirrors

Anti-lock brakes

Electronic Brake-force Distribution

Vehicle Stability Assist

Traction Control

Driver/passenger airbags

Seat-mounted side airbags

Front/rear side head curtain airbags

AM/FM/CD/MP3 audio system with 4 speakers

Auxiliary audio input jack & USB audio interface

Manual air conditioning

Tire pressure monitor

Magic Seat® rear 60/40 split-folding bench seat

Tilt steering

Telescopic steering

Intermittent windshield wipers

Rear window wiper/washer

Power windows

Power door locks

Power side mirrors

Cruise control

Remote keyless entry

Body-colored door handles

15-inch steel wheels

Compare to

Yaris LE 5-door

honda fit at a Glance

fit Sport

The Fit Sport differs from the Fit Base by adding:

Six audio speakers

Steering wheel-mounted audio controls

Steering wheel-mounted paddle shifters (AT Only)

Leather-wrapped steering wheel

Leather-wrapped shifter

Body-colored door handles

Fog lights

Body-colored underbody kit

Body-colored rear spoiler

Chrome exhaust finisher

16-inch alloy wheels

Compare to

Yaris SE 5-door

The 2012 Honda Fit is offered in two grades: Base and Sport. And both models are only available in a 5-door hatchback body style. The Base has equipment that places it between the entry-level Yaris L and the mid-level LE. The Sport has bigger wheels and tires, fog lights, a security system, spoilers and a slightly better audio system. It’s also available with navigation, and choosing navigation

technology. The Sport is comparable with the Yaris SE. Both Honda models can be equipped with either a 5-speed manual or 5-speed automatic transmission.

2012 Honda Fit 5-door

20I2 ARIS vs. 20I2 HONDA FIT

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Shorter overall length

City streets, tight garages and the coveted parallel parking space—in any urban environment, a car with compact dimensions is a real luxury. And when it comes to the key measure of bumper-to-bumper length, Yaris is more than eight inches shorter—a handy difference.

� OUtStANDING mANEUVErABILItY

Yaris LE 5-door Advantages A Closer Look

3

� NEw SAfEtY tEchNOLOGY

Yaris LE 5-door Fit

Overall length (in.) 153.5 161.6

Much tighter turning circle

Maneuvering in tight spaces often comes down to a matter of mere inches, but Yaris gives the driver an advantage measured in feet when it comes to the turning circle. Yaris can execute an amazingly tight U-turn and thread its way through city streets like few other cars on the road.

Yaris LE 5-door Fit

Turning circle (ft.) 30.8 34.4

Light on its feet

Less weight means the engine, transmission, tires, brakes and suspension don’t have to work as hard. Plus, the Honda’s extra horsepower is basically cancelled by a 262-pound penalty in curb weight.

Yaris LE 5-door Fit

Curb weight (lbs.) 2315 2577

Horsepower @ rpm 106@6000 117@6600

Power-to-weight ratio (lbs. per hp.)

21.8:1 22.0:1

More airbag technology1

At first glance, Fit has an impressive array of airbags, but Yaris goes several steps further and adds a driver’s knee airbag and new front seat- cushion airbags, too.

Yaris LE 5-door Fit

Total airbag count 9 6

Driver and front- passenger Advanced Airbag system

Standard Standard

Driver and front- passenger seat-mounted side airbags

Standard Standard

Front and rear side curtain airbags Standard Standard

Driver’s knee airbag Standard Not available

Driver and front- passenger seat- cushion airbags

Standard Not available

full suite of traction aids

With its comprehensive Star Safety System™, Yaris is fully competitive with any vehicle in the class. Whether it’s driving on slippery pavement or making an emergency maneuver on the freeway, modern technology helps the driver remain in control.

Yaris Fit

Anti-Lock Brakes Standard Standard

Vehicle Stability Control5 Standard Standard

Traction Control Standard Standard

Electronic Brake-Force Distribution Standard Standard

Brake Assist6 Standard Standard

Smart Stop Technology7 Standard Not listed

20I2 ARIS vs. 20I2 HONDA FIT

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Yaris LE 5-door AdvantagesA Closer Look

Major audio advantages

The Yaris LE audio system has the features and functions you would expect from an expensive car. For example, Honda requires that you buy the costly Fit Sport with Navigation to get the same level of audio technology. The Fit base model doesn’t even offer high-end audio.

� AUDIO & cOmfOrt ADVANtAGES

bluetooth® technology

Yaris LE doesn’t just have a well-equipped audio system, it also offers comprehensive telematics features—plus streaming music from the Bluetooth® technology. Honda makes you buy the most expensive Fit Sport with Navigation to reach this level of features.

Yaris LE Fit Base Fit Sport

Standard speakers

6 4 6

Steering wheel-mounted audio controls

StandardNot available

Available

MP3 sound enhancement

Standard Standard Standard

HD Radio StandardNot available

Not available

USB port Standard Standard Standard

Auto sound leveling Standard Standard Standard

Yaris LE Fit Base Fit Sport

Hands-free phone via Bluetooth® technology

StandardNot available

Available

Wireless phone- book access Standard

Not available

Available

Remote phone activation Standard

Not available

Available

Wireless music streaming Standard

Not available

Not available

iPod® interface 2 Standard Standard Standard

Driver’s seat adjustment

Something as simple as a height-adjustable driver’s seat can help make a customer’s decision. In the Yaris LE, drivers of most any height will find a comfortable driving position. In the Honda Fit, the low seat could be a serious drawback.

Yaris LE Fit

Height-adjustable driver’s seat Standard Not available

Yaris

Honda Fit

Yaris Honda Fit

20I2 ARIS vs. 20I2 HONDA FIT

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Yaris LE 5-door AdvantagesA Closer Look

� GrEAt VALUE prOpOSItION

Low Starting Price

By offering three trim levels, L, LE and SE, Toyota gives the buyer a wider range of starting prices. The Fit only has two trim levels, and neither of them offers the value of Yaris L, the most affordable way to buy a brand-new Toyota.

Yaris L 5-door Fit Base 5-door

Base MSRP (with automatic transmission)4

$15,900 $16,745

Yaris LE 5-door Fit Base 5-door

Base MSRP (with automatic transmission)4

$16,860 $16,745

Yaris SE 5-door Fit Sport 5-door

Base MSRP (with automatic transmission)4

$17,960 $18,530

Yaris SE 5-door Fit Sport with Navigation

Base MSRP (with automatic transmission)4

$17,960 $20,310

Toyota Care®3

Lower cost of ownership is one of the benefits of an entry subcompact, and Toyota makes a good financial argument by including complimentary factory-scheduled maintenance for two years or 25,000 miles, whichever comes first.

Yaris LE Fit

Scheduled maintenance for two years or 25,000 miles

Standard Not available

Two years, unlimited miles, 24-hour roadside assistance.

Standard Not available

fuel economy

Because Fit is an older, heavier vehicle, it can’t beat Yaris on estimated fuel economy ratings. In fact, Yaris could save money over the long haul with its excellent fuel economy figures—especially if a customer chooses a manual-transmission vehicle.

Yaris Fit Fit Sport

EPA est. fuel economy, city/highway (mpg) with manual transmission8

30/38 27/33 27/33

EPA est. fuel economy, city/highway (mpg) with automatic transmission8

30/35 28/35 27/33

1. All the airbag (AB) systems are Supplemental Restraint Systems. All ABs (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions: frontal and knee ABs typically inflate in frontal collisions; side and side curtain ABs in side collisions; Roll-Sensing Curtain ABs at a severe tilt degree, roll or lateral G-force. In all other accidents, the ABs will not inflate. To decrease the risk of injury from an inflating AB, always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door. Do not put objects in front of an AB or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. The force of an inflating AB may cause serious injury or death. See your Owner’s Manual for further information/warnings. 2. iPod® is a registered trademark of Apple, Inc. All rights reserved. 3. Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. Roadside assistance is for 2 years unlimited mileage and does not include parts and fluids. 4. MSRP includes delivery, processing and handling fee. Excludes taxes, license, title and available or regionally required equipment. Actual dealer price may vary. 5. Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions and driver steering input can all affect whether VSC will be effective in preventing a loss of control. Please see your Owner’s Manual for further details. 6. Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road conditions. 7. Smart Stop Technology operates only in the event of certain simultaneous brake and gas pedal applications. When engaged, the system will reduce engine power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions and driver input can all impact stopping distance. Smart Stop Technology is not a substitute for safe and attentive driving and does not guarantee instant stopping. Please see your Owner’s Manual for further details. 8. 2011 EPA-estimated mpg. Actual mileage will vary.

Competitive Comparison reflects most current information available for stated model year vehicle. Competitive vehicle data sourced from Polk Price & Specifications Professional and from competitor Web sites May 2010. All information is believed to be correct at date of printing and is subject to change without notice.

©2011 TOYOTA MOTOR SALES, U.S.A., INC. ALL RIGHTS RESERVED. COPYING OR ANY OTHER REPRODUCTION, IN WHOLE OR IN PART, WITHOUT THE EXPRESS WRITTEN PERMISSION OF TOYOTA MOTOR SALES, U.S.A. IS STRICTLY PROHIBITED. Toyota Motor Sales, U.S.A., Inc., by the publication and/or dissemination of this publication does not create any warranties, either expressed or implied, as to Toyota products. The information contained herein was up-to-date at the time of publication, but may subsequently be changed or added to without notice and without incurring any obligation. Reliance on this information creates no

liability for Toyota. This publication is produced for use as an information sales aid. Toyota Motor Sales, U.S.A., Inc., its employees, representatives, and/or agents shall not be held liable for any omission of data or inclusion of erroneous data even where said omission is alleged to have been relied upon by a buyer of Toyota Products.

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