Your Social Media Strategy Connections and Limitless Opportunities

Irene Francesca Castillo May 21, 2012http://www.linkedin.com/in/icastillomultilingual5mba @multi5MBA

Notice and DisclosureThe following presentation is a pay forward community service for the 50+ Employment Expo, JCA, Rockville, Md. It is based on my own positive experience using LinkedIn. I am not receiving any compensation in any way from LinkedIn or the products that are mentioned here. I used my own profile as an example to avoid any privacy issues.

A Connector to Multiple Groups through the World

YOU

LinkedIn has 150 million members in 200 countries – The Sky is the Limit.

• Today’s presentation will cover:• What LinkedIn Can do for You• Build your profile - This is your marketing piece• Get connected - Build up your network• Join groups - Share your expertise• Use social media - mini-blogging, tweeting • Follow a company, follow a member• Use LinkedIn Tools to increase your social media

visibility

• How to get started:– Create an account – It is free – www.LinkedIn.com– Build your profile

• Professional picture - This is not Facebook• Your name and your Expertise - It is like a newspaper’s

headline • Jobs: Present and Past• Education• Recommendations• Websites – Your company, where you went to school• Twitter• Public Profile – Your Very Own URL

*The Following Slides Will Provide

• A LinkedIn Profile and its different components• Groups• Discussions• Connections• Worldwide Network Connections and statistics

of these connections• Company you follow

*To avoid any privacy issues my own profile is being used

Profile and Its Different Components – Part 1

Profile and Its Different Components – Part 2

Your Very Own News Aggregator

Groups – Your Own Groups

Group Discussions

Group Statistics Shows How active the Group Is and the Geographic Locations as well as the Professional Occupations

Your Connections

Your Worldwide Network Connections and Statistics

If you are interested in a Company, Follow it and Get the Scoop…

- TOOLS I USE

• Box– You can upload work samples

• SlideShare– You can upload your PowerPoint presentations

• Reading List– Books you read and recommend

• Polls – Your own survey• Events - Conferences, meeting you will attend

Other LinkedIn Tools

LinkedIn Learning Center

http://learn.linkedin.com/http://learn.linkedin.com/new-users/

LinkedIn Bloghttp://blog.linkedin.com

How LinkedIn will fire up your career - CNN Money.com - http://money.cnn.com/2010/03/24/technology/linkedin_social_networking.fortune

Free LinkedIn Learning Resources

Summary

• Create your account• Build your profile• Share and market your

expertise• Brand yourself• Give before you receive• Use all the LinkedIn Free

Tools to Optimize your Profile

• Blog and Twit with one click in your Home Page

Use Social Media Daily

Irene Francesca CastilloCastillo Global Consulting

http://www.linkedin.com/in/icastillomultilingual5mba @multi5MBA

Thank you. Have a great Summer!