2012.06.17 - owned blogs - club cloud des partenaires - loic simon
DESCRIPTION
Deck of Slides on Blogs that are owned by Club Cloud des PartenairesTRANSCRIPT
Blog(s) [+ Slideshare] = Content + Curation = Visibility + Credibility
= Inbound Leads
Loic Simon
+33 6 76 75 40 71
Leverage OWNED Blog(s) with different types of Content, ow Presentations posted on Slideshare, to feed Social Media and get visibility and credibility
Visibility – examples of Search results
Visibility – examples of Search results
300.000 pages have been viewed on : «Club Alliances*» and now «Club Cloud des Partenaires» Blogs
Thanks to SaaS/Cloud focus, repetition, relevant content, word of mouth, networking,
With a few 0 cost mailings, 0 paid search, 0 paid advertising, 0 paid content, 0 specific marketing resources, 0 POE costs, 0 agency costs…
and with 9 SaaS & Cloud Forums [event, content, buzz, traffic…]
* First blog was started mid 2008.
It is EASY to leverage the « Club Alliances » and « Club Cloud des Partenaires » experience, but also to build Blogs by following other examples !
#1
#2
#3
Event online Management, from agenda to enrolment, participants, documents, etc…
Curation Different types of Content
Embedded Presentations hosted in Slideshare
Additional visibility & credibility through Guest Blogging… using Posts from owned Blogs
Additional visibility & credibility through Guest Blogging… using Posts from owned Blogs
Zoom on Channel Ready Cloud Offerings…
… with Value Prop per Partner Biz Model…