20120829 cdvg. data-driven: at the intersection of design and analytics

data-drivenat the intersection of design and analytics

@deanmalmgren@DsAtweet

#cdvg

2012 augustchicago data visualization group

chicago data visualization group | @deanmalmgren | 2012 august

analytics

consulting

design

SASIBM

Bain

IDEO


our human-centered design process

discovering value from shipwrecked data

data appraisal

distinguishing viable action plansmarket research and internal testing

from blueprints to concept carprototype development

scalable solutions, optimized for humansdeliver a finished product



data appraisal




data-driven change managementprocter & gamble


change management in a nutshell



not enough change



not enough change“ ”do not trust “ ”


build trust with “organic” ambassador picks


social network survey





contagion modeling




contagion modelingambassador team optimization


dashboard



data appraisal




data-driven e-discoverydaegis


abou

t pat

ent

not

abou

t pat

ent



abou

t pat

ent

not

abou

t pat

ent

turn over to plaintiffdon’t

turn over to plaintiff

adverse inference



abou

t pat

ent

not

abou

t pat

ent



adverse inference

give away trade secrets



designing for lawyers, sales, and marketing



data appraisal




data-driven collaborationglobal information services provider


balance exploration vs targeted search

http://acme.datascopeanalytics.com

http://acme.datascopeanalytics.com

20120829 cdvg. data-driven: at the intersection of design and analytics

Design