2012.10.16 - ibm smartcloud portfolio - #3 - smartcloud solutions - for bps

© 2011 IBM Corporation

IBM Cloud Portfolio

#3 – SmartCloud Solutions

October 2012

© 2011 IBM Corporation2

InfrastructurePlatform

Managementand Administration

Availability andPerformance

Security andCompliance

Usage andAccounting

Enterprise

Application Services

ApplicationLifecycle

ApplicationResources

ApplicationEnvironments

ApplicationManagement

Integration

IBMSmartCloud ServicesInfrastructure and Platform as a Service

Smarter Commerce Smarter Cities

Social BusinessBusiness Analyticsand Optimization





Usage andAccounting

Infrastructure as a Service Technologies

Platform as a Service Technologies





Integration

Enterprise+IaaS

Consulting &Implementation

IBMSmartCloud FoundationPrivate and Hybrid Clouds

PaaSConsulting &

Implementation

BPaaS / SaaSConsulting &

Implementation

CloudStrategy

IBMSmartCloud SolutionsSoftware and Business Process as a Service

IaaS

PaaS

SaaS

BPaaS

Cloud Components Cloud Services

Consume cloud services over InternetHardware & software to architect and build private or hybrid clouds


ServicesDesign my cloud

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Usage andAccounting

Enterprise

Application Services





Integration

IBMSmartCloud ServicesInfrastructure and Platform as a Service







Usage andAccounting

Infrastructure as a Service Technologies

Platform as a Service Technologies





Integration

Enterprise+IaaS


IBMSmartCloud FoundationPrivate and Hybrid Clouds

PaaSConsulting &

Implementation

BPaaS / SaaSConsulting &

Implementation

CloudStrategy


IaaS

PaaS

SaaS

BPaaS

Cloud Components Cloud Services

Consume cloud services over InternetHardware & software to architect and build private or hybrid clouds


ServicesDesign my cloud

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IBM SmartCloud Solutions refer to software and business processes delivered by IBM as a Service.

Software as a Service relates to software which is hosted and managed end to end by IBM. It is accessed over internet by the customer.

Business Process as a service is more than pure software and includes usually some human interaction, all included in the service.

The offerings are grouped into specific verticals :

Business Analytics and Optimization solutions

Social Business SolutionsSmarter Commerce SolutionsSmarter Cities



Smarter CitiesIBM Intelligent Operations Center for CloudIBM Intelligent Transportation on IBM SmartCloudIBM Intelligent Water on IBM SmartCloud

Business Analytics and OptimizationIBM SPSS Data CollectionIBM SPSS Decision Mgt Platform as a ServiceIBM BAO Strategic IP Insight PlatformIBM SmartCloud Analytics Answers as a ServiceIBM Cognos Business Intelligence

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Business Processes as a ServiceIBM SmartCloud Service Delivery for ElectronicsIBM Global Expense Reporting Solution (GERS)IBM Payment Systems SolutionIBM Smart Business End User Support

Self Enablement PortalService Desk DirectService Desk Ticketing

Smarter CommerceEnterprise Marketing ManagementB2BCommerceDemandTecEmptoris

iSocial Business

IBM SmartCloud for Social BusinessIBM SmartCloud Social Collaboration for GovernmentIBM BlueworksLive

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Business Analytics and OptimizationIBM SPSS Data CollectionIBM SPSS Decision Mgt Platform as a ServiceIBM BAO Strategic IP Insight PlatformIBM SmartCloud Analytics Answers as a ServiceIBM Cognos Business Intelligence

Business Processes as a ServiceIBM SmartCloud Service Delivery for ElectronicsIBM Global Expense Reporting Solution (GERS)IBM Payment Systems SolutionIBM Smart Business End User Support


iSocial Business



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IBM SmartCloud for Social Business

IBM SmartCloud NotesIBM SmartCloud iNotesIBM SmartCloud Engage StandardIBM SmartCloud Engage AdvancedIBM SmartCloud ConnectionsIBM SmartCloud Meetings




Business Analytics and OptimizationIBM SPSS Data CollectionIBM SPSS Decision Mgt Platform as a ServiceIBM BAO Strategic IP Insight PlatformIBM Cognos Business Intelligence

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Business Processes as a ServiceIBM Clinical CloudIBM SmartCloud Service Delivery for ElectronicsIBM AR CollectIBM Global Expense Reporting Solution (GERS)IBM Payment Systems SolutionIBM Smart Business Learning Content ServicesIBM Smart Business End User Support


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iSocial Business


Enterprise Marketing Management

IBM Marketing CenterIBM Coremetrics Digital Marketing OptimizationIBM Coremetrics Web AnalyticsIBM Coremetrics Enterprise AnalyticsIBM Coremetrics Multichannel AnalyticsIBM Coremetrics Social AnalyticsIBM Coremetrics LifecycleIBM Coremetrics Impression AttributionIBM Coremetrics Digital Data ExchangeIBM Coremetrics AdTargetIBM Coremetrics Intelligent OfferIBM Coremetrics LIVEmailIBM Coremetrics Search MarketingIBM Unica Email OptimizationIBM Unica eMessageIBM Unica Marketing Operations onDemandIBM Unica Digital Profiler





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B2B

IBM Sterling B2B Collaboration NetworkIBM Sterling eInvoicingIBM Sterling Data Synchronization ManagerIBM Sterling Fax Conversion ServicesIBM Sterling File Transfer ServicesIBM Sterling B2B Integration ServicesIBM Sterling WebForms





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iSocial Business


Commerce

IBM Commerce on CloudIBM Sterling Configure Price Quote on CloudIBM Sterling Transportation ManagementIBM Sterling Supply Chain Visibility IBM Sterling Supplier Portal





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iSocial Business


Click here to IBM.com

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IBM DemandTec

IBM DemandTec Price Optimization on CloudIBM DemandTec Price Management on CloudIBM DemandTec Promotion Planning on CloudIBM DemandTec Promotion Optimization on

CloudIBM DemandTec Promotion Execution on CloudIBM DemandTec Markdown Optimization on

Cloud IBM DemandTec Assortment Optimization for

Retail on Cloud IBM DemandTec Shopper Insights for Retail on

CloudIBM DemandTec Deal ManagementIBM DemandTec Customer Trade Planning on

Cloud IBM DemandTec Strategic Trade Planning on

CloudIBM DemandTec Strategic Marketing Planning

on CloudIBM DemandTec Post Event on Cloud





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IBM Emptoris

IBM Emptoris Spend Analysis on Cloud IBM Emptoris Sourcing on CloudIBM Emptoris Contract Management on

CloudIBM Emptoris Supplier Lifecycle

Management on Cloud IBM Emptoris Rivermine Telecom Expense

Management on CloudIBM Emptoris Services Procurement on

CloudIBM Emptoris Program Management on

Cloud


Business Processes

Business Software


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IBM SmartCloud ARCollect

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What’s New – Multi-faceted strategies with flexible timing and concurrence– Dynamic treatment schedule re-positioning based on customer behaviour patterns– Streamlined Performance and Availability– Improved User Interface – On Demand Platform Scaleability– Improved Multi-Entry import and export integration pointsntly managing objects, accessed across distributed locations.

Features/Business Value– Choice of 3 business packages– Flexible user– Option to add multiple blocks of persistent storage– Network isolation options (e.g. VPN/VLAN) – Premium support options as a supplement to forums

Client Benefits– Improved DSO through proactive collections– Increased accuracy in internal and external communications through robust workflow– Reduced Operating Costs– IT costs related with development and test as well as infrastructure – Shift capital expense to operating expense freeing budget for transformational projects– Corporate wide view of credit risk and outstanding debt, cross-ERP– Reduced end-to-end debt cycle times and reduce time-to-market

Advanced Collections and Dispute Management capabilities, streamlined to enable end-to-end, cross-ERP, business and company Accounts Receivable analytics and operations. Tech-infused business processes with strong workflow, audit management and analytics capabilities


IBM SmartCloud Service Delivery for Electronics


IBM SmartCloud™ Service Delivery for electronics provides a fully integrated, scalable cloud-based service delivery infrastructure to help consumer electronics companies enhance customer experience by deploying new business models with a service delivery infrastructure to support bottom-line growth.

Provide innovative services faster while driving revenue

New, common cloud-based infrastructure to support device management and value-added services

– Enables a variety of devices to connect– Faster time-to-market and improved flexibility– Lower costs, infrastructure, maintenance, development

Features/Business Value– Pay-per-use model that scales more directly with client revenue model– Enhances customer service by enabling delivery of near real-time tailored content and provide new value for clients

Client Benefits– IBM provides deep industry expertise and business process innovation– Gain competitive advantage with end-to-end services and global delivery

Learn more (ETA w/ info 8/27)

Proven Experience Proven SDP framework used in Telco

industry for 10+ years Many successful SDP implementations,

(dozens of clients/references Supporting > 600M mobile phones today

Complete solution - technical differentiation

SOA / Standards-based framework Complete technology set: hardware,

software, services Most comprehensive solution vs.

competitors

Trusted Partner Reputation for reliability Strong relationships across ecosystem and

potential customers


IBM Global Expense Reporting Solution (GERS)


IBM flexible expense reporting solutions are designed to help organizations reduce costs and related spend associated with travel and expense (T&E) processing. By leveraging Cloud, our robust global infrastructure and existing supplier relationships, innovative technology, automation and advanced analytics, clients are able to integrate and optimize the entire expense management process.

Enhancement Delivered from the IBM Smart Cloud Enterprise+ New Web 2.0 mobility platform

Features/Business Value Secure and cost-efficient service delivery through the IBM cloud platform for anywhere, anytime access Provides continuous access to IBM innovation technology* Enhanced mobility performance across virtually all tablets, smart phones and other handheld devices**

Client Benefits IBM offers unparalleled global and fiscal capabilities IBM provides technology-agnostic platform that easily integrates with existing systems IBM offers managed or fully hosted solutions and flexible add-on options (audit, receipt management, help desk, system administration services)

IBM GERS is designed to:

• Reduce total (T&E) operating costs from 60 to 75%*

• Compliance-related spend reduction from 4 to 7%

• Drive continuous cost efficiencies and innovation with cloud-based delivery options

• Enable us to commit to expected business outcomes

* When moving from manual, paper-based system to

IBM GERS over a three-year engagement

Learn more

Dependencies:* Date of actual IBM Smart Cloud Enterprise+ release** Release of final mobility technology enhancement


IBM Payment Systems SolutionHosted payment gateway service


Payment systems is a hosted payment gateway service that provides a single, consistent interface for global payments processing with a set of merchant integration tools backed by a highly skilled application services and delivery team. This solution helps clients realize significant cost savings, achieve PCI data security compliance, reduce complexity, and increase flexibility and negotiation power. The easy-to-use, customizable interface can provide access to a range of payment methods and services, with additional benefits that can deliver optimal value to clients and their customers.

Definition:

1. Capture more profit by reducing fraud losses, checkout abandonment, and interchange fees2. Provide increased flexibility and negotiation power with a bank-independent solution 3. Protect customer data and support regulatory compliance with a security-rich environment

Business Objectives:

Solution Components:

References:

• Single payment processing platform servicing e-commerce, m-commerce, and contact center channels• Transaction-level tracking and settlement supports multi-channel retailing (buy on-line, return in-store) • Payment types perfectly suited for B2C payment receipt – credit card, debit, auto debit, PayPal ….• Consistent payment options available via mobile devices for m-commerce and mobile bill payments• Virtual terminal for payments from contact centers• Interfaces with retail store gateways for card-present transactions (*roadmap item, current interface to client switches only)

Project On-Ramps:

Payment Systems SaaS Solution• GPS Payment Systems SaaS Service• Business Process Outsourcing

E-Commerce Site Payment Enablement:• GBS SAP / Payment Systems Integration• GBS WCS / Payment Systems Integration


IBM End User Support - Self Enablement Portal

Business challenge: Effective Support

Customer Example:

• Large financial services business: $4M savings over 10-month period.

• Averages 30% chat, 40% end user issues handled without help desk call.

• 75% of portal visits avoided a call to help desk.

• Investments in the tens of millions were spent to produce these results – with SEP, we repeat over and over with a single global investment.

• Control, manage and reduce support costs to lower the total cost of the service desk.

• Enable IT support to increase end user productivity.

• Provide 7x24 support to a mobile and geographically dispersed workforce.

• Leverage technology to continually improve the efficiency of IT support.

• Enable IT staff to focus on innovative activities that add revenue versus support that only adds costs.

Solution: SEP Provides SaaS Style Self Service

• Fully functioning self-help portal with web chat and remote assistance features.

• Plugs into an existing help desk with IBM managing all the execution of the portal.

• Rented solution that transforms help desks to lower cost and higher value capability.



IBM End User Support – Service Desk Direct

Services and Highlights

Fully managed service desk with consistent end-user experienceLive multilingual agent support and toolsProvides skilled expertise and best practices for faster diagnosis and resolution of IT incidents and service requestsKey performance indicators and metrics to track the organization’s usagePay per use

BenefitsSimplifies and centralizes support with hosted service desk Helps drive end-user support costs downHelps drive higher first-call resolution Helps deliver consistent worldwide support

BenefitsSimplifies and centralizes support with hosted service desk Helps drive end-user support costs downHelps drive higher first-call resolution Helps deliver consistent worldwide support

Simplify end-user support with our managed service desk solution

Built-in global live agent support, IT Infrastructure Library® (ITIL®) best practices and 30 years of IBM expertise in end-user support help you maintain critical service levels.

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IBM End User Support – Service Desk Ticketing

Services and Highlights

Hosted service management solution in an IBM Cloud Computing environmentTracking and management of Service RequestsIncident and problem management with a cost-effective managed approachRapid diagnosis and resolution of IT incidents and service requestsPredictable pricing with Software as a Service and subscription based pricing

Benefits

Enables higher resolution of incidents and problems at first contact

Leverages state-of-the art infrastructure and tools without having to manage them

Lower end-user support costs

Benefits

Enables higher resolution of incidents and problems at first contact

Leverages state-of-the art infrastructure and tools without having to manage them

Lower end-user support costs

Achieve higher service desk incident and problem resolution at lower cost

IT Infrastructure Library® (ITIL®) foundation



IBM Blueworks LiveDocument and Run Processes in the Cloud

Increase agility by documenting and refining processes in a tool that keeps everyone informed of important changes

Make your organization more efficient by automating simple processes that run today over email - in as little as 90 seconds!

Improve the way you work by seamlessly collaborating across roles, teams and locations. Sign up now for a free 30 day trial.

What’s new in our Spring release?

– Ensure consistency of terms across processes by managing definitions in a Glossary

– Better communicate and present process flows to others by defining and playing back paths

– Gain insight into the performance of automated process for individuals and across an account

“We now have tools to map out, study and improve all of our processes. They

are user friendly and logical. I’m excited that we’ve embraced the BPM

technology and culture that supports the way we want to manage our

business.”

- LaTeca Fields, Business Analyst at Lincoln Trust

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Social BusinessSmarter Commerce

Business Analytics and OptimizationSmarter Cities


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IBM Digital Analytics


IBM Digital Analytics provides marketers with answers and understanding for increasing return on marketing investments

Delivers a more seamless customer experience and reduces IT overhead associated with acquiring, consuming and executing on digital data

What’s New (Enhancement)– DDX 3.0 adds new certified partners and privacy controls– Productization of the Standard Data Export function– New metrics and verticals for Benchmark tool– Click attribution metrics support for Explore– Enhancements to Enterprise Analytics tool

Features/Business Value– The ability to deliver a superior customer experience relies on a lean digital marketing infrastructure that is easy to maintain, which IBM Digital Analytics delivers.

Client Benefits– Delivers a platform that reduces development cycles and IT management of analytics and associated partners

Learn more (add hot link to ibm.com Offering url)

Rapid Technology Adoption

From IT to Business

Decrease Page Weight

Single Point of Marketing Tag Management


IBM SmartCloud Analytics Answers as a Service


Removes barriers to adoption of analytics and minimizes time to value by providing a portfolio of cloud-hosted apps, available on a subscription basis, that deliver directly-actionable predictive/prescriptive information to the line of business.

What’s New– Subscription based offering for “one-stop shopping” analytics

solution– Self-service user interface for uploading data and receiving

Answers with fast turnaround

Features/Business Value– Delivers immediately applicable predictive and prescriptive

insights directly to the business user – Fast time-to-value and non-disruptive; no need to be a

statistician, learn analytics software, or undergo any technology infrastructure implementations

– Multiple types of Answers address a variety of business objectives across your organization

Client Benefits– Leverages IBM’s deep analytics expertise but tailored for your

business, using your data– Built on IBM’s leading analytic platform for unsurpassed

scalability, analytic power, and performance– Purchase only the Answers you need; cost need no longer be a

barrier to analytics adoption Planned for eGA 11 December 2012.

Will begin to promote earlier in Q4


IBM Unica Marketing Operations on Demand

Services and HighlightsComprises Unica onDemand innovative solutions designed to help businesses improve the efficiency, execution and measurability of their marketing operations :

Unica Interactive Marketing OnDemand : A solution thatcombines analytics, email, and web personalization in one intuitive, on-demand application. Unica NetInsight OnDemand : A next generation Web analytics solution, enabling a marketer's entire organization to take full advantage of insights from customers' Web site behavior. Unica Search OnDemand : A flexible tool that manages and optimizes paid search campaigns across all major search engines Unica Marketing Operations OnDemand : A rich set of capabilities that create visibility and enhance productivity with a turn-key marketing resource management solution

Benefits

Eliminate the cost, complexity and delay previously required to integrate analytics, email, and web personalization

Increase speed and responsiveness of Web marketing strategies by answering questions about site performance quickly and easily

Unica OnDemand offers all the features and benefits of Unica Enterprise in a secure hosted environment that leavesmarketers free to improve accountability and productivity by communicating with customers and visitors more effectively.

Hundreds of marketing organizations and over 20,000individual marketers rely on IBM Unica OnDemand Products

Batteries Plus uses Unica NetInsight OnDemand : Data accuracy raised from 35-40% to 95-100%



IBM Unica Email Optimization Enhanced Digital Marketing Optimization capabilities for Smarter Commerce on Cloud

What’s New Enhanced support for for Firefox 4 and IE 8 browser specific

rendering enables marketers to ensure the customer’s browsing experience “post click” and optimize their email for browsers specific nuances.

Enhanced support for today’s leading mobile handsets and operating systems including Android 2.2 Froyo OS support gives marketers the greatest insight into today’s leading mobile handsets used by consumers around the world to read and interact with digital marketing.

Business Value– Optimize email and landing pages across the most popular and prolific

web browsers. – Optimize email for today’s leading mobile devices to ensure cross

channel success as email is read across mobile, web and desktop channels.

– Remediate rendering problems before sending email to customers thereby protecting your brand.

Enables marketers to protect their brands by optimizing their messages across mobile, web and desktop email clients and platforms. In addition to ensuring that a customer’s experience with a marketer’s email is uniform across channels marketers can measure the efficacy of their email marketing campaigns against the world’s leading ISPs and domains.

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IBM Unica eMessage Enhanced Digital Marketing Optimization capabilities for Smarter Commerce on Cloud

What’s New–Attachments and bar codes for transactional messages enable marketers to follow through the sales life cycle and deliver information such as event tickets, receipts, itineraries and other digital materials,

Business Value–Extend email’s value by delivering rich content through the use of attachments in transactional email.

–Send interactive content to the inbox through industry standard bar codes empowering customers to print and use that content elsewhere.

Enabling marketers to create and send highly targeted and personalized email communications leveraging Unica Campaign's best-in-class campaign management and segmentation engine. Unica eMessage delivers more effective stand-alone campaigns, as well as integrating email and mobile into cross-channel marketing strategies.

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IBM Unica MailboxIQ Enhanced Digital Marketing Optimization capabilities for Smarter Commerce on Cloud

What’s New A new enhanced UI to enable marketers to more quickly ascertain

and trend their customer’s overall device, platform, email client usage.

Enhanced industry benchmarking will allow for faster platform, usage and penetration comparisons between marketers and the industry.

Business Value– Marketers can identify their biggest fans by understanding who

created a special mailbox for their email marketing communications and who opened the message in the spam folder.

– Optimize messages to meet their customer’s actual platform usage by seeing the overall penetration of mobile, social and the most popular ISPs and domains where email is read.

– Prioritize and validate your design and targeting efforts by knowing exactly the kind of platform your customers use and relative to what the rest of the industry sees and experiences.

Empowers marketers with insights they’ve never had before. Through MailboxIQ marketers can better understand the kinds of devices their consumers use to read their email marketing messages and track deliverability at the consumer level.

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IBM SmartCloud for Social Business

IBM SmartC loud Engage AdvancedBecom e a social business in the IBM cloud

C om bines em ail and soc ia l bus iness serv ices for $10 U S D per user per m onth to transform bus iness , dram atica lly s im plify

IT in frastructure and reduce cost

B usiness Va lue In tegrate soc ia l bus iness concepts in to bus iness processes that he lp

accelerate co llaboration, deepen custom er re la tionships, generate new ideas faster and enable a m ore effective workforce – in a c loud delivery m odel.

FeaturesEnable em ployees to co llaborate with each other and with custom ers

and suppliers in a s ing le p lace, secure ly across firewalls . Store and share files , m anage pro jects seam less ly and host on line

m eetings -- a ll through one easy-to-use dashboard. G uests -- such as custom ers, suppliers and bus iness associates -- can

partic ipate in online pro jects and com m unities at no additional charge.

B enefitsH elp deepen custom er re la tionships, drive effectiveness and optim ize

workforces. Prom ote security-rich co llaboration, ins ide and outs ide the firewall. Enable m ore-effic ient use and deploym ent of IT resources. Leverage a portfo lio of c loud-based soc ia l co llaboration serv ices.

Files

Meetings Events

Chat eMail

Communities

Activities

People



IBM SmartCloud Social Collaboration for GovernmentPairs productivity benefits of social with the TCO of cloud

Social Collaboration, File Sharing, Communities

Web ConferencingInstant Messaging

Enterprise-grade Email,Calendaring, Scheduling

Social Collaboration for GovernmentDedicated cloud for federal, state, and local government agencies

FISMA Compliant social collaboration and messaging SaaS offering

Social collaboration with an option for FIPS compliant messaging

Designed and architect with multi-layer security, high availability and disaster recovery features

99.9% up time service level commitment

Subscription based pay as you go

Features



IBM CoreMetrics

Services and HighlightsCoreMetrics Continuous Optimization Platform is a unique system for optimizing marketing across all channelsOn-boarding Services provide an end-to-end process to ensure the seamless implementation of our applicationsConsulting Services involve a range of optimization and add-on offerings to provide additional value and best practices for your CoreMetrics investment (Strategic Services and Search Agency Services)Educational Services prepare clients to be digital marketing experts with on-site and web-based training on a wide variety of topics designed to meet all of your business requirementsCustomer Support Services provide technical support and business support through our Support Center available 24/7 online, by email and by phone

BenefitsSubstantially reduce implementation and maintenance costs

Optimize the performance of all marketing channels

Increase the message and offer relevancy across all marketing channels

Increase cross-sell/up-sell performance

Make intelligent budget allocation and marketing mix decisions

Enhance your multichannel strategy

Increase the effectiveness and reach of online advertising

Benchmark the performance of all marketing channels

BenefitsSubstantially reduce implementation and maintenance costs

Optimize the performance of all marketing channels

Increase the message and offer relevancy across all marketing channels

Increase cross-sell/up-sell performance

Make intelligent budget allocation and marketing mix decisions

Enhance your multichannel strategy

Increase the effectiveness and reach of online advertising

Benchmark the performance of all marketing channels

Know your customer and increase conversion rates

Every day, more than 2,000 online business sites globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing



IBM® Coremetrics Digital Marketing Optimization SuiteNew digital marketing optimization capabilities for Smarter Commerce on Cloud

What’s New•New Multichannel Analytics enables marketers to perform advanced segmentation and automate marketing campaigns based on multichannel customer data including off-line data sources.•New APIs extend real-time recommendations capabilities to all channels including social, mobile, email, and display ads to increase marketing ROI.•New industry leading A/B Testing capabilities enable search marketers determine the most cost-effective search terms and associated ads to stratify and grow visitor acquisition.

Business Value•Track customers and online visitors to understand how they interact with brand over time and across all digital interaction channels•Increase direct and indirect revenues (5-20%) by identifying and targeting new prospective customers with personalized offers across all digital channels•Allocate marketing investments based on the relative performance of each marketing channel and how changes to the marketing mix affect downstream conversions and revenues•Grow marketing ROI by automating personalized programs and offers across email, advertising, search, mobile devices and social media•Maximize the lifetime value of each customer by identifying and automating up sell, cross sell and retargeting programs (AOV - average order value; lifetime value of customer)•Uncover new opportunities for growth by leveraging competitive intelligence about the performance of industry peers and competitors

“IBM's new Coremetrics Digital Marketing Optimization Suite

pushes the envelope by helping marketers optimize digital marketing activities in

the cloud by enabling them to combine web analytics,

customer profiles, and digital marketing execution with a

multichannel approach. These capabilities align marketers to

deliver fast and relevant customer experiences using

cloud-based automation technologies across web,

email, social media or other digital channels.”

Source:John Lovett, Sr. Partner & Principal

ConsultantWeb Analytics demystified, Inc.

Enables organizations to continuously analyze and measure the impact of their marketing programs (web, email, display ads, search advertising, social, mobile) and optimize their marketing spend by leveraging critical customer insight to provide highly personalized content and personalized offers across a wide range of marketing interaction points that will improve conversions and build long-term customer loyalty.

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IBM Sterling B2B Cloud ServicesA secure, public cloud environment, used to broker intra- and inter-enterprise commerce messages.

IBM Client Benefits: Improved efficiency through value chain

synchronization and transaction management

Increased flexibility through a context based cloud service enabling an “always on” global community

Improved business execution through state based management and end-to-end monitoring

Resulting in:

Decreased total B2B costs

Reduced supplier costs

Accelerated time to market

Acquired access to global markets

Improved customer service

What does it offer? Services based architecture Over 20 standards based connectivity options Pre-established community of over 310,000 enterprises worldwide Solutions for large, medium and small businesses Global support and managed services options

What services can be delivered in the cloud? Global Connectivity Services

Services that allow clients to connect and transact business with partners worldwide

Transaction tracking and management Integration Services

EAI and B2B integration to enable a multi-enterprise global B2B infrastructure

Managed by the client or as a cloud managed service Community Services

Community on-boarding and expansion services Small partner enablement services

Process Solutions Supply Chain Visibility Data Synchronization

What payment options are available? Typically multi-year contracts Pay-as-you-go option (per partner/message/file/message size) By “service” delivered All-in monthly rates

Client Direct Communities

B2B Services Clients B2B Services Partner

Community

Regional Processing

CloudsIntegration Engine to

SaaS SolutionsB2B Services

Cloud Broker

Other Networks (Including

IBM Cloud)

Custom Gateways

Client Hybrid Models



A collaborative cloud-based transportation carrier management solution which enables companies to optimize and transform all their inbound and outbound transportation processes.

What’s New Sterling TMS expands its market presence into Western Europe and Latin America

New global, leading-edge transportation management capabilities in the cloud

Features/Business Value Connected to a logistics network with over 14,000 carriers and 29,000 suppliers

Fast implementation times - Customers quoted receiving ROI within 3-6 months

Accurately compare and measure cost and execution performance against a network of nearly 150 shippers

Client Benefits Reduce transportation costs through improved load planning, routing and mode selection

Raise service levels by providing real-time visibility into shipping processes

Improve on time delivery through better collaboration with carriers, suppliers, and customers

Reduce transportation costs on average by 8%

Increase productivity by 800% by automating transportation processes

Increase in on-time performance by up to 36%

IBM Sterling Transportation Management System



An alternative to on-premise software, this cloud service for file-based business interactions with trading partners allows clients to manage a single, secure , reliable connection to the cloud to reach partners without the capital expense associated with on-premise software or the operational impact on IT staff.

Based on a recent study 59 percent of respondents will

evaluate the use of cloud-based or outsourced services for file

transfer in the next 12 months.

What’s NewIBM® Sterling File Transfer Service– A net new offering opening up new channels relevant to MFT and B2B - Secure & Reliable B2B File Transfer: Send large multi GB files to business partners with a secure and reliable service

Business Value•Reduce IT operational and infrastructure costs with secure cloud-based file transfers•Reduce B2B file transfer complexity with tools & services to support and manage trading partners•Grow your business by leveraging scalable B2B file transfer infrastructure and support services

IBM Sterling File Transfer ServiceNew trading partner collaboration capabilities for Smarter Commerce on Cloud

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Business Value•Delivers the power of an enterprise-class solution with best in class configuration and quote approval workflow management capabilities to new markets:• Communications and Media• Mid-market opportunities

“By 2012, online CPG sales are expected to hit $16 billion, more

than 3% of expected $475 billion e-commerce sales” Source: Neilsen

Enables enterprises to offer product information across field sales channel and provides users the capability to accurately configure, price, quote, and order complex products and services.

IBM Sterling Configure, Price, Quote on CloudNew eCommerce capabilities for Smarter Commerce on Cloud

What’s New•Complex B2B Selling with Configure Price Quote and Field Sales enablement delivered as-a-Service•Customers can enable Field Sales and partners to create quotes for complex configurable products on a self service basis and automate the quote approval workflow. •Web Analytics by Coremetrics

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IBM Sterling e-Invoicing

Services and Highlights Automating both buyer and supplier electronic invoice

processes in accordance with country-specific tax regulations

Complying with electronic invoicing tax regulations Multi-country, cross-border e-invoicing

Benefits

Reduce the risk of non-compliance with tax regulations through secure signing and validation services and transparent auditing

Reduce costs through the automation of manual invoice processing, archiving and auditing

Simplify the technology management requirements of delivering crossborder electronic invoicing, with a choice of on premise or on demand deployment

Reducing the risk, cost and complexity of global electronic invoicing

“The steamroller is in motion, and it is only a matter of time until e-invoicing becomes a mandatory requirement, wherever you are, whether you are a supplier or a seller.”

Gartner, Inc. April 2009



What’s New (or New EnhancementLeverages IBM’s SmartCloud delivery platform to provide cities of all sizes value. Service can be hosted in 6 different WW datacenters, with full security, VPN

Features/Business Value Providing improved citizen services to cities of all sizes

Client BenefitsProvide visibility across different operational silos Enable faster decision-making and resource management Limited budget for capital expenditures

Learn More: http://www-01.ibm.com/software/industry/intelligent-oper-center/

Provides a city operations command center view and event visualization console delivered as a subscription service. This allows cities to aggregate events and data from across departments and agencies , anticipate issues and to better deliver services. The SaaS model allows customers to quickly get started, since there is no hardware to procure or installation services to contract.

IBM Intelligent Operations Center for Cloud

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IBM Intelligent Transportation increases situational awareness, analyzes traffic performance, and centralizes management of traffic operations to enhance the travel experience.

Learn More: http://www-01.ibm.com/software/industry/smartercities-on-cloud/

What’s New (or New Enhancement Leverages IBM’s SmartCloud delivery platform to provide cities of all sizes value. Service can be hosted in 6 different WW datacenters, with full security, VPN

Features/Business Value•Providing improved citizen services and transportation services to cities of all sizes•Lower up-front costs•Faster time to value•More predictable costs

Client BenefitsProvides real-time visibility and enables advanced analysis by consolidating traffic and road data capture systems Accelerates incident response by increasing situational awareness across the entire transportation network Iimproves citywide traffic planning and management even where infrastructure is constrained and expansion is not an option

IBM Intelligent Transportation on Cloud

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IBM SPSS Decision Management Platform as a Service

What’s New Predictive Analytic platform based upon SPSS Decision ManagementCapability including:

– Monthly subscription includes server software, installation, infrastructure hosting and management – no limit on number of users

– Tiered pricing based only on storage requirements

Quick Start Consulting Option– Up-front data prep consulting services with pricing

built into first year’s subscription– Assists client with implementation of data, model building,

and rules into DM framework – 100% Remote delivered, based on 6 weeks of consulting

Features/Business Value– Subscription-based billing reduces s/w acquisition costs – Faster time to implementation with no h/w acquisition and

maintenance costs – Scalability - enterprise can seamlessly scale their predictive

analytics in correlation with business requirements

• Client Benefits– Empowers the business user – no Statistics Ph.D. required – Facilitates cloud resident data – model closer to the data

Predictive models

Business rules

Optimization

Deliver accurate, high-value, high-volume decisions at the appropriate point of customer interaction

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2012.10.16 - ibm smartcloud portfolio - #3 - smartcloud solutions - for bps

Technology

standard ibm smartcloud

ibm corporation

smartcloud solutionsoctober

cloud portfolio

tobpaas software

servicebusiness analytics

hybrid clouds infrastructure

hybrid cloudsservices