2012.11.13 fame cph bmgen introduction

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | © Vujàdé Ltd. – Supporting Forward Thinking Phot

o by

: Vu

jàdé

Ltd

. –

Jasp

er B

ouw

sma

www.vujade.com

Jasper !Bouwsma!Founder & CEO !Vujàdé Ltd.!

FAME !Workshop!Copenhagen, Denmark!2012.11.13!

Business !

Model !

Generation!

A common language !

to develop and

discuss

business models i

n teams. !

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | © Vujàdé Ltd. – Supporting Forward Thinking 2

Vu-jà-dé

Vujàdé is the opposite of déjà-vu and refers to something that has not yet taken place or has not yet existed.

Looking for new solutions. Critically questioning existing structures and behavior.

Looking at something from a different or an unusual point of view.

In other words: Vujàdé stands for innovation.

Phot

o: V

ujàd

é Lt

d. –

Sup

port

ing

Forw

ard

Thin

king

Photo by: Vujàdé Ltd – Jasper Bouwsma

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | © Vujàdé Ltd. – Supporting Forward Thinking

WHO WE ARE

Phot

o by

: Vu

jàdé

Ltd

. –

Jasp

er B

ouw

sma

www.vujade.com

WHAT WE DO


1. CORPORATE CONSULTING

2. STARTUP SUPPORT

3.  INCUBATION

4

À PROPOS

OUR PARTNERS:


Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and established companies in bringing their innovation to market successfully.

Through the combination of start-up and corporate activities, Jasper has a unique insight in innovation, the success factors and typical reasons for failure.

Jasper was born and raised in The Netherlands, studied International Business at

the University of Maastricht (NL) and University of Fribourg (CH). In addition he took courses in Innovation Strategy and Management at MIT Sloan (Boston, USA) and Stanford Research Institute (Menlo Park, USA). Since 2009, Jasper is a visiting lecturer at the Center for Entrepreneurial Excellence at the University of St. Gallen.

Until early 2008 he worked for the Swiss national telecommunications provider Swisscom where he initiated and led its incubation activities as Head of Incubation.

He lives with his wife, two daughters, and son outside of Bern, Switzerland.

Jasper Bouwsma Founder & CEO Vujàdé Ltd.



TODAY’S

TOPIC


Business Modeling


Business Modeling “Tomorrow there will be free beer” !

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | 9

Alexander Osterwalder Probably the most successful Swiss Business Book author.


Insert Photo of book with Jasper’s Name.

Co-Created by An amazing crowd of 470 practitioners from 45 countries.

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AGENDA

YOUR BUSINESS MODEL

3

DEFINITION

1 2

9 BUILDING BLOCKS


FYI WATCH AND LISTEN. DON’T MAKE NOTES. THIS PRESENTATION HAS 64 SLIDES JUST DOWNLOAD IT AFTERWARDS ON WWW.SLIDESHARE.NET/VUJADE

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | Vujàdé Ltd. – Supporting Forward Thinking 13

QUESTION HOW MUCH DOES 1KG COFFEE COST

?


CHF4.95


CHF95.-

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | Vujàdé Ltd. – Supporting Forward Thinking

WHY HAS NESPRESSO BEEN SO SUCCESSFUL?

? 17


NESPRESSO CHANGED THE

BUSINESS MODEL FOR COFFEE

18


RESULT 2011 USD3.2B

(BY A SINGLE PRODUCT…)

19

Note: Expectation 2012 USD4.0B!


WHAT IS A BUSINESS MODEL

? 22


60 SECONDS PAIRS OF 2

23


A BUSINESS MODEL DESCRIBES THE

RATIONALE OF HOW AN ORGANIZATION

CREATES, DELIVERS, AND CAPTURES VALUE

24


REVENUE MODEL ≠

BUSINESS MODEL

25


AGENDA

YOUR BUSINESS MODEL

3

DEFINITION

1 2

9 BUILDING BLOCKS


Business Model Canvas: Creating a common language for business modeling.


KEY PARTNERS CUSTOMER SEGMENTS

VALUE PROPOSITIONS

CUSTOMER RELATIONSHIP

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE REVENUE STREAMS

Alexander Osterwalder www.businessmodelgeneration.com

THE BUSINESS MODEL CANVAS


The target audience for a business' products and services.


CUSTOMER SEGMENTS