20121202 srii-india
TRANSCRIPT
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National Electronic and Computer Technology CenterNational Electronic and Computer Technology CenterNational Science and Technology Development AgencyNational Science and Technology Development Agency
Ministry of Science and TechnologyMinistry of Science and Technology
Pisuth PaiboonratPisuth Paiboonrat
Services Research Innovation ThailandServices Research Innovation ThailandSpecial Interested Group in AgricultureSpecial Interested Group in Agriculture
Tailor Made Fertilizer ServicesTailor Made Fertilizer Services
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Nation FirstValue proposition
National Agenda
Localized/Personalized
NSTDAFood & Agriculture Cluster
NECTECSmart Farm Flagship
Services Research InnovationPlatform
SIGAgriculture
ICT for agriculture...DSS
Precision farmingMobile application.....
Reflection...PolicyActionHRD....
ICT 2020MOAC policy
Kitchen of the WorldAEC ready?
Optimize cost of productionIncreasing yields
Reducing riskFood safety
Food security
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DOAE, BAAC, Rice Dept., Seri culture
SIG agriculture
Agriculture monitoring system
Data Standardiza-tion/Legal compli-ance
Crop in-surance
GI for predic-tion
TMEC
SRIplatformSI
platform
AAERU
IDSRU
ICCRUTU
SPTU
ServicesBlue print(domain specif-ic)
Activities that on-process
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Co-creation
Farmers associationFarmers associationFertilizer companyFertilizer company
Co-opCo-opRice departmentRice department
Kasetsart UniversityKasetsart UniversitySriprathum UniversitySriprathum University
Asian Institute of TechnologyAsian Institute of TechnologyFAOFAO
NARONARONECTECNECTEC
How to share knowledge to services experiences?How to share knowledge to services experiences?
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Outcome: from service experiences to Improve quality of life
Reduce cost of productionReduce cost of production
Right fertilizer for each soil conditionRight fertilizer for each soil condition
Higher yield-more incomeHigher yield-more income
New business concept: direct servicesNew business concept: direct services
Reducing environmental degradationReducing environmental degradation
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Step of worksDesigning process
Co-creationCo-creation
Value in contextAbsorb variety
Services offeringServices design
Business canvas
Services blueprint
Physical evident
Guidingprinciple
Packageof Offering Innovation
Technology InputPlatform/KnowledgeAs a services
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Rice seed production group: Huay Kamin, Saraburi P.
Service receivers/Potential service providersCentral Thailand, irrigated area
Create value-in-use/value-in-context
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Rice seed production group: Nikom Pattana, Pitsanulok P.
Service receivers/Potential service providersNorthern Thailand, rainfed area
commitment learning innovation
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Sinsuwan Fertilizer Import Company
Potential service providersAll area
Co-created value with new services innovation
Value-in-usewith farmers
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Government Agencies: Rice Department, Department of Agriculture Extension, University
Potential service providersAll area
Platform-as-a-ServicesKnowledge-as-a-Services
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Step of worksDesigning process
Co-creationCo-creation
Value in contextAbsorb variety
Services offeringServices design
Business canvas
Services blueprint
Physical evident
Guidingprinciple
Packageof Offering Innovation
Technology InputPlatform/KnowledgeAs a services
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Guiding PrinciplesFrom physical evident
Seedling nurserySeedling nurseryservicesservices
Plowing servicesPlanting servicesby machine, throwing
Chemical spray servicesFertilizer spray services
Harvesting/logistics services (machine)
Quality Seed
Soilpreparation
Farmmanagement Harvesting
& logistics
Planting
Soil testingSeed preparation
Aging society, labor shortage,New generation going out of farm,High cost of production
80-120 days/crop calendar
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Guiding PrinciplesFrom physical evident
Seedling nurserySeedling nurseryservicesservices
Quality Seed
Seed preparation
Government produce only 20% of demandFarmer buy good seed from local shop (117 US$/25 kg.)Buy from Rice seed production center 27 centersSelf-produce under control by Rice Dept.(2000 centers)
80-120 days/crop calendar, What is a new services innovation?
Good seed certify seed
traceability
storage
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Guiding PrinciplesFrom physical evident
Plowing services
Soilpreparation
Soil testing
Smarter farmers do soil testing by themselvesGovernment services for soil testingTractor services for land preparation (50 US$/1 hectare)
80-120 days/crop calendar, What is a new services innovation?
soil testing for N-P-Ksoil sampling
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Guiding PrinciplesFrom physical evident
Planting servicesby machine, throwing
Planting
Planting machine services (270 US$/hectare)Seedling throwing (37 US$/hectare)
80-120 days/crop calendar, What is a new services innovation?
Seedling prepared for throwing technics
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Guiding PrinciplesFrom physical evident
Chemical spray servicesFertilizer spray services
Farmmanagement
Chemical and fertilizer spray services(12.5 US$/hectare)
80-120 days/crop calendar, What is a new services innovation?
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Guiding PrinciplesFrom physical evident
Harvesting/logistics services (machine)
Harvesting& logistics
Harvest by combine, 105 US$/hectareLogistic to rice mill, 600 US$/ton
80-120 days/crop calendar, What is a new services innovation?
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Step of worksDesigning process
Co-creationCo-creation
Value in contextAbsorb variety
Services offeringServices design
Business canvas
Services blueprint
Physical evident
Guidingprinciple
Packageof Offering Innovation
Technology InputPlatform/KnowledgeAs a services
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Mobile network/cloud
N-P-K analysis
Fertilizerstocking
Fertilizer Sprayingdevice
Fertilizerapplying
Data collecting/Report(after)Data collecting(before)
Soil samplerFertilizer formula
calculatingorder
fertilizerFertilizer
mixing
CA
PE
VSA
ISA
PP
Soil sampling
ISS
ESS
RR
Soil Test kit
Mobile application
Fertilizermixture
Fertilizersprayer
N-P-K analysisW/ test kit
Soil sampler Mobile Fertilizer
Mixing unit
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Mobile application
pre-order fertilizer
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Local Services
provider
Private
company
farmers
Data processing
GIS/RSLocalized
GIS/RSLocalized
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Printed Community map
As-Is
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Business Canvas
Guiding Principle
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Step of worksDesigning process
Co-creationCo-creation
Value in contextAbsorb variety
Services offeringServices design
Business canvas
Services blueprint
Physical evident
Guidingprinciple
Packageof Offering Innovation
Technology InputPlatform/KnowledgeAs a services
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Services PlatformDesigning process
Social distributionBig Data
Module 1-n,.....Open R&D
Sensors network
developersTools
APIs
Platform
Infrastructure
Application 1-n,....
cloud
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Possibility of servicesSmart Farmers-Smart Farming
Co-Creation:● Social network● Skill workers● Facilitators
Technology Support::● Focus group● Learning by doing● Facilitators training
Understanding, learning, empowering
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Possibility of servicesSmart Farmers-Smart Farming
Community Map
Soil fertility map
Mapping Services:● Rice paddy field mapping● Soil fertility map
Technology Support::● GIS/RS● UAV● Soil Series Data● Soil Analysis Data
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Possibility of servicesSmart Farmers-Smart Farming
Field data collection:● Micro climate● Water level● Soil/water pH● Leaf nitrogen measurement● Farm management● GAP production process● Pest detection
Technology Support::● Field server● Field sensors● Mobile data collecting● Photonics● Image processing
Tablet for field data collecting
Field Server Field Sensors
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Possibility of servicesSmart Farmers-Smart Farming
Farm machinery:● Social network● Skill workers● Facilitators● Spatial data for farm management
Technology Support::● Field sensors● Smarter farm machine● Mapping/spatial analysis● Mobile application
Rice planting service
Fertilizer/chemical spraying serviceHarvesting service
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Possibility of servicesSmart Farmers-Smart Farming
Field sensors:● Social network● Skill workers● Facilitators● Spatial data for farm management
Technology Support::● Sensors● Photonics● Image processing
Nitrogen measuring device
Wireless e-Nose
Mobile Phone
UV-A Light Source
White LightSource
ImageCapturing
Ripeness LevelAnalysis
Mobile Phone
UV-A Light Source
White LightSource
ImageCapturing
Ripeness LevelAnalysisSpectral imaging base for
Ripening estimation
Sensors & automate system
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Possibility of servicesSmart Farmers-Smart Farming
Season planing:● Forecasting model● Warning system● Prediction model
Technology Support::● Modeling ● Sensors● Mobile application
Crop yield predictionPest forecasting system
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Step of worksDesigning process
Co-creationCo-creation
Value in contextAbsorb variety
Services offeringServices design
Business canvas
Services blueprint
Physical evident
Guidingprinciple
Packageof Offering Innovation
Technology InputPlatform/KnowledgeAs a services
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Conceptual Services SystemDesigning process 6 attributes
Interaction
Participation
Accessibility of Services
Core services
Enabling servicesEnhancing services
Value creation Value network
Value density
interchange
Add va
lueRealize value
Services Services ConceptConcept
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Co-creation........helping together... making story..
Value constellation team work
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