2012/2013 - university of lusaka · - the concept of profit determaniation,margins and mark-up on...

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BACHELOR OF BUSINESS ADMNISTRATION (BBA).

2012/2013

Unilus

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SYLLABUS:

FIRST YEAR - First Semester

ECF 100– Principles of Economics

AFIN102 – Financial Accounting

BBA120 - Business Mathematics

FIRST YEAR - Second Semester

BBA130 - Management Theory and Practice

BBA140 - Business Communication & the Business Environment

BBA170 - Business Law

SECOND YEAR — First Semester

BBA240 - Quantitative Methods (Pre-requisite: BBA 120)

AFIN 209 - Corporate Finance & Financial Modelling

BSM 210 - Principles Marketing

SECOND YEAR - Second Semester

AFIN 107 - Management and Cost Accounting (Pre-requisite: BBA 110)

ECF 110 - Macroeconomics (Pre-requisite: BBA 100)

BBA 230 – Information Management Systems

BBA260 - Research Methods in Business and Social Science

THIRD YEAR - First Semester

HRM 220 – Human Resources Development and Management

ECF 300 - Managerial Economics (Pre-requisite: BBA 200)

BBA350 - Company Law

THIRD YEAR - Second Semester

BSM 340 - Marketing Research

BF320 - Investment & Portfolio Management

BF 360 - Operations Research (Pre-requisite: BBA 240)

BBA360 - Entrepreneurship and Innovation

FOURTH YEAR — First Semester

D400 – Dissertation

BBA410 - Strategic Management

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BBA420 - Organisation Theory & Behaviour

FOURTH YEAR - Second Semester

AFIN 427- Corporate Governance & Ethics

BF 330 - Risk Management in Business

ELECTIVES: Choice of two

ECF 320 - Money & Banking

BBA460 - International Business

BSM 410- Services Marketing

BBA480 - E-Commerce

BPS 330 - Project Management

ECF 410 - Public Finance & Taxation

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COURSE OUTLINES

FIRST YEAR - First Semester

ECF 100– Principles of Economics

Course Objectives:

To examine how decisions are made by individual economic units such as households and firms and

how they interact to determine the quantities and prices of goods and factors of production and the

allocation of resources It develops a basic understanding of the of a firm in a free enterprise system;

theory of consumer demand and market structures. It prepares one for further courses which require

knowledge of microeconomics.

COURSE OUTLINE

NATURE OF ECONOMICS

(i) A brief History of Economic Thought.

(ii) Definition of Economics

(iii) The scope of economics

(iv) The basic principle of economics: Scarcity and choice

(v) The basic economic questions

(vi) The different economic systems and how they cope with the basic economic

questions.

(vii) The methodology of economics

(viii) Economics, social sciences and other sciences: similarities and differences

(ix) Micro and Macroeconomijcs: similarities and differences.

(x) The use of graphs in economics.

THEORY OF DEMAND AND SUPPLY AND MARKET EQUILIBRIUM

1 Demand theory;

(i) Utility approach

(ii) Indifference curve approach

(iii) The concept of elasticity of demand

2 Supply theory:

i) Definition

ii) Changes in supply

iii) Changes in quantity supplied

iv) Elasticity of supply

THEORY OF PRODUCTION AND COSTS

1 Theory of Production

i) Short run production

ii) Long run production

2 Theory of costs

i) Costs in the short run

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ii) Costs in the long run

3 Revenues and costs, pricing and profits.

MARKETS AND MARKET STRUCTURES

1 Product Markets

i) Perfect competition

ii) Imperfect competition

iii) Monopoly

2 factor markets

i) Demand for and supply of inputs under different market conditions: marginal productivity

theory

ii) Wages, economic rent, interest and profits: marginal productivity theory vs theories of

income distribution.

WELFARE ECONOMICS

i) General equilibrium

ii) Externalities

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%

Examination 60%

PRESCRIBED TEXTS

1 P.Samuelson: Economics

2. J.L.Hanson A text book in Economics

3.P Hardwick & Langmead An introduction to Modern Economics, Longman

4. Begg, Fischer & Dornbush Economics, McGraw-Hill

5. RG Lisey Introduction to Positive Economics

6. Kousoyainnis Modern Microeconomics

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AFIN102 – Financial Accounting

Objectives:

The course is intended to give candidates an appreciation of accounting and financial planning, which

is essential for candidates undertaking business careers. The course focuses on areas of financial

accounting that are relevant for the candidates evolving around managerial skills and decision

making. Candidates are required to understand how financial statements are prepared and the

relevance of the numbers in decision and how to interpret financial statements and assess a company’s

performance.

Objectives:

The Objective of this course is to introduce candidates to concepts and theories of financial

accounting and the function and objectives.

Contents:

Introduction to Financial Accounting and Planning:

- Types of businesses, Sole trader,Partnership, Limited Companies &Public Companies

- The importance of Accounting information

- Different types of accounting information users and their interest

- Objectives of accounting

Recording financial transactions:

- The accounting equation and double entry system of accounting

- Documentation of business transactions and definitions

- Books of original entry and journals

- Classification of accounting transaction

Accounting Concepts:

- Accounting principles and standards that govern the preparation of accounting

information

- Accounting framework and governing bodies

Types of Accounts and Ledgers:

- Real and Nominal accounts, personal accounts

- Income accounts, assets accounts, debtors accounts, liability accounts, capital accounts

- General Ledger, Purchase ledger, sales ledgers, cash book

Preparing Ledger Accounts :

- Recording transaction and balancing off accounts

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- Recording Capital,Expenses,Income,liabilities,Assets

- Recording Cash transaction and cash book

Accounting Cycle and trial Balance:

- Recording transaction, preparation of ledger accounts and Trial balance

- The need for a trial balance

Profit determination:

- The concept of profit determaniation,margins and mark-up on cost

- Determining the cost of sales and gross profit

- The implication of profit or loss on capital

Income Statement:

- Preparation of the Trading, profit and loss account for sole traders

Balance Sheet:

- Preparation of the Balance Sheet for Sole trader

Year-end adjustments:

- debtors, baddebts,provisions for doubtful debtors and recoveries

- Depreciation, Disposals and revaluations

- Accruals and Prepayments

Stock Valuations:

- Methods of stock Valuation,LIFO,FIFOand AVCO

- The need for stock valuations

- Application prudence concept in stock valuation and net realizable values

Cashbook and Bank Reconciliation:

- Cashbook entries and bank entries

- Determining the Balance sheet bank balance

- Bank reconciliations

Control Accounts:

- Preparation of control accounts and their purpose

Errors and the Suspense Account:

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- Types of error and suspense account

- Correction of errors through the suspense account

Capital and Revenue Expenditure items :

- definitions and the nature of capital and revenue expenditure

Manufacturing Accounts and principles of Value Added Tax(VAT):

- Preparation of manufacturing accounts

- Work in Progress(WIP)

- Value Added Tax (VAT) principle

- Input and Output VAT

- Accounting for VAT

Incomplete Records:

- Preparation accounting information from incomplete records

Non Profit making organization:

- Accounts for nonprofit organization

- Receipts and Payments accounting

Introduction to Partnership Accounts and Limited Companies:

- Nature of partnerships accounting

- Income statements, capital accounts and current accounts

- Accounting for Goodwill and admission of partners, retiring of partners

- Revaluation and dissolution of partnerships

- Limited Companies financial statements

Introduction to Interpretation of Financial Statements-Ratios and Cash flow

Statements:

- Financial accounting ratios analysis and interpretation

- Introduction to Cash flow statement preparation

Course Outcome:

At the end of the course students should be able to apply basic accounting concepts and be able to

prepare simple financial statements.

Recommended Readings:

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1.0 Business Accounting 1,Frank Wood, Pitman

2.0 Accounting and Finance a firm foundation ,A.V Pizzey,Casey

3.0 Financial Accounting BBP manual

4.0 Other Relevant Texts

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%

Examination 60%

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BBA120 - Business Mathematics

OBJECTIVE

The course aims to provide an introduction to mathematical concepts and lay a foundation for

applications of basic tools and techniques in Business and Economics. The first part of the course

includes topics in basic mathematics, sets, equations, functions, matrix algebra, linear programming

etc. The second part looks at both single and multivariable calculus and Input and output analysis.

Throughout the course an abundance of applications to various areas of Business and economics

appear.

Contents

1.0 SETS

Algebra of sets

1.1 EQUATIONS AND INEQUALITIES

Factoring, fractions, linear equations quadratic equations, linear inequalities, on-linear equations,

absolute value, applications of equations and inequalities in economics.

2.0 FUNCTIONS AND GRAPHS

Definition of a function, special functions, combination of functions, plotting functions in rectangular

co-ordinates, inverse functions.

3.0 TYPES OF FUNCTIONS

3.1 The straight line geometry and its applications.

Demand, supply,Cost, Revenue, Elasticity of Demand and supply, budget line and cost

constraints.

3.2 Simultaneous Equations

Algebraic and graphical methods of solving simultaneous linear and non-linear equations.

Applications to areas such as Equilibrium, Consumer and producer surplus, break even

analysis and the national income model.

3.3 Non-Linear Functions

Cubic and other polynomial functions, exponential function, logarithmic functions etc.

4.0 MATRIX ALGEBRA

Definition of a matrix. Operations of matrics: addition, subtraction, matrix multiplication,

determinant, inverse, cramer’s rule, inverse using the adjoint.Application of matrices.

5.0 LINEAR PROGRAMMING

Formulating the objective function and inequality constraints, graphical solutions etc.

6.0 INPUT OUT ANALYSIS

Definition, Operations and applications.

7.0 CALCULUS

7.1 Limits and Continuity

Limits, continuity of a function of one variable.

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7.2 Differentiation

The derivative, rules of differentiation, the derivative as a rate of change, differentiability

and continuity, product and quotient rules, the chain rule and power rule, derivative of

Logarithmic functions, derivatives of exponential functions, implicit function

Differentiation, higher order derivatives

7.3 Curve sketching

Indentifying extreme turning points, Relating extreme, absolute extreme on a closed

interval, concavity, the first and second derivative test.

7.4 Applications of Differentiation

Slope of a curve, marginal function, average functions, and unconstrained optimization for

functions of one variable, elasticity and the derivative etc.

7.5 Multivariable Calculus

Functions of several variables, partial differentiation, higher-order partial derivative,

chain rule, constrained optimization (Lagrange’s multiplier)

7.6 Integration and application

The indefinite integral, integration with initial; conditions, techniques of integration, the

definite integral, the fundamental theories of integral calculus, area between two curves, the

consumer’s surplus(CS) and Producers’ Surplus, integration by parts, integration by

Partial fraction, average value of a function, approximate integration, trapezoidal and222

Simpson rules. Double integrals.

RECOMMENDED TEXT BOOKS

1. Fundamental Methods of Mathematics for Economics, Alpha C Chiang, Kelvin Wainright.

2. Essential Mathematics for Economics and Business, Teresa Bradley and Paul Patton.

3. Mathematical Analysis for Business, Economics and the Life and Social Sciences, Jagdish C

Arya and Robin W Lardner

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%

Examination 60%

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FIRST YEAR - Second Semester

BBA130 - Management Theory and Practice

The objectives of this course are:-

1. To familiarize course participants with the theory of management, its principles and functions

and

2. To enable the students develop an insight into how management function as a dynamic

process that is essential in coordinating the human and material resources of all organizations.

1. COURSE STRUCTURE

The concept of an Organization

objective, structure, conduct

The concept and role of management

Definition of management

Historical Overview of management

Development of management as discipline

Early theorist, Taylor, Gibreth, Fayol, Mayo, Weber

Approaches to management, classical, behavioral, bureaucratic management

Science, systems and contingency

Conceptual framework of Management

Functions and their inter-relationship[

Principles of Management

Role of Managers

Management Functions: Planning

Elements of planning

Strategies

Implementation\

Object6ive setting

Policies and procedure

Organizing

Formal and informal organizations

Choice or organizational structure

Organizational design

Staffing

Co-ordination

-Direction.

Motivation and Leadership

The concept of leadership

Interpersonal relationships and communication

Theories of motivations

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Control

Nature of Control;

Control procedures, quality control system

Product inspection and quality assurance

Organizational change and development.

Issues in Management.

Social responsibility

Management ethics

Entrepreneurship and small business management

Decision making

Organization Development (OD)

RECOMMENDED TEXTS

1. Gray R E and Smelter L R (1989) Management The Competitive Edge; Macmillan –

London.

2. Albanese R (1988) Management South Western Publishing – West Chicago.

3. Drucker Peter F (1974): Management, Heinemann London

4. Hicks H G & C R Gullet: (1974) Modern Business Management McGraw Hill, New

York.

5. Ivancevich, Donnelly & Gibson. Management: (1989) Principles and Functions, R D

Irwin, Homewood.

6. Koontz H, O’Donnell and Weihrich H (1984) Management, McGraw Hill – London.

7. Certo C Samuel: Principles of Modern Management – Functions and Systems. W M

Brown company.

I. Bedeian, Management, Dryden 1983.

II. McGregory, The Human Side of Enterprise.

8. Stephen Robins & Mukerji Debu: Managing.

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%

Examination 60%

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BBA140 - Business Communication & the Business Environment

Course Objectives

Understanding communication skill introduces the students to the challenges and opportunities that

managers face in the business environment and this will provide students with a solid foundation from

which to build up their business knowledge. Communication is the most important instrument in the

modern business. The course brings together an integrated manner of economics, political science,

law, and ethics to provide a deeper understanding of the managerial issues that arise in the

environment of business.

COURSE STRUCTURE

Part 1- Business communication skills

1.0 Introduction to the subject

- Basic communication process

- Purpose of communication skills in Business and profession training

- Relation of Business English and common core English

2.0 Library Skills

- Library systems

- Locating skills

- Documenting sources

3.0 Note Making and Note Taking

- Note making

- Listening and reading skills

4.0 Writing Skills

- Collecting and organizing information

- Introducing and concluding a topic in an essay

- Paragraphing and paragraph organization

5.0 Information from Visual Sources

- Information from photographs, diagrams , graphs and tables

- Construction of graphs and charts

- The use and value of graphs and charts in communication technical information

6.0 Business Correspondence

- Writing of formal letters, memos, notices, telegrams and telexes.

7.0 Oral Communication

- Presentation of formal and informal speeches

- Public speaking

- Meetings (procedure and documentation)

8.0 Reports

- Short report writing

- Preparation and presentation of theses and project reports.

PART 2 – BUSINESS ENVIRONMENT

1. BUSINESS AS A SYSTEM

1.1 Business and Society

1.2 Business organisations – sole trader, partnership etc

1.3 Meaning of Business Environment

1.4 Major Environmental forces affecting the Business

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1.5 Assessment of both the internal and external environment, SWOT Analysis, Porter’s

model, PEST

1.6 Managing Environmental Elements

Adaptation

Buffering

Smoothing

Forecasting

Rationing

Favourability Influence

Advertising and Public relations

Boundary spanning

Recruiting

Negotiating contracts

Co-opting

Joint ventures

Trade associations

Political activity

Domain Shifts

Making changes in the mix of products

Move entirely out of a current product

Diversity

2. ECONOMIC ENVIRONMENT AND BUSINESS

2.1 Socio-economic systems

Market/capitalist economy

Planned economies i.e socialist & communist

Mixed economies

2.2 Analysis of Economic Environment

Labour

Capital

Entrepreneurs

Customers

Competition – pure, monopolistic, monopoly and oligopoly

Government’s fiscal policy

Government monetary policy

2.3 Socio-economic Changes to Business

3. DEMOGRAHIC ENVIRONMENT AND BUSINESS

3.1 Population size and growth

3.2 Age distribution

Birth rate

Death rate

3.3 Household changes – i.e trends in the size of the family

3.4 Mobility - migration, proportion of the workforce and its mobility

3.5 Ethnicity

3.6 Shifts in markets

3.7 Social, political & economic implications of

Population growth

Population decline

4. SOCIO-ECONOMIC ENVIRONMENT AND BUSINESS

4.1 Core cultural values

4.2 Sub cultures

4.3 Secondary cultures

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5. THE CHRONOGICAL/TECHNOLOGICAL ENVIRONMENT & BUSINESS

5.1 Significance and effects of technology

5.2 Factors limiting technological growth

General apathy toward research

Lack of incentives for innovation

Incompetent business

Misplacement of manpower

Traditional beliefs

Dependence on foreign technology

Conservation

5.3 Enhancement of technological growth

Encouraging research

Providing financial and material assistance

Accepting and utilising the findings of relevant researchers

Generous contributions to formal education by business

Mass education about the significance of research, science and technology.

6. NATURAL ENVIRONMENT AND BUSINESS

6.1 The environment as an asset

6.2 Types and characteristics of resources

Finite renewable resources

Finite non-renewable resources

6.3 Managing natural resources

6.4 Cost of energy

6.5 Levels of pollutions

6.6 The role of government

7. POLITICAL (GOVERNMENT) ENVIRONMENT & BUSINESS

7.1 The nature of a country’s political systems and its effect on business.

7.2 External political-economic influences

7.3 Political development in other parts of the globe

7.4 Types of political systems (Authoritarian and Democratic) and their influence on

business.

8. BUSINESS ETHICS, SOCIAL RESPONSIBILITY AND LEGAL COMPLIANCE

8.1 Business ethics

8.1.1 Ethics and Business Ethics

8.1.2 Ethics and Law

8.1.3 Managerial Ethics

8.1.4 Ethical Approaches

8.1.5 Utilitarian (Teleogical ) Approach

8.1.6 Moral Rights Approach

8.1.7 Justice Approach

8.1.8 Individualism Approach

8.1.9 Managing Ethics

Establishing codes of ethics

Whistle blowing

Committees and Groups

Training programs

8.1.10 Ethical Guidelines for Managers

8.1.11 A management Dilemma

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8.2 Social Responsibility

8.2.1 The concept of Social Responsibility

8.2.2 Evolution of Social Responsibility

8.2.3 Approached to Social Responsibility

Traditional

Stakeholder

Affirmative

9. BUSINESS AND ITS VARIOUS PUBLICS

9.1 Employees

9.2 Labour unions

9.3 Host communities

9.4 Competitors

9.5 The Government and Local Authorities

9.6 Consumers

9.7 Suppliers

9.8 Banks

10. SOCIETY AND MULTINATIONAL BUSINESS

10.1 The nature of MNCs

10.2 Benefits to a host nation

Provision of access to capital and advanced technology

Creation of employment opportunities

Contribution to tax revenue

Promotion of exports and generation of foreign exchange

Promotion of competition

Introduction of new products

Promotion of local business

Offer managerial training

Improvement of general social welfare

10.3 Costs to a host nation

Reduced economic control

Unfair competition

Degradation of physical environment

10.4 Cost versus benefits

10.5 The need for a competitive interface

10.6 Multinational firms expectation

10.7 Host nations expectations

10.8 Global problems and expectation

BIBLIOGRAPHY AND LEARNING SUPPORT MATERIAL

1. Mastering business communication. L.A. woolcott, W.R. Unwin. Palgrave.

2. The Business Environment. Ian Worthinton and Chris Britton. 6th Edition, 2009. Pearson

education. Great Britain.

3. Management. 9th Edition. S.P. Robins, M. Coulter, 2007. Pearson Prentice Hall.

4. The international business environment. I. Brooks, J. Weatherston, G. Wilkinson. 2004. Financial

Times/ Prentice Hall.

5. Business and its Environment. 5th Edition. D.P. Baron. 2007. Prentice Hall.

ASSESSMENT

Assignments 10%

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Test 10%

Mid-semester 20%

Examination 60%

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BBA170 - Business Law

Aim

In a fast changing Zambian political, economic and social environment, the centrality of understands

the law cannot be overemphasized. An understanding of the law by those who will participate in the

economic sphere in their professional capacities is not only necessary but imperative. We as a nation

have seen the effect of the economic liberalization policies of government on the insurance, financial

and manufacturing sectors. At every turn parliament has had to enact or amend laws having a bearing

on these changes. For example, we have has the Privatization, Investment and Securities Acts passed

to meet the changing economic environments. It is therefore important that students be enabled to

appreciate and grasp the basic tenets and concepts of law affecting business relationships and

transactions.

COURSE OUTLINE

1. INTRODUCTION TO LAW

i) What is law

ii) Sources of law

a) The Zambian Constitution

b) The Parliamentary Statutes

c) Delegated Legislation

d) Local Council by-laws

e) Decisions by the Courts

iii) Common Law and Equity

iv) The Zambian judicial System

a) Local Courts

b) Subordinate Courts

c) High Court

d) Supreme Court.

v) Procedure in commencing commercial law suits.

2. CONTRACT LAW

i) FORMATION OF CONTRACT

a) OFFER AND ACCEPTANCE

CHARLIE V. CARBOLIS SMOKEBALL

FISHER V BELL

PARTIDGE V CRITTENDEN

BYRNE V VAN TIENHOVEN

HYDE V WRENCH

STEVENSON C MCLEAN

HOUSEHOLD FIRE INSURANCE CO, V GRANT

FELTHOUSE V BINDLEY

b) CONSIDERATION, Past, Executory, Executed

RE MCARDLE

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RISCIRKA V THOMAS

c) CAPACITY

d) INTERNTION TO CREATE LEGAL RELATIONS

ROSE FRANK CO. V JR CROMPTON & BROS LTS

ii) ASCERTAINING CONTRACT TERMS

Express Terms

Implied Terms

iii) EXCLUSION CLAUSE

iv) MISTAKE

v) MISREPRESENTATION

EDINGTON V FITZMAURICE

BISSET V WILKINSON

SMITH V LAND & HOUSE PROPERTY

a) Types: Innocent, Negligent, Fraudulent

b) Remedies.

vi) ILLEGALITY OF CONTRACT AND CONTRACTS IN RESTRAINT OF TRADE

vii) PRIVITY OF CONTRACT

viii) UNDUE INFLUENCE, DURESS

ix) REMEDIES FOR BREACH

a) Damages

b) Specific Performance

c) Injunction

3. TORT LAW

i) What is a tort?

ii) The nature of Tortuous Liability, Constituent elements of Liability.

iii) Negligence and negligent misstatements

iv) Vicarious liability

4. AGENCY

i) Introduction: Nature of Agency and Agency Law.

ii) Creation of Agency

iii) Agent/Principal relationship

a) Duties of Agent

b) Rights of Agent

iv) Liability of Principal and agent to Third Parties.

v) Termination of Agency.

5. BANKING LAW

i) Introduction: What is a bank

ii) Commercial Banking Institutions.

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a) Types of Accounts.

b) Types of Borrowers

c) Practice of Banking.

iii) Central bank and its functions bank of Zambia. Its work, control/Regulation of the

Banking System.

iv) Negotiable instruments.

6. SECURITIES

i) Introduction

ii) Form of Securities

a) Pledge

b) Mortgage

c) Lieu

d) Guarantee

e) Life Policies

f) Stocks and shares

iii) The Stock Exchange: Its work and regulation. Securities Act and the Rules

thereunder.

iv) Role o Stock Broker, investment Advisers and their rights and obligations

7. SALE OF GOODS

i) Introduction

ii) Terms of contract, ss. 12-15

iii) Passing of property/Title in goods. Ss.15, 17, 18, 19 and 20.

iv) The Nemo Dat Rule. S.21.

v) Remedies

a) Seller. Lien, Right of stoppage, Right of retention, Right of re-sale,. Right of

action for the price, damages.

b) Buyer. Rejection of goods, Recovery of Price, Damages.

RECOMMENDED TEXTS

1. Abbott K, Pendlebury N. Wardman K., Business Law, Thompson

2. Keenan, Business Law

ASSESSMENT

3. Assignments 10%

4. Test 10%

5. Mid-semester 20%

6. Examination 60%

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SECOND YEAR — First Semester

BBA240 - Quantitative Methods (Pre-requisite: BBA 120)

OBJECTIVE

The objective of this course is to introduce the tools of research and statistical analysis in Business

and to enable students to apply such tools in business decisions making. Research methods are taught

to facilitate the application of the statistical techniques to problem solving.

1. Introduction to Statistical Problems.

Random sampling, Deductive and inductive Statistics.

2. Graphical Descriptions of Data

Types of Business data. Methods of representation of qualitative data. Methods of

representation of quantitative date. Cumulative frequency distribution.

3. Numerical Descriptions of Data

Measures of central tendency. Measures of spread. The population proportion.

4. Elementary Probability

Counting techniques. Introduction of the probability concept. The event and event

relationships. Probability trees. Conditional probability and statistical independence.

5. Discrete Probability Distributions

Random variable and probability distribution. Expected value an variance. Binomial

distributions. Poisson distribution.

6. Continuous Probability Distributions

Probability density functions. The normal distribution. The uniform distribution. The

exponential distribution.

7. Sampling.

Sampling techniques. The sampling distribution. Sampling distribution for the mean .

Sampling distribution for the population proportion.

8 Estimation

Point estimation. Interval estimation. Student distribution for small samples.

9. Hypothesis Testing

Basic hypothesis testing concepts. Formulating hypothesis and selecting and evaluating the

decision rule. Two sided hypothesis testing procedure. Two sample hypothesis tests.

10. Analysis of Variance

One factor analysis of variance. Two factor analysis of variance. Confidence intervals.

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11. Chi-square Tests

Statistical independence. Contingency table. Chi-testing for independence. Goodness of fit

test.

12. Regression and Correlation Theory.

Introduction. Regression analysis. Correlation analysis.

13. Index Numbers

Construction of index numbers. Consumer price index.

14. Time Series

Decomposition of time series. Moving averages. Exponential smoothing.

15. Decision making Under Uncertainty

Types of decision problems. Expressing outcomes. Decision criteria. Expected value of

perfect information. Decision tree analysis.

RECOMMENDED TEXTBOOKS

1. Statistics For Business and Economics. Fourth Edition Paul Newbold, Prentice hall

International Editions.

2. Quantitative Methods of Business Decisions. Jan Carwin and Roger Slater. International

Thomson Business Press.

3. Questions and Answers, Business Mathematics and Statistics Level I and II. Tailoka

Frank P

4. Mathematics and Statistics for Business management and Finance Louise Swift.

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%

Final Examination 60%

24

AFIN 209: Corporate Finance and Financial Modelling

OBJECTIVES

To introduce students to and provide understanding of the nature and role of financial

management.

To provide knowledge and understanding of the general financial environment and the

operation of financial systems with particular reference to Zambia.

To develop a working knowledge and understanding of the theoretical framework and

analytical techniques involved in investment and financing decisions

To develop a working knowledge and understanding of the theoretical framework and

analytical techniques involved in investment and financing decisions.

To develop a working knowledge and understanding of the factors involved in working

capital management.

To develop the student’s ability to apply the tools of financial analysis and interpret results.

SYLLABUS

1. AN OVERVIEW OF MANAGEMERIAL FINANCE Divided Decision, Financing decision, Investment decision; Financial analysis.

2. SOURCES OF FINANCE Introduction to sources of Finance, Long Term Sources of Finance; Methods of Raising

Equity Capital; Long Term Debt; Preference Shares; Convertibles; Options and Warrants.

Medium Term Sources of Finance: Bank Overdraft; Delay payment; Eurocurrency

Market Factoring.

Miscellaneous Sources of Finance. Asset Backed Financing; Government Assistance,

External Funding.

3. VALUATION OF FUTURE CASHFLOWS

First Principles of Valuation: The time Value of Money, valuing Equity Stocks and

Bonds.

4. COST OF CAPITAL

The cost of Capital

The cost of Equity

The Growth Model Approach

The Security

Cost of Equity Capital

Cost of Debt Capital

The Weighted Average Cost of Capital (WACC)

Advantages/Disadvantages of WACC

Floatation costs and the weighted average cost of capital

5. CAPITAL BUDGETTING Accounting Rate of Return; Profitability Index

Net Present Value, Pay Back Period, Internal Rate of Return

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Making Capital Investment Decisions

Project Analysis and Evaluation

6. RISK AND RETURN Some lessons from Capital market History

Return, Risk and Security Market Line

Portfolio Theory and capital Asset Pricing Model (CAPM).

7. INTEREST RATE RISK MANAGEMENT

Financial futures

Interest Rate Option

Forward Rate Agreement

Interest Rate Swaps

8. DIVIDENDE POLICY Competing Divided Policy Theories

a. Dividend Policy is Irrelevant

b. Dividend Policy is Relevant

Maximizing Wealth of the Equity Shareholders

Factors influencing Dividend Policy

The law on distributable profits

Restrictive covenants of lending institutions

Dividend Police for companies in the same industry

Liquidity

Access to funds

Investor Expectations

Firm Gearing lever

9. FOREIGN CURRENCY MANAGEMENT The Dealing Mechanism

Foreign Exchange Markets and Exchange Rates

Purchasing Power Parity

International Fisher Effect

Interest Rate Parity

RECOMMENDED TEXT BOOKS

J. Wston & E. Brigham: Essentials of Managerial

Weston J : Managerial Finance

Van Harne: Finance Management & Policy

Ross: Corporate Finance

Brigham & Cluter: Finance Management

26

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


27

BSM 210: Principles of Marketing

COURSE OUTLINE

1. OBJECTIVES

- To provide students with a broad understanding of the Marketing Concepts, Theories,

Techniques and their relevance to Society and Business.

- To lay a Foundation and Equip Students with knowledge, marketing practices and

provide an effective overview pertaining to the scope of marketing used by contemporary

organisations.

- To enable students to apply, control and appreciate various variables that affect the

business organisations.

2. ASSESSMENT

Continuous Assessment will comprise to tests and assignments which will constitute 40%

while the Final Examinations will constitute 60%. The weighing between tests and

Assignments will be equal.

CONTENTS

1. Introduction and Organisation

1.0 An Overview of Marketing.

1.1 Marketing Definitions and Scope of Marketing.

1.2 Marketing Concepts and Marketing Mix Variables including plc.

1.3 The Evolution of Marketing.

2. Marketing Management

2.0 Marketing, Planning and Organisation. Trends in company organisation, building a

company wide marketing orientation and injecting more creativity into the

organisation.

2.1 Forecasting and demand measurement – creating and servicing demand.

2.2 Organising the Marketing Department and Marketing Controlling.

2.3 Marketing controls and evaluation of marketing controls.

2.4 Analysis marketing opportunities

2.5 Building customer satisfaction, value and retention.

2.6 Customer relationship marketing

2.7 Marketing information systems/research

3. Marketing Decision

3.0 Production definition and product levels.

28

3.1 Product planning and development, product classifications, product differentiation

and positivity

3.2 Brand decision and brand accounting.

3.3 Packaging and Labelling.

4. Analysing Consumer Markets and Buyer Behaviour

4.0 Major factors influencing buyer behaviour (social, cultural, personal and

psychological).

4.1 Buyer behaviour and consumer behaviour.

4.2 Identifying market segments and selecting target markets.

4.3 Bases of segmentation.

5. Management Marketing Channels

5.0 Channel functions and flows

5.1 Motivating channels of distributions.

5.2 Motivating and evaluating channel members

5.3 Evaluating the channel and modifying channel arrangements including the major

channels for direct marketing.

6. Designing Pricing Strategies and Programmes

6.0 Setting the price and objectives.

6.1 Adapting the price and initiating and responding to price changes.

6.2 Promotional Pricing

6.3 Product – Mix Pricing

6.4 Geographical pricing

7. Managing Advertising, Sales Promotion and Public Relations

7.0 Setting the Advertising objectives.

7.1 Deciding on the advertising budget and choosing the advertising message and media.

7.2 Evaluating Advertising Effectiveness.

7.3 Sales promotion and public relations.

7.4 The values of promotion

7.5 Marketing Communication Mix.

7.6 Direct Marketing – Growth and benefits of direct marketing and major demands of

direct marketing.

29

8. Managing the Sales Force

8.0 Sales force objectives, structure and size

8.1 Recruiting and selecting sales representatives.

8.2 Motivating the sales force.

8.3 Evaluating Sales Representatives.

9. Dealing with Competition

9.0 Industry concept of competition.

9.1 Market concept of competition and analysis.

9.2 How business and marketing are changing, i.e. company responses and adjustments,

markets responses and adjustments

RECOMMENDED READING LIST

1. Marketing Management, by Philip Kotler – The Millennium Edition.

2. Any other suitable Marketing Books.

9.3 E – marketing – Designing an attractive website, building a revenue and profit model,

off-line and on – line media.

9.4 Competing on global basis, deciding how to enter overseas market.

9.5 Course review – Lecturer/students

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


30

SECOND YEAR-First Semester

AFIN 107 - Management and Cost Accounting (Pre-requisite: BBA 110)

Objective

The objectives of the course is to give candidates an understanding of techniques and tools used in

preparing management accounting information which is used for internal decision making in

organisations. Accounting data plays a key role in most operational decisions and students need to

be equipped with skills to interpret and analyse this information.

Introduction

- Nature and purpose of accounting systems: management and financial accounting

relationship and difference; factors to consider in the development of cost accounting

system

Cost Classification and Behavior

- Nature of costs; recording costs; analysis of costs and reporting; cost accumulation; cost

units; cost centers

- Elements of costs; Variable and fixed costs; direct and indirect costs; period costs; total

costs and average.

Purchasing, Stores and Inventory Management

- Stock recording and inventory control

- Pricing of materials and valuations

Cost Accumulation for product Costing

- Material costs;labour costs; Overhead costs analysis; absorption costing and marginal

costing; actual and normal costs; job costing, process costing, contract costing, cost

accounts and reconciliation with financial accounts

Cost-Volume-profit Analysis (CVP)

- Application of marginal costing in CVP decision making; breakeven point; margin of

safety;contribution,graphical representation of CVP accountants model vs. economic

model; usefulness and limitation of the model

Decision Making

- Nature of decision making; types of decisions; relevant costs for decision making; sunk

costs ;opportunity cost; relevant costs;

- Make or buy decisions;replacements;subcontracting;pricing decision; limiting factor

Budgetary Planning and Control

- Planning and control; nature of budgets and the budgetary process, types of budgets; role

31

of budgets; preparation of master budget; Cash budget; responsibility centres,ABB,ZBB

and flexible budgets; benefits and limitations of budgets

Standard Costing:

- Nature and objective of standard costs, relationship to budgetary control; types of standard;

standard setting; variance analysis and interpretation of variance

Course Outcomes:

At the end of this course the candidates are expected to be able to articulate issues of the

environment that are linked to business and also be effective communicators.


1. Costing T.Lucey DPP

2. Management and Cost Accounting C. Drury

3. 3. Managerial Accounting for business decision s Ray Proctor

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


32

ECF 110 - Macroeconomics (Pre-requisite: BBA 100)

OBJECTIVES

By the end of this course, students are expected to:

- Demonstrate an understanding of the nature and methodology of macroeconomics.

- Show knowledge of the concepts of national income determination, money and banking,

public finance, and international trade.

- Demonstrate the foundation necessary for the study of intermediate macroeconomics.

SYLLABUS

1. INTRODUCTION

- Overview of macroeconomics

2. NATIONAL INCOME

-Circular Flow

- National Income Accounting

- Real vs. nominal – price indices

- Determinants of national income; income and expenditure model (Keynes in his simplest

form).

- Equilibrium in the real economy

3. GOVERNMENT SECTOR

- Public Finance.

- The budget incl. debt management.

- Fiscal Policy.

4. THE MONETARY SECTOR

(i) The banking system and the Central Bank

- Functions of Commercial banks

- Functions of the Central bank

- What is money?

- Functions of money

33

- Multiple deposit creation and money supply process

- Demand for money

- Monetary Policy

5. UNEMPLOYMENT AND INFLATION

- Definition of Unemployment

- Types of Unemployment

- Causes and cure of Unemployment

- Effects of Unemployment

- Definitions of Inflation

- Causes and cures of Inflation

- Effects of Inflation

- Relationship between inflation and unemployment

6. EXTERNAL SECTOR

- Trade

- Balance of Payments

- Exchange Rates

Required Reading

Begg, D., S. Fischer and R. Dornbusch. Economics. (7th Edition). London: MaGraw-Hill, 2003.

Recommended Reading

Hardwick, P. B. Khan and J. Langmead. Introduction to Modern Economics. London: Longman,

2006.

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


34

BBA 230 – Computer Appreciation and Information Management Systems

Objectives

To give a thorough and up to date grounding in the realities of commercial Data Processing.

To provide students with a thorough understanding of how computers work, the basic principles on

which they are built and their role in computer based systems in the business community.

To impart an insight into the historic development of computer technology and its impact on

business management.

Content

Unit 1 Information

Data and information. Role in business, general characteristics, value of information, information

flow in the business, levels and categories of management, management information.

Unit 2 Hardware

2.1. Types of computer systems, structure of computer systems, central processing unit (CPU),

Data representation.

2.2. Input Devices, VDU and keyboards, WIMP-Windows, Icons, Mouse, Pointer, Optical

Character Recognition (OCR), Magnetic Ink Character Recognition (MICR), Bar coding,

card and badge readers, Point-Of Sale (POS) system, Kimball tags, key-to-Disk/ Tape

system, voice data input.

2.3. Storage Devices, Magnetic tape, magnetic disks, CD-ROMs, Optical Disks…

2.4. Output Devices: Impact Printers, (Dot Matrix, daisy wheel), Xerographic printer (laser

printer), Thermal printer, liquid ink printers, graph plotter, computer output on microfilm

(COM), fax, VDU, voice data output.

2.5. Data Transmission: Data transmission systems, Data Switching; Simplex, Duplex and

Half Duplex transmission; data transmission equipment (Modems, Acoustre couplers,

multiplexors), protocol.

Unit 3 Software

Systems software - Operating systems, application software including spreadsheet and word

processing, Databases. Acquisition of software, programming languages, basic programming

principles.

Unit 4 Computerised Information Systems

4.1. Role and use of computers, advantages of EDP over manual processing. Organisation of

EDP and controls.

4.2. Computer files and the structure of data in computers. Data validation methods.

4.3. Local Area Networks (LANs), Wide Area Networks (WANs), Internet.

4.4. Batch, On-line, Real-time processing. Distributed and centralised processing.

Unit 5 Organisation and Control

Staff roles and responsibilities in a DP department. Security (physical access, programmed access,

35

back-up). Documentation in a DP department, Controls and personnel.

Unit 6 application systems

Accounting packages, sales, purchases, stock, payroll, normal ledger…

Unit 7 Analysis of Systems

Concepts, ascertain and record the system, identify requirements and objectives of the system;

feasibility studies and reports

Unit 8 Design of DP Systems

Design concepts, principles and practice of design: input, processing, output, files, audit, security

and controls. Implementation of a new system; changeover, personnel considerations, systems

standards and documentation.

Reading

C.S. French - Data Processing

G.C. Lester - Data Processing

C.S. French - Computer Science

E.C. Oliver R.J. Chapman - Data Processing and information technology

Assessment

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


36

BBA260 - Research Methods in Business and Social Science

Objectives

The objective of thus course is to give candidates an overview of the practical importance of

conducting research and methods of employed.

Contents

Nature of Research

Science and Research

Steps in the Research process

Dimensions of Research

Research Problem

Literature Review

Sampling Techniques

Research Methods

Data Collection, Analysis and interpretation

Writing and Dissemination Research

Course Outcome

At the end of this course candidates are expected to be able to conduct research formulate problem

statements, hypothesis, review literature, use appropriate research methods and write a good

research proposal and evaluation report.

Recommended Readings

1. Business Research methods, Cooper D.R. and Schindler P.S. (2004)

Assessment Criteria:

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


37

THIRD YEAR - First Semester

HRM 220 – Human Resources Development and Management

INTRODUCTION

The human resource capital in any organisation is the most important element in the advancement

of the organisation. Its development must be respected and accorded the right status it reserves.

COURSE OUTLINE

OBJECTIVES

The course is designed: -

To provide students with the knowledge in employee development, retention and

development of their working capacity. This will have to take into account existing practices

in Zambia and the sub-region.

To develop and explain steps in the development planning process in the organisations, and

provide the students with skill to monitor such programmes.

To relate how assessment of personality type, worker behaviours, and job performance can

be used for worker development.

To enable monitor and coach employees on such human resource programmes.

CONTENTS

1.0 Approaches to Human Resource Management

What is Management?

The Process or Operational Approach

The Human Behaviour

The Systems Approach

Managerial Functions

2.0 Human resource planning

Forecasting

Human Resource Strategic Management

3.0 Human Resource Recruitment

Personnel Policies

Recruitment Sources

Recruiters

Recruiting tools

4.0 Selection and Placement

Selection Methods

Types of Selection

5.0 Training

Design effective training activities

Training needs assessment

38

Choosing a training method

Special training issues

Evaluation of Training

6.0 Performance Management

Purpose of performance Management

Performance Measures Criteria

Approaches to measuring performance

Performance feedback

Development and implementation of a system. That follows legal guidelines

7.0 Employee Development

The difference between development, Training, and Careers

Approaches to Employee Development

Career Management and Development Planning System

Special issues to Employee Development

Helping Managers with dysfunctional behaviours

8.0 Employee Separation and Retention

Managing Involuntary Turnover

Managing Voluntary Turnover

Measuring and monitoring job satisfaction

Survey-feedback Intervention

9.0 Compensation of Human Resources

Equity Theory and Fairness

Developing Pay Levels

The importance of process: Participation and Communication

Current Challenges

10.0 Recognising Employee Contributions with Pay

How Does Pay Influence Individual Employees?

How Does Pay Influence Labour Force Composition?

Managerial and Executive Pay

Organisation Strategy and Compensation Strategy

11.0 Employee Benefits

Reasons for Benefits Growth

General Regulatory Issues

12.0 Collective Bargaining and Labour Relations

The Labour Relations Framework

Goals and Strategies

Union Structure, Administration, and Membership

Legal Framework

13.0 Union and Management

Union and Management Interactions: Organisation

Union and Management Interactions: Contracts Negotiation

Union and Management Interactions: Contract Administration

Labour Relations Outcomes

14.0 Managing Human Resource Globally

39

Current Global Changes

Factors Affecting HRM in Organisations Markets

Managing Employees in a Organisations

Competing through sustainability

Competing through Technology

15.0 Strategically Managing the HRM Function

Strategic Management of the HRM Function

Building an HR Strategy

Measuring HR Effectiveness

Improving HR Effectiveness

16.0 Employee Safety and Health

Safety Management

Protecting Employees

RECOMMENDED BOOKS

Human Resources Management by Noel elt. 6th Edition

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


40

ECF 300 - Managerial Economics (Pre-requisite: BBA 200)

Pre-requisite: macroeconomics

OBJECTIVES

To illustrate the application of economic theory and methodology as an alternative to managerial

decisions.

CONTENTS

1. The Scope and nature of Managerial Economics

2. Models and Objectives of the firm

(i) Model-definition

(ii) Models (theories) of the firm (an hence objectives of the firm)

(a) Managerial theories of the firm

(b) Behavioural models of the firm

(c) Profit maximisation models of the firm:

- Static and certain

- Static and uncertain

- Dynamic and uncertain (wealth or value maximisation model)

3. Optimisation: Principles and Techniques

(i) Optimisation – definition

(ii) Methods of expressing economic relationships

(iii) Total average and marginal relationships

(iv) Calculus for optimisation

4. Demand Theory

5. Production and Cost Theory

6. Estimation and Forecasting

(i) Opinion and judgement (qualitative)

(ii) Time series (quantitative)

(iii) Correlation Analysis, Econometric)

(iv) Barometric

(v) Input-Output Analysis

(vi) Linear Programming and Production Analysis

(vii) Regression Analysis

7. Market Structure and the Theory of Prices

- Perfect Competition

- Oligopoly

- Monopoly

41

- Pricing Practices

- Competition policy

8. Long-term investment decisions: capital budgeting

- Capital Budgeting

- Cost-benefit Analysis

9. Profit measurement and planning

(i) Accountant Vs. Economist’s way of measuring

(ii) Comparative analysis (B/sheet & Financial Ratios)

(iii) Break-even Analysis & Inventory Control

10. Risk Analysis

ESSENTIALS READING

Rappas J.L. Drigham E.F 1983 Managerial Economics

Mansfield E and E Mansfield 1999 Managerial Economics

Cauvery R Et al 1997 Managerial Economics

Reddy P N and Appanniah H R 2003 Business Economics

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


42

BBA350 - Company Law

OBJECTIVE

The course seeks to introduce students to the legal aspect of some basic forms of business

organisation. Particular attention is given to the Law governing sole proprietorship, partnerships

and companies. After considering the said different forms of business organisation and their

comparative advantages and disadvantages the course deals in greater detail with the Law relating

to corporations. Major areas of concern include legal issues connected with organising and

funding; control and management; rights and liabilities of various participants. The ways in which

these legal entities wind up is also given special attention. The mode of instruction is basically

through lectures and seminars.

SUBJECT TOPICS

1. General overview of some common forms of business organisations.

(a) The sole proprietor

(b) Partnership

(c) Registered Company, etc.

2. Partnership Law

- Sources of law

- Definition of partnership – s.1

- Creation of partnership, formalities, capacity, illegality, etc.

- Relationship between partners inter a duty of good faith – ss, 79, 24, 31

- Relationship between partners and third parties – Authority, liability, agency, etc.

- Partnership property definition, property shares – ss, 20-23

- Dissolution of partnerhips – ss. 32-44

(Reading partnership ACT 1890, Hahlo pp. 17-41)

LAW OF COMPANIES

1. PROMOTION AND PRE-INCORPORATION CONTRACTS

- Gluckesten V. Bames

- Kelnor V. Baxter

- Newboune V. Sensolid Ltd.

- Salamon V. Salamon & Co. Ltd.

- Erlanger V. New sombrero phosphate Co.

2. COMPANY FORMATION

- Choosing appropriate form

- Practical steps, formalities, role of the Registrar

- Constructive notice theory

3. CORPORATE PERSONALITY AND LIMITED LIABILITY

The concept legitimate use and piercing the corporate veil consequences of separate

corporate personality company.

4. THE COMPANY CONSTITUTION

43

- Corporate capacity

- Articles – scope and construction

- The legal effect of articles

- Alteration of articles

5. FINANCIAL STRUCTURE AND MEMBERSHIP

- The legal concept of capital

- Sources of capital

6. RAISING SHARE CAPITAL

- Nominal capital

- Issue at a premium

- Prohibition of issue of discount

- Rights issue

- Pre-emption rights

- Raising and capital maintenance

- Payment for shares – the basic rules

7. CORPORATE SELF DEALING AND CAPITAL MAINTENANCE

- Assistance to purchase own shares

- Redemption, Dividend

1. SHARE CAPITAL ALTERATION

- Alterations other than reduction

- Reduction of capital

- Forfeiture and surrender

- Raising capital from the public – prospectus, listing

8. CLASSES OF SHARES AND CLASS RIGHTS

- Classes of shares

- Variation and class rights

9. LEGAL INCIDENTS OF SHARES MEMBERSHIP AND OWNERSHIP

- Definition of member

- Restrictions of membership

- Becoming a member

- The register of members

- Share certificates

- Mortgage/Lien on shares

10. LOAN CAPITAL

- Form of loan capital

- Company charges

- Registration

- Remedies of loan creditors (especially receivers).

CORPORATE POWER AND IT’S REGULATION

(A) Distribution of power within Company

- The Board Vs the General meeting

- Organic theory

- Company General Meetings – AGM, EGM and resolutions.

(B) COMPANY OFFICERS

- Company Secretary

44

- Directors

DIRECTORS

- Duties and control of self dealing

- To whom duties are owed

(i) Duty to Act Bona fide in the interest of the company

(ii) Duty not to Act for a collateral purpose

(iii) Duty of care and skill

(iv) No conflict rule/The No profit rule

SHAREHOLDERS REMEDIES

- The rule of Foss V Harbottle

- Winding up on the just and equitable ground

- Unfair prejudicial conduct

WINDING UP

Types of Winding Up:

- Voluntary winding up

- Member winding up

- Creditors winding up

Winding up by the Court

- The liquidator/powers

- Distribution of assets.

COURSE MATERIALS

1. 1994 Companies Act

2. The Partnership Act of 1890

3. Hahlo’s Case Book on Company Law – Sweet and Maxwell, London 1977.

4. Farrar’s Company Law, Butterworths, London 1991.

5. Geogrey Morse, Charlesworthss Company Law, London 1987.

6. Kenneth Smith and Dennis Keenan, Company Law, London 1982.

7. L. S. Sealy, Cases and Materials in Company Law, 1985.

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


45

THIRD YEAR - Second Semester

BSM 340 - Marketing Research

Objectives

The purpose of this course is to make you a knowledgeable research consumer and a beginning

practitioner. The focus will be on qualitative (exploratory) and quantitative research execution and

the application of research findings and analysis in decision making. The course is geared toward

the practical application of research, though gaining a working knowledge of certain terminology

will be important. Specific learning objectives are to:

1. Understand the relationship between market research and decision making

2. Learn the processes used in formulating and conducting market research projects

3. Understand of the market conditions under which research may be undertaken, and the

impact of these conditions on the type of research to be conducted, including the

methodology and project management

4. Comprehend the range of qualitative and quantitative techniques and methods available in

market research, including applicability and limitations

5. Be able to use the language of market research as it is used by practitioners and business

people.

6. Learn to perform some of the more common qualitative and quantitative techniques,

including protocol/survey construction, data collection/fieldwork and analysis and

reporting

CONTENTS

Nature of Marketing Research

Introduction to Market Research

Role or purpose of marketing research

Review of the Marketing Mix

Research & Decision Making

Overview of the Research Process

Marketing environment

Nature of economy

Globalization

Economic environment

Level of development

Geographical, climate and infrastructure

Political environmental

Social cultural environment

Users of Marketing Research

Manufacturing companies

Services organizations

Distribution channel-retails

Economic consideration

Facilities, political consideration.

Government

Universities

Organization of Market research

In house research

46

External research(Consultancy)

Market Research and Information Management

Characteristics of Market Research

Characteristics of Marketing Information system

An internal record system

Marketing intelligence system

The role of marketing information system

Information Communication Technology and Market Research

Problem Formulation

Developing the Approach to the Problem

Setting Goals and Objectives

Cost benefit analysis of Market research

Value of Market Research Information

Decision without Research

Decision with Research

Optimal decision Making without Research

Significance of perfect information

Expected value of perfect information

How to maximize value of market research

Conditional probabilities and states of nature

Expected value of decision after testing the market

Project Research

Research design

Plan of study

Exploratory research overview

Descriptive research

Experimental research (causal research)

Types of Data

Primary data

Secondary data

Advantages and disadvantages of primary and secondary data

Sources of secondary data

Methods of collecting primary data

Questionnaire design

Question content

Question format and phrasing

Question sequencing and characteristics

Question pre-test

Administering the questionnaire

Observation

Methods and types of observations

Natural vs contrived

Open vs disguised

Structured vs unstructured

Direct vs indirect

Human vs mechanical machines

47

Sampling

Sampling procedure

Probability and non probability sampling

Determining the sample size

Required size as prescribed by statistical methods/procedure

Traditional statistical methods

Mean of sample means

Standard deviation/standard error

Estimating the population

Field procedures and non sampling errors

Qualitative Methods

Sampling

Qualitative Data Collection/Fieldwork

Qualitative Analysis

Quantitative Methods

Quantitative Research Overview

Quantitative Methods and Applications

Survey Design Overview

Analysis of Data and Interpretation

Editing

Individual approach

Group average

Statistical packages e.g SPSS

Cross tabulation

READINGS

Textbook: Marketing Research Essentials, 5th Edition, C. McDaniel & R. Gates.

Supplemental book: Business-to-Business Marketing Research, 1st Edition, M. Block & T.

Block.

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


48

BF320 - Investment & Portfolio Management

OBJECTIVES

- To provide an understanding of the theory and analysis of financial securities portfolio

management including analysis of the economy, industry, company and security markets.

- To relate theory to practice obtaining in the Zambian financial system

- To expose students to the techniques of investment management

SYLLABUS

1. INTRODUCTION

The concept of investment; the risk-return relationship; measures of risk and return

common stock, preferred stock, bonds and real investment; introduction to options and

futures and derivatives, Black School model.

2. THE ORGANISATION AND FUNCTIONS; FINANCIAL MARKETS

3. EFFICIENT CAPITAL MARKETS (ECM) Theory of ECM and random walk; alternative hypotheses of ECM theory; test of efficiency

and empirical results; implications of the ECM on technical and fundamental analysis

4. CAPITAL ASSET PRICING MODEL (CAPM)

CAPM defined, CML line, CAPM and individual securities risk premium of the market

portfolio, expected returns, arbitrage Pricing Model (APM).

5. SOURCES OF FINANCIAL INFORMATION Sources of aggregate economic, aggregate stock market, industry and company analysis;

computerized data sources; market indicator series. Zambia Privatisation Agency (ZPA),

Investment Centre (IC), Securities Exchange Commission (SEC), Stock Exchange.

6. VALUATION CONCEPTS

Valuation of common stock using discounted cash flow models; comparing value and

price; price/earnings ratios; valuation of fixed income securities; mathematics of fixed

income securities pricing and yields; determinants of bond yield.

7. INVESTMENT TIMING

Business cycles and prices of bonds and stocks; implication for investment timing;

forecasting business cycles; technical and fundamental analysis revisited.

8. PORTFOLIO THEORY AND MANAGEMENT

The development of modern portfolio theory; Markowitz and the efficient frontier; the

capital asset pricing theory, the ECM theory and portfolio management; portfolio

management in practice.

9. SECURITY ANALYSIS Financial Statement Analysis: Ratio analysis and interpretation including comparative

analysis and risk analysis; Aggregate Market Analysis: The securities market and the

economy; indicator series determinants, analysis and implication; industry Analysis:

Underlying trends; the industrial life cycle; analysis of cyclical variation and around trend;

estimating industry return; Company Analysis: Types of companies and types of stocks;

product line analysis Vs company prospects; the caliber of management factor; estimating

49

expected return.

10. MEASURING INVESTMENT PERFORMANCE

Individual and institutional investor objectives Vs active investment management:

management of investment companies; basis procedures of measuring investment

performance.

RECOMMENDED READINGS

1. W Sharpe” investment”, Prentice-Hall

2. F K Reilly “Investment Analysis and Portfolio Management” Irwin.

3. Z Bodie et al Investments 3rd

Edition Irwin

4. Privatisation Act No. 21 of 1992

5. Investment Act No. 39 of 1993

6. Securities Act No. 38 of 1993

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


50

BSP 360 - Operations Research (Pre-requisite: BBA 240)

OBJECTIVES

To introduce students to mathematical model building and use of these models in solving

Production Management problems. To train students in project management techniques to enable

them to plan and control projects so that they are completed on time and within budget. To provide

students with an understanding of certain analytical techniques and mathematical models as found

for instance in the operations research/production management which can be applied in various

business field.

1. Introduction to Operations Research

The methodology of operations research, successful applications of operations Research.

The nature of operations research, overview of the operations research modeling approach.

2. Introduction to Linear Programming (LP)

What is a linear programming problem? The graphical solution of two-variable linear

programming problems, special cases, a diet problem, a work scheduling problem, short

term financial planning, blending problems, production process models.

3. The Simplex Algorithm

How to covert an LP to standard form, the simplex algorithm, using the simplex algorithm

to solve minimization problems, alternative operational solutions, unbounded LPs,

degeneracy and the convergence of the simplex algorithm. The big M-method, the two-

phase simplex method. Variables that are unrestricted in sign.

4. Sensitivity Analysis and Duality

A graphical introduction to sensitivity analysis, some important formulas, sensitivity

analysis, sensitivity analysis when more than one parameter is changed. The 100% rule.

Finding the dual of an LP, economic interpretation of the dual problem, the dual theorem

and its consequences, shadow prices, duality and sensitivity analysis, complementary

slackness, the dual simplex method, and application of dual prices.

5. Transportations, Assignment and Transshipment Problems.

Formulating transportation problems, finding basic feasible solutions for transportation

problems, the transportation simplex method, sensitivity analysis for transportation

problems, assignment problems, transshipment problems.

6. Network Models

Basic definitions shortest path problems, maximum flow problems, CPM and PERT,

minimum cost network flow problems, minimum spanning tree problems.

7. Decision Making Under Uncertainty

51

Decision criteria, utility theory, decision trees, Baye’s rule and decision trees, decision

making with the normal distribution.

8. Queuing Theory – Introduction

Characteristics of a waiting line system. Queuing models – Single channel, multi channel,

constant service line, limited population.

Texts – Operations Research

1. Wayne L. Winston; Operations Research Applications and Algorithms

2. Taha, Hardy A. Operations Research: An Introduction

3. F. S. Hillies, G. J. Lieberman; Introduction to Operations Research

4. Bernard W. Taylow III, Introduction to Management Science

5. Kamlesh M, Solow D. – Management Science: The Art of Decision Making

6. Sweeney D, David R, Williams T. – Introduction to Management Science

7. Quantitative Methods/Management Science Applications/Operations Research Manuals

(CIMA/ACA)

8. Operations Research Principles and Practice by Ravindrah Solberg and Phillips

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


52

BBA360 - Entrepreneurship and Innovation

Objectives:

Entrepreneurship is an engine that has been transforming and renewing economies worldwide. It

has been propelling much of the growth of the business sector as well as a driving force behind the

rapid expansion of the commercial and social sectors; hence it has attracted significant scholarly

and professional endeavours as an essential ingredient of economic development. With the

growing need for competitiveness in organisations, entrepreneurship is equally playing a critical

role in shaping organisational growth through entrepreneurial innovation within organisations. In

Zambia, the need for entrepreneurs is even more emphasised not only as an innovative tool in

organisations but also as a job creating venture.

The objectives of this course are:

To highlight the process and determinants of entrepreneurial success;

To explore various available business opportunities within the student’s disciplines;

To expose students to small business planning and marketing skills and;

To inculcate an entrepreneurial mind in our graduates so that they can explore alternative

employment.

LEARNING OUTCOMES:

At the end of this course, students should be able to:

Define and explain entrepreneurship, intraprenuership and attributes of entrepreneurs.

Understand the requirements for entrepreneurial success.

Identify and evaluate business opportunities within and outside organisations.

Distinguish between commercial and social entrepreneurship

Draft proposals for a new business ventures or when expanding existing enterprises.

Understand some marketing strategies of small business.

Acquire skills for leading and managing sustainable enterprises.

COURSR OUTLINE

1. The Entrepreneurial Process

Introduction

Entrepreneurship in perspective

The Entrepreneurial Process

Characteristics, Traits and Behaviours of Entrepreneurs

The concept of Intraprenuership

Commercial vs Social enterprenuership

2. Innovation and Developing Business Ideas.

Understanding the Entrepreneurial context

Identifying business opportunities

Commercial Business opportunities

Social business opportunities

Evaluating Business Opportunities;

SWOT, BPEST Analysis, Value Chain Analysis, Porters five force model, etc

3. Forms of Businesses (revision)

Sole trader

The partnership

Limited company

Cooperatives

53

4. Business Models

Introducing the Canvas Business Model

Applications of the canvas business model

5. Types of Capital and Sources of Finance for Small Enterprises

Physical and commercial capital

Social Capital and Networking

Joint ventures and Franchises

Types and sources of financing

5. Business planning

The Business Planning Process

Key functions of a Business Plan

Industry, Customer, and Competitor Analysis

Company and Product Description

Business Risk Analysis

Marketing Strategies in Small Enterprises

Developing and Implementing Marketing Strategy

Social capital and networking (Revisited).

The role of the social media as a marketing strategy

Promotions

Financial plan

Operational plan

Analysis of facility locations

Operational tools and resources

Staffing Plan

Writing a Business Plan

Basic Statutory Obligations Relating to Enterprise Formation in Zambia:

6. Leadership and Enterprise Sustainability

Growth Strategies of enterprises

Leadership theories

Sustainability and responsible business in enterprises

Ethics, Social Responsibility and diversity in MSMEs


Hisrich R.,D & Peters P.,M. (2002). Entrepreneurship, 5th edition. NY: McGraw Hill Companies,

Inc.

Zimmer T.E & Scarborough N.,M (2008). Essentials of Entrepreneurship and Small Business

management, 5th edition. New Jersey: Pearson Prentice Hall.

UNILUS Course Module for entrepreneurship.

Journal Articles:

Austin J. at el (2006). Social and Commercial Entrepreneurship: Same, Different, or Both?

Entrepreneurship theory and practice; 1042-2587.

Martin R.M. and Osberg S. (2007). Social Entrepreneurship: The Case for Definition. Stanford

54

social innovation review.

ASSESSMENT:

Continuous Assessment=40 %;

Case study (one individual & one group work) =20%; Mid-semester exam=20%.

Individual Business Proposal =60%:

Feasibility or practicability of the business=10%;

Innovativeness of the business idea=10%;

Demonstrated Business and Financial Planning =20%;

Outline the Growth and Sustainability of the Business=10%.

Oral defence of the business proposal=10%

55

FOURTH YEAR — First Semester

D400 – Dissertation

Scheduled lectures and briefings

BBA 410 Strategic management

A Introduction

Strategic Management or Business Policy is one of the most important courses of the

business degree, be it in Accounting or Business Administration. It is the capstone of all

functional areas of business by way of integrating all aspects of the degree programmes in

the School of Business. As you take this course, it is assumed that you will have studied

the functional areas of an organization such as marketing, Accounting and Finance,

Personnel, Production among others.

The main reasons for the study of this course are the following:-

1. To help you have a clear understanding of how to perform your functions when you are in

organizations and know or anticipate the potential direction the firm is going in its pursuit

of its objectives.

2. The course aims to give you an opportunity to identify actors which lead to significant

changes in organizations that may have either positive or negative impact on you

individually.

3. The course also helps you to develop a long term perspective of the organization and be

able to anticipate potential changes in future. This means strategic management is about

awareness of change and management of change., Any managers who ignores or resists to

change is by implication suggesting the demise of his/her company.

4. In addition to the foregoing, the Zambian economy is undergoing economic and financial

liberalization experiencing high rate of inflation and interest rates. Strategic

Management/Business Policy and Strategy course gives you an opportunity to be aware of

various options to rake in order for the company you manage to remain a float.

B OBJECTIVES

To introduce the case method in Business Policy to overcome difficulty jin bridging the

gap between descriptive theories and methods and their analytical application in business

problem solving.

To integrate knowledge and methods learned in prior business courses such core courses as

economics, accounting, management, etc.

To develop the students’ ability in using analytical problem solving and decision making

skills.

C MANAGEMENT OF THE COURSE

The course shall be administered by three interdependent approaches.

a) The first of the three is through structured lecturers. Under this approach a

theoretical exposition of the course shall be attempted. The three main text books

to use are given below.

56

b) The case study method is unavoidable in a Business School. This tool shall be

used every after a major topic has been completed. Since most of you have never

worked other than the vocational employment, a case study puts you in an

organizational setting where you should make a decision.

c) Guest speaker/video shows shall be used to give you or expose you to experiences

of other people.

D ASSESSMENT SYSTEM

The assessment system shall be 40% allotted for continuous assessment and 60% final

examinations. The 10% shall be for an assignment that shall be given to you in class

during the first week of the first term. This piece of work shall be submitted in groups in

form of a report followed by a public presentation to a panel at the end of the second term.

There shall be end of terms I and II tests worth 15% each. The grading system is as given

jin the progression rules of the school. So get busy now or your never have time to do

other courses.

E PRESCRIBED TEXT BOOKS

1. Strickland A and Thompson A M, Strategic Management 4th Ed BP1 Irwin 1987.

2 Glueck, W F and Jauch L R Strategic Management and Business Policy 3rd

Ed,

McGraw-Hill 1984.

3. Thompson J L Strategic Management Awareness and Change. Chapman and hall

London 1990.

OTHER RECOMMENDED TEXTBOOKS

1. Glueck W F Business Policy and Strategic Management 3rd

Ed, mcHGraw-Hill 1984.

2. Newman et al; Strategy Multi-level Integrative Approach South-west Pub. 1989.

F. COURSE CONTENT

1 THE STRATEGIC MANAGEMENT PROCESS

1.1 Introduction

1.2 Whose responsibility is it

1.3 Why it matters

1.4 Why case study method

2 THE ESSENTIAL ENTREPRENEURIAL TASKS

Business Mission

Strategic Objectives

What is Strategy

Formulating Strategy

Primary Deter,omamts pf Strategy

Case study

3 TECHNIQUES OF INDUSTRY AND COMPETITIVE ANALYSIS

57

3.1 The Elements Of Industry And Competitive Analysis

3.2 Competitive Situation Analysis /Industry Analysis

3.3 Self Analysis

4 GENERIC BUSINESS STRATEGIES AND INDUSTRY ENVIRONMENT

4.1 General Business and Competitive Strategies

4.1.1 Cost leadership

4.1.2 Differentiation

4.1.3 Focus

4.2 Strategies for general types of industry environments and competitive

situations

Case No.2

5. GENERIC CORPORATE STRATEGIES

5.1 Grand Strategies and their variations

5.1.2 Stability Strategies

5.1.3 Expansion Strategies

5.1.4 Retrenchment Strategies

5.1.5 Combination Strategies

5.2 Alternative and Performance

6. BUILDING AND DEFENDING COMPETITIVE ADVANTAGES

6.1 Building Competitive Advantage

- via cost leadership

- Via differentiation

- Via focusing

6.2 Offensive and defensive strategies.

Case No. 3

7. TECHNIQUES FOR STRATEGY ANALYSIS AND CHOICE OF STRATEGY

7.1 Matric techniques for evaluating diversifies portifolio

7.2 Evaluating Corporate Strategies beyond the business portfolio Matrix

7.3 Checking for performance gaps

7.4 Managerial factors that influence choice of strategy

8. IMPLEMENTNG STRATEGY, ORGANISATION STRUCTURE, DISTINCTIVE

COMPETENCE AND RESOURCE ALLOCATION

8.1 Allocating and focusing resources on strategic objective.

8.2 Building a capable organization

8.3 Building distinctive competence.

58

9. IMPLEMENTING STRATEGY, COMMITMENT, CULTURE, SUPPORT

SYSTEMS AND LEADERSHIP

9.1 Strategic Leadership

9.2 Administrative Support Systems

9.3 Galvanizing Organization Wide Commitment To Strategic Plan

9.4 Corporate Culture.

Case No. 5

10 EVALUATION AND CONTROL OF STRATEGY

10.1 The control and evaluation process

10.2 Gap analysis

10.3 The motivation to evaluate

10.4 Criteria for evaluation

10.5 Measuring and feed back

10.6 Evaluation and correction

10.7 Management by objectives

11 COURSE MATERIAL

MODULE:STRATEGIC MANAGEMENT

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


59

BBA420 - Organisation Theory & Behaviour

1. OBJECTIVES

The objectives of the course is to present a realistic, relevant and complete view of

people’s behaviour in organisations and their interaction with the environment. To provide

a thorough understanding of the relationship among the three organisational components.

The individual, groups and the formal organisational members and how managers must

intervene to modify and integrate this behaviour so that it is consistent with the norms of

the organisation. To provide future managers with new ways, knowledge and

understanding of organisational behaviour in order to improve their influence and control

of the organisational behaviour.

2. ASSESSMENT

Continuous Assessment comprising Tests and Assignments will constitute 40% while the final

Examination will constitute 60%. The weighting between tests and assignments will be equal.

CONTENTS

1. THE OVERVIEW OF ORGANISATIONAL BEHAVIOUR

1.0 Definition of organisational Theory and Behaviour.

1.1 Concepts of organisational Behaviour.

1.2 The Importance of Organisational Behaviour in Organisation.

1.3 Contrast Between Management and Organisational Behaviour.

1.4 The Historical Roots of Organisational Behaviour

2. THE FOUNDATIONS OF INDIVIDUAL BEHAVIOUR

2.0 Personality – Definitions, development of personality, sources of personality, personality

attributes at work, attitudes, organisational work related attitudes and types of behaviours at

work place.

2.1 Psychological contracts – the person job fit, individual differences.

2.2 Organisational Behaviour Modification – process and steps in organisational

behaviour modifications.

2.3 Perception in organisation – Basic perceptual process, perception and attribution –

Theory.

2.4 The Reinforcement Theory – Concepts and Learning Theory.

3. ORGANISATIONAL PROCESSES AND APPLICATIONS

3.0 Groups in organisations – characteristics, types of groups, stages of group

development and group structures.

3.1 Power and Influence – definitions, sources of power and guidelines for using

60

power.

3.2 Decision making nature of decisions, types of decisions, decision-making process,

negotiation, approaches to negotiation.

3.3 Leadership – definition, types of leadership and leadership qualities.

3.4 Motivations – definition, early theories of motivation, the equity theory of

motivation, expectancy theory of motivation, learning and motivation.

3.5 Stress – definition, causes of stress, organisational stressors, consequences of

stress and managing stress at place of work.

3.6 Organisational Design – design elements, specialization, departmentalisation, job

enrichment, job rotation and coordination.

3.7 Organisation culture – Definition of culture, creating organisation culture,

emerging issues in organisation culture, managing organisational culture.

3.8 Organisational Communication – definitions, communication process, methods

and channels of communication, barriers of communication and improving

communication in organisation.

3.9 Performance management – Nature of performance management, purpose of

performance and measurement

4.0 Organisational Conflicts – types of conflicts and managing conflicts in the organisation.

4.1 Individual rewards in organisations – purpose of rewards, types of rewards, linking

performance and rewards, reward systems.

4.2 Work-Life Linkages - Fundamental

Work – life relationship

Balancing work-life linkages.

5.0 ORGANISATIONAL CHANGE AND DEVELOPMENT

5.1 Forces of change, process in organisational changes, resistance to change,

organisational sources of resistance, individual sources of resistance and

managing organisational change.

5.2 Training and development – The psychology of skills

5.3 Team Building – performance measurement and quality management.

RECOMMENDED READING LIST

MAIN COURSE TEXT

1. Organisations: Behaviour, Process and Structure, by Gibson J L and Invancevich J

M (8th Edition, Irwin Books).

SUPPLEMENTARY TEXTS

61

1. Organisational Behaviour, by Moorhead and Griffin (4th Edition).

2. Organisational Behaviour, by Karlene H Roberts and David M Hunt.

3. Understanding Organisations, by Charles C B Handy

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


62

FOURTH YEAR - Second Semester

AFIN 427- Corporate Governance & Ethics

BBA440 - Risk Management in Business

Objectives

- To understand the effect of risk on the operations of the business.

- To enable students reduce the levels of exposure in assets and liabilities.

- To evaluate and analyze risks and how this can be avoided using various tools and

techniques.

- To provide a thorough understanding of risk management.

- To provide an understanding of technique of good credit assessment with particular

emphasis on evaluating the risks associated with lending to personal customers and

Smaller and Middle Market Business Customers.

INTRODUCTION

Defining risk; sources and types of risks; risk management; external schools risk management

tools; market and based instruments and risk management – an environmental approach.

RISK MANAGEMENT THEORY

RISK MANAGEMENT TECHNIQUES AND TOOLS

Forward contracts; futures contract; options; swaps – currency and interest rate, commodity linked

loans and bonds, some barriers to risk management – credit worthiness; premiums; government

intervention and policy barriers; technical and know –how.

STRUCTURE, SUBSTANCE, RISK AND REWARD

The process of making an informed risk decision; the seven stops; proposal, Recommendation,

Summary, Economic and Competitive Environment, Management Assessment, Financial Analysis

and Source of Repayment.

THE PRINCIPLES OF GOOD LENDING

1. The interpretation and criticism for lending purposes of accounting statements including:

- Balance sheets

- Profit and loss statements

- Cash flow statements

- Budgets and cash flow forecasts

2. A reasoned assessment of a lending proposition to produce a recommendation o decision.

3. An appreciation of what security (if any) would be appropriate and the condition on which

assistance would be given (including interest rates and fees).

4. An understanding of the requirements of differing types of business such as:

- retailing

- other service industries

- wholesaling

- manufacturing

- farming

- building

63

- franchising

- professionals’ e.g. doctors, dentists, solicitors, accounts etc (this is not exhaustive)

5. Advances to personal customers, including house mortgages, bridging loans and probate

advances.

6. A knowledge of bank specialist services which might be marketed in a lending situation

RECOMMENDED READING

1. Gardner M J and Hills D L Managing Financial Institution: An Asset/Liability Approach.

The Dryden Press, USA

2. Boyadijian H J and Warren J F Risks – Reading Corporate Signals John Wiley & Sons

International.

3. Granston R Banks – Liability and Risk Lloyd of London Press Ltd. London.

4. C N Rouse, Bankers’ lending Techniques (CIB/Bankers Books)

5. C N Rouse, Applied Lending Techniques (CIB/Bankers Books)

6. P McGregor, Lending – Bankers Workbook (CIB/Sheffield Hallam University).

7. H H Hutchinson & L S Dyer, Interpretation of Balance Sheets/Bankers Books)

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


64

ELECTIVES:CHOICE OF TWO

ECF 320 - Money & Banking

Pre-requisites: BS 110 - Principles of economics; BS 210 - macroeconomic theory

Objectives

1) To broaden students’ understanding of the Monetary, Credit and Banking systems and their

relationships to the functioning of the economy as a whole.

2) To provide students with a thorough understanding of the theory and practice of

Monetary Policy in the context of current institutions and ideas.

3) To develop the students’ knowledge of alternative theories of the demand for money.

4) To familiarize the students with the special characteristics of the Financial Markets and

institutions in the LDCs with particular reference to Zambia. The students are required to

apply their knowledge in the context of the Zambian economy.

CONTENT

1. Introduction to the course – An overview

2. Money and its role. The role of money, money in a barter economy.

- The definition of money

- Importance of Money and Banking in economic development

3. Commercial and Central Banking Structure in U.K. U.S.A and Zambia

4. Money Institutions:

- Central Banks

- Commercial Banks and the creation of bank deposits

- The Changing pattern of lending policies of Commercial Banks

- Development Banks

5. The practice of banking: bank customer relationships; accounts of customers, securities

of banking advances, different forms of loans with or without security. Bank Fund

Management and Commercial Bank Management.

6. Monetary Policy: Tools of Monetary Management;

- Bank rate

- Open market operations

- Reserve requirements

- Relative effectiveness of various instruments of money policy Zambia

- Objectives and role of monetary policies in LDCs.

7. Targets and indicators of monetary policy

8. Rules versus Discretion in Monetary Policy

65

- Magnitude and timing effects of monetary policy

- The rational expectations argument against discretion

9. The level and structure of interest rates

- Theories of term structure of interest.

10. Demand for Money and Money Supply

- Alternative theories of the demand for money

- - Money supply – Theory of money supply determination. How a change in

money supply affects the economy

11. Monetary policy versus fiscal policy

- ISLM Analysis

12. Money, inflation and growth. The causes of inflation, the effects of inflation on growth,

financial repression and the case against inflation.

13. Current Issues in Monetary Policy: The debate between Keynesian and monetarist views.

LITERATURE (FOR READING & REFERENCE)

AUTHOR TITLE PUBLISHER

I.C. Johnson & W. Roberts Money and Banking The Dryden Press

M. Friedman A Program for Monetary Fordham University

Stability Press

R.S. Sayers Central Banking After Oxford University

Bagehot Press

Aurley & Shaw Money in a Theory of

Finance Brookings Institute

M. Friedman The Optimum Quantity of Macmillan

Money and Other Essays

S. Doskey Problems and practices of The John Hopkins

Development Banks Press

R.S. Bayers Modern Banking Oxford University

Press

D.E. Cock Central Banking

Robinson The Management of Bank -

66

Funds

E.W. Reed Commercial Banking -

H.E. Polakoff, T.A. Porkin Financial Institutions and Englewood

& Others Markets

B.E. Gup Financial Intermediaries - Houghton Hifflin Co.

An Introduction

P.H. Horwitz Monetary Policy and the Englewood Cliff

Financial System

Bank of Zambia Quarterly Statistical Bank of Zambia

Review

S. Ghatak Monetary economics in Macmillan

Developing Countries

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


67

BBA460-Banking Operations, Lending and International Business

Objectives:

To enable the student to:

- adopt the principles of good lending

- identify the lending services appropriate to the needs of the individual, small

business or corporate body,

- interpret financial statements in order to monitor the continuing viability of

the borrowing customer’s financial position,

- understand how funds are transferred internationally on behalf of personal and

trading customers and the different settlement methods in international trade.

Contents:

SECTION A: LENDING

1. CANONS OF LENDING

Bank’s lending policies: the canons of lending and their application in

practical lending situations; the techniques of good lending practice – safety,

liquidity and profitability

2. PERSONAL BORROWERS

Types of lending service; benefits of each to the customer; types of customer;

Types of customer appropriate to each. Credit scoring;

Purpose and procedures; benefits. Special considerations needed for accounts

of students and minors.

3. OTHER BORROWERS

Special types of borrowing customer; club, associations, societies, trustees,

sole traders, partnerships and companies; the application of canons of lending

in each case.

Special considerations when lending to non personal customers for purchase of

a business, trading purposes or capital expenditure.

Relevance of memoranda and articles of association to the lending bankers;

protection for the bank.

4. GENERAL PRINCIPLES OF SECURITY

Features of ideal security; types of security commonly offered.

Types of charge and common charge from clauses which protect the bank’s

position; conditions for taking charges over customer’s property.

Technical points to be considered when taking security; valuation; steps to be

taken to protect the bank’s interest. Discharge and release of security

5. REVIEW AND CONTROL OF ACCOUNTS

Purpose of reviewing accounts; information available in Bank records;

methods of using it to monitor trends on borrowing accounts, need for early

action to remedy adverse trends.

6. BAD AND DOUBTFUL DEBTORS

Causes and warning signs of possible problems with borrowing accounts

The stages of recovering bad debts; legal proceedings, common problems in

recovering bebts and means of overcoming them.

7. INTERPRETATION OF FINANCIAL STATEMENTS

68

Main areas of interest in the analysis of customers’ financial statements by the

lending banker; safety; profitability, etc., methods of comparing trends shown

up in the analysis.

Purpose and content of budgeted profit statement and cash flow forecast;

assumptions made in their preparation, effects of changing circumstances.

The importance of monitoring actual performance as compared with budgeted

figures.

8. ALTERNATIVE SOURCES OF FINANCE

Specialist sources of finance available through the banks and other financial

institutions: features and benefits.

SECTION B: INTERNATIONAL BUSINESS

9. INTER-BANK NOSTRO AND VOSTRO ACCOUNTS

The accounting methods used by banks to make transfers of funds to banks in

other countries. Operation of nostro and vostro accounts.

10. REMITTANCE AND RECEIPT OF FUNDS

Advantages and disadvantages of various ways of transferring funds between

individuals in different countries. SWIFT speed of operation.

11. RATES OF EXCHANGE

Factors affecting customers from exchange rates. System and procedures for

buying and selling foreign currency.

Means of protecting customers from exchange risk: types, benefits and

operation of forward exchange contracts.

Method of operating foreign currency accounts: advantages and disadvantages

to customers who maintain them.

12. INTERNATIONAL TRADE FOR EXPORTERS AND IMPORTERS

Terminology of international trade. Risks and problems of international trade

Methods of settlement: procedures, documentation

Assistance to exporters, their banks, in finance and insurance of trade

Main sources of advice, help and information for exporters and importers;

methods of finance available.

13. ACCEPTANCE CREDITS

Acceptance Credit Accounts, their purpose and method of operation

14. OTHER SERVICES

Advantages and disadvantage of ancillary services available to customers

involved with international trade, including|: bank guarantees; bonds

forfeiting; factoring; LIFFE

RECOMMENDED READING

1. A M Davies & M Kearns, Banking Operations – UK Lending and

International Business; Study Text (BPP Publishing)

2. CIB Text and Revision Kits – UK.Lending and International Business

Consult Examiners Reports as well.

69

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


70

BSM 410- Services Marketing

Aims and Objectives

1) To provide students with a firm understanding or principles and practices of service

marketing

2) To train students’ analytical and problem solving capital through working with cases and

field assignment

3) To equip students with the knowledge and techniques used by managers in the real world

of marketing services management.

Course content

1. Introduction

1.1 nature and classification of services

1.2 characteristics of services and their marketing implications

1.3 Marketing strategies for service firms

1.4 Managing product support services

2. An integrative Framework for marketing Service

2.1 Quality and service

3. Quality: The Foundation for Service marketing

3.1 Doing the service Right the First Time

3.2 Doing the service Very Right the Second Time

3.3 Management for Customer Expectations

4. Building a Services marketing Organisation

4.1 Cornerstone Roles for the Services marketing Director

4.2 The ideal services marketing Director.

5. Maximizing Services marketing Potential

5.1 Managing the evidence

5.2 Branding the company

5.3 Marketing to the existing customers

5.4 Marketing to employees

6. Resource and Demand Management

6.1 Resource management

6.2 Demand Management

7. Management Communication in Service markets

7.1 Steps in developing effective communication in service markets

7.2 Designing effective advertising programmes

8. Strategic Management In Service Organisations

8.1 Strategy formulation in service organizations

71

8.2 Strategy implementation in service organizations

8.3 Strategy control in service organizations

9. Competition and Adaptation

9.1 Analysing the marketing Environment

9.2 Analysis of Industry through Porter’s Competitive Analysis Model.

REFERENCES

1. Berry L L & Parasuraman – marketing Services - Macmillan

2. Gronroos C – Strategic Management and Marketing in the Service Sector – Swedish

School of Economics and Business Administration.

3. Kotler P & Bloom N – marketing Professional Services – Prentice Hall

4. Sasser W E – How to match Supply & Demand in Service Industries – Harvard.

5. Bateson, Christopher & Eiglier – Services marketing, new Insights from Customers and

managers – Cambridge.

6. Davidow and Bro Uttal – Total Customer Service: The Ultimate Weapon – harper & Row.

7. Kotler P – Marketing Management: Analysis, Planning, Implementation and Control.

8, Heskett J L, Sasser W L & Hart C W L – Service Breathroughs: Changing the Rules of the

Game.

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


72

BBA480 - E-Commerce

Course objectives

1. To enable students appreciate the role and performance of e-commerce in modern

marketing.

2. To acquire various tools and media used in electronic commerce.

3. Demonstrate the practical implications to business of electronic commerce.

COURSE CONTENT

UNIT 1 INTRODUCTION TO ELECTRONIC COMMERCE

Use of computer

Electronic data processing

Growth of E-commerce

UNIT 2 GLOBAL ELECTRONIC COMMERCE

Ins and outs of global e-commerce

Degree of globalization of industries

UNIT 3 CHANNELS OF E-COMMERCE

Internet

E-mail

Fax

Cable television

Satellite broadcasting television

Tele-shopping

UNIT 4 ONLINE CONSUMER

Availability of technology

Computer literacy and education

Internet providers and provisions

UNIT 5 ONLINE MARKETING

Definition

Advantages and disadvantages

Conducting online marketing

Advertising online

Forums, newsgroups, bulletin boards and web communities

Promise and challengers of online marketing

UNIT 6 SECURITY ISSUES IN E-COMMERCE

Supplier-buyer loyalty and trust

Potential security barriers and disasters

Legal implications

UNIT 7 DISTRIBUTION CHANNELS AND E-COMMERCE

Middlemen and e-commerce

Cost sharing and structure

Competition factor

UNIT 8 ELECTRONIC BANKING

Automated teller machines (ATM)

73

Credit cards

Electronic funds transfer

Electronic banking frauds and manipulations

UNIT 9 ELECTRONIC DATA INTERCHANGE

Definition

Uses

Advantages and disadvantages

Internet purchasing

UNIT 10 E-MAIL AND INTERNET MARKETING

Electronic presence

E-mail and web casting

Securing of website page

Website designing and communicating

REFERENCES

1. KOTLER Phillip: Marketing Management Millennium Edition (2000) Prentice

Hall International.

2. FLETCHER Keith (1990) Marketing Management and Information Technology,

Prentice Hall International (UK) Ltd – Hertfordshire

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


74

BPS330: Project and Contract Management

Objectives:

This course examines project management roles and environments, the project life cycle and

various techniques of work planning, and control and evaluation to achieve project objectives.

The tools currently available to project managers are discussed throughout this course.

Participants will learn how to identify critical risk factors and engage in case studies and

scenarios to apply their skills. The course also examines risk in the context of project life

cycles. The section Contract Management addresses the contract management process,

contracting methods and phases, contract administration, and pricing in the procurement of

goods and services.

Outline:

Project Management Concepts

Introduction to project management concepts

The need for project management.

Project Management Vs Operations Management

The roles of project managers in organizational environments

Leadership styles of project managers.

The project development cycle

Project Initiation Process

Risk Analysis and Management

Analyze the risk management process cycle within a project

The role of risk management in overall project management.

The Logic Framework Approach

Project Planning

Work breakdown Structure (WBS)

Time Estimation and Cost

Mile stones and Phases

Developing detailed Project Budgets and Schedules

Managing Soft Skills in Projects

Team recruitment

Managing Group dynamics in Projects

Forming, Storming, Norming and Performing

Managing culture and diversity in projects

Roles and responsibilities of project team members

Leading and Managing Project Teams

Project Communication and Organisation

Understanding communication needs in projects

Types of project organisation

Project managers and line managers, especially in terms of the division of responsibility

and authority.

Project Performance Measurement, Monitoring and Control in Projects

The importance of monitoring and controlling.

Project management information systems (PMIS) as a tool used to monitor, evaluate, and

control planned cost and schedule performance.

75

Performance milestones.

Earned-value concepts for project milestone control.

Project Quality Management

Define the elements of project quality management and apply them to the final project.

Project Evaluation and Closure

Describe the procedure for conducting periodic project performance evaluation audits.

Identify causes associated with project success and failure.

Project sustainability

REFERENCES

Gray C.F& Larson W.E (2008). Project Management-the managerial process, (4th edition).

New York: McGraw-Hill/Irwin.

PMBOK® (2004). A guide to the project management body of knowledge, (3

rd edition).

Pennsylvania :Project management institute, Inc.

PCM Handbook (2002). Project Cycle Management (version 2.0). Germany: PARTICIP

GmbH.

ASSESSMENT

Assignments 10%

Test 10%

Mid-semester 20%


76

ECF 410 - Public Finance & Taxation

PRE-Requisite – BS 210 Intermediate Economic Theory, Policy & Analysis

Objectives

1. To introduce students to the economic functions and goals of the public sector, to the theories

/principles and practices of taxation, public expenditure, budgeting and public debt and to

acquaint them with key issue of fiscal policy and the impact of the same on business

activities allocation of resources, distribution of income and stabilisation of the economic as

a whole.

Contents

1. The nature of Public Finance

- Scope of public finance

- Allocation function

- Distributive function

- Stabilisation function

- Goals of public finance

2. The economics of public goods:

- Characteristics of public goods

- Optimal provision of public goods

- Public goods and a free market

3. Externalities and the role of government

- Consumption externalities

- Direct negotiation

- Need for government intervention

- Production externalities

- Pecuniary externalities

- Negative externalities and spill over effect

- Pollution and waste management

- Corrective actions

4. Budget systems and cost-benefit analysis

- Nature of budgets

- Budget cycle

- Operation of the budgetary process

- Earmarking and expenditure determination

- Elements in cost-benefit analysis

- Need for discounting

- Choice of method of evaluation

- Merits and limitations of cost-benefit analysis.

5. Government expenditure patterns and tax structures:

- Government expenditure – an overview

- Designing on equitable tax structure

- Revenue structures

- Other government revenue measures

6. Taxation, Allocation and Distribution:

- Money creation

- Government borrowing

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- Direct shifting of burden

- Tax incidence

- Excess burden

- Criteria for tax structures

7. Structure of income taxation

8. Economic effects of income and consumption taxes:

- Approaches to consumption taxation

- Value added tax

9. Sales taxation

- Merits of sales taxation

- Value added tax

10. Taxation of wealth property tax

- Economics of property tax

- Equity of the property tax

- Evaluation

- Classification of property

- Exemptions.

11. Debt finance

- Government deficits

- Taxes Vs Deficits

- Crowding out

- The economics of public debt

- Methods of dealing with the public debt

- Extent of the debt problem in developing countries.

12. Stabilisation function of government

13. Structural adjustment programmes and their effects.

14. Governance and Public Finance

The Concept of Governance

Economic Governance Issues

Corporate Governance and its relation to Public Finance

Planning and Economic Governance.

RECOMMENDED BOOKS

Yaron, Jacob 1992 Assessing Development Finance Institutions: A

Public Interest Analysis. World Bank, Washington

DC.

Musgrave, Richard Abel &

Peacock Alan T

1962 Classics in the Theory of Public Finance, Macmillan,

London.

Seddon E Macdonald &

Evans

1968 Economics of Public Finance: Macdonald & Evans.

London.

78

Sandford C T 1978 Economics of Public Finance: An Economic

Analysis of Government Expenditure and revenue in

the United Kingdom, Pergamon P Oxford.

Pagrola Stefano 2002 Generating Public Sector Resources to Finance

Sustainable development: Revenue and Incentive

Effects. World Bank, Washington DC

Due, John Fitgerals 1981 Government Finance: Economics of the Public

Sector, Irwin Homewood.

Seidman Ann 1986 Money, Banking and Public Finance in Africa. ZED

Books, London.

Akigbo Pius Nwabufo C 1965 Nigerian Public Finance. North Western University

press, Evanston IIIinoi.

Dalson Edward Hugh, John

Neale

1954 Principles of Public Finance: Routledge London

Tresch, Richard W 1981 Public Finance A Normatic Theory, Business Plano.

Hockley Graham Charles 1979 Public Finance: An Introduction Route ledge

London.

Musgrare, Richard A &

Peggy B, Musgrare C

1980 Public Finance in Theory and practice. McGraw Hi;

Book co. New York.

Bokros, lagoas 1998 Public Finance reform during the transition. The

experience of Hungary: The world Bank,

Washington DC.

Musgrare A R 1959 The Theory of Public Finance. A study in Public

Economy, McGraw-Hill, New York.

ASSESSMENT:

Assignments 10%

Test 10%

Mid-semester 20%


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