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M o d e l s &

F e a t

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I N D I V I D U A LE X P R E S S I O N&

O P P O R T U N I T Y

T H E N E W F I A T 5 0 0 C H A N G E S

T H E R U L E S O F P E R S O N A L T R A N S P O R TAT I O N

A N D D E L I V E R S A N E W S E N S E O F

L a u r a S o a v eHead of F i a t B ran d N orth Am er ic a

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Beautiful Italian styling comb

design and innovative techno

the original Fiat 500 (Cinque

later, the same qualities mak

entirely new generation of d

The Fiat 500 has always bee

Laura Soave, Head of Fiat Br

brings something truly uniqu

delivering Italian-by-design fu

tailored for our market.

O V E R V I E W

N E W

2 0 1 2F I A T

5 0 0

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The 2012 Fiat 500 caters to a

vehicle to be as engaging, indivi

technologically savvy as they ar

Like the original Cinquecento

the rules of personal transpor t

expression and opportunity. A

with a fresh awareness of the ewith todays minimalistic attitud

technology wrapped in world-c

added Soave.

This modern-generation Fiat 50

advanced technology perfectly

city-friendly four-passenger A-s

all-new fuel-efficient 1.4-liter Fi

Handsfree Communication tecquality and refinement adaptati

six-speed automatic transmissio

ownership experience unlike an

F I AT S S U C C E S S F U L S M A L L C A R F O R M U L A WO R K E D

T H E N A N D S T I L L W O R K S N O W

Like the original Cinquecento, the new Fiat 500 showcases the brands ingenuity

to build world-class small cars that ignite a spirit of the times through simple

design, beautiful craftsmanship and timeless value. As a result, the Fiat 500 has

continued to surprise and delight customers worldwide for more than 50 years.

Satisfying the individual mobility need for Italians and other Europeans after

the Second World War, the original Fiat Nuova 500 became a catalyst in 1957

for the country of the poor but beautiful to be not quite as poor. With almost

4 million examples produced between 1957 and 1975, the small and efficient

Fiat 500 succeeded in providing an affordable, comfortable and reliable

transportation solution while helping to ignite Italys post-war economic recovery.

More than 50 years later, and thanks to its stylistic and modern technological

features, the new Fiat 500 represents the spark of another milestone along

the lasting process of expansion. And this is where history starts again.

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Reminiscent of the original Cinquecento, the 2012 Fiat 500 builds on the

vehicles global popularity. Since its initial launch in 2007, more than 500,000

Fiat 500 vehicles have been sold in more than 80 countries around the world.

The models unquestionable popularity is the result of the Fiat 500s great ability

to deliver unmatched personalization options with advanced solutions in terms

of quality, engine and passenger comfort. In addition to success on the sales

front, the Fiat 500 has earned 60 international awards, including being named

the 2008 European Car of theYear.

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EXTEDESIG

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S L E E K ,

S I M P L E ,F U N C T I O N A L ,U S E R - F R I E N D L Y

& I N S P I R E D

P E R S O N A L LY, I L I K E T O T H I N K O F

T H E F I A T 5 0 0 A S T H E A U TO M O T I V E

E Q U I VA L E N T O F T H E I P O D

R o b e r t o G i o l i t oHead of F i a t S ty le

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The new 2012 Fiat 500 is the

that represents a new appro

modern and simple design ae

fashionable Italian flair and w

50 years after the original ico

Fiats forward thinking, perfe

of efficiency, individuality and

Capturing the original Cinq

in a contemporary, no-nonse

blended with technical, cultu

exactly right for the times, s

Personally, I like to think of

of the iPod sleek, simple, fu

The new Fiat 500 respects th

and function and evokes all o

any icon eternal and rise bey

Even more importantly, the n

and innovations to the Amer

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F O U RT E E N V I V I D A N

E X T E R I O R P A I N T C O

The styling of the new 2012 Fia

of metallic, non-metallic and pe

character, the Fiat 500 will be a

inspired by the vintage appeal o

the available colors in Italian inc

Azzurro (blue), Grigio (gray), A

Verde Chiaro (light green), Ram

Rosso Brillante (tri-coat pearl r

N E W F I AT 5 0 0 S P O R T F E A T U R E S S P O R T I E R

E X T E R I O R T R E A T M E N T

Matching its sport-tuned suspension, the Fiat 500 Spor t features an all-new

athletically styled front and rear fascia with larger honeycomb grilles and

flared aerodynamic treatment. Between its unique 16-inch aluminum wheels

with Mineral Gray painted pockets, this Fiat 500 incorporates new bodyside

sill cladding and a liftgate-mounted roof spoiler for a spor ty appearance.Completing this athletic vehicles design are Performance Red painted brake

calipers, a chromed exhaust tip and gloss black shadow-line window trim.

G L A S S R O O F S T Y L I S T I C A L L Y R E I N T E R P R E T S T H E P A S T

With modern functionality and design, the available glass roof on the new 2012

Fiat 500 gives a nod to the past with design references from the historic model.

The famous canvas roof of the past has been replaced by a four-season-friendly

glass roof. For a near seamless and harmonious design with the windshield, the

sunroof (available in a fixed version or powered) delivers a linear and luminous

roof design while providing additional highlights of the pillars two arcs. Like the

original Cinquecento, the new Fiat 500 with power sunroof maximizes outward

visibility so its passengers can enjoy the beautiful world around.

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R o b e r t o G i o l i t oHead of F i a t S ty le

T H E N E W 2 0 1 2 F I A T 5 0 0 S I N T E R I O R D E S I G N I S

S P A C E E F F I C I E N T& S T Y L I S H

W H I L E D E L I V E R I N G A B S O L U T E LY E V E RY T H I N G

T H AT I S R E Q U I R E D A N D N O T H I N G M O R E

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INTEDESIGWith its high attention to de

personalization options, the

a new direction in personal t

The new 2012 Fiat 500s int

while delivering absolutely ev

said Roberto Giolito, Head o

design perfectly balances pra

features while infusing Italian

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sense of refinement and elegan

for added detail. Frequently use

circular rings and centrally locat

trim for a premium appearance

Fiat 500s space utilization with

mobile devices at a convenient

valuable items, while concealing

systems USB port for instant inFor an integrated look, the new

bezel are ergonomically located

mechanically styled shift knob a

on the model.

The new Fiat 500s interior feat

available in 14 color and mater

an added touch of personalizat

1960s, the new seats offer the at the bottom and the upper s

the Ivory or Black interior envi

an upscale look and feel, while

Black, a Brown hide or ultra-sp

F I AT 5 0 0 S I N T E R I O R D E S I G N F E AT U R E S S I M P L E

E L E G A N C E W I T H T I M E L E S S D E S I G N F E AT U R E S

For the new Fiat 500, simple does not mean bare instead it embraces a

particular stylistic and constructive interpretation that strives for simplified

enjoyment. The passenger compartment is airy and roomy, an environment

designed to be comfortable and enjoyable for any destination.

The interior design theme of the new 2012 Fiat 500 is an artistic blend ofclean lines and conveniently located features inspired by the historical model.

Through the available leather-wrapped steering wheel, the Fiat 500s single

concentric instrument cluster features the speedometer, tachometer and trip

computer in a distinct and effective manner. Integrating the latest in portable

vehicle navigation for improved route guidance, the instrument cluster features

a central LCD monitor that shows pictograms from theTomTom navigation

with BLUE&ME Handsfree Communication. These elements, together with

a highly integrated center stack with a uniquely designed radio and climate control

system, can be ordered in Ivory or Black for an extra level of personalizationwhile also influencing the interior theme to be more spor ty or vintage.

The Fiat 500s instrument panel continues the perfect blend of modern simplicity

with iconic Italian styling. The upper instrument panel is designed to convey a

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The Fiat 500s rear seat is desig

and delivers the same high-qua

and front-passenger seat. To hi

rear passengers upper seatbac

support. To keep everything or

larger cupholders and a cubby

power outlet.

Continuing the clean interior design theme, the new Fiat 500s door panels

feature a contrast between the upper area upholstered to match the seats,

while the surrounding area elegantly incorporates large map pockets and a

specially designed space-saving BOSE premium audio system. Paying homage

to the past, the chromed hook door handle shape recalls one of the most

remembered features on the original model while integrating modern-day

power door locks.

I N T E L L I G E N T LY D E S I G N E D C A B I N P R OV I D E S T H E

N E W F I A T 5 0 0 W I T H M A X I M U M I N T E R I O R S P A C E

Thanks to careful analysis of the interior space, designers of the new

2012 Fiat 500 made an amazingly roomy and capable cabin within its

city-friendly size. With built-in storage spaces including two in the instrument

panel, map pockets in the door panels, another below the center consoles

shifter bezel and one below the passenger seat, the Fiat 500 can quickly and

conveniently store mobile devices and travel gear. In addition, the luggage

compartment is spacious, providing a maximum of 30.1 cubic feet of gear.

To load in all of the gear easier, designers maximized the tailgate width

and kept the trunk lift-over height low.

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M U LT I A I R T E C H N O L O G Y O F F E R S U P T O

10 % G R E AT E RF U E L E F F I C I E N C YA N D P O W E R , W H I L E D E C R E A S I N G

C O 2 E M I S S I O N S U P T O 1 0 P E R C E N T C O M PA R E D

T O E N G I N E S W I T H O U T T H E S Y S T E M

J o e G r a c eVehic le Line Execut ive , F iat 500

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Adapted for U.S. customers,

1.4-liter engine with state-of

and patented by Fiat Powert

world-class levels of power, f

The new Fiat 500 enables th

with its industry-first MultiA

that will improve driver effic

Fiat 500. The new Fiat 500

MultiAir technology offers upower while decreasing CO2

engines without the system.

the vehicles world-class eng

can coach smoother driving

CO2 emissions and fuel cost

E NG I N

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F IA T 5 0 0 E M B O DIE S A N E W VIS IO N O F TE C H N O L O G Y S

RO L E IN TH E A C H IE VE M E N T O F S U S TA IN A B L E M O B IL ITY

Fiats new world-class 1.4-liter engine with state-of-the-art MultiAir technology

powers the 2012 Fiat 500 and reduces emissions while improving fuel economy

and power.

Delivering spirited driving and well-suited for the Fiat 500s lightweight design

and city-friendly size, Fiats efficient and responsive 1.4-liter MultiAir in-linefour-cylinder engine provides 101 horsepower (75 kW) at 6,500 rpm and

98 lb.-ft. (133 Nm) of torque at 4,000 rpm.

Today, the Fiat 500s 1.4-liter engine features four valves per cylinder and

is the worlds first mass-production engine to incorporate innovative

FullyVariableValve Actuation (FVVA), also known as MultiAir.

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T H E F I AT 5 0 0 S E C O

I M P R OV E D R I V I N G E

The new 2012 Fiat 500s state-

that an automakers environme

car leaves the production line b

drive their cars.

Fiats eco:Drive Application colefficiency and, through the BLU

USB memory stick. Once the

personal computer, the system

environmental performance, in

In addition, Fiats eco:Drive App

provides recommendations on

help reduce fuel consumption

Originated in Europe, Fiats ecoto set challenges CO2 reduct

period of time. And as part of

encourages all drivers to come

savings to illustrate how many d

greater good.

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A L L - N E W S I X - S P E E D A U TO M AT I C D E L I V E R S A D D E D

P E R F O R M A N C E A N D F U E L E F F I C I E N C Y

The new 2012 Fiat 500 offers two reliable, robust and sophisticated transmissions

uniquely designed for improved efficiency and driving fun.

An all-new six-speed automatic transmission provides the new Fiat 500

with smooth shifting and excellent fuel economy. For more engaging driving,

the driver can select theSport mode.

Should the driver select Sport mode on the instrument panel,the all-new

six-speed automatic transmission provides greater driving enjoyment. Through

advanced powertrain management,Sport mode enables quicker gear changes,

a unique throttle map for improved engine responsiveness and allows each gear

to be held for longer periods near the redline.

An upgraded five-speed manual transmission features new gear ratios for the

U.S. market, allowing the new Fiat 500 to deliver improved fuel efficiency and

quicker off-the-line acceleration. For improved durability and pedal feel, a new

self-adjusting hydraulic-clutch system is standard on the manual-transmission-

equipped Fiat 500.

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T H E N E W 2 0 1 2 F I A T 5 0 0 H A S B E E N

I N T E L L I G E N T L Y

A D A P T E DF O R T H E N O R T H A M E R I C A N M A R K E T

D o u g B e t t sSenior Vice Pres ident Qual i ty , Chrys ler Group LLC

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S U C C E ST A I L OF O R T H

U . S . M

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for American drivers. Revised fr

braking and features an increas

and added driver confidence. In

and springs, all-new structural s

and retuned control-arm bushi

European cousin while deliveri

The new Fiat 500 also features package. New floor, tunnel, tru

reduce road noise. New body

provide an additional level of in

engine cover with an acoustic-d

into the cabin. New 15-inch an

hydraulic powertrain mounts m

The Fiat 500s new four-wheel

redesigned front calipers for th

brake linings reduce brake dust

anti-corrosion coating for enha

A revised electronic stability co

new all-season tires.

Every detail of the new 2012 Fiat 500 has been thoroughly examined

and improved to successfully adapt the vehicle for North American

customers and roads.

The Fiat 500 is an icon of efficient personal transportation, and for

its U.S. premiere, we adapted the entire vehicle while retaining its Italian

essence, said Doug Betts, SeniorVice President Quality, Chrysler

Group LLC. The Fiat 500 is an excellent package to start with.As we

enhanced it to match North American driving conditions and consumer

expectations, we also made sure to preserve the world-class fit-and-finish

standards achieved by Fiats development team.

T H E N E W F I AT 5 0 0 A D D S R E F I N E M E N T F O R A M E R I C A N

DRIVE RS A N D M A IN TA IN S WO RL D- C L A S S DYN A M IC S

Taking lessons learned from the European-produced model, the new 2012 Fiat

500 starts with a redesigned body structure to meet North American regulatory

requirements for exceptional strength, crashworthiness and performance.

A specially engineered suspension delivers tailored performance for the

U.S. market. A redesigned twist-beam rear suspension features retuned bushings

with more built-in roll stiffness, delivering ride comfort and handling suited

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For easier operation and to ke

500s steering wheel features n

audio controls. In addition, rev

easier while increasing stability

For high-performance sound, a

premium audio system feature

best music, entertainment and Radio with more than 130 cha

P U T T I N G T H E F I A T 5

Fiat 500 engineers tested the n

miles during its reliability and d

scientific labs, proving grounds

Public road reliability testing, in

European launch, is being condthe recent engineering changes

drivers. The fleet of early prod

on various road surfaces in diff

potential reliability issues.The d

With its new efficient 1.4-liter MultiAir engine, Fiat engineers designed the

2012 model with a larger 10.5-gallon fuel tank for extended driving range.

An enhanced heating and cooling system was designed to be environmentally

friendly with lower CO2 emissions while providing the performance needed

for Nor th American climate extremes.

As new Fiat 500 owners will want to keep their car shining, new wheels are

designed to avoid unsightly curb rash from car wash tire guides. In addition, anew rear wiper is designed to protect against car wash damage while providing

a wider swept area. At the front, new windshield wipers feature a flexible

silicone uni-blade design for improved all-season functionality.

Inside the 2012 Fiat 500, redesigned driver and front-passenger seats feature

a new armrest and seat cushion design for improved comfort on long journeys.

Getting in and out for rear-seat passengers is now easier thanks to an easy-entry

system designed into the new front seats. New heated seat controls have been

relocated to the lower instrument panel for added convenience, while larger

heated seat elements provide front-passenger comfort in colder weather.

Delivering improved durability, resistance to scratches and a better aesthetic,

metal seat backs have been replaced with carpet.

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vehicle, such as heating and ventilation systems, storage compartments and

window operation.

While this testing is overseen by the Engineering team the test drivers are

not par t of the Fiat 500 development team, and most do not have engineering

experience. The test drivers were intentionally selected to reflect the diversity

of American customers of different ages, sizes and ethnicities. The development

team reviews the test results each day and makes any necessary adjustments

to ensure the quality of customer vehicles.

The new 2012 Fiat 500 has been intelligently adapted for the North American

market, Betts added. Our customers may not know the research and

validation weve done, but they will love the one-of-a-kind driving and

ownership experience and thats our real goal.

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L a u r a S o a v eHead of F i a t B ran d N orth Am er ic a

E M O T I O N A LD E S I G N ,R A T I O N A LA P P E A L

L O A D E D W I T H I TA L I A N S T Y L E ,

T H E 2 0 1 2 F I A T 5 0 0 P O P , S P O RT A N D L O U N G E

M O D E L S P RO V I D E C U S TO M E R S W I T H

T H E P E R F E C T B L E N D O F

A N D A H I G H L E V E L O F S TA N DA R D F E A T U R E S

A N D P E R S O N A L I Z AT I O N O P T I O N S

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The new 2012 Fiat 500 offer

technology and convenience

personalized and comforting

Loaded with Italian style, th

models provide customers wrational appeal, and a high lev

options, said Laura Soave, H

so many original ways to per

individuality will be recognize

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P O P, S& L O U N

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Between its unique 16-inch alu

pockets and all-season tires, the

sill cladding and a liftgate-moun

Completing this athletic vehicle

brake calipers attached to a sp

fog lamps. Inside, the new Fiat

in a Gray/Black interior environ

system with six premium speakwheel with audio controls, BLU

with USB por t, eco:Drive App

F I AT 5 0 0 L O U N G E

Tailored for individuals who wa

lifestyles, the new 2012 Fiat 500

addition to the Fiat 500 Pop fe

transmission with driver-selecta

accents, chrome mirror caps, fowith all-season tires, premium c

audio controls, SIRIUS Satellite

system with six premium speak

Handsfree Communication tech

and iPod control capability.

F I A T 5 0 0 P O P

Designed for the individual who wants Italian style, efficiency and personalization

options,the new 2012 Fiat 500 Pop includes a manual transmission, 15-inch steel

wheels with chrome-accented wheel covers and all-season tires, seven standard

air bags, air conditioning,AM/FM/CD/MP3 radio with auxiliary audio input, power

windows, power door locks,power heated mirrors, speed control and reconfigurable

Electronic Vehicle Information Center (EVIC) with trip computer, miles-to-

empty, average fuel economy and tire-pressure monitoring display (TPM).

F I A T 5 0 0 S P O R T

For the dr iving enthusiast who demands Italian style with sport-tuned

suspension and more convenience features, the new 2012 Fiat 500 Spor t

model encompasses modified springs, shock tuning, steering calibration and

exhaust tuning to deliver a more firm ride and responsive handling. The Spor t

model also includes a manual transmission and (in addition to the Fiat 500 Pop

features) distinctively styled front and rear fascias with larger honeycomb grilles

and flared aerodynamic treatment.

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U N I Q U E S T Y L E A N D P E R S O N A L I Z AT I O N O P T I O N S

With 14 paint colors available in metallic, non-metallic and premium tri-coat

pearl finishes, every new 2012 Fiat 500 will be distinct. In addition, the interior

is available in two interior environments (Black or Ivory) with 14 unique seat

color and material combinations for an individualized look.

A full line of authentic Fiat 500 accessories by Mopar will offer customers

even more personalization possibilities at their local Fiat dealership, includingunique striping packages, exterior and interior styling accessories and authentic

Fiat-styled merchandise.

Customers are now able to configure their own Fiat 500 on-line

at www.fiatusa.com.

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F O R T

T H E N E W F I A T

B R AP U R

W E F U L LY

R E C O

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A S A N I N D

I T S I N N O V

V E HS A

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State-of-the-art connectivity

safety ratings and more than 3

of the new 2012 Fiat 500 con

At Fiat, safety has always be

Fiat 500 to be recognized by

new levels of crashworthines

Head of Fiat Brand North Am

will continue the brands pur

as an industry leader with its

In Europe, the Fiat 500 was t

5-star Euro NCAP (New Ca

protection rating.

S A F

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INNOVATIVE TOMTOM

H A N D S F R E E C O M M U

Developed as a collaboration b

Communication technology is a

system that allows the driver to

keeping his or her hands on the

voice commands, the driver can

book or listen to MP3s. BLUE&supports most mobile phones

With the availableTomTom Na

technology, the system integr at

navigation unit that docks on to

With its large touchscreen disp

traffic, weather and more than

with BLUE&ME Handsfree Com

to use. And with its direct integis able to use steering-wheel-m

Thanks to its portable design, t

of the Fiat 500 to remove the h

guide for walking tours or findi

S E V E N S T A N D A R D A I R B A G S A N D R E A C T I V E

H E A D R E S T R A I N T S

The new 2012 Fiat 500 features an all-new air bag system to offer unique

protection for its passengers to meet all U.S. regulatory requirements. Its seven

standard air bags include: driver and front-passenger advanced multi-stage

air bags, drivers knee air bag, full-length side-curtain air bags and standard

seat-mounted side pelvic-thorax air bags, all to offer enhanced occupant

protection to all occupants in the event of a collision.

Reactive head restraints, which activate during a rear impact, are another

innovation helping minimize injuries by reducing the gap between the head

restraint and the passengers head.

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More than 35 available safety

The following is a list of the new

and security features which inc

Active turn signals: Turn sigfor 1 second to indicate a la

Advanced multi-stage air b

severity of the impact. In adincludes tethers to shape thair bag venting system, allowwhile the air bag is fully inflapassenger contacts the air bprotection of passengers of

All-speed traction control:

during acceleration from a sbrakes alone or in combinat

wheel slip

Anti-lock brake system (A

offering improved steering cslippery conditions (standar

U P G R A D E D E L E C T R O N I C S T A B I L I T Y C O N T R O L ( E S C )

The new Fiat 500 features standard electronic stability control (ESC) for

improved braking performance in wet or panic conditions.

Behind the scenes, the ESC system is ready to intervene by integrating key

chassis control systems including electronic br ake-force distribution (EBD),

anti-lock brake system (ABS) and traction control systems (TCS) to control

all four wheels in response to yaw and steering input.

In effect, ESC determines the drivers intentions and adjusts the vehicles

dynamic forces to maintain the drivers intended course. Should the driver

exceed the performance limits of the road surface such that the vehicle

starts to oversteer or understeer ESC instantly analyzes input from the

wheel sensors and corrects the pending loss of control by applying any one,

several or all of the systems brakes.

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Brake/Park Interlock: Prevetransmission from being shifis applied (standard)

Brake-traction control syst

from spinning during acceleby applying individual brake

Child seat anchor system:

CHildren) is designed to eachild seats (standard)

Constant-force Retractors

occupant by the seat belt anin a controlled manner. The

the driver and adaptive load

Crumple zones: Designed tabsorb energy from an impa

to occupants (standard) Daytime running lamps (DR

for improved vehicle awaren

Auto-dimming rearview mirror: Detects and reduces glare fromrearward headlamps without driver intervention

BeltAlert: Activates a chime and/or illuminates an icon in the instrumentcluster to remind the driver and front passenger to buckle up if theFiat 500 is driven without belted front-seat occupants (standard)

Bi-halogen projector headlamps: Provides wider, more focused lightspread and improves forward visibility at night (standard)

BLUE&ME Handsfree Communication technology: Provides an in-vehicle,voice-activated communication system that allows the driver to operate aBluetooth compatible phone while keeping his or her hands on the wheeland eyes on the road. Using a series of voice commands, the driver canplace phone calls, access the phones address book or listen to MP3s

BrakeAssist: In an emergency brake situation, the system appliesmaximum braking power, minimizing the stopping distance (standard)

Brake Override: When a disagreement exists between the throttle andthe brake, the brake signal causes the engine controller to reduce enginepower, allowing the operator to stop the Fiat 500 (standard)

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Seat-mounted side pelvic-t

to the driver and front outbair bag has its own impact son the side where an impacwithin the outboard side of

Side-curtain air bags: Provioccupants (standard)

Side guard door beams: Proimpact (standard)

Three-point seat belts: Fropositions have lap and shou

Tilt steering column: Allowcomfortable driving position

Tire-pressure monitoring (

low. Pressure-sensor modusend continuous radio-frequIndividual tire pressure can

ParkSense rear park assist system: Assists at low speeds in reverse todetect stationary objects. Consists of audible warnings for the dr iver andhas a display in the instrument clusters Electronic Vehicle InformationCenter (EVIC)

Reactive head restraints: Activates in the event of a rear collision. Restraintsare designed to reduce injuries by minimizing the gap between the driverand front-passenger head restraint and the passengers head (standard)

Remote keyless entry: Locks and unlocks doors and turns on interiorlamps. If the vehicle is equipped with the optional security alarm, theremote also arms and disarms that system (standard)

Safety cage body structure: Protects occupants by managing andcontrolling energy in the event of an impact (standard)

Seat belt pretensioners: During a collision, impact sensors initiate front seatbelt pretensioners to remove slack in the seat belt system, thereby reducing

the forward movement of the occupants head and torso (standard)

Sentry Key engine immobilizer: Uses a key fob that has an embeddedtransponder with a preprogrammed security code to shut off the engineafter a few seconds and discourage vehicle theft (standard)

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TomTom Navigation with BLUE&ME Handsfree Communication

technology: This innovative navigation system adds a 4.3-inch touchscreenTomTom hand-held navigation unit to the standard BLUE&ME HandsfreeCommunication system. The system features an instrument panel dockingsystem for added driver convenience, real-time traffic, real-time weatherupdates and more than 7 million points of interests

Vehicle theft security alarm: Deters vandalism and theft, frequently loweringinsurance premiums. System protects the vehicle from theft by monitoringdoor-ajar switches and the ignition circuit for unauthorized entry

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W A R

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TA K I N G C A R EO F T H E

N E W F A M I LYM E M B E R S

All 2012 Fiat 500 models will come with a standard four-year/50,000-mile

bumper-to-bumper warranty and four years of unlimited roadside assistance.

In addition, the new Fiat 500 includes a three-year/36,000-mile maintenance

program that includes wear-and-tear items and trip-interruption reimbursement.

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Dimensions are in inches (millimeters)

GENERAL INFORMATIONBody Style

Assembly Plant

EPAVehicle Class

Introduction Date

S P E C I F

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DIMENSIONS AND CAPACITI

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DIMENSIONS AND CAPACITI

Wheelbase

Track, Front

Track, Rear

Overall Length

OverallWidth

Overall Height

Ground Clearance

Drag Coefficient (Cd)

Curb Weight, lb. (kg)

Weight Distribution, percent F/R

Fuel Tank Capacity, gal. (L)

(d) All dimensions measured at curb weight

74 |

TRANSMISSION: C514 FIVE-SPEED MANUAL

Availability Standard on 500 Pop and 500 Lounge

Description 1st,2nd gear: Double Cone3rd,4th, 5th,gear: Single Cone

Gear Ratios

1st 3.909

2nd 2.158

3rd 1.345

4th 0.974

5th 0.766Reverse 3.818

Final-drive Ratio 3.733

ELECTRICAL SYSTEM

Alternator 105-amp Standard all

Battery 500 CCA, maintenance free

BODYACCOMMODATIONS

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BODY

Layout

Construction

SUSPENSION

Front

Rear

ACCOMMODATIONS

Seating Capacity, F/R 2/2

Front Seat

Head room 38.9 (989.1)37.6 (956.3) with sunroof

Legroom 40.7 (1,034.8)

Shoulder room 49.4 (1,254.8)

Hip room 47.9 (1,215.4)

Total seat travel Driver 8.2 (210.0)Passenger 8.2 (210.0)

EPA front row interior volume,cu. ft.(cu.m) 43.8 (1.239)Rear Seat

Head room 35.6 (902.9)

Legroom 31.7 (805.1)

Knee clearance 3.8 (96.5)

Shoulder room 46.4 (1,177.5)

Hip room 1083.1 (42.6)

EPA second row interior volume, cu.ft. (cu.m) 30.2 (0.854)

Total InteriorVolume,cu. f t. ( cu. m ) 85.1 (2.409)

EPA Luggage CompartmentVolume,cu. ft. (cu. m) 9.5 (0.269)

EPA InteriorVolume Index,cu. ft. (cu. m) 75.6 (2.140)

Trunk Liftover Height 27.7 (703.6)

76 |

WHEELSSTEERING

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WHEELS

Availability

Type and mater ial

Size

Availability

Type and mater ial

Size

Availability

Type and mater ial

Size

Availability

Type a nd ma ter ia l

Size

Availability

Type and mater ial

Size

STEERING

Type Power rack and pinion with electricpower steering (EPS) column

Overall Ratio 16.3:1

Turning Diameter ( curb-to-cur b) 30.6 ft. ( 9.32 m)

SteeringTurns (lock-to-lock) 3.0

TIRES

Availability Standard on 500 Pop and 500 Lounge

Size and type 185/55R15 BSW all-seasonMfr. and model Continental ContiProContact or FirestoneFirehawk GTH or Pirelli Cinturato P7 A/S

Revs per mile (km) 906 (563)

Availability Standard on 500 Sport

Size and type 195/45R16XL BSW all-season

Mfr. and model Pirelli Cinturato P7 A/S orContinental ContiProContact

Revs per mile (km) 901 (560) or 911 (566)

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BRAKESN E W

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Front

Rotor size and type 10.1 x 0.86 (257 x 22) vented

Cal iper s ize and type 2.12 (54) s ingle-piston with a luminum housing

Swept area 193 sq. in. (1,244 sq. cm)

Rear

Rotor size and type 9.4 x 0.4 (240 x 11) solid

Cal iper s ize and type 1.33 (34) s ingle-piston with a luminum housing

Swept area 153 sq. in. (984 sq. cm)

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FEATUAVAIL

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LEGEND: S = Standard,O = Optional, P = P

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Complete package information is listed at thNOTE:Information shown is correct at t ime

EXTERIOR

Colors

Nero (black), Rosso (red), Bianco (wGrigio (gray),Argento (silver), GialloVerde Chiaro (light green), Rame (coVerde Oliva (olive green), Rosso Briland Bianco Perla (tri-coat white)

Antenna roof mounted

Badges

FIAT front fascia

FIAT liftgate

Belt molding

Black

Chromed

Bodyside

Body color with integrated 500 ba

Body color sill with sport styling

Door handles chromed

Exhaust tip chromed Fascias

Body color

Body color with chromed accents

Body color, spor t designed with hon

Whiskers and logo face

500 500 500Pop Spor t Lounge

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INTERIOR

Carpet with acoustic foam and foa

Cargo area

Liftgate liner

Rear cargo shelf panel

Rear cargo area lamp

Climate Control

Air conditioning

Automatic temperature control(included with Safety & Convenience

Cabin air filtration

Colors (interior):

Interior environment Avor io/Grig

Interior environment Nero/Grigio

Cloth seats Tessuto Rosso/Nero

Cloth seats Tessuto Rosso/Avorio

Cloth seats Tessuto Grigio/Nero

Cloth seats Tessuto Grigio/Avorio

Cloth seats Tessuto Marrone/Avo

Spor t cloth seats Tessuto Nero/N

S port c lo th seat s Tessuto Nero/M

P remi um c loth sea ts Tessuto Gr

P remi um c loth sea ts Tessuto Be i

Premium leather seats Pelle Nero(included with Luxury Leather Packa

Premium leather seats Pelle Ross(included with Luxury Leather Packa

Pop Spor t Lounge

Fuel door non-locking S S S

Glass solar tinted S S S

Lamps

Bi-halogen projector headlamps S S S

Lower turn signal lamps S S S

Halogen fog lamps S S

Daytime-running lamps (DRL) (dealer activated) S S S

Center high-mounted signal lamp (CHMSL) S S S

License plate brow chromed with 500 logo S S SMirrors

Body color S S

Chromed S

Power adjustable, heated, foldaway S

Power adjustable, heated, foldaway withdrivers side spotter mirror S S

Roof

Fixed glass S

Power sunroof with vent and one-touch express open O O O

Spoiler liftgate mounted, body color S

Wiper System

Parallel-action, variable-intermittent S S S

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Instrument Cluster

Concentric design with 140-mph pr220-kph secondary speedometer

Driver selectable ElectronicVehicle Iwith trip computer, outside temperad is ta nce-to-empty, l ow fue l, servi ce i

Tachometer, engine temperature and

Instrument Panel

Exterior-color matched

Front-passenger glovebox with damKey fob remote keyless entry with

Multimedia Systems

AM/FM/CD/MP3/WMA Radio

Auxiliary input jack

SIRIUS Satellite Radio (included withPackag e on 500 Pop a nd S afety & So

Six speakers

BOSE Energy Efficiency Series (EESsix premium speakers and subwoofePremium Audio Package on 500 Pop

BLUE&ME Handsfree Communicatcommunication system with BluetooApplication and USB Port with iPod

BLUE& ME Handsfree Communicatio

TomTom Navigation with BLUE&Mincludes a 4.3-in. touchscreenTomTovoice-activated communication systecapability, eco:Drive Application an

Pop Spor t Lounge

Premium leather seats Pelle Rosso/Avorio (red/ivory)(included with Luxury Leather Package) P

Premium leather seats Pelle Marrone/Avorio (brown/ivory)(included with Luxury Leather Package) P

Console

Floor console S S S

Three front-passenger cupholders S S S

12-volt power outlet S S S

Two rear-passenger cupholders S S S

Cruise control steering wheel controlled S S SDoor Panels

Chromed die-cast hook door handles withintegrated power door locks S S S

Cloth-wrapped, coordinated with seat color S S

Vinyl-wrapped,coordinated with seat color(included with Luxury Leather Package) S P

Map pockets S S S

Floor mats premium with embroidered 500logo S S S

Headliner

Sun visors with vanity mirrors S S S

Front-passenger assist handles S S

Front overhead console with map lights S S S

Rear coat hooks S S S

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Seating (rear)

50/50 split/fold-down rear seat

Cloth seats

Sport cloth

Premium cloth

P remi um l eather ( inc lud ed wi th L ux

Shift knob

Black

Black with chromed accent Black, leather wrapped

SteeringWheel

Urethane with cruise controls

Leather wrapped with audio and cru(included with BLUE&ME HandsfreePackage on 500 Pop)

Leather wrapped with sport appear

EVIC controls

Steering column with manual tilt

Windows

Front power with express one-touch

Variable-intermittent windshield wipRear-window defroster

Rear-window with washer and wipe

p p g

Rear-view Mirror

Manual day/night adjust S S S

Auto-dimming (included with Luxury Leather Package andConvenience Group on 500 Lounge) P

Seating (front)

Cloth bucket seats with drivers seat armrest S

Spor t cloth bucket seats with drivers seat armrest S

Premium cloth bucket seats with drivers seat armrestand 500 seatback logo S

Premium leather bucket seats with drivers seat armrest and500sea tba ck logo ( inc lud ed wi th L uxury Leath er Pa cka ge) P

Drivers seat with manual height adjuster S S S

Drivers seat with east entr y and seatback memor y S S S

Heated driver and front-passenger 500 Sport cloth seats(included with Safety & Convenience package on 500 Sportwith automatic transmission only) P

Heated driver and front-passenger premium cloth seats(included with Convenience Group on 500 Lounge) P

Heated driver and front-passenger premium leather seats( included with Luxur y Leather Package on 500 Lounge) P

Front seatback pockets S S S

Front-passenger under seat storage S

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CHASSIS

Brake System

Power four-wheel disc system 10with single-piston calipers and 9.4-insingle-piston aluminum calipers

Red-painted brake calipers

Electronic stability control (ESC) witbrake system (ABS), all-speed tractioe lect roni c b ra ke-force di st ri but ion (E

B ra ke/Park in terl ock (wi th s ix -speedClutch -brake in ter lock (with fi ve-spe

Fuel tank 10.5-gal. (40 L) capacity

Steering

Electric power steering (EPS)

Variable-speed assisted sensitivity

Power rack and pinion

Sport mode with unique calibration

Suspension Architecture Front

MacPherson suspension, coil spring wabsorbers and stabilizer bar

Spor t-tuned front shock absorbers a

Suspension Architecture Rear

Rear twist-beam axle with coil spring

Spor t-tuned rear shock absorbers a

p p g

POWERTRAIN

Engines

1.4-liter MultiAir inline four-cylinder engine with DOHC,variable-valve timing (VVT), 16 valves and 101 horsepower(a) S S S

Electronic throttle control (ETC) S S S

Engine block heater O O O

Engine cover with painted FIAT and MultiAir logo S S S

Eco:Drive Application (included with BLUE&ME HandsfreeCommunication Package on 500 Pop) P S S

Sport mode with unique throttle calibration (includesquicker gear changes and higher rev-limiter withsix-speed automatic transmission) S S S

Drive system front-wheel drive (FWD) S S S

Transmission

Five-speed manual transmission S S

Six-speed automatic transmission with Auto Stick O O S

(a) Meets FederalTier 2 Bin 5 emission requirements and ULEV II requirements in California,Massa chusetts,NewYork, Maine,Vermont, Connecticut, Pennsylvania,Rhode Island,New Jersey, Oregon andWashington.

ELECTRICAL

Alternator 105-amp S S S

Battery 500-amp, maintenance free S S S

Power accessory delay S S S

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All-speed traction control system (T

BeltAlert passenger seat

BLUE&ME Handsfree CommunicatiBLUE&ME Hands fr ee Communication

Brake Assist

Brake/Park interlock(with six-speed

Constant-force retractors (CFR)

Crumple zones

Daytime running lights (DRL) (deale

Electronic brake-force distribution

Electronic Stability Control (ESC)

Energy management system

Intelligent battery sensor (IBS)

Lower Anchors and Tethers for CH

Occupant restraint controller (ORC

ParkSense rear park assist system Leather Package and Convenience G

Reactive head restraints

Remote keyless/illuminated entry sy

Seat belts includes three-point for a

Sentry Key

engine immobilizer Tire-pressure monitoring with warn

TomTom Navigation with BLUE&M

Vehicle theft security alarm (included on 500 Pop;Safety & Convenience and S

SuspensionTuning

Touring-tuned suspension S S

Sport-tuned suspension S

Tires

185/55R15 BSW All-season Touring S S

195/45R16XL BSW All-season Performance S

Tire Repair Kit S S S

Compact spare O O O

Wheels

15- in. s teel wheels with tech s ilver painted wheel cover s S

15-in.cast-aluminum, five oval spoke design, ful ly painted tech silver O

15-in.cast-aluminum, nine split-spoke design, ful ly painted tech silver S

15-in. cast-aluminum premium finish, radial design, fullypainted premium silver O

16-in. cast-aluminum with polished face withdark mineral gray painted pockets S

SAFETY AND SECURITY

Air Bags

Advanced multi-stage driver and front-passenger S S S

Front and rear side-curtain S S SDriver inflatable knee air bag S S S

Driver and front-passenger seat-mounted side air bags (pelvic-thorax) S S S

Anti-lock brake system (ABS) S S S

Active turn signals S S S

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500 500 500Pop Spor t Lounge N E W

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PACKAGES/GROUPS

BLUE&ME Handsfree Communication Package Includes BLUE&MEHandsfree voice-activated communication system with Bluetooth phonecapability, eco:Drive Application, USB port with iPod control andleather-wrapped steering wheel with audio and cru ise controls O

BOSE Premium Audio Package Includes vehicle theft security alarm,SIRIUS Satellite Radio and BOSE Energy Efficiency Series (EES) audiosystem with six premium speakers and subwoofer O

Safety & Convenience Package Includes automatic climate control,compact spare tire, vehicle theft security alarm (includes heated front

seats with six-speed automatic transmission) O Safety & Sound Package Includes vehicle theft security alarmand SIRIUS Satellite Radio O

Luxury Leather Package Includes leather seats, heated driver andfront-passenger seats, auto-dimming rear-view mirror and ParkSense

rear park assist system O

Convenience Group Includes heated driver and front-passenger seats,auto-dimming rear-view mirror and ParkSense rear park assist system O

Smokers Package Includes cigar lighter and ash tray O O O

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P H OT O

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FT012_009FH

New 2012 Fiat 500

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New 2012 Fiat 500

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New 2012 Fiat 500

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FT012_018FH

Vintage Fiat 500 andNew 2012 Fiat 500

FT012_017FH

New 2012 Fiat 500FT012_021FH

New 2012 Fiat 500

FT012_016FH

New 2012 Fiat 500FT012_001FH

New 2012 Fiat 500FT012_003FH

New 2012 Fiat 500

FT012_004FH

New 2012 Fiat 500FT012_002FH

New 2012 Fiat 500FT012_008FH

New 2012 Fiat 500

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FT012_010FH

New 2012 Fiat 500 F

BU010_002EX

Roberto Giolito,Head of Fiat Style

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New 2012 Fiat 500FT012_031FH

New 2012 Fiat 500FT012_030FH

New 2012 Fiat 500

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New 2012 Fiat 500FT012_029FH

New 2012 Fiat 500FT012_022FH

New 2012 Fiat 500

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New 2012 Fiat 500FT012_025FH

New 2012 Fiat 500

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New 2012 Fiat 500

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M E D I AC O N T A C T S

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R I C K D E N E A UHead of Brands Chrysler Brand, Sales,

Network Development & Fleet Communications

Office: (248) [email protected]

ARIEL GAVILNFiat Brand / International Media Relations

Chrysler Group Communications


J I Y A N C A D I ZBrand Newsroom Manager

Fiat 500 Product Communications


CHRY1Au

ww

2012_fiat_500

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