2013-04 raffles singapore e-pulse

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R AFFLES F ASHION D ESIGNER W INS S AMSUNG S H EART FOR G ALAXY S4 Raffles Fashion Designer, Cassie Jiang Boyang has been losing sleep for the last few days. When she received news that her design for the Fashion Prints: A Trunk Showcompetition organised in conjunction with Samsung Fashion Steps Out 2013” was selected by Samsung to be featured on the casing of the new Galaxy S4, she was overjoyed. Raffles Fashion Designer Cassie Jiang showing her winning design April 2013 In an exclusive collaboration between Raffles Design Institute, Samsung Singapore and the Orchard Road Business Association (ORBA), ten designs from Raffles Graphic and Fashion Designers were eventually shortlisted from dozens of submitted entries for dressing up 40 trees along Orchard Road, specially for Samsung Fashion Steps Out 2013. Guests at the launch waiting patiently for the launch of the new Samsung Galaxy S4 At the launch of the much anticipated Samsung Galaxy S4 mobile phone, held in the ‘Flower Dome’ at Gardens by The Bay, models started off the show with an exclusive fashion showcase featuring the capsule collections of renowned fashion designers Joe Chia, a Raffles Alumnus, and Ashley Isham a preview of what is to come at the iconic Orchard Fashion Runway on 4 May 2013. Present at the launch, an excited Cassie Jiang shared with us the rationale behind her winning design. Local and international guests waited anxiously as the host announced the launch of the new Samsung Galaxy S4

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Page 1: 2013-04 Raffles Singapore E-Pulse

RAFFLES FA SHION

DES IGN ER W IN S

SAMSUNG ’S HEA RT FO R

GA LAXY S4

Raffles Fashion Designer, Cassie Jiang Boyang

has been losing sleep for the last few days.

When she received news that her design for the

“Fashion Prints: A Trunk Show” competition

organised in conjunction with “Samsung Fashion

Steps Out 2013” was selected by Samsung to be

featured on the casing of the new Galaxy S4, she

was overjoyed.

Raffles Fashion Designer Cassie Jiang

showing her winning design

April 2013

In an exclusive collaboration between Raffles

Design Institute, Samsung Singapore and the

Orchard Road Business Association (ORBA), ten

designs from Raffles Graphic and Fashion

Designers were eventually shortlisted from dozens

of submitted entries for dressing up 40 trees along

Orchard Road, specially for “Samsung Fashion

Steps Out 2013”.

Guests at the launch waiting patiently for the launch

of the new Samsung Galaxy S4

At the launch of the much anticipated Samsung

Galaxy S4 mobile phone, held in the ‘Flower

Dome’ at Gardens by The Bay, models started off

the show with an exclusive fashion showcase

featuring the capsule collections of renowned

fashion designers – Joe Chia, a Raffles Alumnus,

and Ashley Isham – a preview of what is to come

at the iconic Orchard Fashion Runway on 4 May

2013. Present at the launch, an excited Cassie

Jiang shared with us the rationale behind her

winning design.

Local and international guests waited anxiously as the

host announced the launch of the new Samsung

Galaxy S4

Page 2: 2013-04 Raffles Singapore E-Pulse

“These Asian floral prints were inspired by ancient

Chinese patterns. The colourful cloud pattern

represents luck, while the lotus pattern represents

a beautiful and graceful woman. The plum

blossom represents a noble character. The vase

and door patterns are abstractions of the shape

and grain of ancient Chinese artifacts. As a spring

event, the colour should be approachable and

varied. The collection I designed sees soft and

light colours intermingled with high clarity colours

to create a strong effect,” she shared.

A close-up of Cassie’s design on the new Samsung Galaxy S4

Limited Edition Protective Cover

The sleek mobile device is slated for release in

Singapore on 4 May 2013 at Orchard Fashion

Runway. Look out for Cassie’s design if you intend

to buy yourself a designer casing for the new

Galaxy S4. On behalf of Raffles Singapore, we

would like to congratulate Cassie on her

achievement!

Showcasing the new Samsung Galaxy S4

The launch started off with an exclusive fashion showcase

featuring the capsule collections of renowned Raffles Fashion

Designer, Joe Chia

If you aspire to become a successful Fashion

Designer like Cassie, please do not hesitate to

contact us at 6338 5288 or email us at

[email protected]

Raffles Fashion Designer Cassie Jiang’s winning design

Page 3: 2013-04 Raffles Singapore E-Pulse

FSO 2013 TRA FF IC

S TO PP IN G FASHION

EXT RAVAGANZA

On the evening of 4 May, Orchard Road turned

into fashion runway with many beautiful colours,

styles and models.

Samsung Fashion Steps Out 2013 (FSO2013) had

a one-night-only fashion show that transformed the

usual vehicular bustle at the heart of Orchard

Road into a dazzling outdoor fashion runway, with

170 models strutting the latest Spring/ Summer

looks, as well as Fall/ Winter styles from

international and local fashion designers including:

Fausto Puglisi, Victoria by Victoria Beckham,

Coach, J.Press, Robinsons, Marks & Spencer,

Adolfo Dominguez, Maria Grachvogel and Blugirl.

Models created a stir among as the bustling district along

Orchard Road transformed into a mega fashion runway

This significant 6-week fashion event was part of

the annual Fashion Steps Out extravaganza in the

popular shopping district, organised by the

Orchard Road Business Association (ORBA).

In an exclusive collaboration with Samsung and

ORBA to liven up Orchard Road with vivid hues

and effervescent prints adorned on trees for the

Fashion Steps Out 2013, Raffles Graphic and

Fashion Designers created their masterpieces

using the Samsung GALAXY Note 10.1 LTE,

entitled "Fashion Prints - A Trunk Show".

To mark the launch of the Samsung GALAXY S4

LTE, Samsung Singapore, the Presenting Sponsor

of FSO 2013, also showcased the latest capsule

collections from avant-garde Raffles Fashion

Designer and Alumnus, Joe Chia, as well as local

designers, Ashley Isham and Amaya Arzuaga at

the exclusive opening segment of the Orchard

Fashion Runway.

The capsule collection from avant-garde Raffles

Fashion Designer and Alumnus, Joe Chia

The new mobile devices featured alongside the

ensemble of models' injected a creative blend of

fashion and technology, and demonstrated how

the new smart-phone is the perfect companion to

life's special moments.

A specially-selected “Trunk Show Fashion Print”

version of Raffles Fashion Designer, Cassie Jiang

Boyang, incorporated into a limited edition cover

design for the Samsung GALAXY S4 LTE, was

also unveiled at the Orchard Fashion Runway, and

is now available for sale at Samsung Experience

Stores island-wide.

Models displaying the newly launched Samsung Galaxy S4

LTE mobile devices

Page 4: 2013-04 Raffles Singapore E-Pulse

MBFWA 2013

RO UND-UP

If there was a top of the charts of global fashion

weeks with New York, London, Milan and Paris

making up the top four, Sydney is fast on its way

to claiming the fifth spot. You'd think the main

show circuit was exciting enough, but it seems

Mercedes Benz Fashion Week Australia is now

proving to be worth making an additional trip, this

time down under, for fashionistas.

After months of pre-planning, everything finally

came together for Raffles Fashion Designers,

Aurelia Evelyn Santoso and Virginia Killory Liu Xu.

Representing Raffles Design Institute Singapore at

the recent ‘Mercedes-Benz Fashion Week

Australia Spring/Summer 2013’ (MBFWA 2013),

both Fashion Designers debuted their labels,

‘AURELIA SANTOSO’ and ‘XU’s’ in Sydney,

Australia.

From left: Raffles Fashion Designers, Virginia Killroy Liu,

Aurelia Evelyn Santoso and Programme Coordinator for

Fashion Design Programme, Swee Wong.

With an international crowd and press at the show,

the event was held in the underbelly of heritage-

listed ‘Carriage-Works’ over five days (8 – 12

April), showcasing the latest fashion collections

from Australia’s top designers. In addition,

PREMIERE, a trade show platform for

international buyers and the largest boutique event

in the Southern Hemisphere, was also in an

inaugural partnership with the MBFWA 2013 for

the fourth year.

From the pre-show preparations, backstage line-

ups, to the actual day presentation, the two Raffles

Fashion Designers clocked countless hours of

hard work, gave much attention to details, and had

to be quick-witted in handling last-minute changes

to ensure a successful show, proving they were

old hands at what they were trained for.

The girls clearly displayed confidence and finesse

throughout the event, and they unanimously gave

credit to their lecturers for the knowledge imparted

to them while pursuing their Bachelor of Design,

majoring in Fashion Design with Raffles College of

Higher Education (Singapore).

Rounding up the solo shows after two days, the

event welcomed the girls’ debut in the Raffles

Student showcase, along with four other fashion

designers, Ayaka Ichikawa, Diyanna Kosso,

Gabriel Lee and Pimnarra Sangngern from Raffles

College of Commerce and Design in Sydney.

30 minutes to the show and counting down. Everyone

doing their finishing touches at the backstage.

Though scheduled to start at two o’clock in the

afternoon, the show was slightly delayed.

However, queues already started to form near the

entrance of the show at a quarter to two, despite

attendees being told the show would run late.

Photographers from the press were all jostling in

their designated area to nest themselves for a

good angle of the impending show. As the

estimated crowd of about 200-odd settled down,

the show finally got on its way.

Local and international press waited anxiously for

the start of the Raffles showcase

Page 5: 2013-04 Raffles Singapore E-Pulse

First up on the runway was Gabriel Lee’s

collection. The South Korean brought nostalgia,

drama and conceptual designs to the runway with

his collection inspired by a tragic tale of an

unloved house maid in the Victorian era.

First on the runway was Gabriel Lee’s collection

Following that was the collection from Pimnarra’s

label ‘NARA’. The petite but feisty young lady’s

inspiration was "wartime freedom of spirit", and

showcased fuchsia pink prints and glamorous

embellishments for women in flowing silk and satin

prints, harking back to the '40s and '50s.

’NARA’ by Pimnarra Sangngern took over the limelight with

striking colours and design

Models donning Aurelia Evelyn Santoso’s

collection were up next. Aurelia shared, “My

inspiration came from a science fiction German

silent movie directed by Fritz Lang (1890 - 1976) in

1927, titled “Metropolis”. It was produced during

the Weimar Era, which focused heavily on futurism

and philosophy.” Aurelia thrilled the crowd with her

collection of elongated and streamlined

silhouettes, emphasizing elegance and modernity.

Elegance and modernity were the order of the day with

‘AURELIA SANTOSO’ by Aurelia Evelyn Santoso

The mood changed with Diyanna Kosso’s

showcase of floor-length white lace jumpsuits with

frilled accents on the hips and a white silk gown

with a high split and regal neckline, filled with ultra-

feminine touches for women with curves.

‘DIYANNA KOSSO’ by Diyanna Kosso

Accompanied by gothic sounding vibes in the

background, models with heavy red eye-shadow

donning the collection of Virginia Killory Liu Xu’s

label ‘XU’s’ caused a stir amongst the crowd. XU’s

inspiration derived directly from The Ballet Russes.

“They are one of the most influential itinerant ballet

companies during the early 20th century. The

Russian dance troop successfully blended new

dance, art and music in performances that

reinvigorated and revolutionized the art of

performing dance then,” said Virginia.

Page 6: 2013-04 Raffles Singapore E-Pulse

Guests waiting to enter the event hall

Showcase by Virginia Killory Liu Xu’s collection, XU’s

Fukuoka-born Ayaka Ichikawa’s androgynous

wares, featuring Leonardo da Vinci's sketchings,

were also inspired by science. Her label 'Aquintic'

delivered high-end garments with detailed tailoring

and hand-finishing. Ayaka’s palate was black,

white and beige, and incorporated menswear

elements into her female collection.

Virginia backstage, as she prepares to sort out her

collection before the fashion show

AQUINTIC by Ayaka Ichikawa

Without a doubt, fashion shows are an exceptional

affair that brings excitement and pumps one’s

adrenaline! If you want to experience the glamour

and excitement that comes with being a Fashion

Designer, please do not hesitate to contact us at

6338 5288 or email us at enquiries@raffles-

college.edu.sg

Aurelia (right) having a video interview

Page 7: 2013-04 Raffles Singapore E-Pulse

RAFFLES FA SHION

DES IGN ERS REP RESEN T

S INGA PO RE IN THE AOF

2013

Nine Raffles Fashion Designers will storm the

international scene with their original and

innovative designs in The Arts of Fashion

Foundation (AOF) Fashion Student Competition

2013, where aspiring fashion students, schools

and fashion professionals from all over the globe

celebrate creativity in the name of fashion.

Introduced since 1983, this annual worldwide

contest is organised by the Arts of Fashion

Foundation, an international and independent

organization geared to promote and reward

creativity and inventiveness, to discover emerging

talent and facilitate careers, to establish enriching

contacts and exchanges between different

countries, schools and universities, and to foster

new relationships between those from different

industries and fields.

2013 theme: Resilience

Themed Resilience this year, the remarkable

event will be held at the Hong Kong Polytechnic

University Institute of Textiles and Clothing.

A total of 365 fashion students from 120 design

schools, universities and colleges from 37

countries will be participating in this contest. They

will compete against one another to enter the

finals, when only six of the most outstanding

fashion designers, whose designs best reflect

creativity and innovative potential, will be awarded

scholarships and internship opportunities in

creative programmes and renowned fashion

houses.

Representing Singapore: Raffles Design

Institute

Unfazed by the tantalizing pressure, Raffles

Design Institute (RDI) has the honour of being the

only design school in Singapore to participate in

this year’s competition to vie for the top spots.

Representing Raffles Design Institute Singapore

are Nadia, Gong Jia Qi, To Phan Dieu Linh,

Nguyen Hoang Xuan Thi, Joy Chiang Shiao Lui,

Cassie Jiang Bo Yang, Ssimo Sun Xin, Fenny

Wirawati Wong and Yohana Setiawan. All of them

are rising fashion artisans from the Bachelor of

Design, majoring in Fashion Design.

On behalf of Raffles Singapore, we wish them luck

in this competition and the college is proud of their

participation.

Page 8: 2013-04 Raffles Singapore E-Pulse

RAFFLES DES IGN ERS HELP

CPIB S TA MP OUT

CO RRUPT ION

Raffles Graphic Designers do their part to help

stamp out corruption with an aptitude!

In a recent call for entry by the Corrupt Practices

Investigation Bureau (CPIB) in conjunction with

International Anti-Corruption Day to raise

awareness through poster designs titled “Do Your

Part to Stamp-Out Corruption”, participants were

invited to submit poster designs that reflect the

nature of the theme, and to interpret and create

the artwork in their own creative way.

The competition was divided into two categories –

the Student Category (for students aged 13 to 18

years old) and the Open Category (for anyone

above the age of 18 years old).

Response to the competition was tremendous.

Altogether, the competition saw more than 260

submissions from students of various schools and

professionals in the creative industries.

After going through a series of stringent

moderations from the panel of judges who focused

on criteria such as, relevancy to the anti-corruption

theme, artistic and visual appeal, creativity,

originality and X-factor, Raffles Graphic Designers

Tanvi Purohit, Ottis Austin Angwyn and Visatio

Herianus Jonly emerged as Merit Award winners.

Raffles Visual Communication lecturer, Mr.

Iskandar Rahman was in high spirits when the

results were announced. “This was not an easy

task! The poster is targeted at members of the

public that are from different walks of life.

Therefore the topics we used must be easily

understood and comprehended,” said Iskandar.

He also shared that he and his team of lecturers

had multiple in-depth discussions with their

students and brainstormed for inspirations

together as a team.

Iskandar added, “We are delighted that our work

paid off and are accepted by the judges

eventually,”

Also sharing the joy were the winning students

themselves. They are, Raffles Graphic Designers

Tanvi Purohit, Ottis Austin Angwyn and Vesatyo

Herianus Jonly.

Obviously still in a state of disbelief of winning a

national competition, Raffles Graphic Designer

Ottis Austin Angwyn recounted, “I felt great

winning the competition. It was a good experience

for me! Winning this competition boosts my

confidence in graphic designing. I would like to

thank my lecturers, friends and family for their

support.”

This recent achievement is yet another success

story of Raffles Graphic Designers making their

mark in the design industry.

Click here to view all the winning designs of this

competition.

If you have an aspiration to become a successful

Graphic Designer in the advertising or creative

industry, contact our friendly education

consultant at 6338 5288 or email us at

[email protected] for more

information.

Page 9: 2013-04 Raffles Singapore E-Pulse

RAFFLES HELP NURT URE

YO UNG M INDS FROM

ICS

While many were still snuggling in their warm cozy

beds on a drizzling Saturday morning, students of

the International Community School (ICS) donning

red T-shirts were getting ready for their annual fun-

run competition at the West Coast Park.

Anxious parents, friends and teachers were

already lined up along the route, prepared to cheer

the competitors on. The wet weather failed to

wash away the anticipation and nervousness

lingering in the atmosphere.

“On your mark, Get set……!” The race umpire said

in a steady and firm tone through the loud hailer.

“GO!” Within split seconds, the contingent hurled

themselves forward, racing towards the finishing

line five kilometres away.

Almost immediately, the 600-strong crowd of

spectators roared with deafening excitement.

Supporters threw punches in the air and cheered

them on.

Despite the early morning downpour, turnout at the event

remained strong

This year, Raffles College of Higher Education

(RCHE) was one of the main sponsors of this

event, in order to help raise funds that will

contribute to the well-being of young minds, with

the aim of nurturing their talents and potential, as

well as increasing their self-esteem and resilience.

Runners gathered before the starting point for a mass warm-up

exercise

Athletic Director Alicia Bandy said, “We would like

to take this opportunity to thank Raffles College of

Higher Education for their generous donations.

These funds will be used by the school to finance

equipment and activities that will enhance

students’ learning experience.”

Like previous years, the event concluded with

great success. The bad weather did not dampen

the competitive spirits of the runners. After the

race, the winners proceeded to the stage as their

names were called upon by the emcee to receive

their awards. Once more, the crowd cheered all

the participants on.

Bending their bodies in anticipation, ICS runners were ready to

race to the finishing line

Page 10: 2013-04 Raffles Singapore E-Pulse

Singapore/ Shanghai

RAFFLES PR IVAT O ’S LUXE

SHIN ES THROUG H WI T H

SP R ING/SUMMER 2013

CO LLECT IONS

The stage was set for a fashion show like no other,

as models decked out in outfits designed by

Raffles Privato Designers filled the premier luxury

mall Paragon’s atrium-turned-runway on a

crowded Saturday afternoon on 12 April 2013.

Raffles Privato, the retail concept between

Paragon Shopping Centre and Raffles Design

Institute, showcased to eager audiences its much

anticipated Spring/Summer 2013 collections from

eight of its talented Raffles Fashion Designers.

Present at the show were guests comprising of

celebrity Fashion and Lifestyle event producer /

Creative Director, Mr. Daniel Boey, and industry

partners such as Club 21, Crocodile International

Pte Ltd, Blum & Co Pte Ltd, SPRING Singapore,

etc.

Mr. Daniel Boey (centre) and the Raffles Privato Designers

Kicking off the show was 29-year-old Tsai Ming

Hung’s latest collection of his menswear line - MR.

HOWARD. Winner of Star Creation Awards 2011,

Tasi infused modern menswear with Asian design

philosophies in his new collection, incorporating

Asia’s rich cultural legacy.

‘MR. HOWARD’ by Tsai Ming Hung

A veteran of the industry and having participated in

several international fashion weeks from Moscow

to Australia (just to name a few), Erin Loh of ‘THE

PRODIGAL SON’ paired clean silhouettes and

boxy forms together, creating chemistry and glitter

for her Spring/Summer 2013 collection.

Page 11: 2013-04 Raffles Singapore E-Pulse

‘THE PRODIGAL SON’ by Erin Loh

Crowned the Most Popular Designer in Project

Runway Thailand 2012, Raffles alumnus, Paul

Nathaphol showed the crowd his brilliantly

designed collection, inspired by immortality and

ancient Greek mythology goddesses.

’PAUL NATHAPHOL’ by Paul Nathaphol

Newly on board Raffles Privato, and a finalist of

the Triumph Inspiration Awards 2012, Lau Ee

Xuan’s label ‘XUANLAU’ wooed the crowd with her

brilliant combination of neutral colours, clean lines

and texture comprising a unique tweed material.

‘XUANLAU’ by Lau Ee Xuan

A winner of the DHL Fashion Design competition

at the Fide Fashion Weeks 2012, and also

representing Raffles Design Institute at the recent

Mercedes-Benz Fashion Week Australia 2013,

Virginia Killory Liu also showcased a collection

from her label ‘XU’s’. Her outfits expressively

displayed the colours of Spring and Summer, with

long and lean silhouettes.

’XU’s’ by Virginia Killory Liu Xu

A pioneer of the avant garde fashion scene in

Malaysia, Raffles alumnus Joe Chia presented his

unisex collection that consisted of a lot of black

and a whole lot of creativity, inspired by the notion

of abomination and desolation, dubbed "The

Beginning of an End".

JOE CHIA by Joe Chia

Page 12: 2013-04 Raffles Singapore E-Pulse

Aurelia Evelyn Santoso, another up-coming

fashion talent, also representing Raffles Design

Institute at the Mercedes-Benz Fashion Week

Australia 2013, revitalised the audience with a

fusion of red and black, thrilling the crowd with her

collection of elongated and streamlined

silhouettes, emphasizing elegance and modernity.

’AURELIA SANTOSO’ by Aurelia Evelyn Santoso

Gracing the finale of the show was Sri Lukito Sari

Poetronegoro, who took part recently in the

Jakarta Fashion Week 2013, with her label

“UPRISING’ exploring the possibilities of fusing

fabrics and practicality of each garment that was

showcased.

’UPRISING’ by Sri Lukito Sari Poetronegoro

All the eight Raffles Privato Designers’ skills were

indisputable and their collections reinforced the

fact that they have proven themselves to be true

fashion artisans with their aptitude.

Their collections are available at Raffles Privato,

Paragon Shopping Centre, Level 3, 290 Orchard

Road. (Phone: 6733 8500).

Model donned in an elegant red dress by Aurelia Evelyn

Santoso

Raffles Privato Designers at the fashion show (from left to

right): Tsai Ming Hung, Erin Loh, Joe Chia, Sri Lukito Sari

Poetronegoro, Paul Nathaphol and Lau Ee Xuan. Both Aurelia

Evelyn Santoso and Virginia Killory Liu Xu were not at the

event as they were representing Raffles Design Institute at

Mercedes-Benz Fashion Week 2013 in Australia

Page 13: 2013-04 Raffles Singapore E-Pulse

P ION EER CO HO RT

GRA D UAT ES W IT H

EXT RAO RDINARY

FASHION SHOW IN SR I

LANKA

Raffles Design Institute in Colombo

(http://www.raffles.edu.lk) recently held its

graduation ceremony for its first batch of 16

graduates on 26 March at The Kingsbury Hotel.

The grand event exhibited works by the

Multimedia, Interior and Graphic Design graduates

and finished off with a bang with an impressive

fashion show which featured the creations of the

school’s Fashion Design graduates.

Every little detail – from the uniquely designed

runway to the three distinctive endings of each

fashion show segment – was the combined effort

of the graduates as well as world renowned

designers, Dinesh Chandrasena and Andrea

Lonhardt Muresan. Both are also lecturers at the

Institute.

Professor Steve Rawlinson graced the event as

Chief Guest, along with Academic Director,

Professor Julie Ross. Both delivered engaging

speeches as they bade a final farewell and gave

well wishes to the promising graduates.

College Director Mr Alex Quah Ban Thong proudly

addressed the audience, noting that many

students have already been head-hunted by

employers before graduation. These include

leading fashion stores such as Kelly Felder, Odel,

Maldives Resorts and even companies in Dubai.

Mr Quah continued by celebrating the

achievements of Raffles Education Corporation

Limited (RafflesEducationCorp) in Sri Lanka as a

premier higher education provider – several weeks

earlier, RafflesEducationCorp’s wholly-owned

subsidiary, Raffles Assets (Private) Limited, had

signed an investment agreement with the Board of

Investment of Sri Lanka to establish Raffles

University Sri Lanka. On top of that, approval for

the establishment of the University was received

from the Ministry of Higher Education in Sri Lanka.

In a recent announcement, Mr Chew Hua Seng,

Chairman and CEO of RafflesEducationCorp, said,

“Sri Lanka is an emerging market filled with

opportunities. With economic growth, there will be

increased demand for university education. We

are delighted that we are welcomed to participate

in the transformation of Sri Lanka’s tertiary

education sector. With our years of experience, we

are committed to play our part to train industry-

relevant professionals to meet the needs of the

industry.”

The pioneer batch of graduates from Raffles Design Institute

and the proud faculty members

An impressive fashion showcase of the creations done by

Raffles fashion graduates

A truly gratifying moment for the fashion graduates, when their

works “came to life” on the runway after months of hard work