2013 10 01 manage my ds

How toeffectively manage

the Digital Selfyou did not know

you had Friday, October 4, 13

What ismy Digital

Self ? Friday, October 4, 13

PasswordsFriday, October 4, 13

60606060606060606060 50505050505050505050 40404040404040404040 30303030303030303030 20202020202020202020 10101010101010101010

How many passwordsdo you have?

Friday, October 4, 13

How oftendo you forget one?


Social GraphFriday, October 4, 13

FriendConnection

FollowerFriday, October 4, 13

What we mean:

”“People who are part of our lives because we know, are related to, admire, despise, listen, watch, read, love, hate...


What they mean:

”“Who sees what


ContentH3


Blog posts, Pictures, Videos, Slideshares, Scribd documents, ...

Status updates, Tweets,Whatsapp chats,Foursquare check-ins, ...

Hotel & restaurant ratings,eBay feedbacks,Product or Book reviews, ...

H3


How WE see it


How THEY see it


Control


ControlControlOwnership Portability


ControlControlOwnership Portability

ControlOwnership Portability

Certification Entities

Digital Self Markup

Language

User Centric Identity

Management


<FIRSTNAME>Gianni</FIRSTNAME><SURNAME>Catalfamo</SURNAME><EMAIL>[email protected]</EMAIL><MOBILE>+39 335 284758</MOBILE>...

Certification EntitiesDigital Self Markup Language

User Centric Identity Management


WHO?Certification EntitiesDigital Self Markup

LanguageUser Centric Identity

Management


GovernmentsBanks

Credit Card CompaniesTelcos

Healthcare providersPost / Delivery services

RetailersOnline companies

...




Do away with Anonymity?


Improving your Social

GraphFriday, October 4, 13

Current statusAccount Friends / Followers /

Connections / Addresses

This is your benchmark


Build your graph

if you use GMail•Go on to Yahoo.com•Create a new account

(if you don’t have one)•Import your GMail

Address Book to Yahoo!


Build your graph on

Facebook - 1•Login to FB, click on “Home”•Look for the “Find More

Friends” box on the right hand column

•Enter your email address (NOT GMail !) and password

•Click “Search Contacts”Friday, October 4, 13

Build your graph on

Facebook - 2•Click on the “..., More Friends

Are Waiting” box header•Repeat with Skype, Outlook

contacts


Build your graph on

Facebook - 3•Once you entered your

credentials, a confirmation dialog box may appear

•Click “Agree”


Build your graph on

Facebook - 4•Facebook will offer a

list of the people you know who already are on FB

•Click “Add Friends”


Build your graph on

Facebook - 5•Step 3 lists all the

emails FB could not match to members.

•Click “Skip”


Build your graph on

Twitter - 1•Login to Twitter.com•Click “# Discover”•Click “Find Friends”•Select a service and click

“Search contacts”


Build your graph on

Twitter - 2•The service will ask

permission•Click “Allow access”•Twitter will find your friends

who are already in, and you will be given the option of following them


Build your graph on

Twitter - 3•Twitter connections are NOT automatically

reciprocal•“Follow someone” means you see what they

write•“Someone follows you” means they see what

you write


Build your graph on

LinkedIn - 1•Login to Linkedin.com•Click “Network”•Click “Add Connections”•Select a service, enter

creds and click “Continue”


Build your graph on

LinkedIn - 2•Search for

people using the powerful advanced search


Build your graph on

LinkedIn - 3•Surprise people with

unsolicited recommendations!

•Give endorsements•Read the endorsements you

receive. Are these in line with how you want to be perceived?


Planning your content

strategyFriday, October 4, 13

What content works best where?• Event related• Look for common hashtag• Ephemeral, there-and-then• Complaints, customer service requests (look for target handle)• Auto post from blog

• Check-ins (way better than on Foursquare), Status updates• Picture sharing (but don’t forget to save them elsewhere - pics are easy to

delete, problematic to move)• Use Pages to continuously talk about something• Use Groups to continuously talk to someone

• Anything professional related• Very little interaction, but primary source for headhunters / recruiters• Auto post from blog• Be as complete as you can - use all the allowed space for profile, seek (and

give generously) recommendations and endorsements


Effective Twitter content•Hashtags (#) underline one important

concept•You can follow hashtags (e.g. everybody

tweeting about #1Dconcert)•Mentioning @someone will send them a ping•You can D someone (send a private message) -

but only if they follow you•You can RT a message to say you agree


Should you have a blog?Almost certainly NO.

...unless:Friday, October 4, 13

๏ you have a topic(s) you feel strongly about

๏ you are prepared to post on a regular basis (at least once per week)

๏ you will write it yourself

๏ you will respond yourself

๏ you will not give access to your PR department

๏ you are not afraid to discuss

๏ you are not afraid of criticism (also unfair)

๏ any controversy you stir is far from your company’s business


2013 10 01 manage my ds

Technology

social graph

friends box

twitter connections

access twitter

surprise people

gmail address book

foursquare checkins

customer service requests