2013 1ndonesia digital trend
DESCRIPTION
2013 Indonesia digital trend, everything is change, more fast and instant.TRANSCRIPT
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digital trend that we should consider7 SAM CREATIVE GROUP INDONESIAGiantManaging Director &Chief Innovation Officer
INSIGHT/THINK / CONCEPT
shifting trend
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#1 CMO VS CTO
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“By 2017, the CMO will spend more on IT than CTOs will. *Laura McLellan, Gartner
IT Spending
DYNAMIT :: Must Know Trends for 2013
Marketing is increasingly relying on technology to accomplish it’s goals as high-tech marketing grabs a larger portion of the marketing budget.
Sources: Gartner, Blue Kai Infographic
IT Spending
DYNAMIT :: Must Know Trends for 2013
Marketing is increasingly relying on technology to accomplish it’s goals as high-tech marketing grabs a larger portion of the marketing budget.
Sources: Gartner, Blue Kai Infographic
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Sources: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analytics
Ad Spend Per Media Time Spent Per Media
TV
43%40%
29%
6%
Web
16%22%
Radio
11%9%
Mobile
1%
23%
2011 U.S. Ad Spend vs. Customer Time Spent
DYNAMIT :: Digital Opportunities in 2013
Ad Spend
AD SPEND
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#2 EVOLUTION OF
CRM
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Use new CRM tools to help monitor and measure conversations.
*Image source: SalesForce
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#3 PHABLET
RULES
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PC IS DEAD WELCOME TO THE NEW BATTLE
FOCUS TO MOBILITY
RESPONSIVE IS MUST!!!
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#4 S3
{simple/segmented/sharp}
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IT: Tackle Projects in Smaller Chunks
FUNCTIONALITY RULES
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#5 LOCATIONS
THE NEXT PLATFORM
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#6 ONE SOURCE
DEVELOPMENT
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FLEXIBILITY
REDUCE COST
FEATURES RICH
MOBILE VS DESTOP
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#7 not just Counting
know what they are thinking
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SENTIMENT MONITORING
REPORT
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Finally customer centric is a driving force to build strong engagement and loyalty
Thank You
SAM CREATIVE GROUP INDONESIAGiantManaging Director &Chief Innovation Officer
INSIGHT/THINK / CONCEPT