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2013 – 2017 Economic Development Strategy

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Mayor’s Message ......................................................................................................................... 3

Background ................................................................................................................................. 4

Business Demographics ...................................................................................................................... 5

Vision for Monash ........................................................................................................................ 6

Economic Vision for 2013 and Beyond ............................................................................................... 6

Strengths of Monash ........................................................................................................................... 7

Key Economic Development Issues and Factors ................................................................................. 8

Role of Economic Development .................................................................................................... 8

1. Key Strategic Direction - Business Support ................................................................................ 9

1.1 Information and Support Services ............................................................................................ 9

1.2 Training Programs & Workshops ............................................................................................ 10

1.3 Marketing & Communication .................................................................................................. 10

1.4 Events & Networking .............................................................................................................. 11

1.5 Business Month ....................................................................................................................... 12

1.6 Tradeshows ............................................................................................................................. 12

1.7 Home-Based Business ............................................................................................................. 13

1.8 Monash Enterprise Centre ...................................................................................................... 13

2. Key Strategic Direction - Economic Precincts ........................................................................... 14

2.1 Activity Centres ....................................................................................................................... 14

2.2 Major Developments within Activity Centres ......................................................................... 15

2.3 Technology Precinct ................................................................................................................ 16

3. Key Strategic Direction - Infrastructure Development & Sustainability ..................................... 18

3.1 Transport ................................................................................................................................. 18

3.2 Streetscapes ............................................................................................................................ 19

3.3 Sustainability ........................................................................................................................... 20

4. Key Strategic Direction - Attraction and Investment Strategies ................................................ 21

4.1 Tourism ................................................................................................................................... 21

4.2 Investment Attraction ............................................................................................................. 22

Monitoring & Evaluation ............................................................................................................ 23

Contact Details .......................................................................................................................... 24

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Mayor’s Message

I am pleased to present the Monash Economic Development Strategy 2013 – 2017.

Our vision for Monash is “a thriving community now and in the future”. To help achieve that vision, we have a “first for business” approach which aims to support a thriving and sustainable economy.

This strategy will guide Council’s work over the next four years to facilitate business growth and economic investment in Monash.

The strategy will focus on four key strategic areas:

• Business Support

• Economic Precincts

• Infrastructure Development & Sustainability

• Attraction and Investment Strategies

This strategy recognises Council’s ongoing commitment to provide high quality services, programs and events for businesses as well as individuals looking to start a business.

Monash has a unique range of businesses with the headquarters of many national and international organisations based the municipality.

We are home to Victoria’s most substantial innovation cluster with the municipality’s notable features including Monash University’s Science, Technology, Research and Innovation Precinct and the Australian Synchrotron.

We are grateful to members of local business communities for their ideas and feedback which has helped us develop this comprehensive strategy. This included the Economic Development Forum Committee members, AusIndustry, the Monash Enterprise Centre, trader associations, the Monash Volunteer Resource Centre and Council staff.

The actions outlined in this will be implemented over the next four years.

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Background

Monash is one of Melbourne’s most populous municipalities, home to about 177,970 people and 65,498 households. It is located 20 kilometres south east of the CBD in Melbourne’s fastest growing population corridor.

Monash contributes significantly to the region’s employment base and it has the largest number of both businesses and jobs of all South Eastern Municipalities.

Monash is a major generator of wealth in the region and an important education and employment hub with the municipality being home to Monash University and Holmesglen TAFE.

The Monash Enterprise Centre is a significant asset as the Centre is the only business incubator located in the south eastern metropolitan region that supports a significant number of both onsite and virtual tenants to facilitate business growth.

Monash has also developed a reputation as a high technological cluster for industry. It is central to the South East Melbourne Innovation Precinct (SEMIP) which is a significant innovation cluster, including the Monash University’s Science, Technology, Research and Innovation Precinct, CSIRO, the Australian Synchrotron and the Monash Medical Centre. The headquarters of several major technological companies are also based in the area. These include Bosch Australia, NEC Australia, Biota Holdings, Toyota Research Facility, Nanotechnology Victoria, the Australian Regenerative Medicine Institute and Australian Stem Cell Centre. These companies provide good synergies and the momentum for further innovation in the precinct.

Monash is a key stakeholder in the South East Melbourne Innovation Precinct (SEMIP) which focuses on the expansion of existing regional innovation capabilities and networks. The vision for SEMIP is to become internationally recognised as ‘the innovation business and knowledge capital of the Asia Pacific’. The Strategy also takes into account the directions of the regional economic strategy for Melbourne’s south east entitled Prosperity in the Next Generation in Melbourne’s South East 2009-2030. The regional strategy was developed in conjunction with 10 municipalities in the south eastern region and projects derived from the regional strategy will reinforce the emerging strengths in knowledge intensive services and aid in the continuing capacity for innovation amongst industries in the region.

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Business Demographics

There are about 16,320 businesses in Monash. About 121,249 people are employed in Monash based-businesses, making Monash the largest job market outside the CBD.

Monash has a good mixture of small, medium & large businesses and various shopping strips and retail complexes.

Manufacturing is the industry sector which employs the most people in Monash, closely followed by Health Care and Social Assistance, Education and Training, Retail Trade and Wholesale Trade.

The majority of businesses in Monash are run by a sole owner/operator or are micro businesses employing five people or less.

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Vision for Monash

This Economic Development Strategy is aligned with the current Council Plan and Monash 2021 to support the vision of Monash being –

“A thriving community now and in the future”

Council’s mission is to ensure the Monash community thrives by looking after its social, economic and environmental well being as times change. The four primary areas of focus are:

• A fair and healthy community • A planned and connected city • An inclusive and safe community • A green and naturally-rich city

Council is focussed on ensuring services meet community needs and that the City’s infrastructure and environment is maintained and improved so the City can continue to strive to achieve the vision of a thriving community.

Council continues to support the local business community and encourages ongoing economic development and growth of local jobs. Forming partnerships and promoting local businesses is critical in strengthening the local economy.

The 2013 – 2017 City of Monash Economic Development Strategy has been designed to facilitate business growth, further development and investment in Monash.

The key strategic areas of the Strategy are:

• Business Support

• Economic Precincts

• Infrastructure Development & Sustainability

• Attraction and Investment Strategies

This strategy outlines the approach Council will take to facilitate economic growth, support businesses, improve liveability and increase attraction of businesses and visitors to Monash.

Economic Vision for 2013 and Beyond

The economic vision for Monash reinforces the City’s continued “First for Business” approach. We aim to be the first location for start-up businesses and the primary location for all major businesses. We want Monash to continue to be one of the largest employment hubs in the south eastern region.

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With continued support to micro and small businesses, the strategy aims to have a renewed focus on:

• Identifying and assisting home based businesses in their growth

• Continuing investment in and promotion of the Technology Precinct

• Building relationships and partnerships with major businesses and community groups

• Attracting visitors to Monash to enjoy the food, recreational activities and attractions that Monash offers and encouraging people who are visiting the area to see family and friends to make purchases while in Monash and

• Encouraging businesses to become more environmentally sustainable.

Strengths of Monash

Monash has many competitive advantages that contribute toward it having a thriving and sustainable local economy and being able to meet economic challenges.

These include:

• Close proximity to the Melbourne CBD and the position as the gateway to the rapidly expanding south-eastern growth corridor

• Well educated skilled workforce with diverse linguistic backgrounds

• Highly skilled residents to Monash due to its liveability

• Excellent education facilities with Monash University, Holmesglen TAFE and a range of public and private colleges and schools based here

• Excellent links to the Monash & Eastlink freeways and other major arterial roads with well established infrastructure

• Good access to public transport

• A substantial innovation cluster, with the following institutions based here: Australian Synchrotron, CSIRO, Monash Medical Centre, Monash University’s Science, Technology, Research and Innovation Precinct, Biota Holdings, Toyota Research Facility, Nanotechnology Victoria, the Australian Regenerative Medicine Institute and Australian Stem Cell Centre

• Strong corporate identity with many national and international headquarters established based in Monash and

• Diverse network of shopping and office precincts.

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Key Economic Development Issues and Factors

Changes in demographics and global pressures such as rising energy prices all impact on economic development.

Some key factors and issues that will influence the economic environment in Monash are:

• The impact of the variable exchange rate on the level of investment and business exports

• Strong demand for highly skilled employees due to growth in the service, ecommerce and high technology industry sectors

• Redevelopment of key sites for appropriate new uses

• Accessibility due to higher volumes of traffic on many roads in Monash

• The need for businesses to become environmentally sustainable as energy and water costs rise, and

• The need for businesses to achieve best practice as further globalisation occurs.

Role of Economic Development

The Economic Development Unit will be responsible for implementing the Economic Development Strategy, with assistance to be provided by other Council departments.

The Economic Development Unit provides strategic advice and recommendations to Council departments and other stakeholders with the aim of strengthening the local economy.

The Unit facilitates new and existing businesses to improve their performance and competitive edge by:

• Providing information and support services to businesses

• Supporting businesses in further education and training by conducting various business workshop and seminars that assist businesses in their development and growth

• Supporting the Monash Business Awards program to provide networking opportunities for businesses as well as recognising innovation

• Facilitating the Economic Development Forum and maintaining a committee to assist Council in making informed decisions

• Working with Trader Associations to improve and promote retail shopping strips and encouraging further growth of Activity Centres

• Encouraging sustainable business practices

• Facilitating new business investment and

• Researching further economic development initiatives

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1. Key Strategic Direction - Business Support

1.1 Information and Support Services

Relevant and up to date information is vital in assisting businesses in making informed decisions in an increasingly competitive environment.

Council needs to be proactive in sourcing up to date information to assist businesses in making informed and effective decisions. This information might be about regulations they are required to meet, grants that are available to support business growth or workshops and seminars that can assist businesses in developing business plans.

Objective 1.1

Provide relevant information and services to businesses to encourage further growth and development.

Actions

• Further develop and enhance functionality of Council’s existing online business directory

• Provide details of upcoming events on Council’s website and develop the functionality so individuals can register and pay for events online

• Provide information and assistance for businesses to encourage further business growth

• Foster collaboration between Council departments to assist in developing better data about the needs of businesses

• Establish programs to encourage partnerships between businesses and the local community

• Provide an updated “Business Kit” resource for start up businesses

• Work in partnership with State and Federal Government Agencies to provide up to date information about services and grant that are available to small and medium sized businesses

• Partner with the Small Business Mentoring Service and similar organisations to provide mentoring services and assistance to local businesses

• Provide policies in languages other than English where needed and

• Provide information to businesses suffering hardships and needing assistance to cope with matters such as natural disasters or the introduction of new taxes.

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1.2 Training Programs & Workshops

Further education and training are vital for the ongoing improvement of Monash businesses. It is important for all businesses to continuously review their development needs and to participate in appropriate training courses that will strengthen their capacity and business skills.

Objective 1.2

Continue to provide high quality educational workshops and seminars to enhance the skills of the current workforce.

Actions

• Facilitate relevant training and educational workshops throughout the year as required with varying topics

• Build on relationships with local educational providers and the business community to assist in creating the pathway for students and existing employees in their work experience and accreditation, and

• Partner with State & Federal Government agencies, local education providers and the Monash Enterprise Centre to facilitate training programs for start up businesses and to assist businesses in their growth.

1.3 Marketing & Communication

It is vital to create effective two-way communication channels with the business community in order to promote the “First for Business” presence.

Strong and active communication is needed to promote the business services and support available to the local business community.

The growth in online communication means there is a need for a strong online presence as well as traditional forms of communication.

Objective 1.3

Raise and strengthen the profile of Monash being “First for Business” through the promotion of Council’s business services, the celebration of achievements made by local

businesses and showcasing the City.

Facilitate and encourage communication with the business community so the Economic Unit is the first point of contact for all business related enquiries.

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Actions

• Refresh the “First for Business” branding for Monash

• Redevelop the Monash “First for Business” website

• Create a Marketing Strategy to actively market the services provided by the Economic Development Unit

• Maintain and update the business section on Council’s website

• Create a “Sponsorship Agreement” document with suitable terms and conditions to generate support and assistance for large events such as the Annual Women in Business Exhibition and Luncheon

• Prepare a quarterly business newsletter and distribute to businesses

• Produce an annual calendar of events

• Provide information to businesses about changes in legislation, government grants and other relevant topics and

• Survey local businesses about the satisfaction with Council’s support services for businesses.

1.4 Events & Networking

Networking opportunities are essential for business development. Networks provide businesses with the ability to share information and gain access to other business products and services. Smaller businesses get the opportunity to network with larger corporations to keep up to date with the latest technologies and development.

Objective 1.4

Provide an environment where local businesses are connected to one another irrespective of business trade and industry. Provide suitable forums where valuable information can be shared and valuable working business relationships established.

Actions

• Provide ongoing support and promotion of the Monash Business Awards

• Provide ongoing support to the Economic Development Forum

• Promote and position the Women’s Business Network as a premier network for business women in the region

• Provide assistance to other networks in Monash that assist businesses in the region through Melbourne’s south east and

• Support industry specific networking groups for businesses through SEMIP.

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1.5 Business Month

The running of a series of events (over a month long period), that will provide businesses with the opportunity to attend various specialised seminars and workshops as well as networking events.

Objective 1.5

Establish and promote a Business Month that provides businesses with the opportunity to attend specialised and topic/industry relevant events and training programs.

Actions

• Preparation of a Action Plan to outline the project objectives, topics and funding requirements

• Determine event topics based on industry conditions and demand with items on offer to be specialised and focused on a particular genre, and

• Obtain sponsorship from local businesses to generate additional support and exposure for the events and training programs.

1.6 Tradeshows

Tradeshows provide an opportunity for businesses to showcase their services and products. They provide an avenue for government departments to promote the assistance available to businesses and to encourage businesses to build relationships with each other.

Tradeshows are important in connecting businesses across multiple industries together with one another.

Objective 1.6

Provide an opportunity for local businesses across all industries and trades to showcase and exhibit their services to the public at a large scaled event. The aim is to promote

business connectivity and business support services and to strengthen relationships across all sectors.

Actions

• Creation of a Marketing & Action Plan to promote the tradeshow

• During “Business Month”, hold a tradeshow open to all businesses in Monash across all industries where appropriate

• Include and promote the tradeshow as part of the Small Business Festival Month, held annually in August by Small Business Victoria where appropriate and

• Partner with government departments to exhibit and provide advice to businesses attending the tradeshow (e.g. Australian Taxation Office, Small Business Mentoring Service, Small Business Victoria etc).

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1.7 Home-Based Business

The way people traditionally manage business has changed in recent times due to a number of different factors including the rise of ecommerce. This in turn has seen a growth in the number of businesses being operated from home. People who work from home can have more flexibility with their working hours and these arrangements can be more convenient, especially for those business operators who have children. It also provides an opportunity to develop skills in a whole new field and start a new career.

Objective 1.7

Support and assist home-based businesses to grow.

Actions

• Establish ways of identifying home-based businesses within the region

• Provide a specialised information kit for home-based businesses

• Provide mentoring services to support home-based businesses in their growth, and

• Create a home-based business network as a support system.

1.8 Monash Enterprise Centre

The establishment of new businesses is vital for a vibrant and expanding regional economy, however these businesses are most vulnerable to failure within their first few years of operation. It is critical for the survival that new businesses receive support in establishing sound business skills and practices.

The Monash Enterprise Centre is a significant asset to Monash. The Centre is the only business incubator in the south eastern metropolitan region that supports a significant number of tenants (onsite and virtual) to establish new businesses.

Objective 1.8

Recognise, promote and support the work of the Monash Enterprise Centre.

Actions

• Enhance and expand the existing Monash Enterprise Centre as appropriate

• Promote the Centre’s services and assistance to home-based businesses who are wanting to move to commercial premises and

• Promote the virtual membership offered by the Monash Enterprise Centre.

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2. Key Strategic Direction - Economic Precincts

2.1 Activity Centres

Activity Centres and employment clusters will be the focus of major change in the next 30 years.

The Victorian State Government is reviewing the Metropolitan Planning Strategy (MPS) and a discussion paper has been prepared to generate debate and discussion among Melburnians about the future of the City and will form the MPS. The outcome of the MPS will be taken into account with the implementation of this Strategy.

Activity Centres provide the opportunity for redevelopment due to their strategic location with regard to public transport and major infrastructure. They also provide attractive environments and a focus for community activities and social life.

There are several major activities centres in Monash that feature a mixture of retail, commercial and community facilities. Glen Waverley serves as the Principal Activities Centre within Monash, while Brandon Park, Clayton, Mount Waverley and Oakleigh operate as Major Activities Centres.

Pinewood, Wheelers Hill, Syndal and Waverley Gardens operate as Neighbourhood Centres. In addition, there are several small community strip shopping centres within the municipality such as those in Ashwood, Hughesdale & Huntingdale.

Placemaking is important in refreshing the ambience and relevance of Activity Centres. It is crucial in the creation of good public spaces that promote people’s health, happiness, and well being whilst taking into account the community’s needs and aspirations.

Objectives 2.1

Support the development of a network of vibrant and economically viable Activity Centres which provide a range of retailing, commercial, entertainment and community services and

spaces for residents and businesses.

Actions

• Encourage the establishment of active Trader Associations in Activity Centres to assist in the promotion and operational issues of the centres

• Provide support to existing Trader Associations to strengthen the association

• Develop a framework to assist Trader Associations in recruiting and retaining members

• Provide assistance to Trader Associations in developing business and marketing plans for each centre

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• Assist Trader Associations to communicate more with business operators in Activity Centres about Council works, implementation of business and marketing plans and other events and activities which affect the centre

• Work with Trader Associations to promote the benefits of having a special charge scheme for the purposes of development, marketing & promotion of each centre

• Create a marketing campaign with Trader Associations to encourage businesses in Activity Centres to decorate their shop windows during the festive season and

• Conduct Place-making analysis of various Activity Centres to identify strengths and needs and develop actions as appropriate

• Refreshing public spaces and community assets in Activity Centres through Place-making programs as appropriate.

2.2 Major Developments within Activity Centres

With major change being promoted within Activity Centres there is a need to plan and manage this change to ensure that the future viability and development of the Activity Centres are not compromised.

As the statutory authority and a major land holder within the larger centres, Council is well placed to manage and direct future directions of these centres.

Objectives 2.2

To identify the needs of larger Activity Centres and encourage appropriate developments within the Centres to improve the viability of each Centre.

Actions

• Progress and implement actions identified within the Glen Waverley Activity Centre Master Plan project

• Progress the construction of a major development on Council land within the Oakleigh Activity Centre at Hanover Street

• Investigate potential development options within other Activity Centres and progress as appropriate

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2.3 Technology Precinct

The Monash Technology Precinct is one of only ten Specialised Activity Centres in Metropolitan Melbourne. This precinct contains businesses and related research facilities such as Monash University, Monash Medical Centre and the Australian Synchrotron.

The Technology Precinct performs a specialised function outside of commercial, retail and residential uses. Businesses within this precinct play a major role in the economic and commercial viability of the city. The precinct is also recognised as a key employment hub for south eastern Melbourne.

Under the Federal Government Jobs Plan, 10 industry innovation Precincts will be established in areas where Australian firms can compete in international markets. The first Precinct identified is a Manufacturing Precinct based in Clayton which contains strong resources to progress advanced manufacturing. The plan proposes that the Precinct will enhance and further strengthen partnerships between industry, research organisations, universities, large firms and government.

Objective 2.3

To promote and encourage further investment in the Monash Technology Precinct as the primary strategic location for high technology research and development industries in

Victoria.

Actions

• Create a marketing campaign for the existing and new Manufacturing precinct to encourage national and international investment in Monash by building on the strengths of the Technology Precinct to secure its long term future as a magnet for high technical research, development and industry and

• Adopt a regional approach with Monash University, Southern Health, CSIRO, Australian Synchrotron, Department of Business and Innovation and the Department of Planning and Community Development in conjunction with other key stakeholders such as South East Metropolitan Innovation Precinct, to advocate for further investment in the Precinct.

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2.4 Industrial

The industrial precinct is the major employment hub within the City of Monash. This precinct is under pressure for a change in use as a result of the rise in land value and the change in activities.

Office accommodation and commercial industries are growing in Monash and replacing industrial premises as well as land being rezoned for residential purposes.

Council has begun an audit of industrial land in Monash which will form the basis of an Industrial Land Use Strategy. This strategy will provide the necessary strategic direction and supporting analysis to support the future planning and development of industrial land within the municipality. It will assist Council in considering rezoning proposals.

Objective 2.4

To support in the implementation of an industrial land use strategy to guide Council on the planning and development of industrial sites.

Actions

• Assist in the implementation of the Industrial Land Use Strategy

• Advocate to the State and Federal governments to assist in the retention of manufacturing businesses within the municipality and State and

• Advocate for the retention of industrial zoned land to provide future employment opportunities.

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3. Key Strategic Direction - Infrastructure Development & Sustainability 3.1 Transport

Good transport infrastructure is an important element for the effective and efficient movement of people from their place of residence to their place of employment or recreation. It is also critical to the efficient movement of goods from their place of manufacture to the consumer. Excellent links to the Monash & Eastlink freeways and other major arterial roads & good public transport options provides businesses within Monash direct access to the Melbourne CBD and their consumer and employment markets.

Linking key transport corridors, as well as continuous improvement and investment on the City’s roads and walking and cycling networks, is essential in encouraging economic development.

Objective 3.1

Advocate for improved transport infrastructure that reduces traffic congestion and improves access to key employment hubs.

Actions

• Advocate for better intra-city and intra-region public transport facilities to ensure adequate transportation is available to access Activity Centres and key employment areas

• Coordinate improvements to roads, walking and cycling networks with the ongoing development and redevelopment of the urban area, and

• Encourage the use of public transport and the various walking and cycling tracks in Monash to promote sustainable transport options

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3.2 Streetscapes

The appearance of the municipality, ease of access and good locality information are key in providing a vibrant and attractive investment environment as well as attracting visitors to Monash.

Objective 3.2

Provide a safe, clean, attractive and easily accessible environment which encourages ongoing business development and promotes community activities for the benefit of businesses,

residents and visitors to the municipality.

Actions

• Manage the Monash Footpath Trading & Access Policy and ensure public spaces are used correctly

• Provide ongoing cleaning services in Activity Centres

• Partner with Trader Associations and businesses to actively implement Council’s “Graffiti Removal Policy and Strategy”

• Maintain and manage infrastructure around Activity Centres e.g. footpaths, street furniture, lighting and landscaping

• Continue to invest in and improve car parking facilities as appropriate • Implement and install consistent “way finding” boards, parking signs, suburb signage

and Activity Centre & retail shopping strip signage throughout the municipality and

• Create and enhance public spaces within activity centres.

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3.3 Sustainability

Environmental sustainability is becoming increasingly important to the everyday running of businesses. Businesses are challenged to meet best practice environmental standards and this coupled with high utility costs, places pressure on businesses to become more sustainable. It is critical for Council to promote and assist businesses in becoming more environmentally sustainable to ensure environmental standards are being met.

Objective 3.3

To encourage and assist businesses in the implementation of best sustainable business practices.

Actions

• Provide businesses with assistance in creating Waste Management plans

• Support businesses in accessing recycling facilities

• Promote Fair Trade initiatives to businesses and at community events

• Promote the “Monash Pride Crew” and its services to businesses in and around Activity Centres and

• Partner with Yarra Valley Water and South East Water and other water companies as appropriate to assist businesses in water wastage reduction projects.

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4. Key Strategic Direction - Attraction and Investment Strategies

4.1 Tourism

Tourism is a significant industry within Australia and a key component in generating funding for essential economic infrastructure. People who are visiting family and friends represent a large component of tourism spending. This is a potentially lucrative market for local businesses to tap into due to the large international student and multi cultural population within Monash.

Objective 4.1

To encourage tourism development within the City in order to maximise employment and deliver long-term economic, social and cultural benefits. The aim is for Monash to be a competitive domestic

tourism destination and possibly, an international tourist destination.

Actions

• Develop and implement a Tourism Strategy and Action Plan

• Create a campaign in conjunction with local traders to encourage local residents and visitors to make purchases locally

• Redevelop the Food and Accommodation Guide and have it available electronically

• Enhance partnerships with key tourism organisations (Tourism Victoria, Destination Melbourne) to promote local tourism in Monash

• Identify and develop promotional material about local attractions to share with visitors to the municipality and

• Investigate and implement, as appropriate, the development of potential local attractions to encourage people to visit Monash.

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4.2 Investment Attraction

Monash has a large amount of attractive resources with excellent transport linkages and a comprehensive network of retail entertainment, commercial and industrial premises. Monash has a highly skilled, educated and multi-cultural resident workforce.

Monash has an environment which is attractive to investors which fosters business growth.

Objective 4.2

To encourage new and further investment in Monash and to support existing businesses to stay in Monash and provide greater employment opportunities.

Actions

• Develop and implement a Business Attraction and Retention Strategy and Action Plan

• Create an Investment Prospectus, highlighting Monash’s key assets to encourage further investment and

• Provide relevant and up to date information for businesses considering moving to Monash.

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Monitoring & Evaluation

What are the key expected outcomes? The key outcomes of the strategy will be:

• Effective delivery of initiatives as outlined in the action plans – on time and within budget

• Increased awareness of Council’s business products and services, and

• Increased use of Council’s business services.

The Economic Development Team will monitor the strategy by:

• Undertaking a business survey to monitor usage of Council’s business services and determining ways to improve services and implement new projects and services and

• Preparing annual progress reports on the implementation of the Strategy to ensure outcomes are being met – on time and within budget.

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Contact Details Economic Development Unit

293 Springvale Road, Glen Waverley, VIC, 3150

PO Box 1, Glen Waverley, VIC, 3150

Phone: (03) 9518 3454

Fax: (03) 9518 3444

TTY: (03) 9518 3655

Email: ecodev@monash.vic.gov.au

Web: monash.vic.gov.au

(Monash language Assist diagram)