2013 ahp canada regional conference brochure pdf

AHP Canada Conference

June 9–11, 2013 Halifax, NS

Halifax Marriott Harbourfront

Major Gifts • Annual Giving

Physician Giving • Lifetime Giving

Capital Campaigns • Public Relations

Save $60Register by May 3!

In association with HCPRA

Amplify your impact!Far-reaching tools and knowledge.

Learn from the field’s most respected experts, gain knowledge on today’s issues, and build relationships among a welcoming community of health care philanthropy and public relations professionals.

Register today!www.ahp.org/canada2013

Thanks to our overall conference sponsor

AHP Canada Conference with HCPRA

Amplify your impact!Learn from the best. Build and strengthen relationships.

Attend the 2013 AHP Canada conference in association with HCPRA and you’ll enjoy and benefit from:

• An intimate setting.

• Networking galore.

• Lower, more reasonable travel costs.

• Inspiring and actionable ideas and strategies.

• Eligibility for more than 15 CFRE certification points.

Join us at the 2013 AHP Canada Conference in association with HCPRA as we delve into today’s most important and timely topics in health care philanthropy and public relations.

For three exciting days, we invite you to join us in Halifax where the field’s respected speakers and experts will focus on today’s most pressing topics. Strengthen your knowledge, relationships and career—while being part of the welcoming, change-creating community of health care philanthropy and public relations professionals.

At this focused gathering, you’ll get the benefit of collaboration and relationship building with likeminded health care fundraisers and PR professionals from coast to coast—plus the ease of lessened travel costs.

We’ve got it all:

• Learn from the best, with education sessions featuring the field’s top speakers, experts and practitioners.

• Discover innovative strategies in the dynamic health care environment.

• Find out how to amplify the impact you have on the health and wellbeing of your community.

• Connect with colleagues in development, fundraising and public relations.

• Hear best practices and study the latest strategies in 60-minute “lecture and learn” breakout sessions and 90-minute interactive workshop sessions.

Developed by and for health care fundraisers and PR professionals, the AHP Canada Conference with HCPRA is an education opportunity created with you in mind. No matter your specialty, you’ll walk away with up-to-date information on topics chosen specifically to advance your organization, your profession and your career.

It’s all happening in Halifax—won’t you join us?

Let’s amplify the possibilities and your impact.

Sign up today! www.ahp.org/canada2013

Are you ready to:

• Amplify your impact on your community’s health?

• Walk away with tactics, tools and new approaches?

• Share ideas, successes and challenges with your peers?

• Tighten your focus and sharpen your skills?

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June 9–11, 2013 • Halifax, NS

Overall conference sponor:

Opening Keynote Session: The Adversity Advisor—Mark Black Monday, June 10 8:30 am–9:45 am

Born with a life-threatening heart defect, Mark underwent two open-heart surgeries before the age of one. At 23, Mark was suddenly faced with the biggest challenge of his life. After almost a year on a transplant list, he received a second chance: a heart and double-lung transplant.

Since undergoing this life-saving procedure, Mark hasn’t wasted a moment. He has completed four marathons and inspired nearly 70,000 people across North America with his truly unique story. His powerful life lessons help his audience members live life with passion and purpose. Mark will kick off our conference with a message of inspiration and the power of the work we do.

Luncheon Keynote Session: Nazanin Afshin-Jam Tuesday, June 11 12:15 pm–1:30 pm

Nazanin Afshin-Jam has certainly made the most of her family’s flight to freedom. Born in Tehran in 1979, as an infant she fled the Islamic revolution with her family after her non-political father was arrested, tortured and nearly executed. She has gone on to become an international human rights activist, singer/songwriter, actor, Miss World Canada and Miss World first runner-up in 2003.

Winner of several human rights awards, she is the president and co-founder of the Stop Child Executions. Through her speeches and music, Afshin-Jam hopes to continue being a “voice for the voiceless” and delivering her messages of freedom, peace and love worldwide.

An Outstanding Education Opportunity

What do attendees of AHP/HCPRA conferences value the most?

• The education.

• The opportunity to learn from experts and successful development professionals.

• The chance to discover how to raise funds and chart a course for hospital foundations and other health care organizations in today’s challenging economy.

•“This is a great conference and

well worth the money.”•

“The conference quality was exceptional. I can’t comment

highly enough on the quality!”•

“This was a fabulous conference, with truly

outstanding educational opportunities. I really

appreciate it.”

Earn more than 15 CFRE points by attending this conference!

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Time SessionSunday, June 98:00 am–4:00 pm Pre-Conference Sessions:

•AHP Primer•AHP Advanced Course

1:00 pm–5:30 pm Registration 5:00 pm–5:30 pm Newcomers Networking Reception5:30 pm–7:00 pm Opening Reception with Exhibitors

Monday, June 107:30 am–5:00 pm Registration7:30 am–8:30 am Breakfast —Greetings & AHP Business8:30 am–9:45 am Keynote Session: The Adversity Advisor-Mark Black9:45 am–10:15 am Break with Exhibitors10:15 am–11:45 am Interactive Workshop Sessions11:45 am–1:15 pm Roundtable Luncheon 1:15 pm–1:45 pm Dessert with Exhibitors1:45 pm–2:45 pm Concurrent Education Sessions2:45 pm–3:15 pm Break with Exhibitors

3:15 pm–4:15 pm Concurrent Education Sessions4:30 pm–5:30 pm General Session: Recognition, Power & Influence—How We Got It!6:00 pm–9:00 pm Optional Networking Event: Lobster Dinner

Tuesday, June 118:00 am–1:00 pm Registration 8:00 am–9:15 am8:00 am–9:15 am

AHP General Session Breakfast: Philanthropic TrendsHCPRA Breakfast with Speaker & AGM

9:15 am–10:45 am Interactive Workshop Sessions10:45 am–11:00 am Break 11:00 am–12:00 pm Concurrent Education Sessions12:15 pm–1:30 pm Luncheon Keynote: Nazanin Afshin-Jam and HCPRA Hygeia & AHP Awards1:45 pm–2:45 pm Concurrent Education Sessions3:00 pm Conference Concludes

Schedule at a Glance

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Conference SponsorsThe following organizations and companies have provided generous contributions in support of the 2013 Conference. (As of 2/9/2013)

Thanks to our overall conference sponsor

Conference Sponsors

Johnson Insurance

Mackenzie Financial

RBR Development

Sponsorship opportunities are currently available. Participating organizations can gain increased visibility by sponsoring a conference track or event. If your organization is interested in becoming a sponsor, please contact [email protected].

Conference ExhibitorsSupport vendors and consultants who support you!Raise your development program to new levels of success by visiting the Exhibit Hall for information on the latest products and services. Stop in during the opening reception or conference breaks to discuss opportunities to collaborate with our exhibitors.

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Pre-Conference WorkshopsSunday, June 9, 8:00 am–4:00 pm

AHP Development Primer: A Workshop on the Fundamentals of Health Care Development

Registration FeeEarly Registration Regular Registration

AHP and HCPRA members $295 $345

Non-member $395 $445

This fast-paced one-day fundamental workshop focuses on the basic elements of health care philanthropy and the role of development in a health care organization. The workshop reviews major areas of health care development including: major, planned, and annual giving; capital campaigns; policies; finance; marketing; and many others. The AHP Development Primer is highly recommended for those who are new or have less than three years in health care, and support staff and board members who need to understand the elements of health care development. The course fee includes the all-day workshop, AHP Primer CD with “how to” examples (a valuable reference tool for every development officer) and continental breakfast and lunch.

Sunday, June 9, 8:00 am–4:00 pm

AHP Advanced Course in Health Care Fundraising

Registration FeeEarly Registration Regular Registration

AHP and HCPRA members $375 $425

Non-member $475 $525

The AHP Advanced Course is an intensive one-day program providing a quick and comprehensive overview of fundraising principles for health care development professionals with five or more years of field experience. The course content is organized around the CFRE exam and can assist development professionals in preparing for the CFRE or FAHP examinations. Participants review the core competencies outlined in the CFRE knowledge areas. The course fee includes the all-day workshop, workbook and continental breakfast and lunch.

Ian M. Fraser, MBA, FAHPVice President & Senior CounselThe Fundraising NetworkKingston, ON

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Conference ScheduleMonday, June 107:30 am–5:00 pm Registration

7:30 am–8:30 am Breakfast —Greetings & AHP Business

8:30 am–9:45 am Keynote Session: The Adversity Advisor—Mark Black see page 3

9:45 am–10:15 am Break with Exhibitors

10:15 am–11:45 am Interactive Workshop Sessions

10:15 am–11:45 am

Small Shop, Big Ideas & Great Results10 Tips to Help You Go from Good to Great Trying to do it all with little or no staff? Database a mess? Direct mail campaigns running late? Capital campaign looming? No time for donor stewardship? Another event to manage and just no time to do it? By their very nature, small fundraising shops experience unique challenges, but they also have unique opportunities. Not only can you get the work done, you can achieve great results. In this session, you will hear and be asked to share stories of small shop challenges and successes, while gaining ideas to use in your own shop. You are encouraged to broaden your search for inspiration, ideas and answers. Attendees will be provided with a list of websites, links, tips and reading material to inspire, leaving you with 10 simple and useful tips to put to use right away.

Jose Van Herpt, CFREGood Works CommunicationsOttawa, ON

Barbara Stead-CoyleCEOCanadian Cancer SocietyHalifax, NS

Physician GivingA Panel DiscussionPhysician support is critical to the success of any philanthropic program—whether you’re a small shop or large organization. This session will draw on the knowledge of industry professionals and physicians as they share best practices and case studies. Learn how they have experienced success with their efforts to engage physicians in the work and support of their foundation. Participants will learn what has worked and more importantly—what hasn’t worked and why in this interactive discussion.

Dr. Todd HowlettChief of StaffDartmouth General HospitalDartmouth, NS

Leslie E. ParrottMajor Gifts ConsultantHorizon Health Network—Moncton

ZoneMoncton, NB

Mitze S. Mourinho, CFREVice President, DevelopmentSt Michael’s Hospital FoundationToronto, ON

Dr. Jeff MowatRadiologistHorizon Health Network—Moncton

ZoneMoncton, NB

Board DevelopmentCommunication and ExpectationsUsing discussion and case study, this session will examine the role of foundation staff versus the board and how to develop an effective communication style to establish clear expectations, accountability and the value of the member volunteer. In this session, you will explore how to find balance between the board’s role in strategy and operations, and the board members’ essential role in stewarding donors and meeting development goals. Board members and development professionals alike will take home strategies from this session.

Adrienne O’PrayVice President, Organizational

Performance Ambir SolutionsHalifax, NS

Building Your Social BrandMaking Meaningful ConnectionsIn 2011, there were more than 260 Canadian hospitals using Twitter, Facebook and blogs. Whether it is routine practice or all new to you, best practices ensure social media is an opportunity, not a risk. Glenn will walk you through the basics. Then it’s time to truly connect with your audiences. Adele will end the session with a case study that demonstrates theory in action as the Ontario Health Study ramps up its digital engagement to drive participation in Canada’s largest single health study.

Glenn J. NashenDirector, Public Affairs &

CommunicationsJewish General HospitalMontreal, ON

Adele MacLeanDirectorNATIONAL Public Relations

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Conference ScheduleMonday, June 10 continued

11:45 am–1:15 pm Roundtable Luncheon see page 13

1:15 pm–1:45 pm Dessert with Exhibitors

1:45 pm–2:45 pm Concurrent Education Sessions

1:45 pm–2:45 pm

Achieving Extraordinary OutcomesThird-Party Events and BeyondBuilding a robust third-party events portfolio does more than just add revenue to your balance sheet. Not a bad start, but turning volunteer event organizers into your next major gift donors is icing on the cake! You will hear how SickKids Foundation built the portfolio and now stewards over 1,300 event organizers per year, filling the charity’s pipeline with qualified prospects and future donations. In this session, you will learn how to effectively build a third-party event portfolio, steward and migrate your event organizers for bigger opportunities, and leverage social media to upgrade third-party event revenue and increase ROI. Current, applicable examples and best practices will be provided, as well as an inspirational a new outlook on events and how they can be considered a major factor in a charity’s fundraising portfolio.

Lynn WilsonDirector SickKids FoundationToronto, ON

I Have a Great Fund Development TeamBut How Do I Fill the Gaps?Your fund development team is dedicated and committed, but to rise to the next level, you need to fill knowledge gaps. Looking for new talent can be expensive, time consuming and ineffective. Investing in your team to ensure complementary skill sets grounded in a team environment can bridge gaps and raise your fund development outcomes. Models for small, medium and large fund shops are explored to help maximize opportunities to reach your organization’s potential. In this session, you will learn to maximize opportunities with your current team, identify gaps in your staffing model and fund development practice and bridge gaps, raise the bar and ensure your team can rise to future challenges in a competitive marketplace.

Adrienne Malloy, CFREVice PresidentRBR Development AssociatesHalifax, NS

Rosalie CouragePresidentRBR Development AssociatesToronto, ON

Major Gift Fundraising in a Small ShopEffective major gift fundraising, no matter the size of the program or goals, is built around rigor, discipline, powerful relationships and managing the process. The influence in major gifts most often comes from institutional allies; not the development staff. This session will focus on the fundamentals for major gift development in the unique environment of healthcare delivery.

William S. LittlejohnCEO and Senior Vice PresidentSharp HealthCare FoundationSan Diego, CA

Spreading the NewsA Case Study on C. difficileWhen the small communications team in Cape Breton was faced with not one, but two C. difficile outbreaks, they got to work, developed a strategy and analyzed the results. Greg will present a reflective, multi-media presentation highlighting how the Cape Breton District Health Authority handled the challenge and learned from it.

Greg BooneDirector, Public AffairsCape Breton District Health

AuthoritySydney, NS

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Conference ScheduleMonday, June 10 continued

2:45 pm–3:15 pm Break with Exhibitors


3:15 pm–4:15 pm

Becoming a Fierce LeaderMuch of the current discussion in the management zeitgeist on leadership suggests the most impact as CEOs and EDs can be wielded by developing “fierce” leadership skills and abilities. By becoming self-aware of the “wake” you create for staff, volunteers and donors, you can then develop productive leadership behaviors, exhibit authenticity as a leader, and become the fierce leader you were meant to be. This session is focused on those who lead others. Whether you are new to your role as a leader, a seasoned veteran, or someone considering a leadership role, this session will provide concrete ways to identify current leadership style, how to utilize a coach approach to leading others, and what fierce leadership traits are considered needed and wanted in the sector. In this session, you will conduct a personal assessment of your leadership, learn to incorporate an easy five-step process to begin using a coach approach into your leadership style, develop the courage to be fierce, and be introduced to the concept of and the top 10 traits of fierce leaders.

Veronica Carroll, MBA CFREExecutive DirectorDelta Hospital FoundationDelta, BC

The 11 Questions Every Donor AsksAny good fundraiser knows that success begins with the rapport they build with donors. A recent study by the Center on Philanthropy at Indiana University found that most wealthy individuals stopped giving to a charity because they didn’t feel connected. This session will prepare you for the 11 questions that donors will ask—whether or not they say them out loud—and help you find the answers that will continue keeping them connected. You will learn how to anticipate donors’ concerns, so you can build their trust, strengthen your relationship and raise more money.

Kerry WhitesideStrategic Advisor/Account Director Harvey McKinnon AssociatesVancouver, BC

Ethics in FundraisingKnowing the ethical issues that are inherent in fundraising is essential to success and the satisfaction of donor organizations. Legal or personal pitfalls could destroy a strong program, campaign or relationship. We all have blind spots, and in this session, these blinders will be removed with the goal of reducing risk and fostering success. This interactive session will discuss real-life examples of ethical questions and the “grey areas” that sometimes arise.

Sue Egles, CFREPhilanthropic Architect & PartnerInspireToronto, ON

Barbara Goit, CFREIndependent Consultant and former

Executive DirectorColchester Regional Hospital

Foundation in Truro, NSChief Development OfficerQEII Foundation in HalifaxHalifax, NS

Tracking and Managing Your Hospital’s ReputationA New Role for Communications? In hospitals, we agree that reputation is critically important (especially when it comes to fundraising) but as an industry we have not given it the same kind of focus that exists in the corporate world. Few hospitals routinely track their reputation. In this session, based on a McMaster University study, Anne Marie will look at hospital reputation, how it is formed and how it impacts operations and fundraising. She’ll discuss the importance of first-hand-experience and word of mouth, and present a simple tool for tracking reputation.

Anne Marie MalesVice President, Patient ExperienceThe Scarborough HospitalToronto, ON

4:30 pm–5:30 pm General Session: Recognition, Power & Influence—How We Got It! see page 14

6:30 pm–9:00 pm Optional Networking Event: Lobster Dinner see page 14

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Conference ScheduleTuesday, June 118:00 am–1:00 pm Registration

8:00 am–9:15 am General Session Breakfast: Philanthropic Trends & HCPRA Annual Meeting with Speaker see page 14

9:15 am–10:45 am Interactive Workshop Sessions

9:15 am–10:45 am

How to Engage Professional Advisors in Popping the Charitable QuestionThis session will highlight strategies development officers can use to encourage a holistic approach to estate and financial planning by professional advisors as a practice standard. This session is ideal for shops with an integrated planned giving program or those beginning to focus on planned giving.

Tracey ComeauDirector of AdvancementUniversity of Prince Edward IslandCharlottetown, PE

Employee GivingCombined Campaign With over 10,000 employees, the University Health Network (UHN) is comprised of Toronto General, Toronto Western, Princess Margaret and Toronto Rehab hospitals. A recent joint hospital and United Way campaign was the first time that all sites worked together on a giving campaign and it was extremely successful. Employee giving jumped from nine percent to 19 percent; 11 kick-off events were held across the sites, raising more than $300,000! This session will present the combined foundation/United Way model, now being presented to other Toronto area hospitals by the United Way.

Jodi FrersDevelopment Officer,

Annual ProgramsToronto General & Western

Hospital FoundationToronto, ON

Direct MailA Comprehensive ProgramDirect mail is an integral part of any foundation’s philanthropic program. This session will take you through every step of the direct mail process. From the all important “front shop” strategies, to knowledge of the database and the actual delivery at your donors’ door, we will discuss it all. Direct mail is the first step in building a donor relationship. Join the session and make sure you know all you need to know to find success.

Stuart InglisDirector, Marketing & Sales

—Eastern CanadaRussell House Marketing

Arleen StevensManaging DirectorHealth System Foundation of the

South ShoreBridgewater, NS

The Power of Media PartnershipsCase StudyThis panel presentation will introduce Izaak, a new bi-annual magazine developed in partnership by IWK Public Relations, the IWK Foundation, and The Chronicle Herald. Expanding on the IWK brand, Izaak has meaning as a fundraising tool, but it is also so much more – the project focuses on providing readers across the Maritimes (and beyond) with moments of surprise, building internal and external pride, and showcasing the IWK as a national centre of excellence.

Kathryn London-PennyExecutive Director, Public RelationsIWK Health CentreHalifax, NS

Sara NapierVice President & Executive Lead

of Marketing, Partnerships and Special Projects

IWK FoundationHalifax, NS

Jeff NearingDirector, Custom & Community

PrintingThe Chronicle HeraldHalifax, NS

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Conference ScheduleTuesday, June 11 continued

10:45 am–11:00 am Break

11:00 am–12:00 pm Concurrent Education Sessions

11:00 am–12:00 pm

From Guts to GloryDo You Have What It Takes to Build a Solid Major Gifts Program?A strong major gifts program doesn’t just happen overnight—it takes considerable time and resources, especially if you plan to get it right. The IWK Health Centre Foundation will present the most important things you need to assess before establishing a formal major gifts program. Find out why the “guts” of your program is the true key to donor “glory.” This session will provide detailed information on ensuring a strong brand, building the pipeline, integrating with other fundraising programs, and ensuring recognition and stewardship strategies are in place.

Carla AdamsManager, Marketing &

CommunicationsIWK Health Centre FoundationHalifax, NS

Dionne IzzardManager of Major GiftsIWK Health Centre FoundationHalifax, NS

Developing High Value Donor Files for GrowthThrough four case studies, you will observe specific metrics used to drive results, review the use of modeling as a tool, reassess proven strategies for changing donor behavior and focus on which best practices are driving truly integrated approaches to leadership giving. This session will demonstrate how organizations are building high value donor files that drive revenue and build capacity in annual giving, while supporting major gifts and estate giving. You will learn: why investing in leadership giving is key to growing revenues; options for targeting donors for increased giving; and tactics for building relationships and increasing giving metrics for measuring success and building capacity. (This session is most beneficial for experienced annual managers, directors of development, and leadership directors.)

Kimberley BleaseVice PresidentBlakely & Associates Inc.Aurora, ON

Capital CampaignsThe Quiet PhaseAre traditional capital campaigns a thing of the past? With a troubled economy, challenges in recruiting volunteers, and pressures on hospital leadership, foundations are struggling to meet high expectations. In the quiet phase of a $200 million capital campaign, The London Health Sciences Foundation (LHSF), in partnership with KCI, is employing innovative strategies and “outside the box” thinking in a non-traditional structure geared to the new realities facing fundraisers around volunteers and donors. Join colleagues as they share their thoughts and experiences form the early days of this campaign and insight into rethinking the campaign.

John H. MacFarlane, LLBExecutive Vice PresidentLondon Health Sciences FoundationLondon, ON

Chris BoucherAssociate Vice President

DevelopmentLondon Health Sciences FoundationLondon, ON

Michael LogueSenior Vice PresidentKCIToronto, ON

Think Like a Publicist, Act Like a JournalistMake your publications more stimulating, your press releases more intriguing, your online media more compelling. Take full advantage of the principles and practices of journalism to communicate your message with greater effectiveness. Henry will share valuable tips and insights gleaned from 40 years as a writer/editor.

Henry MietkiewiczSenior Communications SpecialistJewish General HospitalMontreal, QC

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Conference ScheduleTuesday, June 11 continued

12:15 pm–1:30 pm Luncheon Keynote: Nazanin Afshin-Jam and HCPRA Hygeia & AHP Awards


1:45 pm–2:45 pm

Defining and Refining Our Case StatementWe Really Are Brain SurgeonsThe University Hospital Foundation, Edmonton raised $58M for heart; $30M for prostate. Subsequently, we were asked to fund $30M for neurosciences equipment. To meet this new goal, we had to come up with a case to engage and excite the donor community. We’ll share our path of creating an interactive case for support, involving physicians, and used leadership briefings and interviews to finalize the story. Find out how you can set up a systematic process for creating a great case statement by involving your physicians from the beginning through meetings with donors to gain case approval. Learn how to use new technologies to make your case come alive.

Thomas D. WilsonVice President & Western Regional ManagerCampbell & CompanyPortland, OR

Joyce Mallman Law, CFREPresidentUniversity Hospital FoundationEdmonton, AB

HONOUR a staff member. GIVE a meaningful gift. TRANSFORM health care.Learn how this tribute program provides an opportunity for patients and their families to show appreciation for the outstanding care that they or a loved one has received during their hospital visit, by making a donation in honour of a Hamilton Health Sciences’ staff member who goes beyond the call of duty to make a real difference in patients’ lives. This program has not only boosted donations but staff morale as well and the program can work for hospitals of all sizes. The staff and donors have embraced this program with open arms. This session will provide details of how to get a similar program started at your health care facility and share some of the heart-warming sentiments received to date.

Sandra Wilson, CGAChief Financial Officer, VP PhilanthropyHamilton Health Sciences FoundationHamilton, ON

Inspiring EngagementA Case Study on How Internal Communications Can Drive and Improve Employee EngagementEveryone benefits when employees are engaged in an organization. Employees feel valued, have more trust in the organization, take pride in their roles and most importantly, the patient experience and outcomes improve. At Royal Victoria Regional Health Centre, the Corporate Communications team has intently focused on developing strategies and tactics to engage internal stakeholders. The results have been impressive. Suzanne and Jane will share their approach during this case study session.

Jane CockingManager, Corporate CommunicationsRoyal Victoria Regional Health CentreBarrie, ON

Suzanne LegueChief Communications OfficerRoyal Victoria Regional Health CentreBarrie, ON

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AHP Canada Executive ForumMonday, June 10, 1:45 pm–4:15 pm

Critical Thought for Senior LeadersDo you want to actively participate in your learning? Would you like to join a dynamic group of professionals to discuss the hot topic issues that you are facing today? If so, plan to participate in the AHP Canada Executive Forum. This year, the forum will be a roundtable discussion about strategies for senior leaders.

ImportantThe forum is designed for senior professionals with 10-plus years in executive/staff leadership roles. The forum will function like a workshop and run concurrently with the education session times in the afternoon on Monday, June 10. Please check the forum option on the registration form if you plan to attend. Pre-registration is required.

FacilitatorsBill BeanPresident & CEOQueen Elizabeth II Health Sciences Center

FoundationHalifax, NS

John H. MacFarlane, L.L.B.Executive Vice President DevelopmentLondon Health Sciences FoundationLondon, ON

General Sessions, Special Events & NetworkingNewcomer’s Networking ReceptionSunday, June 9, 5:00 pm–5:30 pmIs this your first time attending the AHP Canada Conference? Are you a new member of AHP or HCPRA? This reception rolls out the official welcome mat for you. Be sure to attend this casual gathering for an opportunity to meet colleagues, learn about AHP and HCPRA and receive tips for getting the most out of the conference. All are welcome!

Opening Reception with ExhibitorsSunday, June 9, 5:30 pm–7:00 pmJump-start your conference experience at our opening reception in the Exhibit Hall. Eat, drink, and mingle with old and new friends, and learn about the latest products and services from exhibitors.

Roundtable Discussion LuncheonMonday, June 10, 11:45 am–1:15 pmLooking for ideas and solutions? Join your peers for luncheon in an engaging exchange around a significant health care fundraising or public relations topic. Sign up at the registration desk to participate in a discussion group that best suits your interests and needs. Information on topics and facilitators will be available on-site at the conference.

Recognition, Power & Influence —How we got it!Monday, June 10, 4:30 pm–5:30 pmHear from AHP Chair Bill Littlejohn (Chief Executive Officer and Senior Vice President, Sharp HealthCare Foundation) and other AHP leaders on how they’ve achieved success and recognition from their health care organization’s CEOs, CFOs and boards. Discover the seven measures of success that every fundraiser in health care must know, including the

use of performance metrics and dashboards, and how to leverage your leadership including physicians. It’s important not only to survive but also to thrive in this changing environment. Be part of the change and make a positive impact on your career, your organization and your industry.William S. LittlejohnCEO and Senior Vice PresidentSharp HealthCare FoundationSan Diego, CAWilliam C. McGinly, Ph.D., CAEPresident, CEOAssociation for Healthcare PhilanthropyFalls Church, VA

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Special Events & Networking Continued

Lobster Dinner: Optional Networking EventMonday, June 10, 6:30 pmJoin us for a fabulous lobster dinner at the Waterfront Warehouse and feast on the delicacy for which we are world-renowned! In addition to all the trimmings, you will be served locally caught lobster, steamed (not boiled) in seawater, pre-cracked, and served with drawn butter. You will enjoy the Saunders Brothers Show from Nova Scotia—an interactive comedy kitchen party with East Coast classics and a few salty originals. Take in the historic Halifax Harbour and smell the salt air. It’s all about maritime hospitality, good-hearted fun and memories to last!

Tickets must be purchased in advance. Attendance is limited and non-refundable tickets are sold on a first-paid, first-reserved basis. Tickets are $65 per adult and can be purchased for attendees and guests. Please use the online or printed conference registration form to purchase tickets.

attend one of:HCPRA Annual General Meeting & Guest Speaker BreakfastTuesday, June 11, 8:00 am–9:15 am

Chin Up! Four Strategies to Thrive in Challenging TimesWe’ll start the final day on a lighter note with a quick AGM followed by, Peter’s humorous, practical and insightful program dedicated to boosting PR and fundraising professionals who carry the load, deal with annoying people, need to see the forest more than the trees and might be distracted from keeping their eyes on the prize. Portable anti-stress devices for all included.

Peter DavisonMotivational SpeakerBedford, NS

or

AHP General Session Breakfast: Philanthropic TrendsTuesday, June 11, 8:00 am–9:15 amThe Canadian fundraising and philanthropic environment today may best be described as “cautiously optimistic.” While there is a palpable sense of hope and enthusiasm for what lies ahead, this is tempered by the recognition that we are navigating a period of “business as unusual”, where commonly held beliefs about how economies, markets, consumers and donors will behave seem to be changing.

Join Marnie Spears as she uses anecdotal examples and qualitative research to provide development professionals with an accurate picture of the current philanthropic landscape and the trends that they should be factoring into their fundraising strategies.

Marnie SpearsPresident and CEOKCIToronto, ON

AHP Canada & HCPRA Hygeia AwardsTuesday, June 11: 12:15 pm–1:30 pmJoin colleagues at lunch to recognize the health care fundraisers and public relations professionals who have excelled and inspired. More information about the 2013 Hygeia Awards and nominating process can be found online at www.ahp.org and www.hcpra.org.

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Welcome to Halifax!Not only is Halifax the quintessential maritime destination—where you can tour a natural harbor via a Halifax tall ship or relax on the waterfront, soaking up sea air—it’s also the cultural hub of Atlantic Canada.

When deciding what to do in Halifax, consider the following:

• Explore our unique heritage at Halifax attractions like the Halifax Citadel National Historic Site & Canadian Museum of Immigration at Pier 21.

• Dine (fine or casual) on fresh Nova Scotia seafood —and discover our award-winning Nova Scotia wines.

• Shop Spring Garden Road and while you’re there tour the Halifax Public Gardens, a rare example of a formal Victorian garden.

• Visit Alexander Keith’s Brewery or head to a pub on the water to catch the warm ocean breeze.

• How about a day trip? See iconic Peggy’s Cove Lighthouse in St. Margaret’s Bay along Nova Scotia’s South Shore or enjoy the sandy beaches of the Eastern Shore.

• Be entertained at year-round Halifax festivals, sporting events, concerts and theatre performances.

June is one of the best times to visit Halifax. Plan ahead to enjoy all the city has to offer. Visit www.destinationhalifax.com to review restaurants, attractions, and even download the free app to your smartphone and keep track of what you want to do and see while in town.

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Hotel & Travel InformationHalifax Harbourfront MarriottThe conference hotel is the Halifax Harbourfront Marriott, conveniently situated on the harbor in Halifax and offering a beautiful view in the city’s hot-spot. Unique among Halifax hotels, this property positions itself as a downtown destination for business and leisure. From relaxing spa treatments to the state-of-the-art fitness center, the amenities are unmatched among the area’s hotels. The city offers extraordinary outdoor activities, first-class dining, arts and more. The Marriott is completing a comprehensive renovation just in time for the conference. The hotel is located at 1919 Upper Water Street in Halifax, Nova Scotia. Additional information is available online at www.marriott.com.

Hotel ReservationsThe Halifax Harbourfront Marriott is offering conference attendees a special rate of $195 for single/double occupancy, which includes complimentary wireless Internet in the sleeping room, plus applicable taxes. Call the hotel at 1-800-943-6760 to make your room reservations and be sure to identify yourself as an Association for Healthcare Philanthropy (AHP) conference attendee. The hotel rate cut-off date is Wednesday, May 8, 2013. Reservations made after this date will be on a space and rate available basis. Please remember that there are limited rooms available at the discounted rate. Make your reservation early to avoid disappointment. AHP cannot guarantee that rooms will be available once the reserved block of rooms is taken. The hotel check-in time is 3:00 pm and check-out is 11:00 am.

Conference AttireThe conference attire is business casual. Consider bringing a jacket or light sweater since temperatures can fluctuate in the air-conditioned meeting rooms.

Halifax WeatherThe average day temperature in May is 20°C and in the evenings is 9°C.

Airport InformationVisit www.flynovascotia.com for direct flights to Nova Scotia. The closest airport is the Halifax International Airport (YHZ), which is 33 kilometers from the Marriott. The taxi fare is approximately $53 one way. There are multiple shuttle and bus services that are approximately $21 one way. For more information on transportation options in Halifax visit www.hiaa.ca.

Hotel Parking Onsite parking is available for $20 per day and $25 per day for valet parking.

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Conference Committee2013 AHP Canada Regional Conference in association with HCPRAAHP extends appreciation to the dedicated members who volunteered their time and expertise to assist in the coordination of this event.

Julie Thebeau, CFREConference ChairSenior Development OfficerHorizon Health Network

—Moncton ZoneMoncton, NB

Jane AdamsNational Coordinator HCPRAOttawa, ON

Georgina A. Altman, CFRERegional Director ElectExecutive DirectorLloydminster Region Health

FoundationLloydminster, SK

Adrienne BakkerEducation Committee MemberPresident & CEORoyal Columbian Hospital FoundationNew Westminster, BC

Judy BrownPresident, HCPRA &Director, Communications

& Patient RelationsQueensway Carleton HospitalOttawa, ON

Victoria ClarkeSocial Media DirectorSaint John Regional Hospital

FoundationSaint John, NB

Lisa CottreauHospitalitality HostSpecial Projects OfficerDartmouth General Hospital

FoundationDartmouth, NS

Rhonda Cunningham, FAHP, CFREEducation ChairExecutive DirectorNorthumberland Hills Hospital

FoundationCobourg, ON

Doralin Fredericks, CFREHospitalitality ChairDirector, StewardshipQueen Elizabeth II Health Sciences

Center FoundationCentennial BldgHalifax, NSTracey Lamb, CFRESponsorship ChairDirector of Annual GivingHamilton Health Sciences FoundationHamilton, ON

John H. MacFarlane, L.L.B.Education Committee MemberExecutive Vice President DevelopmentLondon Health Sciences FoundationLondon, ON

Heather MathesonEducation Committee MemberManaging DirectorPrince County Hospital FoundationSummerside, PE

Jory Pritchard-Kerr, FAHP, CFRERegional DirectorExecutive DirectorCollingwood General & Marine

Hospital FoundationCollingwood, ON

Joanne SellarsEducation Committee MemberExecutive DirectorMiramichi Regional Hospital

FoundationMiramichi, NB

Arleen StevensEducation Committee MemberManaging DirectorHealth Services Foundation of the

South ShoreBridgewater, NS

Wendy WaltersPublic Relations AdvisorIWK Health CentreHalifax, NS

Tammy Wood, CFRERoundtable ChairExecutive DirectorChalmers Hospital FoundationFredericton, NB

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Registration InformationThank you for your interest in attending the 2013 AHP Canada Conference. If you have any questions about the registration process or options, please contact AHP at 703.532.6243 or via email at [email protected]. The most up-to-date conference information is online at www.ahp.org/canada2013.

Please see page 15–16 for information about hotel and travel.

Full or Single-Day RegistrationsGet the most out of this educational opportunity with a full conference registration. If you can only make it for one day, a single-day registration option is also available.

• Full conference registration—includes all educational sessions, the opening reception, and breakfasts and luncheons on Monday and Tuesday.

• Single-day registration—includes the educational sessions and scheduled meals for the selected day only. Tickets for meals on other days may be purchased separately. You can only register for one single day.

Pre-Conference WorkshopsYou may also choose to attend one of two all-day pre-conference workshops, “AHP Development Primer” or “AHP Advanced Course.” The pre-conference workshops require a separate registration fee, which is not included in the full conference registration fee.

Early Registration DiscountSave $75 when you register for this conference by the early registration deadline! Your registration and payment must be postmarked or received online by Friday, May 3, 2013. Mailed or faxed registrations cannot be processed without payment.

Executive DiscountTo encourage hospital executives and board members to attend AHP conferences with their development staff, AHP offers an executive discount. The CEO, president or executive director of a hospital (not foundation), or a hospital trustee or volunteer, may attend this conference with an AHP member from the same organization at the AHP member rate. (Note: This offer is not available to development staff. Please fax or mail the registration form to receive the executive discount.)

Registration Fees: US & Canadian FundsIf you wish to pay by check,payment should be submitted to AHP in Canadian dollars. If you pay by credit card, the transaction will be processed in US dollars.

• Development or PR Professional Registration—The lowest registration fees are available to development or public relations professionals who are actively working for a hospital, hospice, foundation or other health care development organization. These fees are not available to consultants.

• Consultant Registration (non-exhibiting)—These fees are for consultants and vendors who will attend the conference but will not be exhibiting. Individuals or organizations paying this fee may not display marketing materials or job postings at the conference. The fee includes registration for one person, one set of meals, name listing in the conference attendee list and one on-site registration list.

• Exhibitor Registration—Exhibiting organizations do not need to submit the attached registration form. To exhibit at this conference, please download an exhibitor registration form at www.ahp.org/exhibitadvertise or call 703.532.6243. Also inquire about conference sponsorship and advertising opportunities.

CancellationsAll cancellation requests must be submitted in writing to [email protected] by Friday, May 24, 2013. AHP will refund your payment less an administrative fee ($50 for full registrants; $25 for single day registrants and pre-conference workshops). No refunds will be made after May 24, 2013.

Confirmation InformationYou will receive a confirmation email and other helpful information after we process your registration payment. You will also receive an email one week prior to the conference with reminders and information. An exhibitor and room location guide will be available on-site.

HandoutsSession materials submitted by conference speakers will be available for downloading from the AHP website beginning May 13, 2013.

Guest TicketsGuest meal tickets are available for the opening reception and other scheduled meal events. Tickets for guests may be purchased before the conference or on-site at the registration desk.

MiscellaneousPhotographs and video are taken during the conference and may be used in AHP’s future promotional materials and/or on our website. If you do not want your image used, please contact AHP at [email protected].

Registration for the 2013 AHP Canada Conference in association with HCPRA

!

Attendee Information

Name

Name on badge

Title

Organization

Address

City Province Postal Code

Phone

Email*

*Email addresses are required for registration, but not published or distributed.

Registration NotesPlease check here if:

You require special assistance or have special dietary needs. Please email information to [email protected].

I am a HCPRA member

You are a first-time attendee to this conference or a new member of AHP or HCPRA.

You are a hospital executive attending with an AHP or HCPRA member and qualify for the executive discount. (See page 18 for criteria.) Please list the name of the member with whom you will be attending: _____________________________________________________________

How did you hear about this event? Mail Email Colleague Website Social networking site Other/ Source Code____________________

Payment Method My check is attached, made payable to the Association for Healthcare

Philanthropy. (All checks should be made out to AHP in Canadian dollars.)

Please charge my: VISA MASTERCARD AMEX (All credit cards are processed in the US and will be processed in US dollars.)

Total amount due:

Name (as it appears on card)

Card number

Expiration date CVC security code

Signature

Registration forms will not be processed without payment. All credit card payments will be processed in US funds. To mail, fax or email a scanned copy of your registration, send this form and payment information to:

All cancellation requests must be submitted to [email protected] by May 24, 2013. After May 24,2013 no refunds will be made.

Registration FeesEarly Registration postmarked by 5/3/13

Regular Registrationpostmarked after 5/3/13

Pre-Conference WorkshopsAHP Development Primer • Sunday, June 9AHP or HCPRA member $295 $345Non-member $395 $445AHP Advanced Course • Sunday, June 9AHP or HCPRA member $375 $425Non-member $475 $525

Development Professional/HCPRA Registration Full Conference: Sunday, June 9 thru Tuesday, June 11AHP or HCPRA member $435 $495Non-member $535 $595Single Day: Monday, June 10 or Tuesday, June 11AHP or HCPRA member $250 $320Non-member $350 $420

Consultant Registration (Non-Exhibiting)Full Conference: Sunday, June 9 thru Tuesday, June 11AHP or HCPRA member $525 $595Non-member $625 $695Single Day: Monday, June 10 or Tuesday, June 11AHP or HCPRA member $350 $425Non-member $450 $525* The prices above are for consultants and vendors attending the conference, but not exhibiting. See page 18 for full explanation of policy.

Optional Executive Forum Monday, June 10 (afternoon)

The forum runs concurrently with the other educational session on Mon-day afternoon but functions like a workshop. You must have 10-plus years development and be a in a senior leadership position to attend the forum. You must pre-register to attend.

Special Event FeesOptional Networking Event: Lobster Dinner at Waterfront Warehouse (Monday, June 10)

Adult $65 # of tickets: _______Limited availability. Tickets must be purchased in advance and are non-refundable.

June 9–11, 2013 PDF Registration Form www.ahp.org/canada2013

Registration Fees: US & Canadian Funds If you wish to pay by check payment should be submitted to AHP in Canadian dollars. If you pay by credit card, the transaction will be processed in US dollars. Association for Healthcare Philanthropy 313 Park Ave., Suite 400 Falls Church, VA 22046 Fax: 703.532.7170 Email: [email protected] Phone: 703.532.6243

Association for Healthcare Philanthropy 313 Park Avenue, Suite 400 Falls Church, VA 22046

www.ahp.org

InternationalFirst ClassUS Postage

P A I DPermit #519Dulles, VA

Amplify your impact!

2013 AHP Canada Conference

June 9–11 Halifax, NS

Halifax Marriott Harbourfront

Register Today!

www.ahp.org/canada2013

Save $60Register by May 3!

In association with HCPRA

2013 ahp canada regional conference brochure pdf

Documents

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