2013 ana big data members only conference

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2013 ANA Big Data Members Only Conference @ Columbia Records/SONY MusicFebruary 5, 2013 | Sony Columbia Records | New York, NY

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2013 ANA Big Data Members Only Conference @ Columbia Records/SONY Music

Table of Contents

Speaker Bios .................................................................... pg 1

Attendees ........................................................................ pg 3

ANA Information .............................................................pg 10

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Kate KayeData and Analytics WriterAdvertising Age

Kate Kaye is a reporter for Advertising Age where she covers the data sector, privacy issues and government regulation of the digital and data industries. She began reporting on the data-driven digital ad industry in 1999. Before starting with Ad Age in 2012 she held several senior editorial roles at ClickZ where she built the publication’s digital political campaign coverage. Kate is the author of Campaign ‘08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. You can follow Kate on Twitter at @LowbrowKate.

Tamara GruzbargSenior Director Customer AnalyticsGilt Groupe

Tamara Gruzbarg is a senior director of customer analytics and research at Gilt Groupe, where she is responsible for the development of the analytic direction, roadmap, and insights distribution supporting the entire organization in the delivery of highly relevant personalized offerings to Gilt Groupe’s customers. Prior to Gilt, Tamara held senior analytics positions at Experian Marketing Services and JP Morgan Chase. She led analytics teams providing innovative solutions in the areas of promotion and cross-sell, retention and loyalty, multi-channel optimization and test design. Tamara holds an M.A. in statistics and a MBA from Columbia University. She has had speaking engagements with marketing analytics conferences, conducted client webinars and has been interviewed by industry publications on the topics of e-mail, online marketing and data analytics.


Speaker Bios

As senior director of product and solutions marketing for the digital marketing business unit at Adobe Systems, Langie is responsible for marketing the company’s industry-leading digital marketing solutions generating nearly a billion dollars in revenue. His responsibilities span go-to-market strategy, messaging and positioning, pricing and packaging, sales enablement, competitive intelligence and product evangelism. Langie has extensive experience in software and technology marketing, including leadership roles at Omniture, WebTrends, Infor Global Solutions, Datastream and Hewlett-Packard. He served as vice president of marketing for Timeline Computer Entertainment, a software company founded by the late, best-selling author Michael Crichton, and he led marketing and business development for the software technology research lab at Intel. He began his career in the U.S. Air Force, leaving the service at the rank of Captain. Langie currently serves as board vice chairman of the Internet Marketing Association, director emeritus of the Digital Analytics Association and is a recognized thought leader in the analytics and digital marketing industry. Langie is a highly sought after speaker at digital marketing conferences, trade shows and other industry events focused on innovation in new and emerging digital channels, such as social media, mobile, and online video. Langie holds a bachelor of business administration degree from the University of Notre Dame. He holds an MBA from the University of Texas, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship.

Matt LangieSenior Director Product MarketingAdobe Systems

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Elliot LumVice President Strategic MarketingColumbia Records, Division of Sony Music

Elliot Lum graduated from Columbia University with a bachelor’s degree in art history and received his MBA from MIT Sloan. Previous to working at Columbia Records, he was at Colgate-Palmolive as a brand manager on toothpaste and deodorant businesses. Prior to Colgate, he was in a sales and management role at the Corporate Executive Board, a research think tank based in Washington, DC.


Speaker Bios

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Joe RosparsCo-Founder and Creative DirectorBlue State Digital Chief Digital Strategist Obama for America

Joe Rospars is the founding partner and creative director of Blue State Digital, overseeing all strategy agency engagements. He previously served as chief digital strategist for Obama for America. For both the 2008 and 2012 campaigns, Joe was Barack Obama’s principal digital strategist and adviser, overseeing the digital integration of the unprecedented fundraising, communications, and grassroots mobilization effort. The digital arm of the campaign provided the backbone of design and branding both online and offline, and engaged a record-breaking number of Americans through mobile, social, video and the web. Prior to the Obama campaigns, Joe led BSD’s work with Governor Howard Dean, from the founding of Democracy for America through Dean’s historic 50-state strategy and the 2006 election victories. Joe has been named to the Advertising Age “Digital A-List,” and Rolling Stone included him among “100 People Who Are Changing America.”

Richard Naddy Managing Director and Head of AnalyticsCiti Global Enterprise Payments

In his current role, Rich Naddy leads the development of Citi’s mobile wallet offers platform. This is an exciting area for Citi; the Information Services Business leverages the big data and analytic capabilities withn Citi to repackage the information into a solution that protects customer’s privacy, but delivers sales growth and improved marketing ROI to our institutional clients. Prior to this role Rich was a member of Citi’s global decision management leadership team, responsible for connecting, coordinating and allocating 800+ decision management professionals globally in order to leverage best practices, serve as a conduit for knowledge transfer, implement global analytic initiatives, and lead strategic analysis related to key risks or growth opportu-nities across Citi. Rich began his career with Household International in 1992. Over the next six years he held various analytic roles in its retail services business. Throughout his career, Rich has focused his efforts on leading change, applying a sound financial analytic process, ensuring a customer centric view, improving processes, and executing with speed. Rich holds a master of business administration degree with a specializa-tion in finance and a bachelor of science in economics.

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Darlene AbubakarSenior Director, National Advertising and Marketing ProgramsAmtrak-National Railroad Passenger Corp.

Archana AgrawalVice President, StrategyThe Ladders.com

Lina AkgulSenior ManagerAmerican Express Company

Allison AllenSenior Manager, Corporate PartnershipsASPCA

Karen AmbroseGlobal Marketing Services ProcurementMerck & Co.

Dan AndersonDirector, Digital MarketingAspen Dental Management Inc.

Denis AntipovDepository Trust & Clearing Corporation

Ron AskewSenior Manager Global Sourcing OrganizationAvaya Inc.

Stephanie AtkinsonU.S. Advertising ManagerAmerican Express Company

Leslie AugustSenior Manager DigitalSubway Franchisee Advertising Fund Trust

Diane AugustineDirector, Patient LoyaltyAspen Dental Management Inc.

Geoff BadoSenior Manager, Advertising ProductionCampbell Soup Company

Carissa BaileyCoordinator, ConferencesANA

Alessandro BampaBusiness Development ManagerFerrero USA, Inc.

Linda BandithManager, Digital AdvertisingXerox Corporation

Marisa BartningManagerNASCAR

Lauren BaruchSenior Marketing ConsultantMetLife, Inc.

Adam BasteinDirector, Business Advisory and AnalyticsViacom, Inc.

Samantha BealeSenior Marketing Manager, Digital MediaSubway Franchisee Advertising Fund Trust

Chris BeirneSenior Director, Sales and Client ServicesExperian Marketing Services

Linda BenowitzCitibank, N.A.

Ed BergDirector, Member RelationsANA

Randy BerkowitzVice President, Market ResearchCombe Incorporated

Maurice BernsteinChief Executive OfficerGiant Step

Shani BessSenior Analyst, Charge AcquisitionAmerican Express Company

Mark BingerVice PresidentJPMorgan Chase & Co.

Len BlaifederVice President, Director of AdvertisingBank of New York Mellon

Darrin BlueManager, ProcurementMetLife, Inc.

David BoccioDirector, Customer Data and SystemsNational Grid

Doug BoydDirector, Media Measures and AnalyticsComcast Cable

Mary BoysmanVice President Brand Marketing and AdvertisingAspen Dental Management Inc.

Keith BrodieDirector, Decision ScienceE*Trade Financial Corp.

Hilary BrombergDirector, Product DevelopmentWeight Watchers International, Inc.

Susan BurkeDirector, Knowledge ServicesANA

Jacqueline BurosAnalystRandom House

Christine ButlerVice President, CRMWeight Watchers

Nayyar ButtGlobal Head Marketing Metrics and AnalysisBloomberg L.P.

Ann CameronDirector, Creative ServicesConsolidated Edison Co. of New York, Inc.

Soroya CampbellMarketing AnalystGE Healthcare Life Sciences

Ron CaricofeSupplier Manager, Marketing ServicesAltria Group, Inc.

Mark CensopranoChief Marketing OfficerAspen Dental Management Inc.

Rachel ChanDirector Global Media and CommunicationsAmerican Express Company

Richard CharData and Analytics WriterCiti Enterprise Payments

Stephan ChaseVice President, Customer KnowledgeMarriott International, Inc.

Xiomara ChaviousMarketing ManagerSunGard Financial Systems LLC

Eric ChemiHead of Data and Research Bloomberg TVBloomberg L.P.


Attendees

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Ingrid ChenVice President, Global Markets Marketing and CommunicationsBank of New York Mellon

May ChoySenior Business AnalystRandom House

Susanna ChurchSenior Marketing ManagerAdobe Systems Incorporated

Amanda CifoneSenior Associate, Brand StrategyCapital One Services, Inc.

Alison CifreseAssociate Global Advertising ManagerCoty Prestige

Gregg ClarkConsumer Products and Retail Sector LeaderErnst & Young LLP

Michael ClendeninDirector, Con Edison Media RelationsConsolidated Edison Co. of New York, Inc.

Emily ColemanAssociate Vice President Interactive MarketingLancome

Tom Cunniff

Erica CurtisRandom House

Terri Daniels-HowardCommunications Commodity ExpertMetLife, Inc.

Shirish DantHead of Market InsightsEmblemHealth

Shavonne DarganVice President, Account ManagementLive Nation, Inc.

Jamie DarnowChief Marketing OfficerConsumers Union

Tiana DavisDigital Marketing Solutions ManagerLive Nation, Inc.

Clara De La CerdaMarketing OperationsBloomberg L.P.

Desma DeitzAssistant Director, MarketingUNICEF

Linda DengelDirector Customer Segmentation StrategiesAmerican Express Company

Doreen DepassSenior Project Manager Client Services MarketingTIAA-CREF

Lawrence DiCapuaGlobal Revenue Marketing LeaderGeneral Electric Company

Keith DomalewskiDirector, Marketing ServicesJust Born, Inc.

Pablo DouzoglouDigital Marketing ManagerColumbia Records, Division of Sony Music

Alex DrogeanuManagerAmerican Express OPEN

Stephen DwyerAssociateJPMorgan Chase & Co.

Diana EbanksManager, Digital MarketingAmerican Express Company

Michael EichorstSenior Vice President Decision ManagementCitibank, N.A.

Pamela EnglishCreative AssociateGreater Philadelphia Tourism Marketing Corp.

Evan EnglishDirector, Merchant WebsiteAmerican Express Company

Dan EntinDirector, Digital Product ManagementZagat

Jenny ErnstMarketing Associate Loyalty Campaign-Based MarketingWyndham Worldwide Corporation

Stephen EstesManager, New Product DevelopmentAmerican Express Company

Linda EvansVice President, Cross Platform StrategyTime Warner Cable

Marianna FaragSenior Specialist, Global MarketingMerck Consumer Care

Kristin FasslerMarketing DirectorRandom House

Kelly FerrisAnalystJPMorgan Chase & Co.

Ted FienningRecruiting Advertising Officer, 1 MCDUnited States Marine Corps

Lou FiguritoMailing Solutions SpecialistUnited States Postal Service

Christine FischerDesign Manager, Vanguard Brand Management ServicesVanguard Group, Inc.

Alison FlackMedia DirectorLord & Taylor

Jorge FontanezMarketing ManagerJPMorgan Chase & Co.

Erin FordMarketing AssociateBank of New York Mellon

Emily FreemanAnalystBlackRock, Inc.

Jon FriedmanVice President Global Consumer ResearchMaybelline, Inc.

Mark GalliherDirector, Member RelationsANA

Michelle GerskovichDirector, Direct ResponseThe Museum of Modern Art


Attendees

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Pam GilfordSenior Manager, Interactive DevelopmentAmerican Express Travel Related Services Company, Inc.

Lisa GinsbergSenior Manager, Vendor OperationsPfizer Inc

William GiordanoSenior Product ManagerNikon, Inc.

Ermias GobenaSenior Manager, Decision ScienceE*Trade Financial Corp.

Yi-Hsian GodfreyDirectorAmerican Express Travel Related Services Company, Inc.

Alicia GomezDirector, Premium Sales and New MediaUniversal Music Group

Marni GordonVice President Marketing and Media CommitteesANA

Marlene GraseckMarketing Insights ManagerElectronic Arts, Inc.

Erika GreberAssistant Marketing ManagerRandom House

Steve GrechMailing Solutions SpecialistUnited States Postal Service

Sanjna GroverNiche MarketingLufthansa German Airlines

Tamara GruzbargSenior Director, Customer AnalyticsGilt Groupe, Inc.

Melvin GuanVice PresidentMorgan Stanley - New York

Eric GulkisDirector, FinanceColgate-Palmolive Company

Mamta GuptaVice PresidentJP Morgan Chase TS Unit

Lauren HackettDirector Communications and Social MediaConsumers Union

John HardyMarketing ProcurementWalt Disney Parks and Resorts

Janie HarnettSenior ManagerAmerican Express Company

Jesse HarriottChief Analytics OfficerConstant Contact

Larry HarrisMarketing Communications ManagerBank of New York Mellon

Gabrielle HaugLive Nation, Inc.

Paulette HellerVice President, MarketingConair Corporation

Matt HerrSpecialist, Programs MarketingCanon U.S.A., Inc.

Rachel HerskovitzManager, Global Advertising and Brand ManagementAmerican Express Company

Julia HollandEngagement MarketingRockettes

Howard HomonoffDirector, Entertainment, Media and Communications Advisory PracticePricewaterhouseCoopers

I-Lun HsuE*Trade Financial Corp.

Daphne HuangManager Marketing Analysis and ImplementationUnitedHealth Group, Incorporated

Yan HuangDecision ScienceE*Trade Financial Corp.

Andrew IntiharAssociate Brand ManagerPhilip Morris USA

Robert IrvingAnalystBenjamin Moore & Co.

Harry JaverPresidentThe Conference Bureau

Ellen JohnsonEmblemHealth

Jinah JuSenior Marketing AssociateUnitedHealthcare Asian Initiatives

Amanda KahnSenior Brand Manager, CK1 ColorCoty Prestige

Natalya KamenetskyAdvisory SeniorErnst & Young LLP

Stephan KanlianChair, Cosmetics and Fragrance Marketing and Management, FITFashion Institute of Technology

Andrew KatzVice President, Advertising Strategy and CommunicationsAmerican Express Company

Kate KayeReporterAdvertising Age

Shadee Kazemi CarlsonSenior Group Manager Marketing Business IntelligenceTarget Corporation

Katelyn KelleyAssociate Brand ManagerPhilip Morris USA

Vicki KeoghSenior Vice PresidentCitibank, N.A.

Lynn Kestin SesslerSenior ProducerRandom House

Avritti KhandurieDirector, Global Network ProductsAmerican Express Travel Related Services Company, Inc.

Evelyn KimBrand MarketingCapital One Services, Inc.

Han KoDirector, Web MarketingConsumers Union, Inc.


Attendees

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Robin KornExecutive Vice President, MarketingRockettes

Jason KornfeldSenior ManagerAmerican Express Company

Dai KuramotoDirectorNintendo of America, Inc.

Connie KwokSenior Associate Digital Media and MarketingJPMorgan Chase & Co.

Matt LangieSenior Director Product and Solutions MarketingAdobe Systems Incorporated

Todd LaPointeManager, Brand StatisticsSubway Franchisee Advertising Fund Trust

Jessica LarsonSenior Manager Customer Segmentation StrategiesAmerican Express Company

Jarama LateefAssociate Product ManagerShire Pharmaceuticals Inc.

Corinne LauLocal Marketing SpecialistIKEA North America

Kevin LaughlinVanguard Group, Inc.

Elaine LawsonDirector/Marketing Leader, U.S. Consumer and Digital MarketingMasterCard Worldwide

Soo LeeMarketing CoordinatorUnitedHealthcare Asian Initiatives

Todd LeibowitzGreenLight CoordinatorGreenLight Rights

Frederick LeichSection Manager Employee CommunicationsConsolidated Edison Co. of New York, Inc.

Pamela LeichterMarketing Research DirectorMemorial Sloan-Kettering Cancer Center

Jeff Levitan

Jennifer LiManager, Consumer ServicesAmerican Express Company

Lisa LiebermanDirector, MarketingPfizer Inc

Alexander LimNBA

Tracey LloydMarketing DirectorVNSNY

Lynn LorencBroadridge Financial Solutions

Tingting LuDecision ScientistE*Trade Financial Corp.

Elliot LumVice President, Strategic MarketingColumbia Records, Division of Sony Music

Nihar MalaviyaSenior Vice President, Strategy, Analytics and Program DevelopmentRandom House

Dana MangnusonVice President Senior Marketing ManagerJP Morgan Chase TS Unit

Mary ManningProfessorFashion Institute of Technology

Julie MarlowManager, Global AdvertisingAvon Products, Inc.

Decker MarquisSenior Vice President Director, Interactive MarketingRBS Citizens Financial Group

Molly MartinManager Digital MarketingAspen Dental Management Inc.

Jennifer MartinecMarketing AnalystAmerican Express Travel Related Services Company, Inc.

Aileen MartucciDirectorAmerican Express Travel Related Services Company, Inc.

Tara Mathai-DavisManager, Consumer ResearchSony Music

Cheryl MaxSenior Director, OperationsJuniper Networks

Carolanne McAuliffeVice President, MarketingNBA

Mary McCartneyDirector, Corporate Communications, Public AffairsConsolidated Edison Co. of New York, Inc.

Ian McDonaldManager, Agency RelationsAmerican Express Company

Kristen McDonoughVice President, ConferencesANA

Andrew McLeanGeneral Manager, Enterprise Marketing and Business DevelopmentMacAndrews & Forbes Holdings Inc.

J Michael McMurphyDirectorPricewaterhouseCoopers

Beth McnicholSenior Media Specialist Business Class MediaComcast Cable

Ann McShaneResearch and LearningSEI

Ann MeccaDirectorAmerican Express Company

Meghan MedlockDirector, Committees and ConferencesANA

Ruchita MehtaMarketing Research ManagerE*Trade Financial Corp.

David MelanconChief Marketing Officer ConsultantBenjamin Moore & Co.


Attendees

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Yasmin MelendezDirector, Committees and ConferencesANA

Alicia MeulensteenSenior Director, Direct ResponseASPCA

Mariana Ng MeyersonFinancial AdvisorMerrill Lynch & Co., Inc.

Keith MichonMarketing ManagerMemorial Sloan-Kettering Cancer Center

Tim MickelboroughVice President, Global Brand MarketingThomson Reuters

Ken MillageMarketing ManagerKnouse Foods Cooperative, Inc.

Grig MindlinSenior Vice President, DesignSoli United

Ryu MizunoManaging Director Marketing and ResearchUNICEF

Matt MlodzinskiJohnson & Johnson

Paige MontgomeryMarketing ManagerDeloitte

Andre MoraesRandom House

Michele MorelliCitibank, N.A.

John MorrisVice President, Advertising and MediaTravelers Insurance

Margi MoscoeAdvisory Services, Consumer ProductsErnst & Young LLP

Shantel MosesMarketing DirectorBel Americas

James MoyerDirector, Institutional MarketingDeutsche Bank

Amber MundingerSenior Manager, Sponsorships and MediaANA

Maureen MurphySenior Business LeaderVisa Inc.

Rich NaddyManaging Director Information Services BusinessCiti Enterprise Payments

Larry NagelManager, EMarketingMetLife, Inc.

Jui Chairit NasomyontGlobal Brand Manager, Color CosmeticsAvon Products, Inc.

Christina NathansonVice President, Global Youth Consumer and Marketing InsightsMasterCard Worldwide

Ashley NemethCollegiate Church Corporation

T.H. NguyenManagerAmerican Express Travel Related Services Company, Inc.

Vic NobleConsumer Brand Director, LialdaShire Pharmaceuticals Inc.

Lynn O’DonnellWeb Content SpecialistANA

Catherine O’NeillAnalystCitigroup Inc.

Ian O’SullivanSales EnablementBloomberg L.P.

Betsy OliphantDirector of AdvertisingGreater Philadelphia Tourism Marketing Corp.

Carlos OmanaL’Oréal USA

Michelle OnofriManager, Consumer ResearchBeiersdorf Inc.

Amy OsbornVice President, MarketingJPMorgan Chase & Co.

Maria PachecoCopy WriterHealthfirst

Irene PantazisSenior Manager, Research ServicesANA

Mina ParkAnalystRandom House

Harish PathakVanguard Group, Inc.

Deborah PattersonVice President, EHSStanley Black & Decker, Inc.

John PetraliaHead of Marketing OperationsBloomberg L.P.

Lan PhanDirector, Member ServicesANA

Stefan PiescheChief Technology OfficerConstant Contact

Robert PietroforteSports and Entertainment MarketingJPMorgan Chase & Co.

Mark PiibeColumbia Records, Division of Sony Music

Frank PolaccoBusiness Solutions SpecialistUnited States Postal Service

Rande PriceMarketing Research ManagerQBE North America

Nick PrimolaVice President, Member RelationsANA

Ally PsyhojosMarketing Associate Loyalty and Direct MarketingWyndham Worldwide Corporation

Giuliana QuirozDirectorTD Ameritrade Holding Corp.

Jigar RavalSpecialist, Customer and Market InsightsMercedes-Benz USA, LLC


Attendees

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Desiree ReidGeneral Manager, Senior Vice President, Brand DevelopmentIMAN Cosmetics

Meredith RippeyAdvertising ManagerXerox Corporation

Marisela RiverosDigital Content Strategy, Co-OpIBM Corporation

Jared RobinsonWest Coast StrategiesPhillips 66 Company

Emily RoetzelGlobal Account ManagerSoli United

Joe RosparsFounding Partner and Creative DirectorBlue State Digital

Sharon RossiVice President Advertising and Strategic AlliancesGreater Philadelphia Tourism Marketing Corp.

Will RothDirector, Integrated and Strategic PartnershipsAT&T AdWorks

Sara RussellAssociate Marketing ManagerHP Hood LLC

Kyra SafronoffSenior DesignerNASCAR

Ladika SagarCitibank, N.A.

John SalaiSenior Manager, Digital MarketingSubway Franchisee Advertising Fund Trust

Adam SamiljanSenior Director, Digital MarketingFueled By Ramen/Elektra Records

Tanive SanchezGlobal Account ManagerSoli United

Franck SarrabezollesRegional Advertising Manager The AmericasEmirates Airlines

Shannon ScanlinCommittee CoordinatorANA

Joseph SchlosserPartner in Charge, Relationship ProgramsPricewaterhouseCoopers

Erik SchneiderDirector, Music MarketingGiant Step

Chris SciroccoDirector, Committees and ConferencesANA

Kevin ScullyDirector, Brand SystemsIBM Corporation

Raman SehgalSenior Marketing ManagerThe Dannon Company, Inc.

Karen SeibertDirector, Market Research and AnalysisAmtrak-National Railroad Passenger Corp.

Jay SeidemanDirectorMicrosoft Advertising

Nagraj SeshadriDirector, Product MarketingCompuware Corp.

Richard ShakarchiDirector, Market ResearchE*Trade Financial Corp.

Kyleen ShawGreater Philadelphia Tourism Marketing Corp.

Carol SheridanAssociate Director, Syndicated ResearchCombe Incorporated

AJ SilvermanVice President, Strategic AlliancesLive Nation, Inc.

Joshua SilviaMarketing ManagerThe Schawbel Corporation

Erica SimpsonVice PresidentBank of New York Mellon

Carole SmithMarketingT. Rowe Price Investment Services

Denny SochaAdvertising Research ManagerGeneral Motors Company

Rachel SpectorAnalystAmerican Express Company

Joe StaubleManager Customer and Market InsightsMercedes-Benz USA, LLC

Nicholas StellitanoExecutive OfficerUnited States Marine Corps

Diane SterrittDirector, Research and LearningSEI

Kelly StevensVice President, MarketingAmerican Express Travel Related Services Company, Inc.

Rebecca StokesDirector, Digital Marketing CommunicationsThe Museum of Modern Art

Destene StylesCommunication StrategyTD Ameritrade Holding Corp.

Suresh SubramanianDirector, Equity ProgramsPhilip Morris USA

Radha SubramanyamExecutive Vice President Insights and AnalyticsClear Channel Communications, Inc.

Christopher SwopeSenior Vice President Strategic Alliances and InnovationLive Nation Entertainment

Gordon TangErnst & Young LLP

Eric TashSocial Media ManagerPrestige Brands Holdings, Inc.

Christopher TaylorVice President, MarketingE*Trade Financial Corp.


Attendees

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Ann Burr TenthoffVideo ProducerConsumers Union

Kristina TiptonVice President, MarketingCafeMom

Greg TobiasDirector, AnalyticsAmerican Express Company

Larry TrinkVice President, MarketingMerrill Lynch & Co., Inc.

Aviva TroppAmerican Express Company

Patsy TuckerVice President Director of Finance and AnalyticsRandom House Publishing Group

Clinton TuckerECommerce Marketing AnalystBenjamin Moore & Co.

David TurkingtonAssociate Director, Digital MarketingKPMG LLP

Mark UttleyDirector of ResearchBloomberg L.P.

Larissa ValdezBusiness Solutions SpecialistUnited States Postal Service

Rashi VermaVice PresidentBlackRock, Inc.

Andrew VideiraSenior Brand ManagerNivea Lip Care

Loic VienneVice President, CRMWeight Watchers International, Inc.

Anthony VitaloneHead of Digital Marketing, Internet, and Social MediaDeutsche Bank

Leigh WalczakAssociate Manager, ConferencesANA

Beth WaldmanDirector, MarketingSunGard Financial Systems LLC

Allison WarrenSenior Vice PresidentBank of America

Andrew WatsonSPMShire Pharmaceuticals Inc.

Daniel WebberSenior Business AnalystCapital One Services, Inc.

Mindy WelfordNewsletter ProducerRandom House

Carl WermersDirector, Business InformationBimbo Bakeries USA

Michael WexlerDirector, Digital InsightsCitibank, N.A.

Tulie WhiteDirector, Consumer InsightsConair Corporation

Kelsey WilliamsAssociate AnalystMasterCard Worldwide

Iliana WilliamsDirector, Strategic MarketingNational Grid

Yukela WilliamsSenior Manager, External CommunicationJohnson & Johnson

Greta WilsonMarketing, Bloomberg TelevisionBloomberg L.P.

Kenneth WinchDirector, Marketing Merrill Lynch Wealth ManagementBank of America

Natalie WollDirector, Corporate Segment MarketingS&P Capital IQ

Tina WymanSenior Manager, Corporate PartnershipsASPCA

Nazerine YasinMedia and Budget ManagerThomson Reuters

Lisa YooMarketing ProcurementLG Electronics

Karen YuenManager, Interactive DevelopmentAmerican Express Travel Related Services Company, Inc.

Sophie ZadehGlobal Marketing ManagerMichael Kors

Elizabeth ZammitColumbia Records, Division of Sony Music

David ZehAssociate Vice President Product ManagementHealthfirst

Andreas ZettlmeisslMarketing ManagerGiant Step

Eileen ZicchinoManaging Director Chief Marketing OfficerJPMorgan Chase TS Unit


Attendees

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ANA MEMBERS BENEFIT FROM the extensive experience of

500

that collectively spend more than

companies

$250 billion

10,000 brands

&

on marketing & advertising each year.

1910Founded in

theis more than the most experienced

marketing and advertising

association in the U.S.

It is a community of the

masters of marketing, the cream

of the industry’s crop.

from many of the country’s most prestigious organizations.

just the best marketing practitioners

Noagencies

Nomedia

...

11

We’re dedicated to helping you get the most out of an ANA membership. Our membership team is comprised of seasoned marketers with years of experience across a broad range of industries. To learn more about the benefits of an ANA membership, please visit www.ana.net/membership.

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ANA Member BenefitsThe ANA is committed to helping you improve your marketing skills, increase your team’s marketing effectiveness, and boost your company’s marketing investment.

Increase Your Team’s Marketing Effectiveness

> Onsite Growth OpportunitiesThe ANA School of Marketing will come straight to your doorstep to help you resolve your most pressing pain points. Led by some of the brightest minds in marketing, each training program is designed to increase your team’s marketing effectiveness, reduce marketing waste, and drive ROI. Participants enjoy a hands-on experience customized to fit your specific business needs and culture. www.ana.net/schoolofmarketing

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> Masters of MarketingOur signature annual conference is like no other in the industry, bringing together the world’s most senior marketers and industry thought leaders for three inspiring days. Your team will learn firsthand how these highly skilled brand mavens drive exponential sales, profitability, and share-of-market results. As one attendee noted, “It is the premier event for marketers to learn and recharge.” www.ana.net/events

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2013 ana big data members only conference

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