2013 Annual Results Presentation

March 2014

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Disclaimer and Forward Looking Statements

• This document carries the information and the opinion is not for the purpose of comprehensive research, financial services or legal opinion. Chow Sang Sang Holdings International Ltd. does not guarantee its accuracy and integrity. This document contains the information only to provide reference. They can not become or deemed to be sold or bought

or subscribe for securities or other part for the invitation.

• This document contains information, opinion that only reflect Chow Sang Sang Holdings International Ltd’s opinion on the date of the presentation. Chow Sang Sang Holdings International Ltd. can change anything on this document without notices. Chow Sang Sang

Holdings International Ltd. is not liable for any losses incurred from the usage of information or opinions obtained from this document.

• This document contains confidential information to be used solely for the purpose of

personal reference. In addition, this document may not be transmitted or transferred to any other person or in any way be incorporated into other files or data.

• This document and the related discussion may include forward-looking statements with risk

and uncertain factors. Forward looking wording such as believe, expect, planning, forecast, target, possible, hope, will, may, etc., will be used in this document. The reader of this document should not excessively rely on such forward-looking statements to form their

opinions. These forward-looking statements are based on our own company and other sources that we believe are reliable.

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Presentation Outline

I. Business Overview

II. Financial Highlights

III Future Plan and Strategy

IV. Q&A Session

V. Appendix

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Business Overview

5

Company Structure

Jewellery Retail

Main business segment 375 self-operated stores in

Greater China Operates under “Chow

Sang Sang" and “Emphasis Jewellery”

Generated 79% of total revenue for 2013

Precious Metals

Wholesale

Other Investments

Securities Brokerage

Physical metals trading service

Commission based Generated 20% of total

revenue for 2013

8 HK offices and Internet platform

Commission based No proprietary trading Generated 0.1% of total

revenue for 2013

Investment Properties Shares of HKEX Generated 0.7% of total

revenue for 2013

Chow Sang Sang Group

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Business Overview: Jewellery Segment

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Product mix: Jewellery

Gold based Items

Gem-set Items

Licensed Products (Hello Kitty)

International Brands (Gucci, Rolex, Tudor)

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Distribution Network

(1) Excluding Hong Kong and Macau (2) Reached 298 as of Mar 25, 2014

Covered cities

Guangdong

Fujian

Jiangsu Henan

Xinjiang

Gansu

Inner Mongolia

Heilongjiang

Jilin

Liaoning

Tianjin

Hebei

Shandong

Yunnan

Sichuan

Guizhou

Guangxi

Jiangxi Hunan

Hubei

Shanxi

Anhui

Zhejiang

Shanghai

Beijing

Taiwan

Hong Kong Macau

Eastern (51)

Hainan

Southern (1)

(104)

Chongqing

Shaanxi

Ningxia Qinghai

Tibet

Beijing Surrounding

Provinces (49)

Northern (92)

Beijing Flagship Store

Hong Kong Flagship Stores

Kunming Flagship Store

Shanghai Flagship Store

Chow Sang Sang directly runs and controls all of its retail stores with no franchise operations

Complementing the extensive retail network, the eshop.chowsangsang.com working with key retail portals in China, offer online shopping service

Chow Sang Sang

Empasis Jewellery

China(1) 296(2) –

HK / Macau 46 12

Taiwan - 21 as at Dec 31, 2013

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Focus on Growth in Mainland China

Increasing No. of Stores in Mainland China

(No. of Stores)

37% 5% Same-store

Sales Growth

20%

New shops

+50

New shops

+32

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Financial Highlights

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Operating Performance …

Gross Profit Turnover

(HK$ mm) (HK$ mm)

12

Operating Performance (Cont’d) …

Profit attributable to equity holders Operating Profit

(HK$ mm) (HK$ mm)

13

…Driven by Retail Segment…

Results Breakdown Revenue Breakdown

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… Retail Performance …

Retail – Operating Results Retail – Revenue

(HK$ mm) (HK$ mm)

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…and Robust Demand from PRC Consumers

2011 2013 2012

Mainland customers’ contribution continues to increase

66% 71% 72% +5% +1%

Sales Attributable

to PRC Customers(1)

(1) China sales + HK/Macau sales by PRC customers

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Consolidated Sales Mix – (Retail)

2012

Gross margin: Gold* : 10%-13% Non gold jewellery: 39%-44% Watches: 22%-24% * Include gold price movement

2013

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Consolidated Gross Profit Contribution – (Retail)

2012 2013

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Change of Average Selling Price

Hong Kong/Macau - Jewellery Hong Kong/Macau - Gold

China - Gold China - Jewellery

(HK$)

(RMB) (RMB)

(HK$)

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Improved Working Capital Trends

Average Receivables Turnover Days Average Inventory Turnover Days

Average Payables Turnover Days Cash Conversion Cycle

(No. of Days)

(No. of Days) (No. of Days)

(No. of Days)

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Financial Highlights

(HK$ million)% change

2011 2012 2013 12 vs 13Turnover 17,158 18,260 25,142 +37.7%

Jewellery Retail 12,645 14,861 19,943 +34.2%Other businesses 4,513 3,399 5,199 +53.0%

Gross profit 3,254 3,432 4,208 +22.6%Operating profit 1,467 1,261 1,544 +22.4%EBITDA 1,574 1,400 1,712 +22.3%Profit attributable to equity holders 1,098 985 1,218 +23.7%EPS (HK cents) 162.2 145.5 180.0 +23.7%Dividend per share (HK cents) 60.0 55.0 68.0 +23.6%

For the 12 months endedor as at Dec 31,

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Other Financial Information

(HK$ million)

2011 2012 2013Cash and cash equivalents 631 674 1,009

Available-for-sale investments1 635 671 659 Capital expenditure 190 267 280

Gearing2 33.2% 27.1% 23.4%Unused banking facilities 2,663 4,052 4,114

1 Available-for-sale investments mainly represents HKEX shares which valued at quoted market prices

2 Total borrowings to total equity holders’ equity. Total borrowings includes interest-bearing bank borrowings, bullion loansand interest-bearing bank borrowings arising from securities and futures broking.

For the 12 months ended or as at Dec 31,

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Future Plan and Strategy

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Expansion with Distinctiveness in PRC

Large potential for growth: smaller store count compared to competitors

Selective shop positioning and careful geographic spacing to maximize efficiency & exposure but avoid overconcentration of stores

Target mid-high end consumers Brand development and fine-

tuning is more important than growth in the number of stores

Leverage on e-shops to expand coverage and reach

Capitalize on Existing Presence Expansion Philosophy

Ensure consistent and superior service quality

Leverage on high-end shopping malls and department stores’ own positioning to enhance image

More flagship and premium-status stores

Self-Run Store Model

Around 50 new stores in PRC in 2014

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Product Mix and Branding

Clear presence and visibility of international brands

Develop house brands - focus on quality and sophistication appropriate to different customer segments

Collaboration with international brands for unique products

Leverage on licensed products such as Hello Kitty

Jewellery Focus and Product Differentiation

Continue with existing programs with focus: Expand e-shop, synergizing with physical

stores Capitalize on CRM database Revamp VM at stores

Marketing Initiatives

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Improving Operating Efficiency

Build human capital

o Implement training programs to nurture and develop middle management staff in PRC o Incentive schemes to attract and motivate sales staff

Enhance inventory efficiency o strengthen the logistical network with supply hubs to facilitate “just-in-time” delivery

Focus on R&D for quality enhancement and production efficiency

initiatives for sustainable growth

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Q&A Session

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Appendix

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Company History

1930-1970 1970-1980 1980-1990 1990-2000 2000-2013

1934

Chow Sang Sang

Goldsmith established

in Guangdong

2005

Became sightholder of Diamond

Trading Company

1973

First company in the industry

listed on Hong Kong

Stock Exchange

1998

Re-entered the

Mainland China market

2011

Opened the first Flagship Store in Taiwan

No. of Stores

9

Turnover (HK$ mm)

130

2009

Opened the first

Flagship Store in Beijing

2006

Launch brand

revamp campaign

2013

Stable growth in

China

375

25,142

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Industry Analysis – PRC Jewellery Market Overview

Source: Euromonitor International, International Jewellery London 2013, Sept 4th Source: Euromonitor International, International Jewellery London 2013, Sept 4th

… China became the world leading jewellery market, beating USA and India

While global jewellery sales returns to single digit growth …

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Industry Analysis – HK & PRC

Total jewellery, watches and clocks, and valuable gifts sales growth in HK is 22.97% y-o-y in FY13, according to HK Census and Statistics Department, whereas the growth in retail revenue from Chow Sang Sang’s HK and Macau operations hit 36% y-o-y in FY13.

Growth rate of retail sales for jewellery products in PRC stood at 25.8% y-o-y for FY13, whereas the growth in retail revenue from Chow Sang Sang’s China operations hit 32% y-o-y in FY13.

Source: HK Census & Statistics

Source: National Bureau of Statistics of China

26.5 26.5

23.0

30.3

26.9 23.8 22.7 22.9 21.8 22.1 22.0

26.8

0

5

10

15

20

25

30

35

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

FY2013 PRC Gold, Silver and Jewellery Sales

RMB

billio

n

HK$ b

illion

*

* In order to eliminate the impact of the different date of the “Chinese New Year” (CNY) each year, and enhance the comparability of data, in accordance with the national statistical system, the data in January and February 2013 were investigated and released together. Here the data is evenly divided as RMB26.50 billion.

10.49 9.60

8.68

13.11

10.52 10.73 10.09

9.16

7.54 8.34 8.53

11.53

0

2

4

6

8

10

12

14

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

FY2013 HK Jewellery, Watches and Clocks, and Valuable Gifts Sales

*

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Industry Analysis – PRC Jewellery & Watches Forecast

Continued Strong Growth into 2016:

CAGR 11.2% estimated growth rate for PRC jewellery & watches market value from 2011 to 2016. The total value will increase from US$ 43,829.5 million (2011) to US$ 74,470.5 million (2016).

PRC jewellery & watches Market Value Forecast 2011–2016

CAGR: 11.2%

Source: MARKETLINE

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Chow Sang Sang marketing update 2013

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All rounded advertising campaign launched in May 2013. Covering the Greater China Region and targeting sophisticated female segment.

Touch points covered print, outdoor billboard, digital panels network, internet, social media platform & Store POSM.

Cooperated with Central Saint Martins College of Art and Design to develop collection using the themes “Knot”, “Swirl” and “Dance” to capture the grace and femininity of modern women.

Diamond in Motion

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• 2013 sustaining burst in April to reinforce the supreme quality and awareness of ILD.

• Touch points covered print, outdoor, online, social media and Store POSM.

Infini Love Diamond

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Launched a new Lace collection cooperating with Platinum Guild International, PR events were held in China first tier cities from October to December.

Cities include Shanghai, Guangzhou, Beijing, Chengdu and Xian. Fashion/lifestyle magazines editors, fashion bloggers and VIP members were invited to review the new Collection. Generated PR noise, social buzz and publication coverage.

Platinum Lace Collection

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Thematic advertising campaign featured signature collections for seasoning gifting launched in end Nov, 2013, covering the Greater China Region.

Aimed to catch the young consumers’ attention & stimulate sales by creating a whimsical animation.

Touch points covered TV, print, outdoor billboard, interactive zone in MTR, digital panels network, online, press release, social media platform & Store POSM.

Christmas Promotion

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Maintained strong partnerships with 14 distinctive international jewellery brands from Europe and Japan.

Exclusive distribution rights of Gucci Jewellery in HK, Taiwan and Macau.

Official agent of Rolex and Tudor in Hong Kong and Mainland China. A total of 23 POS as of today.

International Brand Strategic Partnership

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Strengthened product R&D to further develop in-house brands and gold gifting. Product collections developed include Lace, La Pelle Pearl, Yú Yú signature diamond product line and fine jewellery (Jade, semi-precious stones and carat plus diamonds) to capture the high end sector. Product campaign supported by marketing communication and VIP roadshows in tier one cities in China.

Enhancement in Product Portfolio

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2013 New Stores

Mongkok, HK

Kun Ming, China Heilongjiang, China

Jordan, HK

Causeway Bay Bridal zone