2013 category selling presentation. 2013 marketing update 2013 programming agenda 2
TRANSCRIPT
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In the Enhanced shelf space, functional brands are driving growth in 2012
Functional Brands Drive Growth in Grocery
NIELSEN TOTAL US GROCERY DATA ENDING 9/1/12
TOTAL NEURO TOTAL ZICO TOTAL VITA COCO
TOTAL GVW TOTAL GVW ZERO
SLW TOTAL
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
Chart Title
2013 Neuro Trade CalendarThe 2013 calendar is broken in to trimesters, each with an anchor activation and 2 functional focuses
Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high-stakes gambling, starringAcademyAward® WinnerBen Affleckand Justin Timberlake.
Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for the hottest stars in movies, television and music while raising money for the Elton John Aids Foundation.neuro will host this star-studded eventand will give away aGrand Prize Trip to attend this posh party!
2013 Neuro Calendar – Anchors
*Event not associated with the Academy of Motion Arts and Sciences**Premier location has not yet been determined by Studio
WHAT
CONSUMER/ DISTRIBUTOR
Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party*Promoted in-store and online
- $0.50 Coupon- POS
Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Hollywood** to attend a Movie Premier, walk the red carpet and attend the after-party
- HULU Plus and Movie passes- POS
RETAIL SUPPORT
Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists.More details soon.
Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close
- iTunes Cards- POS
2013 Anchor Activations of Entertainment, Movies, and Music are the core of our retail programing
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Anchor Activation and Retail MarketingNeuro would like work with CVS immediately to activate Anchor Programing and other retail marketing drivers
• Sampling
• Print Ads
• Display programs
• Cold-serve opportunities
• Cross promotions/affinities
• Partnership with Runner Runner, the blockbuster release staring Ben Affleck and Justin Timberlake
• National and Regional promotion by Neuro, Fox Studios, & Ceasars Entertainment on-air, online, and in the trade
• Consumer giveaways, retail incentives, full suite of POS tying in to the film
Retail Marketing Initiatives
Tri II Anchor Programing
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Neuro 2013 Calendar & Pricing
CVS Pricing & Promo Calendar
Neuro recommends the following calendar for maximum profit opportunity in 2013
• 36 weeks every day value at $2.69
• 12 weeks in promo at $2/5
POS Trim Sleep Sun Passion Sonic
2013 January February March April May June July August Sept. October Nov. Dec.
Suggestedretail
$2.69
$2.69
$2.69
2/$5 $2.69
$2.69
2/$5 $2.69
$2.69
2/$5 $2.69
$2.69
Cost of goods
$19.25 $19.25 $19.25$18.0
0$19.25
$19.25
$18.00 $19.25 $19.25 $18.00 $19.25$19.2
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neuro custom Program for CVS February, 2013
To: Area #3 Store ManagersRe: neuro coupon with case stacker for your stores! Time: April 2013________________________________________________________________________________________________________________
attaches to vault with zip tie or to a rack or shipper with adhesive on the back of the
coupon pad
SAVE $1.00 When you buy two
– Availability• Each store will carry neuro• Cold vault set to POG
• Supported with tear pad of $1 off when you buy two neuro
• Passion, Sonic, Sleep, Sun, Bliss & Trim
– EDLP • $18 case price • Retail at 2/$5 (40% margin)
– Display Resource • Case Stacker
• Tear pad coupons $1 off when you buy two neuro