© 2013 Cisco and/or its affiliates. All rights reserved.

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Cisco Meraki: a complete cloud-managed networking solution

- Wireless, switching, security, and MDM, centrally managed over the web

- Built from the ground up for cloud management

- Integrated hardware, software, and cloud services

Leader in cloud-managed networking

- Tens of thousands of customers across all industries, over 100% annual growth

- Operating in the cloud since 2006

Recognized for innovation

- Gartner Magic Quadrant, InfoWorld Technology of the Year, CRN Coolest Technologies

Trusted by thousands of customers worldwide:

• Turnkey installation and management

• Integrated, always up to date features

• Scales from small branches to large networks

• Reduces operational costs

Manageability Scalability Cost Savings

Mobile devices support 802.11ac-All major mobile and laptop platforms (iPhone, Galaxy, Nexus, MacBook)

Enterprises value Future-Proofing-2015 and beyond projected to see increased wireless network usage

Enterprise features driven by deal demand

Innovative features that redefine the industry standard

MarchDecember 2013 July

2013-2015

Enterprise features driven by deal demand

Innovative features that redefine the industry standard

December 2014

Wired + wireless

Client fingerprin

ts

Application QoS

Instant search

Location analytics

Real-time control

Centralized cloud management scales to thousands of sites

Multi-site visibilityand control

Map-based dashboard; configuration sync; remote diagnostics; automatic monitoring and alerts

Zero-touch provisioning

Devices automatically provision from the cloud, no staging required; self-configuring site-to-site VPN

Traffic acceleration WAN optimization and web caching accelerates and de-duplicates network traffic; application-aware QoS prioritizes productivity apps

RF optimization and application-aware QoS for high-throughput, high-density WLAN

Layer 7 application traffic shaping

Throttle, block, or prioritize application traffic with DPI-based fingerprinting; set user and group-based shaping rules

Cloud-base RF optimization

Dynamically avoid interference, optimizing channel selection and power levels

Density-optimized WLAN RF platform tuned for airtime fairness and performance in dense performance-critical environments

© 2013 Cisco and/or its affiliates. All rights reserved. 9

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Flexible built-in authentication mechanisms

Flexible authentication

Secure 802.1x and Active Directory authentication; Facebook Authentication for branding and targeted social marketing; SMS self-service authentication, Lobby Ambassador, and hosted sign-on splash pages

Dynamic access control Assign clients layer 3-7 firewall rules, VLANs, and application-aware quality of service by identity, group, location, or device type

CMX Analytics • Tracks non-associated WiFi clients to derive

foot traffic data

• Provides useful information on behavior for marketing and business intelligence teams

CMX & Cisco WiFi MX• Real-time API to export information on probing

clients

• Increase user engagement

WiFi with Facebook Login• Guests ‘check-in’ on Facebook Page during WiFi

sign-on

• Deliver a social WiFi experience for guests and drive brand visibility

Understanding foot traffic

– People counting sensors give information on number of people within a certain area

Useful information for marketing, facilities

– Understanding variance in traffic by time of day, across sites

Traditional technologies involved infra-red, thermal sensors, or video-assisted

WiFi can be used for the same purpose by counting probing MAC addresses

WiFi can enhance traditional people counting technologies

– Most people carry a ‘smart device’ with WiFi

– WiFi chipsets beacon for SSIDs

– APs can see MAC addresses in range

WiFi is better

– MAC address can be used it to track repeat visits

– Track exact time spent as device probes multiple times within a minute

– Triangulate device location

Meraki’s cloud-managed APs provide CMX

analytics

– Detailed breakdown of passersby and visitors

– Time spent by buckets

– New vs. repeat visits

Hospitality Trends– Understand guest engagement, appeal, loyalty

– Peak hours vs. off hours

– Compare between sites

Marketing and facilities can use data to optimize staffing, advertising

Opt-inStrongly recommend that hotels adopt an opt-in model where guests click-through terms and conditions

Opt-outMeraki provides a global opt-out on our website for guests to input their MAC address and avoid detection by CMX features –

https://account.meraki.com/optout

Data PrivacyRetailer data is not shared with anyone or correlated with any other data

1.User redirected from desired URL to customer-hosted captive portal; Meraki Cloud includes AP MAC and Client MAC in re-direct string

2.Custom splash experience (e.g. coupon, video ad), user sign-up or data collection

3.Captive portal server queries back-end subscriber or CRM database (optional)

1.User is able to click-through, sign up or sign-on, continues to web

Deliver a custom splash experience

– Display pages based on location, user identity (use AP/Client MACs)

– Show video ads, integration with CRM systems (optional)

– Collect data from guests (e.g., phone number, e-mail address) (optional)

Client Device

AP

Walled Garden

Captive Portal Web Server

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2 3

4

Real-time post from Meraki cloud

Access point MAC, client MAC, RSSI, timestamp, other data (e.g., phone #)

Real-time HTTPS POST

Customer Analytics back-

end

Probing and associated clients

JSON

© 2013 Cisco and/or its affiliates. All rights reserved. 20

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• Meraki and Facebook provide an integrated WiFi sign-on platform

• Allows hotels to use their Facebook page as the splash page during WiFi login

• Delivers better guest experience, encourages guests to ‘check-in’ and ‘like’ Page

• Increase traffic on Facebook Page, share offers and announcements

• Facebook provides Page Insights for aggregate demographic data from check-ins

Free WiFi in 3 easy steps

1. Connect to hotel’s wireless

network

2. Launch the browser

3. Check-in on Facebook (option to

skip)

Auto check-in

Skip check-in

(or use code)

Composer

Bluetooth: short-range wireless technology found in smartphones, headsets, &c.

Bluetooth Low Energy (BLE) for low-power, low-throughput applications

Beacons use BLE for location services like asset tracking, mobile commerce, and nav- iBeacon is Apple’s BLE trademark

Fast becoming the alternative to WiFi for location servicesMR32, MR72: Integrated Bluetooth to drive location trends

Seamless site-wide deployment by

integrating Beacons into the AP

Better consumer experience with opt-in mobile app integration

Increased customer visibility with both WiFi and Bluetooth analytics built-in

Seamless site-wide deployment with

Bluetooth integrated into the AP

Track Beacon-tagged assets with Bluetooth scanning and location

estimation

Increased administrative visibility with both WiFi and Bluetooth inventory built-in

802.11ac WiFi and embedded BLE-Wide-area beaconing

-Client inventory & macro location analytics

-Remote beacon fleet management

Remote beacon overlay-“Immediate zone” beaconing

-Micro-location mapping (<1m)

Mobile app integration

-Beacon-aware SDKs

PARTNERS

1. Customer orders food using restaurant app

2. Customer enters store; restaurant app detects AP Beacon and alerts staff that customer arrived

3. Order is prepped and delivered to the customer: no lines, no waiting

Thank you.