2013 h-town day: bob hale
DESCRIPTION
Update on the Houston Association of REALTORS by Bob Hale, President & CEO of the Houston Association of REALTORS.TRANSCRIPT
![Page 1: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/1.jpg)
INNOVATION +CONSUMERS =DISRUPTION
![Page 2: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/2.jpg)
DISRUPTION INEVERY INDUSTRY
![Page 3: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/3.jpg)
![Page 4: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/4.jpg)
In 2012, there were 14 billion instances of pirated content online – movies & TV shows
![Page 5: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/5.jpg)
If cable operators drop TV service, charging only for broadband, channel owners would have to sell directly to the public or through Web outlets.
![Page 6: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/6.jpg)
Netflix has 29 million paying subscribers and Aereo lets users watch broadcast channels via the Internet. If cable companies lose content, they can still charge for Internet access. What about satellite TV providers like Direct TV and Dish Network that do not offer broadband?
Google is expanding its ultra fast Internet offering, Google Fiber. But Google is a threat in another way, Chromecast will give it data about users viewing habits, which it will sell to advertisers.
![Page 7: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/7.jpg)
Netflix has as many subscribers as Time Warner Cable and its stock increased 25% in one day. In the last 12 months, paid TV has lost nearly
1 million subscribers.
![Page 8: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/8.jpg)
![Page 9: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/9.jpg)
![Page 10: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/10.jpg)
Digital Camera Sales Down 41%Smartphone sales up 47%
Quality vs Convenience
![Page 11: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/11.jpg)
![Page 12: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/12.jpg)
![Page 13: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/13.jpg)
![Page 14: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/14.jpg)
![Page 15: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/15.jpg)
HOUSTON??
![Page 16: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/16.jpg)
![Page 17: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/17.jpg)
![Page 18: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/18.jpg)
![Page 19: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/19.jpg)
![Page 20: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/20.jpg)
Agent spend with NAR & Zillow
![Page 21: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/21.jpg)
WHAT IS IMPORTANT TO REAL ESTATE CONSUMERS?• Lead Response• Agent Ratings• Transaction Tracking Tools• Home Values• Mobile
![Page 22: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/22.jpg)
![Page 23: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/23.jpg)
![Page 24: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/24.jpg)
300,000 Ratings
![Page 25: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/25.jpg)
![Page 26: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/26.jpg)
![Page 27: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/27.jpg)
Deal Room (TM) Used by 100% of REDFIN AgentsConsumers may view their transactions
![Page 28: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/28.jpg)
![Page 29: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/29.jpg)
![Page 30: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/30.jpg)
![Page 31: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/31.jpg)
WHAT IS HAR’S RESPONSE?• Lead Response• Agent Ratings• Transaction Tracking Tools• Home Values• Mobile
![Page 32: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/32.jpg)
![Page 33: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/33.jpg)
![Page 34: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/34.jpg)
3,966 Agents Survey Clients 4.94/5.00Total Surveys Sent to Clients 137,370 (54% Response)
![Page 35: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/35.jpg)
• 71 Firms – 6,248 agents • 43,275 transactions in the past 12 months
![Page 36: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/36.jpg)
![Page 37: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/37.jpg)
![Page 38: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/38.jpg)
Save Searches Bookmarks Email Notifications
290,834 313,469 30,000/Day
MyHomeFinder
349,895 Registered Users
5,303,751
![Page 39: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/39.jpg)
![Page 40: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/40.jpg)
![Page 41: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/41.jpg)
Please indicate which of the following programs and services offered by the Houston Association
of REALTORS you use or benefit from.
![Page 42: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/42.jpg)
![Page 43: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/43.jpg)
Geography : United States
Universe : Home and Work
Time Period : July 2013
Key Measures Target : Total Audience
Real Estate [Undup.] Media :Real Estate [Undup.]
Date : 9/5/2013©2013 comScore, Inc
MediaTotal Unique Visitors (000)
Total Minutes (MM)
Total Pages Viewed (MM)
Total Visits (000)Average Minutes
per VisitAverage Visits
per Visitor
Total Internet : Total Audience 225,359 435,542 611,016 17,199,505 25.3 76.3 Real Estate 72,727 3,111 3,559 356,840 8.7 4.9
1 ZILLOW.COM 24,560 521 441 105,856 4.9 4.32 TRULIA.COM 15,930 298 324 50,736 5.9 3.23 REALTOR.COM 12,987 307 372 40,454 7.6 3.14 ForRent.com & Homes.com Network 7,481 85 97 13,620 6.2 1.85 MSN Real Estate 5,007 42 84 39,746 1.1 7.96 Apartments.com Sites 3,679 32 34 8,292 3.8 2.37 Coldwell Banker 3,544 50 54 8,876 5.6 2.58 APARTMENTQUEST.COM 2,877 3 7 6,988 0.5 2.49 LoopNet Sites 2,594 49 74 7,136 6.9 2.8
10 AOL Real Estate 2,309 7 9 3,768 1.9 1.611 Century 21 International 2,224 22 18 4,607 4.7 2.112 UHAUL.COM 2,165 49 64 4,403 11.2 2.013 REDFIN.COM 1,954 32 29 6,516 4.9 3.314 Internet Brands Real Estate 1,634 11 14 3,688 2.9 2.315 NCI Interactive 1,424 8 14 3,530 2.3 2.516 MYNEWPLACE.COM 1,408 5 7 2,178 2.3 1.517 ZIPREALTY.COM 1,375 17 21 3,483 4.8 2.518 RE/MAX, LLC. 1,226 11 13 2,005 5.5 1.619 Vertical Brands 1,163 5 7 1,727 2.7 1.520 CURBED.COM 936 13 11 2,606 5.0 2.821 MOVOTO.COM 920 8 14 1,672 4.7 1.822 FORSALEBYOWNER.COM 848 2 4 1,125 2.2 1.323 MLXCHANGE.COM 837 36 62 4,374 8.1 5.224 HOMEFINDER.COM 825 6 10 1,336 4.6 1.625 HOMESNAP.COM 797 2 2 1,103 2.1 1.426 CONNECTWITHLIFE.COM 740 1 1 827 0.8 1.127 KW.COM 727 6 12 1,903 3.3 2.628 WEICHERT.COM 725 7 9 1,147 5.8 1.629 HAR.COM 689 19 51 2,600 7.2 3.830 BLOCKSHOPPER.COM 638 2 2 770 2.1 1.2
![Page 44: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/44.jpg)
Hitwise Data Top 10 Websites in Business and Finance - Real Estate ranked by Visits from Texas
4 Rolling weeks ending September 29, 2012 Websites Visits %
1 HAR.com 9.29% 2 Yahoo! Homes 7.82% 3 Trulia.com 7.33% 4 Zillow 6.16%
5 Realtor.com 5.31%
6 Homes.com 3.07% 7 AOL Real Estate 1.68% 8 Apartment Guide 1.58% 9 MSN Real Estate 1.49% 10 Rent.com 1.47%
Top Texas Websites
![Page 45: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/45.jpg)
Geography :
HOUSTON, TX
Time Period :July 2013
Target : Total
Audience
Key Measures (Local Market) Media : Real Estate [Undup.]
Real Estate [Undup.] Date : 9/5/2013
Media Total Unique Visitors (000)
Total Minutes (MM)
Total Pages Viewed (MM)
Total Visits (000)
Average Minutes per
Visit
Average Visits per Visitor
Total Internet : Total Audience 3,091 6,550 8,740 241,909 27.1 78.3 Real Estate 1,251 74 97 9,958 7.4 8.0
1 HAR.COM 384 13 35 1,665 7.5 4.32 ZILLOW.COM 236 4 3 1,121 3.4 4.73 REALTOR.COM 194 3 3 495 6.4 2.54 TRULIA.COM 170 4 4 684 6.1 4.05 ForRent.com & Homes.com Network 135 2 2 279 6.7 2.16 LoopNet Sites 65 1 1 109 6.0 1.77 Apartments.com Sites 55 1 1 118 6.0 2.18 Internet Brands Real Estate 54 0 1 125 2.9 2.39 APARTMENTQUEST.COM 48 0 0 108 0.3 2.2
10 UHAUL.COM 40 0 1 63 6.7 1.611 NCI Interactive 35 0 0 92 1.4 2.712 MYNEWPLACE.COM 32 0 0 58 1.6 1.813 ZIPREALTY.COM 19 0 0 27 6.0 1.414 UMOVEFREE.COM 17 0 0 49 7.1 2.8
![Page 46: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/46.jpg)
2012 HAR.COM LEADS & REFERRALS
(Not Including Mobile)
• 714,113 Agent & Broker Leads
@ $20 = $14 Million Value
• 3,670,366 Referrals to Agent & Broker Websites
@ $5 = $18 Million Value
![Page 47: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/47.jpg)
NEW CHALLENGES!
![Page 48: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/48.jpg)
![Page 49: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/49.jpg)
![Page 50: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/50.jpg)
![Page 51: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/51.jpg)
![Page 52: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/52.jpg)
SO WHAT DO WE DO?• Respond Respond Respond…to
LEADS!• Get Rated & Share Your Ratings• Provide Your Consumers Access
to TM• Be the Source of Home Values• Get Mobile
Do Not Be Afraid to Innovate
![Page 53: 2013 H-Town Day: Bob Hale](https://reader036.vdocument.in/reader036/viewer/2022070319/558560afd8b42ab5228b4918/html5/thumbnails/53.jpg)