2013 hal rogers scholars program in innovation

Entrepreneurial Leadership Training

Hal Rogers Scholars Program

June 25, 2013

Lindsey Wilson College

Columbia, Kentucky

Peter H. Hackbert, DirectorEntrepreneurship for the Public Good

Berea College

Let’s introduce you to IDEO

IDEO

Breakthrough Insights -

Whitaker and Hackbert

Slide 1-3

IDEO

THE MOST CREATIVE, INNOVATIVE COMPANY

ON THE PLANET

Creativity- The “box” #1

Thinking

� You will need a pencil and something to draw on.

Origins of the “box” #1

Thinking

Can you draw four straight lines, without lifting your pencil from the "paper," through all nine dots?

Solution of the “box” #1

Thinking

Can you draw four straight lines, without lifting your pencil from the "paper," through all nine dots?

� Breakthrough thinking requires you to break through something, and that something is your normal, linear thinking pattern. Let’s try an example to get us started.

� You will need a pencil and something to draw on.

Lateral Think Exercise #2

� By moving two “sticks” change the direction the dog is looking, but you must keep the tail pointing upwards

Mental Frameworks

Mental scaffolds help us to understand new ideas and to integrate them (often in original ways)—with information we already possess

Before – no

connection

between neurons

After – a

new neural

pathway

“The era of ‘left brain’ dominance is

giving way to a new world in which

‘right brain’ qualities — inventiveness,

empathy, meaning — will govern.”

- Dan Pink, A Whole New Mind

Creativity, Inventiveness and Innovation are HIGHLY valued



Overhead

Chart

Ideas

Occur when individuals use existing knowledge they have gained (and retained) from their experience to generate something new—thoughts they did not have before.

Diversity

Innovation

Drives

Diversity drive innovation

IDEO



Slide 1-15

THE BEST WAY TO GRASP

DIVERSITY IS IN OUR

PERCEPTIONS

Shifting Perspectives #4



Slide 1-16

Source: Michael Michalko, Cracking Creativity, Berkeley, CA: Ten Speed Press, (2001)



Overhead Chart

What do

What do you see?

What do you see? #6



Overhead Chart

What do you see?

What do you see? #7



Overhead Chart

Which center circle is bigger?Which center circle is

larger? #8



Overhead Chart

What do you see?What do you perceive? #9

What must I do toThink Creatively?#10

Please fold your arms.

What must I do to Think Creatively? #10

Please fold your arms.

Creative thinking does

not require you to do something different…

but it does require you to

process information

DIFFERENTLY.

IDEO



Slide 1-23

IN PAIRS

WITH BACK TO THE SCREEN

In Pairs, describe the picture

to your illustrator #11[front row / back row]

Image # 1

Describe the picture to your illustrator #12

Image # 2

Image #1 and #2

Image # 2Image # 1

What is happening with the two images? #13

Key Ability: Pattern Recognition Exercise #15

� Fill in the missing number.

3

4 5

144

6 1

2

81

4

5 6

?

Source: Michael Michalko, Cracking Creativity, Berkeley, CA: Ten Speed Press, (2001)

Key Ability: Pattern Recognition Exercise #15

� Fill in the missing number.

3

4 5

144

6 1

2

81

4

5 6

225

Each number in the center is the sum, squared, of the numbers outside.

Cracking Creativity –Interactive Exercise: Cross out six letters to form a

common word?

C S R I E X L E A T T T E R E S

C S R I E X L E A T T T E R E S

Cracking Creativity –Interactive Exercise #17

� One of your new employees insists on being paid daily in gold.

� You have a gold bar whose value is that of seven days’ salary for this employee.

� The bar is already segmented into seven equal pieces.

� If you are allowed to make just two cuts in the bar, and must settle with the employee at the end of each day, how do you do

it?


Solution

7 Segment

7 6 5 4 3 2 1

Day 1 = Segment 1

2 = Exchange 1 for 2

3 = Give 1 & 2

4 = Give segment 3

5 = Segment 3 & 1

6 = Segment 3 & 2

7 = Segment 4 & 2 & 1


Make this equation read correctly without touching

anything.


Want new insights?Get out of your box.

Change your perspective.

Design Thinking Ball Games

�Define improv


� The Name Game Exercise


� The Ball Game Exercise


� The Sound Ball Game Exercise


� The Word Ball Game Exercise


� The Last Letter –First Letter Game Exercise

IDEO



Slide 1-40

WHAT ARE YOU DISCERNING THAT IS

CHALLENGING YOUR

ASSUMPTIONSABOUT

CREATIVITY?

IDEO



Slide 1-41

IDEO

THE MOST CREATIVE, INNOVATIVE COMPANY

ON THE PLANET

Human-centered design: Empathy Training

� Pair up

� Instead of a lecture…

� The Kick-off

� Sketch your idea here…


� Pair up

� Instead of a lecture…

� Sketch your idea here…

� False-start


� Start by gaining empathy

� Play the Music

� Partner A interviews B

� Partner B Interviews A

� Partner A “digs deep” with B

� Partner B “digs deep with A


� Capture the findings – 3 Minutes

� Goals and Wishes:

� Insights:


� Ideate: Generate alternatives to test – 5 Minutes

� Share solutions - 4 Minutes

� Partner A, share sketches with Partner B first

� Partner B, share sketches with Partner A


� Iterate based on feedback – 3 Minutes each


� Build and Test = 7 minutes

� Share and get feedback

� Group gather and debrief

IDEO



Slide 1-50


CHALLENGING YOUR

ASSUMPTIONSABOUT

CREATIVITY?

IDEO



Slide 1-51

RECOGNIZINGOPPORTUNITIES

Opportunity recognition exercise

� Opportunity recognition is an essential skill for entrepreneurial leaders.


� Goals:

� Birth of an idea

� Stages to new venture

� Have participants review and hear ideas at stages

� Serve as a judge


� Divide the participants into

� Entrepreneurs

� Judges

� A Score Keeper

� Remainder of the participants

Opportunity recognition exercise: Reflection

Opportunity recognition exercise take-away

� Fewer words have greater lasting impact

� People Are Busy!

� An Effective Elevator Pitch Has Four Characteristics

� Don’t Get Lost In The How

IDEO



Slide 1-57


CHALLENGING YOUR

ASSUMPTIONSABOUT

CREATIVITY?

The Marshmallow Challenge

Instructions for the Marshmallow Challenge

� Build the Tallest Freestanding Structure: The winning team is the one that has the tallest structure measured from the table top surface to the top of the marshmallow. That means the structure cannot be suspended from a higher structure, like a chair, ceiling or chandelier.

� The entire marshmallow needs to be on the top of the structure. Cutting or eating part of the marshmallow disqualifies the team.

� The team can use as many or as few of the 20 spaghetti sticks, and as much or as little of the string or tape. The team cannot use the paper bag as part of their structure.

� Teams are free to break the spaghetti, or cut up the tape and string to create new structures.

� Teams cannot hold on to the structure when the time runs out. Those touching or supporting the structure at the end of the exercise will be disqualified.

The Marshmallow

Challenge: Reflection

IDEO



Slide 1-63

WORKSHOP TAKEAWAYS

Reference / Notes

1. Medic Effect, Frans Johansson

2. How Would You Move Mt. Fuji. William Poundstone

3. eVolve. Roseabeth Moss Kanter.

4. The Ten Faces of Innovation. Tom Kelley.

5. The World is Flat. Tom Friedman.

6. The Art of Innovation. Tom Kelley.

7. A Whole New Mind, Dan Pink.

8. Cracking Creativity, Michael Michalko.

9. The Deviant Advantage, Ryan Mathews, and Watt Wacker.

10. Weird Ideas that Work, Robert I. Sutton.

11. Mavericks at Work, William C. Taylor and Polly Labarre

12. The Deep Dive – Night Line: July 1999 available from IDEO. [www.ideo.com]

2013 hal rogers scholars program in innovation

Education

new insights

hackbert slide

design thinking ball

creative thinking

word ball game exercise

sound ball game exercise

letter game exercise

hackbert overh ead chart