2013 HR Challenges

Survey Report

Emre Kavukcuoglu

No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Emre Kavukcuoglu

Introduction

• The survey, which was conducted in November’12-

January’13, is based on responses from 164 organizations

across 7 continents.

• Aim of this research was to understand the Global HR

Challenges expected in 2013.

• For this purpose; 23 HR Challenges were asked to be rated.

• In this report, you may find the detailed survey findings.

Demographics- # of Organizations

• Out of 164 Organizations;

– 32% from Turkey

– 29% from Asia

– 17% from N.America

– 9% from Europe

– and 5% from Africa, Latin America, Australia/New Zealand

3

47

13 15

1 5

28

52

0

10

20

30

40

50

60

Demographics - # of Organizations

• Out of 164 Organizations;

– 36% with an headcount size of 1.000 +

– 37% less than 200 employees

37

30

27

21

18

13 11

7

0

5

10

15

20

25

30

35

40

50-199 1.000-4.999 200-499 10.000+ 500-999 10-49 2-9 5.000-9.999

Key Findings • Key challenge is stated as «retention of key talent/high performers/high

potentials»; by 45% of the overall participants.

• Followed by HR measurement and transforming into strategic business

partner role and performance management respectively.

HR ChallengeOverall

Rank%

Retention of key talent, high performers, high potentials 1 45%

Measuring the effectiveness of HR function 2 36%

Transforming HR into a strategic business partner 3 34%

Performance management 3 34%

Developing future leaders 4 32%

Succession planning 5 29%

Strategic workforce planning (3-5 years plans) 6 29%

Increasing the credibility of HR function 7 26%

Showing the impact of people to the overall business results 8 25%

Employer branding 9 24%

Restructuring the Organization 10 23%

Invest in HR Technology 11 22%

Employee engagement 11 22%

Managing labor costs 12 21%

Delivering on recruitment 13 18%

Setting talent management strategy 14 17%

Managing work-life balance 14 17%

Employee recognition programs 15 16%

Defining HR vision, strategy, priorities 15 16%

Talent scarcity in labor market 16 15%

Managing an aging workforce 17 13%

Onboarding of new hires 18 12%

Industrial Relations 19 8%

Asia

Survey Report

No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Emre Kavukcuoglu

Demographics-Asia • 47 Organizations participated into the survey

• 22 out of 47 represented companies with headcount size of 500+

• Distribution of the participants based on headcount size is as follows:

9

4

6

10

2 2

7 7

1.000-4.999 10.000+ 10-49 200-499 2-9 5.000-9.999 500-999 50-199

Key Findings-Asia • 55% of the Asian Organizations reported Retention of Key Talent, high

performers and high potentials as no.1 priority

• Measuring HR and Performance Management shared the 2nd seat in

the table followed by employer branding and Showing the impact of

people

HR Challenge

Overall

Rank%

Retention of key talent, high performers, high potentials 1 55%

Measuring the effectiveness of HR function 2 38%

Performance management 2 38%

Showing the impact of people to the overall business results 3 36%

Employer branding 3 36%

Succession planning 4 32%

Developing future leaders 5 30%

Increasing the credibility of HR function 5 30%

Invest in HR Technology 5 30%

Transforming HR into a strategic business partner 6 28%

Strategic workforce planning (3-5 years plans) 6 28%

Setting talent management strategy 6 28%

Restructuring the Organization 7 26%

Managing labor costs 7 26%

Managing work-life balance 8 23%

Defining HR vision, strategy, priorities 9 21%

Delivering on recruitment 10 19%

Employee engagement 11 17%

Talent scarcity in labor market 11 17%

Employee recognition programs 12 13%

Managing an aging workforce 12 13%

Onboarding of new hires 12 13%

Industrial Relations 13 9%

Turkey

Survey Report

No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Emre Kavukcuoglu

Demographics-Turkey • 52 Organizations participated into the survey

• 26 out of 52 represented companies with headcount size of 500+

• Distribution of the participants based on headcount size is as follows:

10

9

3

10

4

3

4

9

1.000-4.999 10.000+ 10-49 200-499 2-9 5.000-9.999 500-999 50-199

Key Findings-Turkey

• 40% of the Turkish Organizations stated Measuring HR as the

no.1 challenge for 2013.

• Followed by transforming into business partner and retention of

talent.

HR ChallengeOverall

Rank%

Measuring the effectiveness of HR function 1 40%

Transforming HR into a strategic business partner 2 38%

Retention of key talent, high performers, high potentials 3 35%

Employer branding 4 31%

Managing labor costs 5 29%

Invest in HR Technology 6 27%

Performance management 7 23%

Developing future leaders 7 23%

Succession planning 8 21%

Strategic workforce planning (3-5 years plans) 8 21%

Restructuring the Organization 8 21%

Showing the impact of people to the overall business results 9 19%

Employee engagement 9 19%

Increasing the credibility of HR function 10 17%

Delivering on recruitment 11 15%

Talent scarcity in labor market 11 15%

Employee recognition programs 12 13%

Onboarding of new hires 12 13%

Setting talent management strategy 13 12%

Managing an aging workforce 13 12%

Managing work-life balance 14 10%

Defining HR vision, strategy, priorities 14 10%

Industrial Relations 14 10%

N.America

Survey Report

No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Emre Kavukcuoglu

Demographics-N.America • 28 Organizations participated into the survey

• 12 out of 28 represented companies with headcount size of 500+

• Distribution of the participants based on headcount size is as follows:

4

6

5

2

1 1

9 9

1.000-4.999 10.000+ 200-499 2-9 5.000-9.999 500-999 50-199 50-199

Key Findings-N.America

• 46% of the participants stated Retention of key talent as the no.1

challenge for 2013.

• Followed by developing future leaders and succession planning.

HR ChallengeOverall

Rank%

Retention of key talent, high performers, high potentials 1 46%

Developing future leaders 2 43%

Succession planning 2 43%

Employee engagement 3 39%

Performance management 4 32%

Delivering on recruitment 5 29%

Transforming HR into a strategic business partner 6 25%

Strategic workforce planning (3-5 years plans) 6 25%

Talent scarcity in labor market 6 25%

Measuring the effectiveness of HR function 7 21%

Increasing the credibility of HR function 7 21%

Onboarding of new hires 7 21%

Showing the impact of people to the overall business results 8 18%

Restructuring the Organization 8 18%

Invest in HR Technology 8 18%

Employee recognition programs 8 18%

Employer branding 9 14%

Managing labor costs 9 14%

Setting talent management strategy 9 14%

Managing work-life balance 9 14%

Defining HR vision, strategy, priorities 10 11%

Managing an aging workforce 10 11%

Industrial Relations