2013 listingpresentation 1

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SELL SELL YOUR YOUR PLACE PLACE 000 Address City, TN 00000 615.000.0000 www.villagerealestate.com

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Page 1: 2013 listingpresentation 1

SELLSELLYOURYOURPLACEPLACE

000 AddressCity, TN 00000

615.000.0000

www.villagerealestate.com

Page 2: 2013 listingpresentation 1

to do:be your realtor®

Being a Real Estate Agent entails all aspects of a business in one job. A successful agent must be able to market oneself to the community, educate clients, listen to and understand the client's needs, use all resources to find what the client wants, write offers that represent the best interest of the client, negotiate for the best terms, anticipate problems before they arise, know from experience how to deal with these problems before they become insurmountable, work together with the lender and closing agent and close the transaction with as little bumps as possible while not alarming the buyer or seller. "whew!

You'll find me working on numerous transactions at a time so all stages must be juggled at different intervals. This requires focus and expert knowledge!

Specialties: Marketing, ad creation, communication, writing (technical copy included), knowledge of mortgage loans and programs (previously licensed mortgage Broker), educating sellers and buyers (orientation) in all aspects of their transaction contract writing, problem solving, managing business and other agents, time management, being available for clients, finding time for my own life and making it all look like it's easy.

[email protected]

mwww.realtynashville.com

alyseSANDSBROKER, GRI ePRO, REALTOR®

©2013 Village Real Estate Services. All rights reserved.

Page 3: 2013 listingpresentation 1

©2013 Village Real Estate Services. All rights reserved.

what my clients say:what my clients say:

Aly truly went above and beyond in my purchase. The lending environment is much tougher these days and my "Federal Credit Union" had even more requirements that needed to be met than normal. Her persistence and knowledge were extremely valuable in dealing with those requirements and allowed me to close on the home I wanted.

Gary WNashville, TN

I have worked with Alyse in a professional capacity on more than one occasion. She is very professional and, in my opinion, the best in the business. She was there to help me purchase my home and was the only person I wanted to work with I needed to sell my home years later. Her expert advice and dedication to the sell of my home made a lasting impression on me. There were a lot of components to this sell that made it complicated, but Alyse was able to use her knowledge and experience in the business to bring it all to a very successful conclusion.Diana L.Forrest Hills, TN

I listed my townhome with Aly and I've never had a more responsive agent. Considering the market and the length of time it took other homes to sell in my neighborhood, she did a great job getting it sold. She's always willing to listen to your ideas but will be honest with her feedback and what needs to be done to get the home sold. I would definitely recommend Aly.

Alicia A.Hermitage, TN

Aly Sands is an exceptional Agent. Attentive, knowledgable, patient and always available. My situation was very difficult and stressful,yet she was a real pro and never let it bother her. She just stayed positive and persistent, reassuring me all along. I would recommend her for anyone wishing to buy or sell property. She will not let you down.

Brian M.Nashville, TN

Page 4: 2013 listingpresentation 1

to do:choose a different

hillsboro2206 21st Avenue South

Nashville, Tennessee37212

o 615.383.6964f 615.383.6966

east nashville

615 Woodland StreetNashville, Tennessee

37206

o 615.369.3278f 615.369.3288

franklin202 Church Street

Franklin, Tennessee37064

o 615.790.4881f 615.794.3149

At Village, we see things differently than most real estate brokerages. Our driving force is the desire to build stronger, more progressive communities and to create neighborhood wealth. Our mission and community involvement reflect this commitment to these values. Whether it's giving back through the Village Fund or implementing our unique approach to buying

and selling, we strive to make a difference.

When you do business with us as a customer or a vendor, you have the opportunity to contribute to our ultimate goal... making Nashville a better place to live, work and play.

Core values:• Enthusiasm for making a difference

in our community• Act from care and concern

about the company as a whole• Be resourceful in getting the job done

for our customers• Have a creative spirit• Work ethically to achieve business goals

and social mission

kind of company

©2013 Village Real Estate Services. All rights reserved.

Page 5: 2013 listingpresentation 1

to do:work with the best

Village Real Estate Services is the 2012 Most Innovative Brokerage or Franchise nationally according to Inman News.  At Inman’s conference in San Francisco, Village was among eight finalists for the coveted position.“We are so grateful that Inman recognizes companies that are not only in the business of selling real estate, but also those that are working within the community through socially responsible entrepreneurship,” Mark Deutschmann, Village CEO, said.  

Village was recognized for its commitment to “recycle housing” by focusing on older, established neighborhoods and infill condo and loft developments.  Additionally, Village’s commitment to improving the Greater Nashville area by philanthropic giving through The Village Fund was applauded by the organization.“It was great to see ‘the little guy’ win,” Brian Copeland, Village’s Chief Engagement Officer, said.  “This is the first time someone in our market place has been a finalist.  Village has always been innovative, it’s just time we start telling our story.”

According to Inman, the awards were created in 1997 to honor real estate companies, technologies, services and individuals who have pushed the real estate industry forward by improving the real estate transaction process for both consumers and real estate professionals. Inman News is the leading source of independent real estate news, information, research, opinion and commentary for industry professionals and consumers alike.

©2013 Village Real Estate Services. All rights reserved.

Page 6: 2013 listingpresentation 1

to do:meet all your

real estate needs

©2013 Village Real Estate Services. All rights reserved.

Rudy TitleRudy Title & Escrow is Village’s preferred title company. They provide a full range of closing and title services to ensure a smooth and seamless experience for our clients. Conveniently located at 2012 21st Avenue South, Rudy Title & Escrow is a trusted resource for all of your title needs and have our confidence that they can get your sale closed. For more information on services and team members, visit www.rudytitle.com.

Elite InsuranceElite Insurance is Village’s preferred insurance agency. Elite offers a variety of services to cover your needs – making sure you and your clients are protected every step of the way. www.eliteinsurancesolutions.com

SWBC MortgageSWBC is consistently ranked as a top private lender. They offer complimentary credit and mortgage analysis with in-house underwriting, processing, and funding for superior, responsive service and on-time closings. SWBC is a full-service mortgage lender offering competitive FHA, VA, and conventional loans. Visit www.swbcmortgage.com/miller for more information.

Page 7: 2013 listingpresentation 1

to do:give back to

how to give

Most Village agents donate to the Village Fund by giving a portion of their commissions.

Our clients give through their transactions as well.

We invite you to join us in making Nashville great.

It is easy to give.  Simply ask your Village agent for a

brochure. You may also donate online .

At Village, we recognize the importance of a healthy, vibrant community.  We feel that supporting the community in which we workand thrive is not just an idea, but our responsibility.  Giving to causes which strengthen our neighborhoods and the local economy elevates our great city.  The greater our city can become, the more we all benefit.

The Village Fund was born out of this passion. Village’s non-profit foundation is designed to benefit from our collective success and prosperity, giving to a wide array of non-profits. Our greater Village family is instrumental in this endeavor of building a better Nashville.  

Our commitment to this responsibility is proven by the Village Fund’s success. Since its inception in 1996, we have given to over 250 organizations to directly enhance our community.

Areas of giving include:•  housing• community• environment and smart growth• the arts

Previous Organizations:• Magdalene House• Nashville Civic Design Center• Monroe Harding• Urban Land Institute• Nashville Children’s Theater And Many More!

our community

©2013 Village Real Estate Services. All rights reserved.

Page 8: 2013 listingpresentation 1

to do:let the numbers

do the talking

©2013 Village Real Estate Services. All rights reserved.

Village has the highest ratio of sold price to original list price in the market. Village agents are strong negotiators and deliver the highest price for their

sellers.

Page 9: 2013 listingpresentation 1

to do:let the numbers

do the talking

©2013 Village Real Estate Services. All rights reserved.

Village sells more. In our market, Village represents more clients buying and selling home and consistently closes more units that our competition.

Page 10: 2013 listingpresentation 1

to do:let the numbers

do the talking

Village’s Homes are on the Market at least 10 days, and as much as two months, less than the competition.

©2013 Village Real Estate Services. All rights reserved.

Page 11: 2013 listingpresentation 1

nownowthethe

detailsdetails

©2013 Village Real Estate Services. All rights reserved.

Page 12: 2013 listingpresentation 1

MARKET CONDITIONSMARKET CONDITIONS

• economyeconomy• financial marketfinancial market

• locationlocation• competitioncompetition

SELLERSSELLERS

• price & termsprice & terms• commissionscommissions

• condition of propertycondition of property

REALTOR®REALTOR®

• marketingmarketingsigns • mls lock boxsigns • mls lock boxflyers • open houseflyers • open house

agent-to-agent marketingagent-to-agent marketing

• advertisingadvertisingdirect mailings • e-newslettersdirect mailings • e-newsletters

website • area publicationswebsite • area publications

• follow-upfollow-up

factors influencingfactors influencingthe sale of your homethe sale of your home

©2013 Village Real Estate Services. All rights reserved.

Page 13: 2013 listingpresentation 1

market conditionsmarket conditions

factors influencing factors influencing the sale of your homethe sale of your home

ECONOMYECONOMY

• industryindustry• relocationrelocation

• disposabledisposable

• incomeincomeFINANCIALFINANCIALMARKETMARKET

• interest ratesinterest rates• loan programsloan programs

• borrowingborrowing

• capacitycapacity

LOCATIONLOCATION

• communitycommunity• areaarea

• county/statecounty/state

COMPETITIONCOMPETITION

• resaleresale• new constructionnew construction

• renovationsrenovations

©2013 Village Real Estate Services. All rights reserved.

Page 14: 2013 listingpresentation 1

The Pricing Pyramid

Pricing a home above its market value reduces the number of prospective buyers willing to visit. Pricing below the market value increases the number of interested buyers. By establishing a reasonable listing price, you help increase the percentage of prospective buyers who will look at the property. The price you set and the level of interest you create should reflect your selling goals.

Home Sales Interest / Activity

sellers – price / termssellers – price / terms

factors influencing factors influencing the sale of your homethe sale of your home

©2013 Village Real Estate Services. All rights reserved.

Page 15: 2013 listingpresentation 1

pricing misconceptionspricing misconceptions

©2013 Village Real Estate Services. All rights reserved.

It is very important to price your property at competitive market value when we finalize the listing agreement.

Buyers and Sellers Determine Value

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

WHAT YOUPAID

WHAT YOUNEED

WHAT YOU

WANT

WHAT YOUR

NEIGHBORSAYS

WHAT ANOTHER

AGENTSAYS

COST TO

REBUILDTODAY

factors influencing factors influencing the sale of your homethe sale of your home

Page 16: 2013 listingpresentation 1

sellers – commissionssellers – commissions

factors influencing factors influencing the sale of your homethe sale of your home

©2013 Village Real Estate Services. All rights reserved.

Page 17: 2013 listingpresentation 1

Here are some simple suggestions.

Curb Appeal•Gardening equipment/tools should be put away and hoses neatly coiled.

•Park your cars in your garage or somewhere down the street rather than leaving them in the driveway.

•Keep your landscaping looking neat and well kept. Bright blooms in the front yard or on the porch add curb appeal.

•If someone in the family is working on a car, a bike or boat outside, insist that it has to go out of sight, or off the property.

•Buyers look closely at your front door, so it must be clean, freshly painted and oiled. Brass or metal doorknobs should be polished.

Inside•If feasible, hire someone to do a heavy-duty overhaul of all the nooks and crannies.

•Make every room look as spacious as possible. Remove as much furniture as you can.

•Remove any awkward doors that complicates movement from one room to the next, and store it in the garage for the duration.

•Check each room for hazards. Make sure all extension cords are out of sight and remove any potentially slippery throw rugs.

•Donate or pack away any knick-knacks, magazines, and clutter.

•Take a good look at your kitchen and box up everything you absolutely don’t have to use everyday. Spacious counters and cupboards are visually pleasing.

•Blinds are inexpensive and a terrific solution to all kinds of window decorating problems. If your curtains are worn or faded, replace them with blinds. They give a room a fresh modern look.

sellers – home conditionsellers – home condition

factors influencing factors influencing the sale of your homethe sale of your home

©2013 Village Real Estate Services. All rights reserved.

Page 18: 2013 listingpresentation 1

preparing your home for salepreparing your home for sale

factors influencing factors influencing the sale of your homethe sale of your home

©2013 Village Real Estate Services. All rights reserved.

Did you know well placed furniture can open up rooms and make them seem larger than they are? Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery?

It’s a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.

Here are some inexpensive ways to maximize your home’s appeal.

Exterior:•Keep the grass freshly cut•Remove all yard clutter•Apply fresh paint to wooden fences•Paint the front door•Weed and apply fresh mulch to garden beds•Clean windows inside and out•Wash or paint home’s exterior•Tighten and clean all door handles•Ensure gutters and downspouts are firmly attached

Interior:•Remove excessive wall hangings, furniture, and knickknacks (consider a temporary self-storage unit)•Clean or paint walls and ceilings•Shampoo carpets•Clean and organize cabinets and closets•Repair all plumbing leaks, including faucets and drain traps•Clean all light fixtures/fans

For Showings:•Turn on all the lights•Open drapes in the daytime•Keep pets secured outdoors•Play quiet background music•Light the fireplace (if seasonably appropriate)•Infuse home with a comforting scent•Vacate the property while it is being shown

Page 19: 2013 listingpresentation 1

realtor® – servicesrealtor® – services

factors influencing factors influencing the sale of your homethe sale of your home

Study conducted by the National Association of Realtors®

©2013 Village Real Estate Services. All rights reserved.

Page 20: 2013 listingpresentation 1

realtor® – servicesrealtor® – services

factors influencing factors influencing the sale of your homethe sale of your home

SERVICES VILLAGE OTHER AGENT

Complex marketing analysis for competitive pricing *

Full service showing center * *

Online feedback for showings *

e-Blast communication to local REALTORS® *

Multiple websites to capture buyers *

Professional staging analysis *

Target advertising *

Your Property’s customized Interactive website *

Business Facebook Page with Your Property listed *

Signs * *

Lockboxes * *

MLS with full photo display and descriptions * *

On-staff administrator * *

Regular marketing and status reports *

Prequalification of prospects *

Experienced contract negotiation *

Client-centric transaction management *

Professionally screened inspectors and contractors *

Home warranty programs * *

Just listed/Just sold postcards *

Online syndication of home *

©2013 Village Real Estate Services. All rights reserved.

*Fire warranty coverage for all listings during the listing period, excluding HVAC.

Page 21: 2013 listingpresentation 1

realtor® – marketing planrealtor® – marketing plan

factors influencing factors influencing the sale of your homethe sale of your home

©2013 Village Real Estate Services. All rights reserved.

Designed to capture the maximum exposure for your home in the shortest period of time, I’ll implement my proven marketing plan.

We will:

•Share and promote your listing at Village sales meetings and online. 30% of our listings are sold in-house.

•Price your home strategically so you’re competitive with the current market and current price trends.

•Place “For Sale” signage (with QR code for easy drive by information).

•Distribute “Just Listed” postcards to neighbors and clients, encouraging them to tell family and friends about your home.

•Optimize your home’s internet presence by posting information on Village’s Listing Service, as well as in the Multiple Listing Service with many photographs and a detailed description syndication.

•Target my marketing to active real estate agents who specialize in selling homes in your neighborhood.

•Create an open house schedule to promote your property to prospective buyers and market those open houses.

•Target active buyers and investors in my database who are looking for homes in your price range and area.

•Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents who have visited your home.

Page 22: 2013 listingpresentation 1

realtor® – marketingrealtor® – marketing

factors influencing factors influencing the sale of your homethe sale of your home

Listing Flyer Examples:

©2013 Village Real Estate Services. All rights reserved.

Page 23: 2013 listingpresentation 1

realtor® – marketingrealtor® – marketing

factors influencing factors influencing the sale of your homethe sale of your home

Just Listed Postcard Examples:

©2013 Village Real Estate Services. All rights reserved.

Page 24: 2013 listingpresentation 1

utilize the mobile apputilize the mobile app

TEXT ‘VILLAGE’ to 32323 and search from your phone or scan this QR code!

Search for your new place with Village’s own mobile app.

You can scan a QR code or type 32323 to ‘VILLAGE’.

Features Include:•New Search•House Number Quick Search•GPS Search (by location)•Advanced Search•Tagged (favorites)•Saving the app to your home screen

©2013 Village Real Estate Services. All rights reserved.

Not to mention my personal website, www.RealtyNashville.com has its own mobile app!

Page 25: 2013 listingpresentation 1

online resourcesonline resourcesWe believe in maximizing your market by utilizing websites. When you list with us, your listing will be found on over 250 other Realtor® sites - including many other real estate companies’ sites.

©2013 Village Real Estate Services. All rights reserved.

Page 26: 2013 listingpresentation 1

appointment centerappointment centerWhen selling a home, appointment setting and showing feedback are important functions. They help you to stay abreast of marketing efforts and how your home is showing as compared to the competition. Our automated system ensures active communication during the entire listing process.

I employ a third party company to set up your showings so that, if I’m not available to take a call from a showing agent, the appointment will always be scheduled. The Village Real Estate Appointment Center is key in delivering the highest level of customer service to our clients. This unique service allows all showings to be booked through one centralized office, keeping accuracy and efficiency at the forefront. The extended hours of our call center allow more time for potential buyers to view your home.

You will be contacted for all showing appointments. Once that appointment is confirmed, we will be notified, keeping us informed of all daily activity.  After the showing, the buyer’s agent will be contacted requesting feedback on your property.

Village Real Estate Appointment Center Office Hours:Monday – Saturday, 8:00 AM – 8:00 PMSunday, 8:00 AM – 6:00 PM

Appointment Center Phone Number:615.327.0101

©2013 Village Real Estate Services. All rights reserved.

Page 27: 2013 listingpresentation 1

Know why you’re selling and keep it to yourself.The marketing of your home is a strategy based upon your reasons for selling. Do not reveal your motivation to anyone else or it may be used against you. While you should be out of your home during showing time, you may intersect with a prospective buyer or his/her agent. If asked why you are selling, simply say that your housing needs have changed.

Appearances do matter.Appearances are so critical that it would be unwise to ignore this when selling your home. The look and feel of your home will generate a greater emotional response than any other factor. Prospective buyers react to what they see, hear, feel, and smell and these elements can easily turn a buyer off of a well-priced home.

Invite the honest opinions of others.The biggest mistake you can make is to rely solely on your own judgment. You need to be objective about your home’s good points as well as bad.

Even if it seems insignificant, fix it and clean it.Scrub, scour and tidy up. Get rid of clutter and repair squeaks. Repair that broken light switch or the tiny crack in the bathroom mirror because these can be deal-killers and you’ll never know what will cause alarm in a buyer. Remember, you’re not just competing with other resale homes, but brand-new ones as well.

Let prospective buyers visualize themselves in your home.The last thing you want prospective buyers to feel when viewing your home is that they may be intruding into someone's life. Avoid clutter such as too many knick-knacks, etc. Decorate in neutral colors, like white or beige and place a few carefully chosen items to add warmth and character. Minimize family photos.

If marketing a vacant home…Studies have shown that it is more difficult to sell a home that is vacant, because it looks forlorn, forgotten, and simply not appealing. It could even cost you a closed deal. A seller with a vacant home is considered to be more motivated to sell fast. Buyers also consider a seller with a vacant home more motivated or even desperate. If your home is vacant, it is important to dress it up to look as new and fresh as possible. Consider having your home staged as it can often speed selling.

Odors must go.Odd smells such as traces of food, pets and smoking can kill deals quickly. Research has suggested that clean citrus smells or peppermint are best

for a clean crisp showing.

keys to a better showingkeys to a better showing

©2013 Village Real Estate Services. All rights reserved.

Page 28: 2013 listingpresentation 1

All buyers will conduct a home inspection of the property as a contingency of the sale. The following is a list of items all sellers should inspect prior to listing.

• Remove soil or mulch from contact with siding. Six (6) or more inches of clearance is preferred.

• Clean out dirty gutters and debris from roof.• Divert all water away from the house; i.e. downspouts, sump pump,

condensation drains and the like. Grade should slope away from the structure. Clean out basement entry drains.

• Trim trees, roots and bushes back from the foundation, roof, siding and chimney.

• Paint all weathered exterior wood and caulk around the trim, chimney, windows and doors.

• Seal asphalt driveways, if cracking.• Seal or point masonry chimney caps. Install metal flue cap.• Clean or replace HVAC filter. Clean dirty air returns and plenum.• Point up any failing mortar joints in brick or block.• Test all smoke detectors to ensure they are in safe working condition.• Update attic ventilation if none is present.• Have the chimney, fireplace or wood stove cleaned and provide

the buyer with a copy of the cleaning record.• Seal masonry walls in the basement.• Don’t shortcut your repairs. You may raise questions that will

unnecessarily cause concern to buyers and inspectors.• Ensure that all doors and windows are in proper operating condition,

including repairing or replacing any cracked windowpanes.• Ensure that all plumbing fixtures (toilet, tub, shower, and sinks)

are in proper working conditions. Check for and fix any leaks. Caulk around fixtures if necessary.

before the inspectionbefore the inspection

©2013 Village Real Estate Services. All rights reserved.

Page 29: 2013 listingpresentation 1

• Install GFCI receptacles near all water sources. Test all present GFCI receptacles for proper operation.

• Check sump pump for proper operation.• Replace any burned out light bulbs.• Remove rotting wood and/or firewood from contact with the house.• Ensure that proper grading is followed under a deck.• Caulk all exterior wall penetrations.• Check to ensure that the crawl space is dry and install a proper vapor

barrier if necessary. Remove any visible moisture from a crawl space.

Moisture levels in wood should be below 18% to deter rot and mildew.• Check that bath vents are properly vented and in working condition.• Remove paints, solvents, gas, and similar materials from crawl space,

basement, attic, porch, and so forth.• If windows are at or below grade, install window wells and covers.• Have clear access to attic, crawl space, heating system, garage

and other areas that will need to be inspected and remove any locks.• If the house is vacant, make sure that all utilities are turned on,

including water, electric, water heater, furnace, air conditioning and breakers in the main panel.

before the inspectionbefore the inspection

©2013 Village Real Estate Services. All rights reserved.

Page 30: 2013 listingpresentation 1

Q.Do we have to leave when the house is being shown?

A. It is best to be away when the house is being shown. However, sometimes it is impossible. Bitter cold weather or sick children are examples. If you are

at home, go wherever the prospective buyer is not. If they are in the den, go to the

kitchen. Your presence inhibits them from making comments, looking in closets, etc.

Remember that we want them to feel like it is already their home.

Q.How do I answer questions from an agent or his customer?

A. We prefer that you refer all questions to your agent. Simply give them my card.

I have seen many owners un-sell their own home by answering questions. Be very careful not to comment on the value or desirability of a feature. Any comment

regarding your financial need to sell might be used against you! Also, discuss

this issue with your children.

Q.How much advance notice will I get before a showing?

A. As much notice as we get. Our office will call you as soon as an appointment

is requested. Whenever you leave, be sure the house is show-able. If you are gone, the showing agent will use the MLS lockbox.

Q.What should I do if an unexpected Realtor requests to show the house?

A. First, ask for a business card. It is your house, and it is your right to ask that

they set up an appointment through the office. Since you are serious about selling

your house, try to accommodate their request. If you need a few minutes to straighten up, ask that they return in 15 or 20 minutes.

Q.What should we do if an unexpected buyer knocks?

A. If a buyer comes alone, DO NOT let them in! This is for your protection. Slip them a business card or a brochure through the door, and tell them to contact your agent! Advise children of this procedure as well!

common questionscommon questions

©2013 Village Real Estate Services. All rights reserved.

Page 31: 2013 listingpresentation 1

Q.We have a pet. What should we do during a showing?

A. The pet, like all family members, should be out of the house for showings. Pets are a BIG distraction (either a positive or a negative one). Please do not ask us to be responsible for keeping your pet contained. Your pet will invariably make a run for freedom. We must also avoid a situation where a child or buyer is injured.

Q.What about print advertising my home?

A. Less than 5% of real estate sales come from print advertising. More than four times that amount (20%) come from yard signs. Most buyers use ads to call for information only. By far the greatest source of buyers is through MLS. You can help me by listing the features of your home that sold you on it. Very likely, those same features will sell the new owners, too.

Q.Do I get feedback after a showing?

A. It is very important for us to know why buyers like or do not like your home. Responses are

crucial because we use them to make adjustments in our marketing plan. We email a feedback sheet to the showing agent immediately and then follow up with a call. Many agents will not give showing feedback, as it could compromise their buyer’s confidentiality.

Q. What happens when a buyer makes an offer?

A.Most real estate sales involve two agents. The REALTOR® working with the buyer will write up a sales contract and contact us. The buyer’s agent may present the offer to you and me together or may present it to me alone. We will review all the terms of the offer as an update market analysis. If a counter offer is necessary, we will prepare it. All offers and counters will be in writing with your initials and signature. This process may be completed in a few hours, but will probably extend several days. We will continue to show the house until we are clear to close the transaction.

Q. What if an offer comes in the first week? Did we price the house too low?

A. Every once in a while, someone is just waiting for your home to be for sale. If we bring you an offer tomorrow CELEBRATE! Historical data has shown that the best buyers and offers come in the first thirty days. We do not win by pricing it higher and holding out for an offer. The longer the house is on the market, the less it brings.

common questionscommon questions

©2013 Village Real Estate Services. All rights reserved.

Page 32: 2013 listingpresentation 1

Q.Will I be expected to make repairs on my home before closing?

A. Perhaps. There are several issues involved here:

As a seller you are responsible for having MAJOR systems (heating, cooling,

plumbing, electrical) in working order at the time of closing. Working order

does not necessarily mean PERFECT order, so I will not encourage unneeded

service of these systems.

It is extremely important that you tell me about any faults of the home; roof leaks,

wet basements, etc, so we can decide the best way to address these conditions.

A buyer can ask for anything in the contract, and if both parties agree, it becomes

binding. Therefore, if we are asked to make repairs in the contract, and we agree,

then those become our responsibility.

Buyers may ask an engineer to inspect the home. Sometimes, they will write

an offer CONTINGENT on acceptance of a report from a structural engineer.

The inspection is done soon after acceptance of terms of the offer. Should the

property have serious structural defects, the buyer would have an out, or could

renegotiate the terms. The inspector will make recommendations on how to

improve the property, but you are responsible for only those repairs dealing with

the major systems, or those already stated in the contract.

If the purchaser is getting an FHA/VA loan, the lender may ask repairs to be

done. These are the seller’s responsibilities unless stated otherwise.

The home is expected to be in the same condition at closing as it was when

the offer was made/accepted.

With these exceptions, we are NOT OBLIGATED to make repairs to the home.

This is especially the case with items asked for outside the contract. HOWEVER,

we are firmly convinced that it is in your BEST INTEREST to ensure buyer

satisfaction, and if a minor repair makes our buyer happy or if it holds a sale

together, LET’S DO IT! Unhappy purchasers often become plaintiffs in lawsuits, and a minor repair can help prevent this from happening.

I would consider a home warranty.

common questionscommon questions

©2013 Village Real Estate Services. All rights reserved.

Page 33: 2013 listingpresentation 1

©2013 Village Real Estate Services. All rights reserved.

delivering a 10+ experiencedelivering a 10+ experienceOn a scale of 1-10, with 1 being not so desirable and 10 being extremely desirable, what one thing has to happen in this transaction for your experience to be a 10?

What is important to you about that?

If we could add just one more thing, what other thing has to happen to make your experience a 10?

What is important to you about that?

If we could add just one more thing for this experience to be a 10 ++, what would it be?

What is important to you about that?

Page 34: 2013 listingpresentation 1

how to win with youhow to win with you

©2013 Village Real Estate Services. All rights reserved.

Win:

1.

2.

3.

4.

5.

Lose:

1.

2.

3.

4.

5.

What do you feel you have the right to expect from me as your real estate consultant?

What do you feel I have the right to expect from you as my client?

Page 35: 2013 listingpresentation 1

closing 101closing 101

©2013 Village Real Estate Services. All rights reserved.

The closing process finalizes the sale of your home and makes everything official. Also known as settlement, the closing is when you get paid and the buyer received the sees to your home.

Here are a few things to bring to the closing:

•House keys•Garage door opener(s)•A photo ID

What can you expect?

The closing agent will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that you receive any monies due to you.

What are your costs?

Sellers commonly pay the following at closing:•Mortgage balance and prepayment penalties, if applicable•Other claims against your property, such as unpaid property taxes•Unpaid special assessments on your property•Document stamps (or taxes) on the deed•Real estate commission•Legal fee or title insurance premium

After the closing, make sure you keep the following for tax purposes:

•Copies of all closing documents•All home improvement receipts on the home you sold

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moving checklistmoving checklist

©2013 Village Real Estate Services. All rights reserved.

Utilities______ Electric______ Telephone______ Water______ Cable______ Gas

Professional Services______ Broker______ Accountant______ Doctor______ Dentist______ Lawyer

Government______ IRS______ Post Office______ Schools______ State Licensing______ Library______ Veterans Administration

Clubs______ Health and Fitness______ Country Club

Insurance Companies______ Accidental______ Auto______ Health______ Home______ Life______ Renters

Business Accounts______ Banks______ Cellular Phones______ Department Stores______ Finance Companies/Credit Cards

Subscriptions______ Magazines______ Newspapers

Miscellaneous______ Business Associates______ House of Worship______ Drugstore______ Dry Cleaner______ Hairstylist

New Telephone Number ______________________________________________

New Address ______________________________________________________

Before you move, you should contact the following companies and service providers:

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to do:list with village

Listing your home with Village Real Estate Services provides you with the foundation needed to successfully close your transaction for the best possible terms.

List with me and experience for yourself the Village difference!

©2013 Village Real Estate Services. All rights reserved.

Page 38: 2013 listingpresentation 1

Compare your home to others using the report below.

Date prepared: __________________

Prepared by: __________________

Criteria used: _______________________________________________________

_______________________________________________________

_______________________________________________________

_______________________________________________________

Number of months used for report: _____________

Number of like propertiesclosed within the time period: _____________

Properties/months = absorption rate _____________ per monthThis is the amount of similar inventory on the market.

absorption rateabsorption rate

©2013 Village Real Estate Services. All rights reserved.

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seller’s estimated cost sheetseller’s estimated cost sheet

©2013 Village Real Estate Services. All rights reserved.