2013 Media Kit

“We strive to provide our audience with colorful, informative, and entertaining Spanish-language content

while offering advertisers an effective and efficient means to penetrate the nation’s #1 Hispanic market”.

Impacto USA delivers‘Information for Better Living’ to the highly desirable

Southern California Hispanic market.

Targeted weekend home delivery by block group to 227,317 households

Strong news, sports, and entertainment coverage with a distinct focus on:

Audited by Alliance for Audited Media (formerly ABC) Niche marketing opportunities include special sections,

reader promotions, spadeas, and post-it-notes Serving the Hispanic communities of Los Angeles

County and western San Bernardino County

- Major news of the week - Civic Affairs- Health - Sports- Wellness - Nutrition- Beauty - Entertainment

8 million Hispanics live in the L.A. DMA,making it the nation’s #1 Hispanic market.

Source: 2013 Claritas . Los Angeles DMA Total Hispanic population: 8,219,776

72% of all L.A. DMA Hispanics live in L.A. and San Bernardino Counties

Between 2000 - 2013, the Hispanic population

in these counties has grown by:

San Bernardino County: +62%

(as compared to a total population growth of +23%)

L.A. County: +14%

(compared to a total population growth of +5%)

With Impacto’s pinpoint distribution, advertisers can reach Southern California’s

fast growing Hispanic community.Extensive Reach

227,317 weekend home delivery Mobile optimized website at

ImpactoUSA.com

Targeted Print distribution reaching areas of:

− High Hispanic household density− 87% of delivery block groups have

average household incomes of $45,000+ − 5-mile proximity to a major retail center

At the block group level − Up-to-date analysis of Hispanic density

and income on a targeted, sub-ZIP level

The Impacto USA audience has a totaleffective buying income (EBI) of $18.7 billion.

Annual Market Household Expenditures

Note: Data reflect total of all block groups Impacto USA is delivered within. Source: 2013 Claritas.

Type of Store:Grocery $ 2.6 BillionAuto Dealers $3.0 BillionPharmacies & Drugstores $1.6 BillionClothing, Clothing Accessory and Shoes 1.2 BillionDepartment Stores $2.9 BillionEating Places & Drinking Places $969.8 MillionFurniture & Home Furnishings $324.5 MillionHousehold Appliance, Electronic & Computer $264.6 MillionHealth & Personal Care $868.1 Million

Impacto USA Demographic ProfileOur audience consists largely of married adults with children;

average household income $52,207; average age 47.

Impacto Market

Impacto Readers

Impacto Market

Impacto Readers

Gender Marital Status Male 49% 51% Married 48% 65%Famale 52% 49% Single 52% 35%

Income Presence of Children

HHI $50,000 or more 37% 34% Children 17 & under in household 57% 57%HHI $75,000 or more 21% 24% Teenagers (12-17) in household 31% 34%Average HHI $54,969 $52,207

Age Residential Information

18-24 19% 7% Own Residence 43% 38%25-34 22% 14% Rent Residence 50% 54%35-44 23% 28% Average time in current residence 19 Years 18 Years45-54 17% 21% Average household size 4.2 persons 4.1 persons55+ 20% 31% Average Age 41 Years 47 Years

Source: 2012 Scarborough Report, Rel. 2, 6 mo avg reader.

Impacto USA readers speak Spanish at home, are largely bilingual, and of Mexican origin.

• Nearly 8 out of 10 Hispanics who read Impacto USA speak predominantly Spanish.o 78% primarily speak Spanish at homeo 56% primarily speak Spanish away from home.

• 92% of Hispanics who read Impacto USA have a fair to excellent reading knowledge of Spanish.

• 88% of Hispanics who read Impacto USA have a fair to excellent reading knowledge of English.

• Born in U.S: 25%• Foreign Born: 75%• Average Length of U.S. Residency if Foreign Born:

19.44 years

• National Origin:o Mexican: 82%o Other: 18%

Base: Hispanic Readers of Impacto USA (6 mo)Source: 2012 Scarborough Report, Rel. 2

You’ll be in good company with…

Print Distribution Impacto USA is strategically delivered at the

block group level within listed ZIP Codes

Grand Total – 227,317 Weekend Home Delivery

Note: Delivery is at the Block Group level within the listed parent ZIP Codes.Source: Home delivered quantities by CIPS as of April 20, 2013

ZIP Code CityHome

Delivery ZIP Code CityHome

Delivery ZIP Code CityHome

Delivery

90022 Los Angeles 6,080 90605 Whittier 5,274 91731 El Monte 1,995

90023 Los Angeles 2,878 90606 Whittier 4,152 91732 El Monte 1,638

90032 Los Angeles 5,108 90640 Montebello 7,329 91733 South El Monte 6,321

90063 Los Angeles 4,239 90660 Pico Rivera 4,182 91744 La Puente 12,695

90201 Bell Gardens 16,590 90670 Santa Fe Springs 1,590 91746 La Puente 5,284

90222 Compton 1,167 90723 Paramount 6,834 91763 Montclair 2,618

90242 Downey 5,441 90744 Wilmington 7,740 91764 Ontario 4,226

90255 Huntington Park 10,235 91331 Pacoima 14,396 91766 Pomona 8,866

90262 Lynwood 8,798 91342 Sylmar 4,492 91767 Pomona 2,350

90270 Maywood 1,813 91402 Panorama City 3,783 92335 Fontana 8,211

90280 South Gate 15,101 91605 North Hollywood 4,735 92336 Fontana 3,950

90601 Whittier 3,843 91702 Azusa 7,690

90602 Whittier 3,437 91706 Baldwin Park 12,236

Impacto USA offers a variety of different platforms for reaching the Hispanic consumer in Los Angeles, the

nation’s #1 Hispanic market.

• Impacto USA reaches 227,317 Hispanic households each weekend with ZIP Code targeting capabilities.

• Delivery is at the block group level to a footprint with an overall combined Hispanic population density of 84%

• Residents in the Impacto USA delivery area have money to spend with a combined total effective buying income of $18.7 Billion.

• Mobile optimized website.

• Impacto USA’s weekend home delivery product is audited by Alliance for Audited Media.