2013 media kit - crni.crn.com/pdf/2013_crn_media_kit_np.pdf · crn.com is a strategic tool for...

Facebook.com/crnmag @CRN @UBMchannel CRN

CRN has been serving the IT channel community as

the pre-eminent source for information and strategic

guidance for more than three decades.

CRN remains the market leader in Channel news,

delivering intelligence, actionable advice and forward-

thinking business strategy to the North American IT

channel.

Today’s CRN is a multi media platform that includes

the magazine, website and tablet app or mobile to

reach our loyal and expanding channel audience in

every way they want to engage.

Tap into the power of marketing with CRN.

Accelerating Technology Sales

2013 MEDIA KIT


THE CRN ECOSYSTEM

Channel marketers are tasked with achieving multiple business objectives in any

given quarter. These objectives are dynamic, as technology companies must

respond to changing market and economic conditions, as well as internal

priorities.

Channel marketers at technology companies have been successfully using the

CRN ecosystem of products and services to brand, recruit, enable and educate

channel partners for decades.

CRN will help you assess, optimize and execute a channel marketing strategy to

meet and exceed your objectives and business goals.

Channel Marketing Objectives

CRN Product Portfolio

CRN.com CRN

Magazine

Mobile Social Outbound

Channel

Marketing

Webinars Web-

based

Events

Content

Services

Database

Services

List

Purchase

Branding/Awareness Targeting Partner Enablement Recruitment/

Lead Gen Thought Leadership


What Is Your Primary Job Function?

Technologies Involved

CRN leverages 30 years of channel expertise to build and maintain our

detailed Solution Provider database, which allows us to have a relevant two-

way communication stream with the audience we serve. ChannelBase

contains the most comprehensive trend and behavioral data on companies in

the North American IT Channel.

Detailed firmographic data on 170,000 Solution Provider organizations

and 1,300,000 individuals within these organizations

What Is Your Primary Business Model?

Where Do You Target Your

Sales Efforts?

IT Consulting Services 62.3%

Cloud Services & Solutions 53.1%

Network / Infrastructure Design

& Implementation 48.2%

Hardware Resell & Integration

(Systems, Peripherals) 44.3%

Storage Services & Solutions 43.0%

Managed Services 42.0%

Security Services & Solutions 41.3%

Systems 41.0%

Disaster Recovery/Business

Continuity 35.4%

Mobility 35.4%

Virtualization Services 34.4%

Total Solution or

Custom Solutions 34.1%

Builder of Custom Systems /

Servers 32.8%

Data Center Services 28.9%

Business Intelligence

Software/Services 27.9%

Content /Document

Management 26.2%

Hosting Services 25.9%

Website Development 25.6%

Business Class Internet and

Voice Solutions 23.0%

Unified Communications 20.7%

Development of Custom

Proprietary Software

20.3%

Other (please specify) 3.9%

None of the above 1.0%

Financial

Svcs./Accounting/Banking Retail 46%

Health/Medical/Dental/Pharm 45%

Manufacturing 41%

Education 34%

State/Local Government 32%

SoHo (Small Office/Home Office) 30%

Telecommunications 29%

Engineering/Scientific 27%

Legal 27%

Insurance 26%

Transportation/Distribution 26%

Hospitality/Food Service 24%

Entertainment/Media/Publ 23%

Real Estate 23%

Construction 23%

Utilities (Incl Oil and Gas) 22%

Federal Government 20%

Defense Contractor/Military 14%

Homeland Security 11%

CRN AUDIENCE PROFILE | QUALIFICATION

65%

16%

19% Executive, Corporate, Departmental Manager

Sales/Marketing Management & Staff

Technical Management,Technical Staff,Developer

Which Customer Segments Do You Sell To?

49%

48%

57%

69%

1,000 or more employees

500 - 999 employees

100 - 499 employees

Under 100 employees

33%

29%

13%

5%

14%

4% 2%

Systems/Network Integrators/VARs

IT/Business Consultant

Software Developer/ISV

Custom Systems Builder

Managed Services Provider

Service Providers, Communications, TelephonyIntegrators, Telecom

Web Developers


98% Engaging with

CRN Media

74% Power Users of CRN or

CRN.com CRN ChannelBase

170,000 Solution Provider

Organizations

Solution Providers Clearly Prioritize Information Sources.

Of the 98% Engaged with CRN Media:

CRN AUDIENCE PROFILE | BEHAVIORAL DATA

• 85% visit CRN.com

• 63% read CRN Magazine

• 57% use both

• CRN has developed and

delivered well over 100

ChannelCast in past 12 months

with an average audience

attendance of:

o 250 registrants

o 100 live viewers

A Sampling of the Vendor

Partner Programs Tracked in

ChannelBase

Apple

Blue Coat

Brocade

CA

Cisco

Citrix

CommVault

Dell

EMC

Epson

Fortinet

Google

Hitachi

HP

IBM

Intel

Juniper

McAfee

Microsoft

NetApp

Oracle

Polycom

Riverbed

SAP

Symantec

Trend Micro

Vmware

Xerox

57% read CRN and use crn.com

63% of those engaged with

CRN Media read CRN

85% of those engaged with CRN Media use crn.com

North American SP

Population

190,000 Total Solution Provider

Organizations


CRN.com is a strategic tool for channel marketers seeking to solve branding, targeting, enablement, recruitment and thought leadership goals.

CRN.com is the largest and most authoritative online resource for IT channel and technology news, insight, commentary and community.

More than 500,000 unique visitors rely on CRN.com each month and consume an average of 2 million page views monthly.

A broad portfolio of impactful and engaging marketing opportunities are available to meet your business objectives and maximize your ROI.

Single Article Gold Eddie (winner)

Folio Eddie and Ozzie Awards: 2012

Best Online News Coverage Gold Eddie

(winner)

Folio Eddie and Ozzie Awards: 2012

Best Editorial App (Finalist)

min’s Editorial and Design Awards:2012

Top 10 B2B Websites (Winner)

ASBPE Awards: 2011

Best Website Redesign (Finalist)

min’s Best of Web Awards: 2011

Best Single Article (Winner)

min’s Best of Web Awards: 2010

Media Power 50 (5 Straight Years)

BtoB Magazine: 2006-2011

Awards & Recognition

User Activity Metrics

62.1%

52.1%

37.7%

32.9%

26.1%

25.1%

21.6%

16.7%

10.4%

8.2%

8.1%

6.7%

6.1%

6.0%

5.0%

4.3%

crn.com

informationweek.com

infoworld.com

computerworld.com

techcrunch.com

networkworld.com

cio.com

techtarget.com

None of the above

thevarguy.com

mspmentor.net

channelprosmb.com

rcpmag.com

verticalsystemreseller.com

itchannelplanet.com

Other

• Banner Campaigns: Targeted and Run of Site

• High-Impact Rich Media: Expandable Banners, Welcome Ads, Ribbons,

PopTabs, PagePeels, Custom Curtains

• Community Sites: Community in a Box

• CRN Buzz: Custom Curated Content Sites

• Microsites: Custom Sites with Hybrid Content

• LaunchPad: A Showcase for Product and Program Announcements

CRN Tops the List of Sites Visited by SPs*

* CRN Media Consumption Study 2012

Marketing Opportunities With CRN.com

CRN.COM

Branding/Awareness

Targeting

Partner Enablement

Recruitment/Lead Gen

Thought Leadership


Banner Campaigns

Targeted Banners and Run of Site Banners–It’s Your Choice

• Target your spend directly within your preferred IT category (security,

storage, managed services, etc.)

• Leverage Run-of-Site for the greatest exposure to a diversified audience

Expandable Leaderboard Ads (ELAs), Expandable Skyscraper Ads

(ESAs) and Expandable Tile Ads (ETAs)

These rich media experiences grab the eye of the CRN.com user and

expand in size when moused-over. Expandable ads are a powerful way to

deliver influential multimedia messages and elicit the desired call to action.

Ads are served across CRN.com to provide you with the maximum

visibility.

Expandable Banners

Showcase Your

High-Value Assets

• Videos

• Demonstrations

• White papers

• Product briefs

CRN will help you create your

expandable ad and provide

engagement and performance

data.

Leaderboard Example: 728x90 expands to 728x300

Banner Types Dimensions

Leaderboard

(top) 728x90

Anchor

(bottom) 728x90

IMU 336x280

Skyscraper 125x600 /

160x600

Tiles 125x125

Button 125x60

Text Links 70 characters

Expanded Leaderboard Dimensions

728x90 expands to 728x300

Expanded Skyscraper Dimensions


Expanded Tile Dimensions


CRN.COM

Branding/Awareness

Targeting

Partner Enablement


Thought Leadership


Program Benefits

• Average Open Rate: 18.38%

• Creative design/and hosting

• Behavioral data tracking

Ribbon Ad Dimensions

Before Expansion: 980 to 1000x40

(width depends on site width)

After Expansion: 640x480

Ribbon ads are high-impact broad bars that stay on the page when you scroll.

Upon click, the ribbon expands to reveal your 640x480 creative. Ribbon ads can

be a great way to draw attention to an offer. Solicit strong calls to action and get

maximum visibility across the entire CRN.com site.

Showcase one key asset within the unit such as a video, demo, or white paper.

Reporting on interactions: opens, clicks on link & seconds of interaction.

Custom Curtains

Custom curtains are special ad units that deliver eye-catching messages and solicit

engagement from Solution Providers visiting the site.

• Covers the left- and right-hand rails on the homepage

• Your message remains fixed as users scroll up or down

• Ideal for your next product launch strategy

Ribbon Ads

Marketing Advantages

• Highly visible

• Multiple click opportunities

• Ideal for branding

Custom Curtain Dimensions

Left and right panels, size as

skyscrapers 125x600 or 160x600

(125x600 recommended)

Artwork should be formatted in a way

that extends beyond the content area

of the site horizontally.

CRN.COM

Branding/Awareness

Targeting

Partner Enablement


Thought Leadership


This exclusive sponsorship lets

you showcase your message to

the entire CRN.com audience in a

640x480 clickable banner.

Capture attention to drive brand

and product awareness and

recognition.

• Daily sole sponsorships

• 100% share of voice

• “Own” the entrance to CRN.com

• Daily impressions: 20,000

• Average CTR: .8%

Welcome Ad Dimensions

640x480

Welcome Ad Benefits Welcome Ads

A persistent ad that ensures site visitors won’t miss your message.

PopTabs stay on screen, even as users scroll, unlike standard banners.

They expand to full size on mouse over and the entire unit is clickable.

PopTabs

• Visible throughout CRN.com

• Weekly sole sponsorships

• 250,000 impressions per week

PopTab Dimensions

Before Expansion: 175x25

Expanded: 640x480

PopTab Benefits

PagePeels

PagePeels allow advertisers to engage users with this prominently

displayed, animated ad unit. The PagePeel is comprised of two graphic

elements, the “Dog-ear" and the "Peelback”. Mousing over the dog-ear

peels the page back to reveal your expanded ad.

PagePeel Benefits

• Visible throughout CRN.com

• 250,000 impressions per week

PagePeel Dimensions

Dog Ear: 100x75

Peelback: 800x600

CRN.COM

Branding/Awareness

Targeting

Partner Enablement


Thought Leadership


CRN Buzz

CRN Buzz curates content from

multiple, reliable sources across the

web. We identify the most popular,

relevant and active “influencers” in six

technology areas of great interest to

the channel including virtualization,

cloud computing, security, storage,

networking and mobility. CRN Buzz

curates the most popular and relevant

third-party content being shared by and

among this group of influencers.

CRN Buzz sponsors get a seat at the

table and a chance to join the

conversation.

You and your partners have the ability

to contribute to, and influence, the

conversation in an open, collaborative

environment.

CRN’s Community in a Box (CiaB) is an

integrated marketing program combining:

• A state-of-the-art multimedia community

platform

• Original, in-depth, authoritative content

• Extensive social media integration

• Unique customer research opportunities

Community in a Box (CiaB) Benefits of CiaB

• Exclusivity–100% SOV

• Extensive marketing promotions using

the power of CRN’s outreach

• Social media integration, message

boards, streaming audio, blogs and

instant chat

• Fully customizable and turnkey

• In-depth analysis and reporting

About CRN Buzz

• Exclusivity–100% SOV in your

selected category

• Alignment with key influencers in

specific areas of interest to the

channel

• Promotions in CRN Buzz newsletters

• A seat at the table to participate and

affect the conversation

The community provides high-quality, original content focused on the

business technology issues that are of utmost concern to the channel.

The wealth of premium content attracts and keeps highly qualified

decision-makers engaged.

CiaB content is derived from five sources: a full-time, dedicated

community editor; highly regarded independent contributors/bloggers;

the users of the site itself; your company’s educational materials; and

aggregated ‘best of Web’ content.

Each site generates a minimum of two original articles per day, plus

dozens of message board posts.

CRN.COM

Branding/Awareness

Targeting

Partner Enablement


Thought Leadership


CRN Custom Microsites

Custom microsites enable marketers to position their companies as

thought and category leaders in a hybrid setting of original CRN

content and sponsor content. This rich, compelling content supports

your marketing objectives while also engaging and educating the

audience.

Your messaging and branding are exclusive and pervasive.

• Demonstrate unique competitive advantages of your product

offerings

• Cultivate relationships with IT professionals who are explicitly

involved in the purchase process

• Benefit from collaboratively developed content

Your assets can include white papers, case histories, product

briefs, partner program guide, videos and more. In addition, your

banners roadblock your microsite.

Solution Providers are eager to stay current with a vendor’s products and

program offerings. CRN’s LaunchPad is a high-profile microsite where

Solution Providers go to find vendor resources on new product releases and

program enhancements.

Use CRN LaunchPad and Showcases to make Solution Providers aware of

the latest happenings in your organization through a multi-sponsored site,

hosted by our own Senior Vice President, Robert DeMarzo.

CRN LaunchPad & Showcases LaunchPad Benefits

• Your logo and description featured

on site

• Up to four supplied assets

• One link back to your site

• Promotion in one newsletter,

deployed to a 30,000 users

• Mention in introduction

• 250,000 traffic drivers

LaunchPad is ideal for product

launch announcements, program

launches and lead generation.

CRN.COM

Branding/Awareness

Targeting

Partner Enablement


Thought Leadership


For customized advertising bundles that fit all budgets, please contact your CRN representative

or Dan Dignam at [email protected]

PopTab

Pricing: $12,000 Net/Week

250,000 ROS Impressions

Formats: gif, jpg, png, swf

Ticker (teaser): 175x25 (Any image

wider than 200 px will automatically

ticker from right to left, unless using a

.swf (flash) file.)

Expandable: 640x480px - Instead of

creating file, client can opt to send to a

landing page.

Specs for Images:

• Color Mode RGH, non-animated, 72

DPI

• Standard optimization (no

progressive)

• Less than 100 kilobytes

Specs for SWF

• Version 6, AS 2.0 (only if necessary,

otherwise 1.0)

• A background flood color should be

included for any non-white

backgrounds

• Less than 100 kilobytes

• 30 FPS

• Minimal listeners

LaunchPad & Showcases

Multi-Sponsored

$5,000 Net/Month

Sole Sponsored

$25,000 Net/Month

Custom Sites

CRN Buzz

$10,000 Net/Month

Community in a Box (CiaB)

Price upon request

CRN Custom Microsite

Price upon request

Banner rates are quoted per 1,000 impressions. All prices are net.

Custom Curtains

Home Page

$8,500 Net/Week

50,000 Impressions

News Section

$5,000 Net/Week

25,000 Impressions

PagePeel



Dog-ear File

• Dimensions: 100x75 (Approximately

40 of the top pixels are visible)

• Images wider than 300 pixels will

automatically ticker from right to left

• 100 pixel buffer on either side of the

image for a smooth transition.

• Images less than 300 pixels in width

will not ticker

• Client may provide logo in place of

dog-ear

Peelback File

• Live content resides in the upper right

corner; lower left corner not visible

• Client may provide URL of landing

page as an alternative to Peelback file

Welcome Ad

Pricing: $10,000 Net/Day


Formats: gif, jpg, HTML, Flash, rich

media

Max File Size: 100K

Dimensions: 640x480

Animation Time Limit: 15 seconds

Frequency Cap: 1 per user, per 12

hour period, non-looping

Linking URL is required upon

submission

Standard Banners

Leaderboard (top)

728x90 | $170/CPM

Anchor (bottom)

728x90 | $115/CPM

IMU

336x280 | $170/CPM

Skyscraper

125x600 or 160x600 | $170/CPM

Tile

125x125 | $50/CPM

Button

125x60 | $50/CPM

Text Links

70 characters | $30/CPM

Expandable Banners

Pricing: $200/CPM

Formats: gif, jpg, HTML, Flash, Rich

Media

Max File Size: 40K

Animation Time Limit: 15 seconds

Loop Limit: 3 loops, 15 seconds each

Linking URL is required upon submission

• Sound is required to be initiated by user

• Clickable mute button is required

• Close button is required

• Expanding units are user initiated either

on-mouse over or on-click

• Expanded Leaderboard


• Expanded Skyscraper


• Expanded Tile


Deadlines: gif, jpg, HTML- 2 business

days before launch | Flash - 5 business

days before launch

Ribbon Ads



ONLINE PRICING & SPECS


CRN magazine enables technology marketers to extend their

branding and thought-leadership messaging to 100,000 qualified

Solution Providers every month. Twelve investigative, in-depth

issues per year–the largest of any IT channel publication–reach a

total readership in excess of 400,000*.

Solution Providers trust CRN for important news, industry

intelligence, forward-looking insight and strategic thinking.

Marketing opportunities enable you to present compelling

messages aligned with highly relevant content via display

advertising, custom advertorials and custom publishing projects.

Circulation : 100,000

largest SP circ of any publication

Readership: 422,000*

*total receivership (including pass-

along)

Publication Schedule: Monthly

12 issues per year

Reach: IT Solution Providers,

Integrators, VARs, Consultants,

Developers

Did You Know?

Of the readers who saw a full-page

advertisement in CRN Magazine

82% Recalled seeing the ad

58% Took action Called, visited advertiser’s website,

contacted distributor, etc.

BtoB “Media Power 50” list

five years in a row

36.3

% 34.8

%

18.9

%

28.7

%

61.0

%

18.6

% 16.2

% 11.9%

Othe

r

4.8%

77.7% Executive

management

and sales and

marketing

management list

channel publications as

the

most credible of all information

sources

CRN Most Widely Read Tech Publication Among SPs

According to a recent Media Usage Study by Readex Research,

print must be one of the touch points in a highly effective

integrated campaign.

• 74% regularly use print publications

I can take print versions

where I may not be able to

take/see electronic versions

2012 Channel Information Consumption Study by CRN

CRN MAGAZINE Branding/Awareness

Thought Leadership


A recent study conducted by a

$12 billion technology vendor

revealed that when Solution

Providers viewed ads in CRN

magazine & online at CRN.com,

they were:

• 2X more likely to add the vendor

as a partner

• 4x more likely to make a vendor

purchase decision on behalf of

customers

• 7x more likely to call a vendor

sales rep

Integrated Marketing

Effectiveness

Custom-created advertisements position your company as a

thought-leader in the market and provide a unique branding opportunity.

Contributing editors and project managers work in conjunction with your

marketing team and featured executive to write and design your advertorial.

Solution Providers are constantly seeking insight and searching for ways to

improve their businesses and profitability. Advertorials help your company build

on the exposure driven by CRN editorial awards and honors by highlighting

your company, your executives and your value proposition to partners.

Custom Advertorials

Custom Publishing

January Data Center 100 July Women of the Channel

Emerging Vendors

February Channel Chiefs August Mobility Revolution

March Partner Program Guide Top 100 Cloud Vendors

September Business Class Connectivity Partner Program Guide

April Channel Champions How To Succeed in Storage

October Annual Report Card Enterprise App Awards

May Virtualization 50 November Best Companies To Partner With Top 100 Executives

June Solution Provider 500

(formerly VAR 500) December

Product of the Year Awards

Tech Innovator Awards

Print + Online

Delivers 1-2 Punch

66% Also read

CRN

89% Also use

crn.com

Integrated campaigns that

leverage both print and online

have greater ROI.

Advertorial Opportunities

CRN.com

users

CRN will work with you to develop a POV

strategy that enables you to effectively

communicate with your existing and potential

partners through a custom published

magazine. CRN will provide a dedicated

managing editor and editor-in-chief, as well as

contributing writers who will interview your

company executives and channel partners on

various technology and business solutions

that will help partners grow their

businesses. CRN will help you plan the

content development, design and layout,

advertising and distribution of your

publication, as a print or digital magazine or

both.

CRN MAGAZINE Branding/Awareness

Thought Leadership

CRN magazine

readers


Also in Every Issue…

Business Class Connectivity

Ongoing coverage of the

Business-Class Connectivity

expansion in the channel, and the

opportunities for VARs to offer

telecommunication, connectivity,

managed network, and

professional services to their

clients.

The Cloud

News and updates on the world

of Cloud computing, from public

clouds and private clouds to inter-

clouds and hybrid clouds,

covering services models such as

software as a service (SaaS),

infrastructure as a services (IaaS)

platform as a service (PaaS) and

hardware as a service (HaaS).

Managed Services

Cutting-edge insight, resources

and analysis focused on

opportunities and updates on the

managed services segment,

covering managed service

platform vendors and managed

service provider (MSP)

organizations.

*Ad Awareness Issue

Close

Date

Mail

Date Theme

Rankings &

Lists FutureWatch TechTen Events

11-Jan 28-Jan

Business

Transformatio

n to the Cloud

Data Center

100

Security:

Unified Threat

Management

Storage

8-Feb 25-Feb* Channel

Chiefs

Tech Elite

250

Networking:

VoIP and UC Monitors

XChange

Solution

Provider

March 10-12;

Orlando, FL

8-Mar 25-Mar

Partner

Program

Guide

(PPG)

Coolest

Cloud

Vendors 100

Peripherals and

Components:

Managed Print

Services

Components

5-Apr 22-Apr Channel

Champions Big Data 100

Mobility: Tablet

and Mobility

Management

Networking

10-May 27-May

50 Tools to

Run Your

Business

Virtualization

50

Data Center:

Energy and

Power

Management

Applications

7-Jun 24-Jun*

Solution

Provider 500

(formerly

VAR500)

Women of

the Channel

Storage: Cloud

Storage Security

XChange 2013

& Public Sector

August 18-22;

Washington DC

JUL

ONLINE

ONLY

JUL

ONLINE

ONLY

Printers and

Peripherals

2-Aug 19-Aug

The Mobility

Revolution

Emerging

Vendors

Next-Gen

250

Virtualization:

Desktop

Virtualization

Data Center

6-Sep 23-Sep*

Network

Connectivity

Partner

Program

Guide

Fast Growth

100

100 People

You Should

Know

Data Center:

Big Data &

Business

Intelligence

Digital

Displays

Best of Breed

(BoB)

October 15-17,

Tampa, FL

NexTI

October 27-29,

Las Vegas, NV

11-Oct 28-Oct

Annual

Report Card

(ARC)

Enterprise

App Awards

(The Appys)

Top 100

Executives

Applications:

Cloud

Applications

Managed

Services

8-Nov 25-Nov

Best

Companies to

Partner With

Products of

the Year

Tech

Innovators

Data Center

Cloud: Cloud

Management

Cloud

Mobility

Women of the

Channel

December 2-3,

NYC

DEC

ONLINE

ONLY

DEC

ONLINE

ONLY

Products of

the Year

Tech

Innovators

Cloud: Cloud

Management Mobility

EDITORIAL INQUIRIES

Contact Jane O’Brien at (516) 562-7413 or [email protected]

CRN 2013 EDITORIAL CALENDAR


DIMENSIONS Non-Bleed Trim Bleed*

Spread 14-3/4" x 9-3/4" 15-1/2" x 10-

1/2" 15-3/4" x 10-3/4"

Full Page 7" x 9-3/4" 7-3/4" x 10-1/2"

FRACTIONALS

1/2 Horizontal Spread 14-3/4" x 4-3/4" 15-1/2" x 5-1/8" 15-3/4" x 5-1/4"

1/2 Horizontal 7" x 4-3/4" 7-3/4" x 5-1/8" 8" x 5-1/4"

1/2 Vertical 3-3/8" x 9-3/4"

2/3 Vertical 4-3/8 x 9-3/4"

1/3 Horizontal 7" x 3-1/4"

1/3 Vertical 2-1/8" x 9-3/4"

1/3 Horizontal Spread 14-3/4" x 3-1/4" 15 1/2" x 3-5/8" 15 3/4" x 3-3/4"

Island 4-7/8 x 7"

GATEFOLD

Rap 6-3/8" x 9-3/4" 7-1/8" x 10-1/2" 7-3/8" x 10-3/4"

Spread 13-7/8" x 9-3/4" 14-5/8" x 10-

1/2" 14 7/8" x 10-3/4"

Advertising Units

Full Page Half Page

Horizontal

Half Page Spread Horizontal Full Page Spread 2/3 Page

Vertical

1/2 Page

Vertical

Island 1/3 Page Vertical 1/3 Page Spread

Horizontal 1/3 Page

Horizontal Gatefold

Flap Page Gatefold

Spread

For customized advertising bundles that fit all budgets, please contact your CRN

representative or Dan Dignam at [email protected]

Ad Specifications

PRINT PRICING & SPECS


CRN Tech News sets the pace as the demand for mobile apps

grows. CRN’s tablet app gives Solution Providers access to

fresh, daily content every business day. Exclusive reports,

important IT channel issues focused around virtualization,

managed services, cloud storage, security–and everything in

between–keeps the CRN mobile audience informed.

Engage with your target audience whenever and wherever they

like to consume content.

CRN Tablet Edition CRN.com CRN Magazine

What

is it?

A daily editorial

destination for today’s

most important channel

news. Weekly tablet-

exclusive investigative

reports.

Breaking high-tech

news by the

minute, delivered

as it happens in

chronological

order.

A monthly print

resource and

reference tool for

sales strategy and

partnership tips.

What

makes it

unique?

Daily news roundup.

Exclusive Investigative

news with thought

provoking analysis. Full

access to tablet-only

content, solution provider

lists and award winners.

Breaking channel

and tech news as

it happens. Insight,

perspective and

analysis on the

VAR and

distribution

market.

VAR/vendor lists

and award winners.

In-depth cover

stories. A monthly

guide to the who’s

who in the IT

channel.

IT Solution Providers are 6x more

likely to own a tablet than the

average consumer

• 60% of the CRN audience owns a

tablet

• 59% who don’t own one are likely to

buy one in the next 6 months

Most tablet owners are frequent

users

• 77% of tablet owners use it every

day, for an average of 90 minutes

a day

News consumption one of most

popular activities

• 53% read news every day

Exclusive Ownership Of A Tech Category

Your ads on 600-700 pages per month (25-28 per daily issue)

Track success with monthly performance reports

Display Branding On Every Category Page

Tile (125X125)

Leaderboard (728x90)

Linear text in masthead: “Brought to you by …”

Full page interstitials in between each article

(1024x630 landscape/886x768 portrait)

Company Pages

Readers see just the news from the companies that interest them most.

Company pages are available based on the relevance, prominence, and

number of recent stories written on CRN.com for particular companies.

Exclusively sponsor your own company page or the company page of your

choice.

CRN Tech News

CRN MOBILE Targeting


Social media is no longer a trend, it’s a market reality, whether

communicating to partners or helping partners communicate to

their end-customers social media plays a huge role.

Social media isn’t something you do outside of your current

communications plan, it’s another tool you need to add to your

arsenal that has proven itself as a critical element to every

marketing engagement or plan.

While vendors and partners alike see the value of social media,

many are still challenged with how to truly leverage it in a B2B

environment.

91% of B2B IT decision makers

use some form of social media

or search before making a

purchase decision.

CRN Social enables you better engage your partners and help

partners better engage their end-customers.

Services include:

• Custom elements strategy development

• Social media amplification program

• Social content development

• Social media guides

• One-to-one partner support

Partners have relationships with more vendors than ever before and

staying top of mind is more and more challenging when:

• Recruiting

• On-boarding

• Communicating about programs, products, resources

• Enabling “through” marketing

To truly engage with partners, vendors need to educate their teams and

educate their partners on how to use social media and online engagement.

CRN SOCIAL Targeting


Who Is Your Amplifier?

Social Media Strategy Development

While corporate may have a well planned strategy for reaching customers

the channel teams are seeking ways to better engage partners. We’ll

work with vendors for a single strategy session or a regular quarterly

basis.

Social Media Amplification

Vendor social platforms tend to focus a bit too much on, well, the vendor.

We provide social posts to the vendors and in some cases post on their

behalf. Posts focus on industry news and trends thereby building a

thought leadership platform for the channel and executive teams.

Social Content Development

Content is the carrot at the end of the stick getting partners more of an

audience. Producing great content is as important as knowing where to

post it. Create content partners can customize and leverage including e-

books, white papers, videos, infographics, ghost blogging and

datasheets.

Social Media Guides

Step-by-step interactive guides showing partners why, when, and how to

use different social media resources. Branded with the vendor and

showing vendor specific examples.

One-2-One

Partners needing more hand holding? Our experience channel marketing

and social media consultants will walk partners through how and when to

use social resources including LinkedIn, Twitter, social content and SEO.

Vendor

Partners

Customers

Social Media Custom Projects

CRN SOCIAL Targeting


The power of targeted, direct marketing is at your fingertips.

Channel marketers can use CRN to drive awareness for their

brand, recognition for company, generate qualified leads and

recruit/enable channel partner.

CRN offers customizable marketing opportunities that can

leverage and repurpose your valuable, existing content assets;

develop new assets for you; or utilize original, authoritative

CRN editorial content.

With the most complete and extensive database of channel

professionals in the industry, CRN is uniquely positioned to

assist you in identifying, targeting and reaching your desired

audience.

Visit our Content Library at:

http://research.crn.com

CRN DIRECT CHANNEL MARKETING

Branding/Awareness

Targeting

Partner Enablement


Thought Leadership

Custom E-newsletters

Own your message and choose your

audience.

CRN will listen to your needs and

develop a tailored e-newsletter that

forwards your channel marketing

agenda: product news, program

changes, promotions and incentives

– whatever your marketing objective,

we’ll help you tell your story.

Target your audience from our

extensive database with specific

selection criteria.


Solution Providers regularly search for and consume content that provides

education on new technologies, informs them about channel programs and offers

insight into emerging market trends.

Content-based marketing is an important element to include in your strategy. It

engages your customers via relevant and valuable information and adds thought

leadership credibility for your products and company.

Content-Based Lead Generation

Let your content qualify your

targeted leads

Through CRN.com’s Content Library,

you can utilize your existing assets to

leverage our extensive solution

provider audience in order to generate

qualified leads on a cost per lead

basis.

Your supplied assets may include

white papers, case studies or

videos.

• CRN will work with you to

determine which assets will

resonate best with our

audience.

• CRN will manage, design, and

approve all promotional efforts

• CRN will drive traffic-with email

newsletters and ad units on

CRN.com

• Registrants recruited from a

targeted list of Solution

Providers matching your ideal

partner profile

• Assets downloadable upon

filling out a brief registration

form

• Lead report includes name,

email, company, phone number

HOW CBLG WORKS

Visit our Content Library at:

http://research.crn.com


Branding/Awareness

Targeting

Partner Enablement


Thought Leadership

• Content-based lead generation

programs guarantee delivery of

leads

• Custom written and designed

newsletters promote your

company’s and your executives’

thought leadership

• Alignment with CRN editorial

newsletters puts your brand in

front of a relevant audience in the

context of trusted content


CRN NEWSLETTER SPONSORSHIPS IT professionals opt-in to receive CRN newsletters to stay informed about

the market segments they serve. CRN offers a variety of newsletters

focused on specific topics to deliver exactly what Solution Providers want

in a concise format. Sponsorships offer a targeted opportunity to reach

decision-makers.

CRN Newsletter Stats

• Open Rate Range: 9% - 12%

• Sole Sponsorships

• Up to 2 Ad Units Each (Leaderboard, Skyscraper and/or IMU)

All prices are quoted as Net rates.

NEWSLETTER FREQUENCY DAILY

CIRC

EMAILS SENT

PER WEEK

OPEN

RATE

Business Class Connectivity

News and opportunities for VARs to offer

connectivity to clients.

MONTHLY 90,000 90K/Month 9%

Cloud Computing

The news on trends, blogs and discussion

forums around the world

WEEKLY

Tuesday 55,000 55,000 9%

CRN Daily News

Roundup of news, plus the buzz from the

blogs and discussion forums

DAILY

Monday - Friday 120,000 600,000 12%

Executive Briefing

A look back at the most important stories of

the week in the channel

WEEKLY

Friday 37,000 37,000 9%

Managed Services

Insights into the latest news in IT

infrastructure management

MONTHLY

33,000 33,000/Month 10%

Mobility

Channel opportunities in smartphones,

tablets, mobile software and services.

WEEKLY

Thursday 90,000 90,000 11%

Networking

Complete coverage of networking, VOIP

and UC technologies and news

2X/WEEK Monday

and Wednesday 85,000 170,000 10%

Security

The latest news, trends and threats in IT

security

2X/WEEK

Tuesday and

Friday

72,000 144,000 10%

Storage

Regular updates on SAN storage, storage

as a service & data backup

2X/WEEK

Tuesday and

Friday

70,000 140,000 9%

Solution Provider 500

Strategy/research for & about North

America’s top Solution Providers

WEEKLY

Wednesday 78,000 78,000 10%

VAR Insider

Daily news, plus strategic insight and

analysis designed to help VARs improve

their businesses

DAILY Monday-

Friday 154,000 770,000 11%

Virtualization

Data center, server & desktop trends and

opportunities

WEEKLY 54,000 54,000 10%

CRN Newsletters


Branding/Awareness

Targeting

Partner Enablement


Thought Leadership


CRN’s web-based events are designed to give marketers the

ability to reach their partners and best prospects in an

immersive, interactive, web-enabled atmosphere. Use CRN web-

based events to target Solution Providers in specific verticals or

industry segments, to recruit and educate partners and to drive

deeper engagement through thought leadership.

The virtual exhibition market is forecast to grow by 40% over the

next three years. Virtual event growth will come from multiple

market segments such as:

• Mobile advertising

• Social networking

• Online advertising

• Online environments

• Lead generating activities

• Geo-targeting

Web-Based Event Stats

• 65% of Solution Providers have

attended a virtual event in the

past 6 months

• Nearly 7 In 10 Solution Providers

find both industry & technology

supplier virtual events useful

48.4%

41.0%

37.0%

34.0%

29.8%

21.4%

Opportunity to learn about newtechnologies

Opportunity to visit multiplevendors without leaving my

desk

Opportunity to gain insight intothe market direction

Opportunity to find/investigatenew business opportunities

Opportunity to network withother solution providers

CRN web-based events are

highly effective marketing

vehicles that appeal to an

impressive audience of

decision makers and

influencers.

Registrants to our web-based

events:

• 84.6% management titles or above

• 87.1% sell into the SMB market

• 64.9% sell into enterprise market

Source: 2012 Channel Information Consumption Study by CRN

CRN WEB-BASED EVENTS

Targeting

Partner Enablement


Thought Leadership


CRN ChannelCasts are one-hour web-based seminars that educate VARs and

resellers on the latest solutions available in the market under a variety of

technology verticals. Solution Providers join CRN editors & vendor sponsors for

live and on-demand discussions that give them the information they need to

increase revenue and grow their business.

CRN provides all the project management–from scheduling meetings and

gathering deliverables, to setup, rehearsal and even content creation

assistance. We even drive audience recruitment and marketing.

• CRN provides the project manager and session moderator. We also drive

attendee registration and handle all pre-event logistics.

• ChannelCasts begins with a 5-minute introduction. Sponsors may request

custom introductions from CRN editors.

• A CRN editor delivers a presentation based on industry news. Or, sponsors

choose the topic and CRN will provide a third-party resource to present

(analyst, industry expert, etc.).

• Sponsors follow up with a vendor presentation and live Q&A.

• CRN delivers detailed reporting and leads when goal is reached.

ChannelCasts

5 MINUTES

Sponsor

Branding /

Introductions

15 MINUTES

Editorial /

Industry

Presentation

20 MINUTES

Sponsor

Presentation

20 MINUTES

Q&A

ChannelCast Process

Program Benefits

• Maximize your ROI using this cost

per acquisition model

• Collect beneficial and

instantaneous feedback through

polling, surveys and Q&A

• Generate a guaranteed number of

qualified, detailed sales leads

• Maintain relationships with

Solution Providers between live

events

Choose a ChannelCast

• Live Video

• Live Audio (only)

• On-Demand Video

• On-Demand Audio (only)


Targeting

Partner Enablement


Thought Leadership


Virtual Partner Conferences

Virtual partner conferences are an important vehicle for interacting with the

Solution Providers in your program. These web-based events help partners

stay up-to-date on your latest products, initiatives and programs. They also

provide you with an opportunity to get a pulse on the market and gather

valuable feedback.

Virtual events can be a highly effective alternative or add-on to traditional

face-to-face events. CRN offers a turnkey program, complete with sessions,

discussions, appointments, demonstrations, and collateral.

Maximize Impact Control Budget

Reach partners or prospective

partners who cannot attend live

Shift investment from travel to content

and recruitment

Extend the shelf life of your content

through six-month online archive

Eliminate print costs for material and

signage

Track attendee activity and follow up

with targeted messaging

Develop rewards for participation

rather than attendance

Optional Components

Custom Content Creation

CEO Interview

Sponsor executive interviewed by a

content expert with your prepared

questions

CRN Test Center Review

Vendor hardware or software is

submitted for review & reporting

Moderated VAR Panel

Nominated partners discuss success

with your company, program, product

or solution

COMDEXvirtual Sponsorships

Speaking Opportunities

Keynotes, World Premiers

VirtualBus + Booth

Parked in front of the convention

center, this is the first thing attendees

will see. When they board the bus

they will be able to access your

content assets.

VAR Bar Networking Lounge

Attendees stop in for a virtual drink

and chat with fellow attendees.

They’re greeted by your 15-second

message.

Build-A-Badge Kiosk

Every attendee who creates a custom

badge will be exposed to your brand.

COMDEXvirtual

COMDEXvirtual is a dynamic and interactive online event dedicated exclusively to the

needs and opportunities of the high-tech channel. This event is a global resource for

Solution Providers to connect with the channel, interact with leading vendors, get

educated on the latest products and technologies, and learn best practices to develop

their business strategies.

Included in your sponsorship package is the Virtual Press Office powered by PR

Newswire. VPO will create a complimentary online press kit for your company that

guarantees around-the-clock visibility and worldwide distribution to influential industry

media and analysts during the live conference.

Reach the largest, most qualified

audience: Promoted to our

unparalleled database of over one

million qualified channel executives.

Position your company as a

thought leader: The nature of this

audience makes the event a great

platform for aligning your company

with emerging opportunities.

Capture qualified sales leads:

Increase brand awareness among your

target audience and receive a detailed

lead report post-event.

Turnkey program: Our staff will help

you all along the way. We supply you

with the tools, resources and tips you

need to effectively participate in this

dynamic event.


Targeting

Partner Enablement


Thought Leadership


Custom content is an effective asset that builds thought-

leadership status while offering partners insight that can help

enable their success. CRN will create compelling pieces to

educate, motivate and foster a positive perception for your brand.

Whether it’s in the form of a white paper, video or case study, we

help you reach partners and keep them engaged throughout the

entire buying process.

White Papers Use these proprietary documents to position your

company’s leadership role and your technology solutions

within your markets.

Newsletters A well-crafted email newsletter campaign can help you

deliver a concise and direct message. CRN can design a

template, develop copy and deliver your message to a

targeted circulation of opt-in subscribers from the

comprehensive CRN database.

Web Content Our content writers are well versed in creating high-

quality, original content for your website with an emphasis

on search engine optimization. We write content that is

engaging, unique, informative and focused on marketing

your products.

Custom Video Production

CRN’s dedicated editor will collaborate with you to create

and record your video. Recording takes place at CRN

studios.

Case Studies

Content captured from real-world scenarios will help

partners gain a sharpened understanding of your

company and products. Finished assets are delivered in

Microsoft Word and PDF formats.

Partner Portal Audit

Your portal is a critical self-service tool for partners to

access product and program information on demand.

Your content needs to be clear, concise and easy to

navigate. CRN evaluates your content to determine the

effectiveness of your communications and recommends

suggestions for improvements.

Custom Content

• Educates and motivates partners

to generate leads and revenue

• Positions your company as a

thought leader in the industry

• Keeps prospects engaged & up-

to-date on your products/services

• Enhances the effectiveness of

your marketing programs

• Maintains and cultivates

profitable and loyal relationships

Video Specifications

• Up to five minutes in length

• Hosted by CRN

• May be used as a baseline for

additional content or repurposed

for use within other marketing

initiatives like video-enabled

banners

UBM TECH CHANNEL CONTENT SERVICES Partner Enablement

Thought Leadership


To effectively leverage the value of your channel partner database

you need to have a solid grasp on who and what it contains. It can

be a challenge to keep up with the volume of updates. CRN can help

you get the most out of your database.

CRN can help you sort through the data to understand:

• Who exists in your database

• What are the current solutions they sell-including competitive and

complementary vendors and technology

• Who their target customer are by size and vertical

Using the power of the CRN database, we can leverage our data to

appended to your channel partner database

• 100-200 profile attribute details per record

• Richer partner profile attributes make each outreach from you more productive

• Our profiling team will extract specified data from the CRN database to

augment or update the data based on profile record status against the desire

partner profile attributes.

• Delivered in Excel format

Database Services

CRN DATABASE SERVICES

& SOLUTION PROVIDER LISTS Targeting


Steve Burke News Editor

HP

Framingham

[email protected]

Angela Woodall Senior Editor

Cloud application and service

providers

San Francisco

[email protected]

Jennifer Follett Executive Editor, Online

Framingham

[email protected]

Joe Kovar

Senior Editor Big Data, Storage, Servers and

Data Center

Irvine

[email protected]

Lisa Barry Associate Editor

Mobility, tablets and smart

phones

Framingham

[email protected]

Rob Wright Senior Editor

Channel Distribution, MSPs, How To Run

Your Business, Managed Print Services,

CRN Social Media

Framingham

[email protected]

Robert Faletra Chief Executive Officer

Framingham

[email protected]

Rick Whiting Features Editor

Framingham

[email protected]

Edward Correia Managing Editor,

CRN Test Center

Manhasset

[email protected]

Objective news analysis and daily reporting of events and trends that impact the IT Channel help Solution Providers make money. For over 30 years, CRN editorial coverage has helped Solution Providers make successful decisions and avoid costly pitfalls. CRN editorial is the source Solution Providers turn to daily for breaking news, cutting-edge opinion by today’s brightest Channel voices, and technical analysis by the acclaimed CRN Test Center.

From the complexities of industry mergers and economic cycles to the uncertainty of war, natural disasters and industry scandal, CRN editorial has been there delivering the insight and field intelligence Solution Providers have come to depend on and trust.

Framingham, MA

550 Cochituate Rd

1st Floor, West Wing

Framingham, MA 01701

508-416-1100

Irvine, CA

18301 Von Karman Avenue

Suite 920

Irvine, CA 92612

949-223-3600

Manhasset, NY

600 Community Drive

3rd Floor

Manhasset, NY 11030

516-562-5000

New York, NY

350 Hudson Street

Suite 300

New York, NY 10014

212-600-3000

Raleigh, NC

900 Ridgefield Drive

Suite 140

Raleigh, NC 27609

919-573-6985

San Francisco, CA

303 Second Street

Suite 900, South Tower

San Francisco, CA 94107

415-947-6000

Office Locations

Kristin Bent Associate Editor

Networking and

Business-class Connectivity

Framingham

[email protected]

Tom Spring Sr. Editor

Desktops, laptops, whitebox, chips, Dell

Lenovo, IBM, Panasonic, Intel, AMD, Nvidia

Framingham

[email protected]

CRN EDITORIAL BEATLIST & CONTACTS

Sarah Kimmel Assistant Managing Editor

Online, CRN Social Media

San Francisco

[email protected]

Jane O’Brien Managing Editor

Manhasset

[email protected]

Sandra Rufolo Copy Chief

Manhasset

[email protected]

Kathy Kim General Assignment Editor

Manhasset

[email protected]

Daniel Igo Digital Production Editor

Framingham

[email protected]

Christopher Griffin Managing Editor, CRN Online

Framingham

[email protected]

Kevin McLaughlin Senior Editor

Microsoft, Amazon, VMware,

Virtualization

San Francisco

[email protected]

Robert Westervelt Senior Editor

Information Security

Framingham

[email protected]

Meghan Ottolini Video & Graphics Editor

Framingham

[email protected]


Dan Dignam

Executive Vice President

516-562-7139

[email protected]

Laurie Condon Director of New Business – East Coast

516-562-7977

[email protected]

Central West Region

SoCal (949) Orange

County, San Diego, San

Francisco, San Mateo,

Oakland Pleasanton,

Berkeley

Debbie Klett Strategic Account Director

Media, Events, Sales and

Marketing Services

415-947-6299

[email protected]

Northwest Region

WY, MT, ID, WA, NorCal:

Santa Clara, San Jose,

Redwood City, Scotts

Valley, Menlo Park,

Palo Alto, Campbell,

Los Gatos, Morgan Hill,

Western Canada

Lauren Goldstein Strategic Account Director /

Vice President


Marketing Services

415-947-6151

[email protected]

Southwest Region

AZ, NV, NM, CO, UT, OR,

AK,HI

SoCal: 714, LA, 909,

Valley

Scott Rosen Strategic Account Director


Marketing Services

949-223-3652

[email protected]

Southeast Region

TX,AL,LA,GA,FL,AR,KY,

KS, MS,TN,OK,NC,SC

Meghan O’Geary Strategic Account Director


Marketing Services

516-562-7949

[email protected]

Northeast Region

MA, ME, VT, NH, RI, CT,

WI, OH, IL, MO, MI, MN,

IN, IA,NE, SD, ND,

Eastern Canada

Kim Briggs Strategic Account Director


Marketing Services

508-416-1106

[email protected]

Tri-State/Mid-Atlantic

NJ, NY, PA, DE, MD, WV,

VA

James Kalbach Strategic Account Director


Marketing Services

516-562-7280

[email protected]

Nora Uriarte Director of New Business – West Coast

310-820-0012

[email protected]

Stephen Ertelt

Media Sales Specialist, East

508-416-1171

[email protected]

Hannah Kim

Media Sales Specialist, West

949-223-3618

[email protected]

Adelaide Reilly

Vice President, Media Operations

508-416-1158

[email protected]

Sales Contact Information Operations

New Business

Sales Support

CRN SALES & OPERATIONS CONTACTS

2013 media kit - crni.crn.com/pdf/2013_crn_media_kit_np.pdf · crn.com is a strategic tool for...

Documents