2013 media kit - foodservice equipment & supplies · 2013 media kit • get connected ... and...
TRANSCRIPT
2013 Media Kit
• Get Connected with FE&S page2
• The FE&S Audience page3
• Quality Content pages4-5
• Editorial Calendar & Departments pages6-7
• Online Opportunities page8
• Online Rates & Specifications page9
• Print Rates & Specifications page10
• Dealer of the Year & Industry Awardspage11
• FE&S Contacts page12
www.fesmag.com
April 2012
Distribution Giants page 28
Meet Our 2012 Top Achievers page 38
SODO KITCHEN at Starbucks Headquarters page 71
www.fesmag.com
August 2012
DSR of the YearMORGAN TUCKER
M. Tucker/Singer NY LLCNew York, N.Y.
fes1208_cvr.indd 1 7/23/12 2:18 PM
www.fesmag.com
February 2012
Replacing Equipment page 30
Green Disposables page 58
2012
Tabletop Performance
Awardspage 18
www.fesmag.com
January 2012
Casual Dining’s Future page 18
Revit and Foodservice page 24
Faciility Design Project of the Month
CAFÉ 1910 & KITCHEN at Swedish/Issaquah
Medical Centerpage 39
www.fesmag.com
July 2012
College & UniversityFoodservice INNOVATORS
Chain Profile: WingstopSpotlight onIce Cream & Yogurt Shops
fes1207_cvr.indd 1 6/19/12 8:44 AM
www.fesmag.com
October 2012
Fashion Forward
Trends in Tabletop
page 18
2
get connected with FE&S
Sellingfoodserviceequipment&suppliesisallaboutmakingconnections.AndFE&Shasplayeda
keyroleinconnectingtheindustryforoversixdecades.In2013FE&Swillcelebrateits65thanniversary–andwe’veneverbeenstronger!•FE&Sdeliversmoreoriginalcontenteach monththananyotherE&Spublication, withouraward-winningeditorial perceivedastheunbiasedthought- leaderoftheE&Sindustry.•Ourcirculationconnectsyoutothemost importantgroupofpeopleinfluencing thepurchasedecisionsforequipment andsupplies–multi-unitoperators, consultantsanddealers.•FE&Scontinuestobetheleaderfor innovation,deliveringitsmessageacross multipleplatforms–print,digitalandthe iPad.Ourcompleteportfolioofproducts providesadvertisersmoreaccesstothe E&Smarketthananyothermagazine.•Advertisersarelongfamiliarwiththe strongpackageofadded-valueservices FE&Sprovides–adreadershipandmarket research,bonusdistributionnearlyevery monthandsalesleads,tonameafew.
We’ve got you covered.In PrintReach59,800readersandE&Sdecision-makerseachmonth–readerswhoturntoFE&Sbecauseit’satrustedsource.Ourin-deptharticlesgivereadersthedatatheyseektomakebetterE&Srecommendationsandpurchases.AndourspecialsupplementsonHealthcareFoodserviceandCollege&UniversityFoodserviceshedadditionalfocusedattentionontwokeysegmentsintoday’smarket.
OnlineReach45,000+emailnewslettersubscribers,tensofthousandsofuniquevisitorspermonthtofesmag.com,highlyengagedwebcastparticipants,andourgrowingaudiencethatdownloadsFE&Sviaoursecond-generationiPadapp.
In PersonTheFE&SDealeroftheYear&IndustryAwardseventbringsyouface-to-facewithE&Sdecision-makers.
www.fesmag.com
June 2012
2012Hall of Fame
David StaffordStafford-Smith
Kalamazoo, Mich.
fes1206_cvr.indd 1 5/21/12 12:01 PM
A SUPPLEMENT TO FOODSERVICE EQUIPMENT & SUPPLIES
Foodservice Equipment & Supplies JUNE 2012 1
HEALTHCARES P O T L I G H T O N
Facility Design: Elmhurst Memorial Healthcare p12
Q&A with UCSF’s Den Henroid p8
FOODSERVICE
A special supplement to the June issue of Foodservice Equipment & Supplies
HeathcareSup2012_cvr.indd 1 5/16/12 12:06 PM
www.fesmag.com
September 2012
New Orleans
RESTAURANTR’EVOLUTION
Facility Design Project of the Month
fes1209_cvr.indd 2 8/22/12 1:02 PM
www.fesmag.com
February 2012
Replacing Equipment page 30
Green Disposables page 58
2012
Tabletop
PerformanceAwards
page 18
www.fesmag.com
July 2012
College & UniversityFoodservice INNOVATORS
Chain Profile: WingstopSpotlight onIce Cream & Yogurt Shopsfes1207_cvr.indd 1
6/19/12 8:44 AM
3
the FE&S audienceThechannelcontinuestoevolve,reachingouttocustomersinnewways.Dealersarelaunchingonlinestores.Multi-unitoperatorshavebecomemoresavvybuyersandareinvolvedatincreasedlevelsinpurchasedecisions.Consultantsareforgingnewrelationships.Butevenasthechannelevolves,FE&Sstaysinstepwithcirculationandmarkettrends.
• FE&SreachesMOREdealersanddistributorsthan anyotherfoodservicemagazine.TraditionaldealersandbroadlinedistributorsareattheheartoftheE&Sindustry.Besureyourproductistopofmindamongandrepresentedbythisimportantarmofthechannel.• FE&SreachesMOREfacilitydesignconsultantsthan anyotherfoodservicemagazine.Consultantssetthespecandinfluenceproductselectionacrossthousandsofprojectseachyear.MaximizeyourreachacrossthisvitalsegmentbyadvertisinginFE&S.• Andmulti-unitoperatorsnowmakeup50% ofouraudience.YouradvertisinginFE&Sreachesthosewhobuyandspecifyequipmentandsuppliesforchainsandothermulti-unitcommercialandnon-commercialoperations.
targeted audience delivers broad reachFE&Sdeliversapowerfulcirculationthatletsadvertisersreachallthekeysegmentsofthemarketplace.
Reach Your Full Sales Potential with FE&SFE&Sisheretohelpyoureachyourfullsalespotential.Asa65year-oldfranchisewe’vegottheaudienceandexpertisetobeyourintegratedmarketingpartner.Whetheryouwanttobuildbrandawareness,enhancecustomerrelationships,generatesalesleads,orlaunchanewproduct,wecandevelopacustomizedintegratedmarketingprogramtogetthejobdone.
Sources Used by Operators for e&S information
70 Percent of FE&S subscribers that use trade magazines for product research
48 Percent of FE&S subscribers that use trade publication websites for product research
34 Percent of FE&S subscribers that use ads in trade publications for product research
17 Percent of FE&S subscribers that use trade magazine e-Newsletters for product research
FE&S Circulation
39%FE&SDealers/
BroadlineDistributors(withE&S)
1.2%
ServiceAgenciesandOthersAlignedwithIndustry
50.6%Foodservice
Operators(Multi-unit
Commercialandnon-
commercial)
6.6%FoodserviceConsultants
2.6%OthersAlliedtoField
Source:June2012,BPAstatement
MarketsservedbyFE&Ssubscribers
(Source:Readex,March2012)
Full-MenuRestaurants
Limited-Menu
Restaurants
Hotels/Motels
Healthcare
Schools
Caterers
Bars/Taverns
Colleges&Universities
Supermarket/
Deli/Bakery
C-stores
ContractFeeders
Military
65.3%
51.2%
49.1%
47.1%
46.3%
45.5%
45.0%
43.5%
33.3%
32.9%
29.5%
25.6%
4
quality content
Onthefollowingpagesyouwillfindthe2013EditorialCalendarforFE&S.Itisfilledwithwhat
readersandadvertisershavecometoexpect–coverageoftheissuesandopportunitiesfacingtheindustry,andtheinnovationsandinnovatorsleadingthecharge.E&Sdecision-makersturntoFE&S tolearnaboutinnovations,outstandingfacilitydesign,cuttingedgeequipmentandsuppliesandefficientoperations.AndFE&S deliversaqualityexperienceacrossallplatforms.
FE&S Readers are engagedFE&Ssubscribersnotonlyreadthemagazinebuttheyareactivelyengagedandhaveastrongaffinityforthecontentandthebrand.
52
95
59,800
Average number of minutes subscribers spend reading each issue of FE&S.
Percent of FE&S subscribers that have taken some type of positive action in the past 12 months as a result of seeing an ad in the magazine.
Average number of E&S professionals who read each issue of FE&S.
(Source:Readex,March2012)
ActionsTakenasaResultofReadingAdinFE&S Magazine
(Source:Readex,March2012)
Discussedadwithothers
Filedadfor
futurereference
Visitedadvertiser’swebsite
Passedadalongtoothers
Recommendeda
product/service
Contacteddealer,supplieror
representative
Purchased/orderedaproduct/service
Contactedadvertiser
insomeotherway
58%
51%
52%
42%
34%
24%
20%
16%
5
FE&S’s editorial is not only recognized as the best editorial by its readers, but by the publishing community itself.In2012FE&Swasrecognizedasawinnerofeightawardsofexcellencefromtwodifferentpublishingindustrycompetitions.
TheTradeAssociationBusinessPeriodicalsInternational(TABPI)presentedFE&Swiththreeofits2012TabbieAwards,including: BestUseofSocialMedia–NationalGoldAward
BestOpeningSpread–SilverfortheJune2011article“HallofFame, TomSchrackSr.,Hockenbergs”
BestCover–HonorableMentionforOctober2011“ClassicMeets Modern:HowBrasserieJoBecameParisClub”
TheTabbiesisaninternationalawardscompetitionamongtrade,association,andbusinessmagazines.Thisyear’scompetitiondrewnearly500entries,withnominationscomingfromtheU.S.,Canada,theU.K.,Australia,NewZealand,theUnitedArabEmirates,France,India,SingaporeandSouthAfrica.
AndtheAmericanSocietyofBusinessPressEditors(ASBPE)recognizedFE&SforbothitseditorialanddesignexcellenceinthefollowingAzbeecategories:
NationalAward-OpeningPage/Spread–Photo TitleofEntry:June2011HallofFamearticle-TomSchrackSr. ofHockenbergs
Midwest-SouthRegionalAward-IndividualProfile TitleofEntry:June2011HallofFamearticle-TomSchrackSr. ofHockenbergs
Midwest-SouthRegionalAward-OrganizationalProfile TitleofEntry:ChainProfile–Denny’sCafé
Midwest-SouthRegionalAward-FeatureArticle–Design TitleofEntry:“ClassicMeetsModern-HowBrasserieJoBecame ParisClub”
Midwest-SouthRegionalAward-RegularDepartment TitleofEntry:FacilityDesignoftheMonthFeature
ASBPE’s2012AzbeeAwardsofExcellenceprogramisahighlycompetitivenationalawardcompetitionthatcomparesthebestworkofnational,regionalandlocalmagazines,newsletters,anddigitalmedia—Websites,enewsletters,digitalmagazinesandblogsacrossthecountry.
FACT: In 2012, FE&S delivered more than twice the editorial content as any other foodservice E&S magazine.
“Very interactive use of social media tools. Content tone suits the audience perfectly. The content is quirky, the interaction shows audience is engaged and the use of social media platforms to drive the content in traditional media platforms is inspiring.”
(Judging comments)
t
“The spread has personality and it makes you smile when you look at it. The type treatment is wonderful! Nice layout!”
(Judging comments)
t
6
2013 editorial calendar
For65years,FE&Shasbeentheeditorialleaderinthefoodserviceindustry.It’sthemust-readsource
thatdeliversoriginal,thought-provoking,qualitycontentforfoodserviceprofessionalsresponsibleforspecifyingandpurchasingequipmentandsupplies.Ourreaderswantfact-basedinformation,insightandanalysisfromatrustedsource.Andthat’swhatFE&Sdeliverseachmonth.Takealookatthebreadthoftopicsonthisyear’seditorialcalendarandyouwillseewhyE&SprofessionalselectFE&Sastheir#1E&Smagazine(ReadexResearch).Betteryet,pickupanissueofFE&Sandseeforyourself.TheaffinitydevelopedwithitsreadersmakesFE&Sthepreferredmarketingpartnerforyourintegratedmarketingsolutions.
JanUaRY Ad close: 12/3/12
Materials: 12/7/12
The Kitchen of the Future Update: The impact of healthcare legislation on foodservice Non-Commercial Mexican Restaurants Rotisseries Case Study Special Section: Future Foodservice Leaders NAFEM Show Distribution
FebRUaRY Ad close: 1/2/13Materials: 1/9/13
Performance in Tabletop Awards Equipping and Designing for Non- traditional Locations Chain Senior Care Under-counter Warewashers Tankless Water Heaters
NAFEM Show Distribution Ad Readership Study
MaRch Ad close: 2/4/13
Materials: 2/12/13
Efficiency Ideas from Food Trucks BIM Update for Foodservice Non-Commercial Pizza Roll-In Refrigerators Case Study
RestaurantPoint Distribution Sales ADvantage
aPRil Ad close: 3/4/13
Materials: 3/12/13 Distribution Giants Top Achievers Chain Hotels Slicers Equipment Maintenance Tips to Promote Energy Efficiency
MaY Ad close: 4/4/13
Materials: 4/11/13
Dealer of the Year Facility Design Project of the Year Non-Commercial Coffee Concepts Smokers Case Study
NRA Show Distribution
JUne Ad close: 5/1/13
Materials: 5/8/13
Hall of Fame LEED Lessons that Apply to Most Foodservice Designs Chain Stadiums Pot and Pan Washers Developing a Green Plan of Action Healthcare Foodservice Supplement AHF Conference Distribution Sales ADvantage
Feature One
Feature twO
OperatOr prOFile
Segment SpOtlight
Spec check
green
tipS
Special cOverage
added- value
departments and columnsPeople & Events-FE&Sprovidesthemostup-to-dateinformationabouttheorganizationsandindividualsmakingnewsintheindustry.
Trends & Tidbits-FE&Sreportsonthehottesttrendsintabletopdesign,conceptdevelopmentandotherareasoftheoperation—bothatthebackandfrontofthehouse.
Operator Profile -Eachinstallmentcoversanemergingorre-developedchainconceptornon-commerciallocationfromitsoriginstoitsfutureplanstotheE&Spackagesthatwillhelpitrealizeitsgoals.
Facility Design Project of the Month -Oureditorsexaminetheworkflows,efficiencies,conceptexpression,design,décorandE&Spackagesthatcomprisesomeoftheindustry’slatestandgreatestprojects.
E&S Segment Spotlight-FE&S’editorstakeacloserlookatasliceoftheindustry,including
theequipmentE&Soperatorsusetomeettheircustomerneedsandwhatmembersofthedistributionchainshouldtakeintoaccountwhenservingthesecustomers.
Parting Shot -Thisthought-provokingmonthlyopinioncolumniswrittenonarotatingbasisbyguestauthors.
DSR of the Month-Theonlymonthlyarticlethatprofilesthecareersoftheindustry’smostaccomplisheddealersalesrepsbypresentingtheirachievements,viewsoncustomerserviceandothersecretstotheirsuccess.
Products-Thismonthlyoverviewofsomeofthelatestequipmentandsuppliesenteringthemarketintroducesreaderstoproducts’featuresandbenefits,laborconsiderationsandsuggestedapplicationsorenvironmentssuitableforuse.Thissectionalsodirectsthereaderstothemaker’swebsiteforadditionalinformation.
JUlY Ad close: 6/4/13
Materials: 6/11/13
Product Knowledge Guide Best In Class
College & University Foodservice Supplement
NACUFS Show Distribution
aUgUSt Ad close: 7/3/13
Materials: 7/12/13
DSR of the Year Designing for Multiple Dayparts Chain
Correctional Foodservice Pulpers How to Avoid Green Washing
ACFSA Distribution
SePteMbeR Ad close: 8/2/13
Materials 8/12/13
Back to the Bar Business 2014 E&S Forecast Non-Commercial
Better Burgers Steam-Jacketed Kettles
Food Safety Webcast
SFM Conference Distribution Ad Readership Study
OctObeR Ad close: 9/5/13
Materials: 9/11/13
Tips for Specifying Tabletop Items Equipment Maintenance Fundamentals
Chain Bakery Cafes Induction Cooktops
Energy Management Systems Industry Forecast Webcast
Sales ADvantage
nOveMbeR Ad close: 10/3/13
Materials: 10/11/13
Efficient Food Prep-Design Allergen Management Non-Commercial Asian Concepts Air Curtains Measuring Waste Stream Diversion IHM&R Show Distribution
deceMbeR Ad close: 10/29/13Materials: 11/6/13
E&
S
DIR
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TO
Ry
7
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fesmag.com Whenpeoplecometothefesmag.comsitetheyarelookingforE&Sinformation.Nearly50%ofthetrafficonfesmag.comcomesfrom3rdpartysearchengines.TheyarecomingforthecontentFE&Sprovides.Besuretheyalsoseeyouradvertisingmessagesinoneoftheseveraladpositionsavailableonfesmag.com.
Webcasts Webcastsponsorshipsdeliverpowerfulbrandingandhigh-qualitysalesleads.Ifleadgenerationisatopmarketingobjectivethenawebcastsponsorshipisourstrongestsolution.FE&S webcastsprovideregistrantswithtrueeducationalvaluewhichiswhyFCSImemberscanearnCEUsforparticipatinginourwebcasts.Positionyourcompanyasathought-leaderandalignyourselfwithoneofourwebcasttopicsbysponsoringa2013webcast.
FES Flix video libraryPostyourvideosonasitewherepeoplegotofindinformationaboutfoodserviceE&S.FESFlixprovides24/7on-demandaccesstoyourvideomessages–whethertraining,promotional,oreducational.LetFE&ScreateyourownvideochanneltopromotetoourE&Saudience.
custom enewsletters and eblastsLetFE&Swriteanddesignyourownelectronicnewsletteranddistributeittoourwide-reachingnewsletteraudience.WithacustomeNewsletteryoucaneducatethemarketplaceandpositionyourselfasanindustryexpert.Contactyoursalesrepformoreinformation.
enewsletters FE&Sdigitalnewslettersletadvertisersconnectwithmorethan45,000E&Sdecisionmakers.Eachofour5newslettershasauniquecontentfocus–oneiscertaintomatchupwithyourmarketingobjectives.Findtheonethatbestmatchesyourmarketingobjectivesthenpositionyourcompanyandproductmessagingwithintobuildbrandawareness,drivetraffictoyourwebsiteandgenerateleads.
eNewsletter Flashnews
emarketplace
the Specifier
when to replace
Service insights
Frequency Weekly
(except week of Thanksgiving
and Christmas)
Monthly
Monthly
Monthly
Bi-monthly
Circ.
19K
30K
13K
16K
24K
Audience E&S professionals
Foodservice operators and E&S professionals
Foodservice consultants, equipment buyers and specifiers E&S decision makers
Service agents, dealers and foodserviceoperators
Ad Positions •Display ads 1-5: Half skyscraper •Text Ads 1 & 2 •Says Who: Sponsorship •Display Ads 1-10
•Display Ads 1-4 •Text Ad 1 & 2
•Display Ad 1: Skyscraper•Display Ad 2: ½ Skyscraper•Text Ads 1 & 2
•Display Ad 1: Skyscraper•Display Ad 2: ½ Skyscraper •Text Ads 1 & 2
Gross Rates (per issue)
Leaderboard: $1,890Rectangle 1: $1,850Rectangle 2: $1,625Rectangle 3: $1,385Rectangle 4: $925 Text Ad 1: $1,850Text Ad 2: $1,385
Text ads: $1,950 Display Ad 1: $1,485Display Ad 2: $1,305Display Ad 3: $1,115Display Ad 4: $825Text Ad 1: $1,425Text Ad 2: $1,305
Display Ad 1: $1,620Display Ad 2: $1,260Text Ad 1: $1,440Text Ad 2: $1,325
Display Ad 1: $1,850Display Ad 2: $1,300Text Ad 1: $1,630Text Ad 2: $1,385
your online connection
Why FE&Ssubscribersgotofesmag.com
Industrynews
Product
Information
Research
Archivedarticles
andnewslettercontent
72%
65%
47%
43%
Whosubscribesto FE&Snewsletters?
40.4%Foodservice
Operators
32.4%Dealers
10.4%Consultants
Other5.5%
5.5%Broadliners
.6%
Manufacturers
1.7%ServiceAgents
9
Online Rates
*Online rates are per rotation, per month, with 4 rotations, except for the sponsored text links and the interstitial which are exclusive (no rotation). All published rates are gross and agency commissionable. Rates subject to change. eNewsletter Ad Specifications:JPGorGIF,noFlashanimation.Admayhaveupto4frames.Fordisplayadsalsosendtextonlyversion,noimage.
Skyscraper–160x600pixels;40K Half-skyscraper–125x250pixels;40K
Leaderboard–728x90pixels;40K Rectangle–300x250pixels;40K
TextAd–Headline:Max7words;Text:Max40words;Image:100x100pixels(72dpi,40Kmaxfilesize,JPGorGIF,NoFlash,Noanimation);LinkingURLeMarketplaceProductAd–Headline:Max7words:Text:Upto300characters;Image:160x160pixels(72dpi,40Kmaxfilesize,JPGorGIF,NoFlash,Noanimation);LinkingURL;Companylogo,40Kmaxfilesize)Other Specifications:Thefollowingcontrolsapplytoalldisplayadvertising:ForFlashbanners,boththesourceFLAfileandtheSWFfilearerequired.Ifanimated,amaximumoffourloops.Usermustbeabletousethebrowser’sbackbuttontoreturntofesmag.com.Audioonlylaunchesifuserclickstolaunch(noexceptions).Interactionwiththeuseronlytakesplaceifuserplacesmousewithinadvertisementarea(exceptionsrequireadvanceapproval).Bannersthatrequire/installplug-insareunacceptable.Third-partyadtabsareaccepted.All.swffilesmustbesubmittedwithaninvisiblebuttonasthetopmostlayerandusethefollowingclick-tag(actionscript1.0or2.0):on(release){getURL(clickTAG,”_blank”);}
Website Ad Type
leaderboard
top Button
rectangle #1
rectangle #2
rectangle #3
Skyscraper
Sponsored text link #1
Sponsored text link #2
Full Banner
interstitial
Specs/Max File Size
728 x 90 pixels (40K)
205 x 90 pixels (30K)
300 x 250 pixels (40K)
300 x 250 pixels (40K)
300 x 250 pixels (40K)
160 x 600 pixels (40K)
Up to 175 characters
Up to 175 characters
468 x 60 pixels (35K) 640 x 480 pixels (60K)
Video, Flash
Target
Run-of-Site
Run-of-Site
Run-of-Site
Run-of-Site
Run-of-Site
Home Page
Run-of-Site
Run-of-Site
Run-of-Site
Site Entry
FlashNews –weeklynewssourcefeaturingthelatest-breakingnewsandcommentarycoveringE&Speopleandevents,updatesonfoodserviceoperations,trendsanddatesthatimpactthefoodserviceindustryandmore.Distribution:everyWednesday.
When to Replace–monthlyupdatetakesanin-depthlookatspecificpiecesofequipment,providinganoverviewoftheproduct,tipsonhowtouseit,ideasaboutwhentoreplaceit,maintenanceadviceandenergy-savingideas.Distribution: 2ndTuesdayofeachmonth.
The Specifier –monthlynewslettertakesfoodservicedesignconsultants,equipmentbuyersandspecifiersbacktoschoolthroughaseriesofproject-basedarticles,productoverviewsandmore.Distribution: lastThursdayofeachmonth.
eMarketplace –providesanoverviewofthelatestequipmentandsuppliesenteringthemarket,includingitems’featuresandbenefits.Distribution:3rdThursdayofeachmonth.
Service Insights–bi-monthlynewsletterdeliversequipmentmaintenance,installationandotherrelatedinformationthatwillhelpextendtheservicelifeofvariouspiecesoffoodserviceequipment.Distribution:3rdTuesdayinJanuary,March,May,July,SeptemberandNovember.
Online ad Positions
• Leaderboard
• Top Button
• Rectangle #1
• FES Flix Video Player
• Sponsored Text Ad
• Rectangle #2
• Rectangle #3
• Skyscraper
• Full Banner
Rich Media:Adsareacceptedfromthird-partyvendorsincludingPointRoll,Eyeblaster,Atlasandothers.Contactusformoreinformation.
eNewsletter and Online Ad Submissions:[email protected]. Materials Due: Emailednon-transparentGIForJPGfilesareduefivebusinessdayspriortolaunch.AdmustdisplayproperlyinFirefox,InternetExplorer6andlater,andSafari.
Rate*
$1,500
$475
$1,400
$1,300
$950
$575
$1600
$1600
$650
$1,200/week
5.5%Broadliners
10
page
1/2 page island
1/2 page
1/3 page
1/4 page
1x$10,600
$8,115
$7,375
$5,895
$4,420
3x$10,395
$7,855
$7,120
$5,780
$4,300
6x$10,185
$7,545
$6,815
$5,600
$4,135
9x$9,945
$7,425
$6,570
$5,475
$3,890
12x$9,595
$7,295
$6,440
$5,350
$3,655
Four-color Print
page
1/2 page island
1/2 page
1/3 page
1/4 page
1x$7,525
$5,040
$4,300
$2,945
$2,490
3x$7,375
$4,650
$3,825
$2,825
$2,335
6x$7,060
$4,380
$3,550
$2,480
$2,245
9x$6,815
$4,255
$3,425
$2,360
$2,120
12x$6,330
$4,135
$3,305
$2,245
$2,015
black & White Print
Run of Book
Spread (gutter bleed)
page
2/3 page
1/2 page island
1/2 page vertical
1/2 page horizontal
1/3 page vertical
1/3 page Square
1/4 page
Non Bleed
15”x10”
7”x10”
4½”x10”
4½”x7½”
33/8”x10”
7”x45/8”
21/8”x10”
4½”x45/8”
33/8”x45/8”
Bleed
17”x111/8”
85/8”x111/8”
53/8”x111/8”
51/8”x81/8”
41/4”x111/8”
85/8”x53/8”
3”x111/8”
53/8”x53/8”
41/4”x53/8”
Add$315for2/cMatchedRates
Supplied Inserts:ContactPublisher
Back-Up Charge:$675perpage;$980perspread
Cover Premium:2nd20%,3rd15%,4th25%
Print advertising Specifications Platforms:PDF-X1A(Acrobat4-compatiblePDF,version1.3) Graphics:Imagesshouldbe300DPI,embeddedinyourfile. Color:UnlessPMSspotcolorhasbeenpurchased,RGBorPMScolorsareconvertedtoCMYKbreakdowninfinalRIP. Ad Size:Cropmarksforfull-pageadsshouldbesetattrimsize.Fractionalsshouldbesetuptoexactadsizeslisted.Bleedadsshouldextendtrimmarksby1/4inch.
Donottrapfiles.Ifnecessary,itwillbedonebyFE&S.Embedallfonts.
Print Mechanical Requirements Trim Size:8.375”wx10.875”h
Binding Method:Mostissuesareperfect-bound.Keeptextatleast1/4”frombindingedge.
Inserts: ContactyourFE&Ssalescontactfordetails
Storage of Printing Materials: Digitalfileswillbestoredfor12monthsandthendestroyedunlessadvisedbyadvertiseroragency.
Insertion Orders: SendcontractsandinsertionorderstoyourFE&Ssalescontact,orfaxto800-630-4169.Ordersforfractionaladsmustindicatesizeandconfiguration.
Insert Shipping Instructions: Sendallinserts,withmonthofissueindicated,to: Foodservice Equipment & Supplies c/oPublishersPress 100FrankE.SimonAvenue Shepherdsville,KY40165 Phone:800-627-5801
Production Questions? ContactAnneLoCascio,[email protected],Phone800-630-4168.Fax:800-630-4169
rates & specifications
General Print & Online Rate Information
RatePolicy:Advertisingcopyissubjecttoacceptancebypublisher.Advertisingnoteasilydistinguishedfromeditorialmattermustbelabeled“advertisement”.Advertisersandadvertisingagenciesassumeliabilityforallcontents(includ-ingtext,representation,andillustrations)ofadvertisementsprinted,andalsoassumeresponsibilityforallclaimsarisingtherefrommadeagainstthepublisher.
JointLiability:Publisherreservestherighttoholdadvertiserand/oritsadvertisingagencyjointlyandseverallyliableforallmoniesdueandpayabletopublisher.
Terms/AgencyCommission:Net30days.Productioncharges,back-upchargesandplate-chargechargesarenon-commissionable.15%torecognizedadvertisingagenciesondisplayadvertising.Agencycommissiondisallowedafter30daysfromthedateoftheinvoice.RateComputation:Ratesarebasedonthetotalnumberofadsrunina12-monthperiod.Advertisersmaybeshort-ratedtorecoverdiscountsorbonusesforfeitedbecauseofanunfilledcontract.Advertisingcancelledfromclosingdatetotwoworkingdaysaftertheclosingoftherelevantissuewillbesubjecttoacancellationchargeof$1,000.Advertisingcancelledmorethantwoworkingdaysaftertheclosingdateoftherelevantissuewillbechargedthefullamountoftheinsertionorder.Publisherwillnotbeboundbyanyconditions,printedorotherwise,appearingonorderblanksorcopyinstructionswhensuchconditionsconflictwithpublisher’sthen-currentratecard.Publisherisnotliablefordelaysindeliveryandornon-deliveryintheeventofanActofGod,actionbyanygovernmentorquasi-governmententity,fire,flood,insurrec-tionriot,explosion,embargo,strikes,whetherlegalorillegal,laborormaterialshortage,transportationinterruptionofanykind,workslowdownoranyconditionbeyondthecontrolofthepublisheraffectingproductionordeliveryinanymanner.
dealer of the year
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&TheFE&SDealeroftheyearandIndustryAwardsGalaiswherehundredsofindustrymoversandshakersgathertonetworkandcelebratethebestintheindustry.Theeventhonorsindustryluminariesandprovidesanopportunitytoconnectwithindustrypeersthroughaneveningofcocktails,dinner,awardsandentertainment.Butit’smorethanjustagreatparty.
EachyearFE&SisproudtohavetheresponsibilityandhonortopresenttheFoodserviceE&SIndustry’sannualawards–aroleFE&Shasplayedformorethan25years.
Whilesomeoftheawardsmayhavechangedslightlyovertheyears–our“YoungLions”awardisnowtheTopAchieverAward,andin2013theHallofFameawardwillbeopentoallmembersoftheE&Scommunity,notjustdealers,onethinghasremainedconstant.InthewordsofFE&SPublisher,MaureenSlocum:
“ For the E&S Industry, these awards have come to
represent the standards by which others will be judged
and the measuring stick that future foodservice
professionals and winners will have to exceed. ”EachMayFE&SrecognizesdeservingrecipientsattheFE&SDealeroftheYearandIndustryAwardsGalaforthefollowingawards:
FE&SDealeroftheyear HallofFame DSRoftheyear TopAchiever–Consultant TopAchiever–Dealer TopAchiever–Manufacturer’sRep TopAchiever–ServiceAgent FacilityDesignProjectoftheyear(consultantandoperator)
In2013,inadditiontocelebratingourawardwinners,FE&Swillbecelebratingits65thAnniversary.AdvertisersinterestedinbecomingaGoldTableSponsormaycontacttheirFE&Ssalescontact.
FE&SDealeroftheyearandIndustryAwardsGala Saturday,May18,2013 TheFourSeasonsHotel–Chicago
2013 Media KitZoomba group|P.O.Box156|Elmhurst,IL60126|Phone:800-630-4168|Fax:800-630-4169|www.fesmag.com
Maureen Slocum-PublisherDirect:630.715.1553|[email protected]
Joe carbonara-EditorinChiefDirect:773.791.8970|[email protected]
carol Mcadam-VPSales&Marketing/MidwestSalesDirect:312.961.5572|[email protected]
Kris duvall-West/SouthSalesDirector
Direct:312.805.9304|[email protected]
Mike Mccaffery -Northeast/Mid-AtlanticSalesDirectorDirect:919.585.7615|[email protected]
anne locascio-ArtDirector&ProductionManager800.630.4168|[email protected]
gabriel Weckesser-OnlineOperationsManager
800.630.4168|[email protected]
Rebecca Kilbreath-WebEditor800.630.4168|[email protected]
tracy Mugan-Accounting&TrafficManager800.630.4168|[email protected]
www.fesmag.com
April 2012
Distribution Giants page 28
Meet Our 2012 Top Achievers page 38
SODO KITCHEN at Starbucks Headquarters page 71
www.fesmag.com
August 2012
DSR of the YearMORGAN TUCKER
M. Tucker/Singer NY LLCNew York, N.Y.
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www.fesmag.com
February 2012
Replacing Equipment page 30
Green Disposables page 58
2012
Tabletop Performance
Awardspage 18
www.fesmag.com
January 2012
Casual Dining’s Future page 18
Revit and Foodservice page 24
Faciility Design Project of the Month
CAFÉ 1910 & KITCHEN at Swedish/Issaquah
Medical Centerpage 39
www.fesmag.com
July 2012
College & UniversityFoodservice INNOVATORS
Chain Profile: WingstopSpotlight onIce Cream & Yogurt Shops
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www.fesmag.com
October 2012
Fashion Forward
Trends in Tabletop
page 18