Growing Opportunities.

Building Communities.

2013 Economic Development Overview

BuildNB Organizational Structure

• City and 4B Board– Aka New Braunfels Industrial

Development Corporation– Percentage of sales tax– Governed by law

• EDF– Private Donations

• BuildNB brand

BuildNB Organizational Structure

Bring New Dollars into the Economy:

Tourists & Visitors

Companies Selling Products or Services Outside of the Local Economy

Transfer Payments

Primary Employers

Local Suppliers

Retail and Service Sector

The Local Economy

Target Industries

• Aviation-Related Activities

• Healthcare / Medical Technologies 

• Data Centers

• Logistics/Distribution

• Telecom/Information 

• Specialty Foods

• Automotive Suppliers

• Music Industry

• Advertising• Directory Listings• Google Listings• Site Selection Magazine• Southern Business & Development• Texas Wide Open for Business

• Bus/FAM Tour

• Campaigns• New Medical/Clean Rooms • Hit Pay Dirt – Data Centers

• EDF• Newsletters• Quarterly• Members, prospects• Profile on local business

• Flyers/Brochures• Demographic Profile• Industry Specific• Prospect Packet

Marketing• New Braunfels Prospector

• Property Database• Zoom Prospector• Flickr

• Presentations

• New Braunfels Manufacturer’s Assc. • Service Organizations• Realtors Association

• Promotional Items

• Tradeshows (see next slide)

• Social Media• Facebook /Twitter/LinkedIn• Slideshare• Youtube• HootSuite

• Website

• Data/Trends• Updated News/News Releases• Upcoming Tradeshows

Advertising/Publications

Marketing Campaigns

Social Media

Tradeshows/Mission Trips

Tradeshow Date EndDate Attendees Location

Data Center World 4/28/2013 5/3/2013 10/35 Las Vegas

WEDA Promat 1/24/2013 1/24/2013 WEDA Chicago

TX One Mission -Los Angeles 2/1/2013 February TX1 Los Angeles

WEDA Plastec West 2/12/2013 2/14/2013 WEDA Anaheim

TEDC 2/27/2013 3/1/2013 Indv. Austin, TX

Texas One Board Mtg 3/1/2013 March  10/35 Ft. Worth, TX

TX One Mission - DC/SC 3/1/2013 March TX1 DC/SC

WEDA Plastec South 3/6/2013 3/7/2013 WEDA Orlando, FL

IAMC 3/16/2013 3/20/2013 Indivdual Charleston, SC

WEDA - MRO 4/16/2013 4/18/2013 WEDA Atlanta

Texas One Bio Conference 4/22/2013 4/25/2013 TX1 Chicago, IL

TX One New York 06/18/2013 06/20/2013 TX 1 NYC

WEDA Windpower Conference 5/5/2013 5/8/2013 WEDA Chicago

ICSC - Las Vegas 5/19/2013 5/22/2013 Indivdual Las Vegas

Texas One Board Mtg 6/1/2013 6/1/2013 Tx1 Austin, TX

TX One Mission – LA 06/03/2013 06/04/2013 TX 1 LA

TEDC Spring Conference 6/5/2013 6/7/2013 Indiv. Frisco

WEDA Design and Manufacturing 10/15/2013 10/16/2013 WEDA Houston

TEDC Annual Conference 10/16/2013 10/18/2013 Indv. San Antonio

NBAA 10/22/2013 10/24/2013 10/35  Las Vegas

WEDA Process Expo 11/3/2013 11/6/2013 WEDA Chicago

CCIM November November 10/35 San Antonio

ICSC - Texas November November 10/35  Dallas

Texas One Board Mtg December December TX1 Austin, TX

Partnerships

• With Seguin Economic Development Corporation• Split costs with marketing/tradeshows

• Alamo Area Council of Governments (AACOG)• Austin/San Antonio Corridor Council• Commercial Realtors• Guadalupe Valley Electric Co-op (GVEC)• Japan America Society of San Antonio (JASSA)• Texas WorkSource Solutions - Alamo• New Braunfels Manufacturing Association (NBMA)• Texas Office of Economic Development and Tourism

(TOEDT)• Texas Chamber of Commerce Executives (TCCE)• Texas Economic Development Council (TEDC)• UTSA SBDC

Partnerships

• Traffic Counts• Demographic Profile• Census – ACS 2012• Economic Indicators• Annual Benchmark Survey• New Braunfels Prospector

• Demographics by radius• Consumer expenditures• Employee Wages• Business Counts

Available Resources

• Small Business Services• SBDC• Business Trade Show • Small Business Week • NB Business University• Business Advisory

Sales Tax Revenue

• Sysco Foods• Resolute Health• Ernest Health• TXI Expansion• Buc-ees• Airport Infrastructure• National Flight Services• Veramendi• Boracay• Caterpillar• City Economic Development Strategic Plan

Initiatives (2012-2016)

New Developments