2013 official global pet expo preview guide · cesar’s way pages 34, 37 industry news page 40,41...

The 2013 Official Global Pet Expo Preview Guide will

be mailed to pre-registered buyers for the Global Pet Expo

several weeks prior to the show so attendees can plan to make

the most of their time on the show floor. For the first time this

year, a link to the digitized version of the Preview Guide will

also be emailed to all pre-registered buyers.

In addition to the product showcase advertorials featured

throughout the Preview Guide, there are exhibitor and

booth number listings, as well as a comprehensive guide to the

city of Orlando, Fla.

Advertising in the Preview

Guide guarantees that your

booth will be a destination for

more than 4,000 buyers at the

Global Pet Expo.

ad closing:

January 2, 2013

materials due:

January 7, 2013

16

advertising rates

FUll Page: ...........................$1,800

1/2 Page: ..............................$1,100

*ProdUct SHowcaSe: ..........$895

special positions

coVer iV: .............................. $2,520

coVer iii: ..............................$2,160

coVer ii: ...............................$2,260

Page 3: ..................................$2,055

*Product showcase ads will also appear in the 2013 Official Global Pet Expo Show Directory & Buying Guide and the May 2013 issue of Pet Business.

2 0 1 3 o F F i c i a l g l o B a l P e t e x P o P r e V i e w g U i d e

advertising material sizes

ad size unit width x height full page (live area) 3.75”w x 8.75”h

full page trim 4 x 9

full page bleed 4.25 x 9.25

spread trim 7.25 x 8.5

spread bleed 8.25 x 9.25

1/2 horizontal trim 4 x 4.5

1/2 horizontal bleed 4.25 x 4.5

product showcase: High-resolution, 300 DPI image of products, with no more than 40 words of text.

EXAMPLE: ACTUAL SIzE

17

Pet Business presents the 2013 Official Global Pet Expo Directory & Buying Guide.

This comprehensive directory features exhibitor listings, a detailed show schedule and

a city guide including hotel and restaurant information. Attendees rely on the Show

Directory to make the most of the show floor and use it as a reference guide to contact

exhibitors for post-show follow up.

Have your company stand out from the crowd. Advertising in the 2013 Official Global

Pet Expo Show Directory & Buying Guide is your best opportunity to make a lasting

impression on more than 7,000 attendees during and after the show.

ad closing: January 13, 2013

materials due: January 22, 2013

advertising rates

ad size 4/c

FUll Page $2,460

1/2 Page $1,810

1/3 Page $1,460

Rates are net and are for the Global Pet Expo Directory & Buying Guide only.

special positions

coVer iV ....................$3,285

coVer iii ......................$2,870

coVer ii .......................$2,975

Page 3 .........................$2,770

Please contact us for cover positions, special positions and inserts.

advertising material size

ad size unit width x height

single panel live area 2.875”w x 7.6875”h

single panel trim 3.675 x 8.4375

single panel bleed 4.125 x 8.6875

advertising material sizes


full page (live area) 7”w x 10”h

full page trim 7.875 x 10.8125

full page bleed 8.125 x 11.0625


spread bleed 16 x 11.0625

1/2 page horizontal 7 x 4.875

1/2 page island 4.5625 x 7.375

1/3 page horizontal 4.5625 x 4.875

1/3 page vertical 2.1875 x 10

2 0 1 3 o F F i c i a l g l o B a l P e t e x P o S H o w d i r e c t o r y & B U y i N g g U i d e / S H o w M a P & F l o o r P l a N

The Official Global Pet Expo Show Map

& Floor Plan is an easy, quick-reference map

distributed at the buyer registration area of the

expo and features the floor plan as well as exhibitor

listings and booth numbers. This fold-out guide also

includes a map of the city of Orlando and highlights

helpful information, such as hotels, restaurants and

city attractions.

The Show Map & Floor Plan is one of the most

important destinations for your company’s message

during the Global Pet Expo. Don’t miss your chance

to help attendees get where they need to be.



advertising rates

BacK coVer ............$6,000

SiNgle PaNel ..........$5,000

Single Panelexample

Single Panelexample

Single Panelexample

Single Panelexample

Single Panelexample

Single Panelexample

Single Panelexample

Single Panelexample

Pet Business offers attendees at Global Pet Expo the opportunity to read all about show

news and events within hours of when they happen. The Pet Business team will publish

three show dailies, one for each morning of the show, and distribute them to attendees as

they set foot on the show floor.

Advertising in the show dailies is a great way to ensure maximum exposure to more than

7,000 pet industry professionals at the Global Pet Expo.

New this year, Pet Business is proud to debut our Global Pet Expo Digital Show Dailies.

These mini e-newsletters will feature exclusive content, as well as important information

from the printed versions, and will be emailed each day of the show to our entire subscriber

list.

Retailers who do not have the opportunity to attend the show will be caught up each day

with all the news and excitement from the show floor, and show attendees can review the

highlights from the previous day.



00

As the pet industry ramps up for the start of another Global Pet Show, it seems that the industry remains, in many ways, shielded from the havoc that the poor state of the economy has wreaked on other retail segments. With sales that were estimated to have grown to $50 billion in 2011, the pet in-dustry is earning its reputation for recession resistance. However, as many attendees at this year’s show realize, this growth has not necessarily been evenly distributed across all retail segments as independent specialty retailers, big-box pet stores, mass merchan-disers and grocers are fi ghting for a share of this lucrative market.

While it has weathered the post recession storm quite well, the pet industry has not gone completely unaffected. The market for pet products has seen clear shifts in consumer shopping habits

as ongoing economic troubles drive pet owners to increasingly look for opportunities to save money and add convenience to their shopping trips. A recent consumer survey conducted by Pet Business revealed that convenience and price are the biggest factors impacting where people choose to shop for pet supplies and foods. More than half of the survey respon-dents (58 percent) indicated that convenience is the overriding factor when they choose to purchase pet food at a particular type of retail outlet, while 33 percent said it was price. So it’s not surprising that when participants were asked where they prefer to shop for food products for their pets, convenience-oriented and low –priced supermarkets (37 percent) and mass merchandisers (33 percent) were at the top of the list.

Conversely, it was pricing that came in as the top consideration for pet owners when they decide where to shop for pet supplies (nonfoods), with convenience coming in second. About half of the respondents said that they base their shopping decisions on price when it comes to pet supplies, versus 37 percent who said that it was convenience

DAYPage 5Q&A: APPA’s Bob Vetere

Page 9First Day on the Show Floor

Page 11Seminar Schedule

Page 15Q&A: APPA’s Andrew Darmohraj

Page 17Green is a Go

Page 22Education Made Easy

Page 28A Masters Class in Merchandising

0Cesar’s Way

Pages 34, 37Industry News

Page 40,41New Products

Pet BusinessThe business resource for pet retai lers

ShowDailyNEWS AND INFORMATION FROM THE GLOBAL PET EXPO FLOOR AND CONFERENCE SEMINARSO R L A N D O , F L O R I D A W E D N E S D AY, F E B R U A RY 2 9 , 2 0 1 2

Get real-time access to show

information with the offi cial

GLOBAL PET EXPO MOBILE

SITE.

Why do consumers choose a store for pet food?store for pet food?

Other

Convenience/

Selection

58%

Price

8%1%

33%

Expertise/Education

Where do consumers prefer to shop for pet food?

Why do

Supermarket

37%

Mass Merchandiser

33%

Petco/PetSmart

22%

Independent Pet Store

8%

Competition Heats Up

Retail buyers can win $2,000 by participat-ing in the Pet Business Scavenger Hunt at Global Pet Expo. Get your bingo card in this issue of the Show Daily (pg. 9), or at the Pet Business Media booth (#2152), then collect stamps from 24 of the 160 participating exhibitors at this year’s show to enter the prize drawing. For more information, see page 34.

PET12SD1_CV1r3

Visit Booth # 1901 and # 1913for more information

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Scan for more information

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©2011 Farnam Companies, Inc. 11-2514 Bio Spot Defense, the Bio Spot design, Smart Shield and the Smart Shield design are trademarks of Farnam Companies, Inc. Spot On is a registered trademark of Wellmark International.

Continued on pg. 46

Cv1,46_D1 cover.prep.indd 1 2/13/12 4:06 PM

By Seth Mendelson Gas prices are skyrocketing, unemployment remains at historically high levels and consumer confi dence is still struggling to recover from

an epic three-year recession. Meanwhile, the state of the pet care industry is doing

just fi ne, thank you. That was the general consensus on day one of Global Pet Expo. Many retailers, distributors and manufacturers walking the show fl oor were quite upbeat about their business’ prospects over the next

12 months. Many suggested that even substantially higher gas prices will not put the brakes on pet care sales. “It’s a category that is personal and emotional to most people, and they will do what is best for their

pets even during bad economic times,” says industry

guru and Nestlé Purina vice president of trade and

industry development Paul Cooke. “Yes, value is more

important these days, but the retailers and suppliers

who develop the right value proposition will do very

well, even in this economic environment.” While many retailers in other channels watch gas prices and fret that consumers will cut back on

incremental purchases in their categories, the pet

industry is full of optimists who are confi dent that

consumers’ pets come fi rst, even before fi lling the gas

tank. “Okay, lets say consumers do start staying home

more,” says Mark Hirschberg, president of Moonachie,

N.J.-based Multipet International. “That means that they will want to do more for their pets —better

nutritional care and better toys that will make the

pet happy. I see the situation as a good one for our

industry, simply because so many consumers view their

Pages 5, 6, 42, 44Scenes from the Show FloorPages 8, 11Industry NewsPages 9 & 41New ProductsPage 13Q&A: PIDA’s Steve KingPage 17

A New Breed of BoutiquesPage 22PIDA Honors Best Suppliers& Distributors

Page 28Finding Value in FacebookPage 30

Dining Out in Orlando

DAY

Pet BusinessThe business resource for pet retai lersShowDailyNEWS AND INFORMATION FROM THE GLOBAL PET EXPO FLOOR AND CONFERENCE SEMINARS

O R L A N D O , F L O R I D A T H U R S D AY M A R C H 1 , 2 0 1 2

The LM Farms brand is unveiling a major expansion at this year’s

Global Pet Expo. The brand, which has traditionally focused on

small mammal and bird products, is launching a total of 53 new items for dogs and cats, including bis-cuits, treats, natural bones, groom-ing shampoos, in-between bath sprays and grooming tools. Find more information about LM Farms’ exciting new direction on pg. 8.

continued on page 46

Fueling the Pet Industry

Get real-time access to show information with the offi cial GLOBAL PET EXPO MOBILE

SITE.

PET12SD2_CV1r1

Visit Booth # 1901 and # 1913for more information™


SMART SHIELD™

NEW!


™

®

®

™


D2 cover.prep.indd 1

2/29/12 6:21 PM

WoofMeow, a Derry, N.H.-based full-line pet store, was named the Best Overall Retailer at the fi rst Global Pet Expo Retailer Excellence Awards presentation, sponsored by Wholesalepet.com. The award ceremony was part of this year’s Pet Industry Breakfast on Thursday and was hosted by Global Pet Expo and Pet Business Media. The program recognized standout retailers in a variety of areas that are paramount to success in the pet specialty channel, including:

BEST OVERALL RETAILER SPONSORED BY COASTAL PET PRODUCTS

WOOFMEOW, DERRY, N.H. The top prize of the Retailer Excellence Awards program is designed to recognize a pet store that excels in all areas of retailing, including sales, service, design and

community. Nominees were considered for their ability to provide a clean, safe and professional environment for customers and employees alike while demonstrating care, concern and knowledge of companion animals.

COMMUNITY SERVICE SPONSORED BY WHOLESALEPET.COM

WEST LEBANON FEED & SUPPLY, WEST LEBANON, N.H. This category recognizes a retailer that has made a connection with the local community because of its involvement in a variety of events and/or causes that reach out beyond its store’s four walls. The winner was chosen for its ability to demonstrate fellowship, integrity, a positive attitude and a commitment to giving back to its community.

Pages 5, 6, 42, 44Scenes from the Show Floor

Page 8

Industry News

Page 11

A Hub for HABRI

Page 13Diving Into Demands

Page 17See You Next Year

Page 22Adding New Life to the Classroom

Page 26APPA & PIDA New Members

Page 30Orlando’s Thrills and Attractions

Page 36, 40, 41New Products

DAY

Pet BusinessThe business resource for pet retai lers

ShowDailyNEWS AND INFORMATION FROM THE GLOBAL PET EXPO FLOOR AND CONFERENCE SEMINARSO R L A N D O , F L O R I D A F R I D AY M A R C H 2 , 2 0 1 2

continued on page 46

Honoring Excellence

Get real-time access to show

information with the offi cial

GLOBAL PET EXPO MOBILE

SITE.

Multipet is introducing two new lines of dog toys that are sure to spark nostalgia in pet owners. The Woofi e

Cushion and Three Stooges toy lines offer a fresh take on classic slapstick

comedy icons. Both feature fun sounds to delight pets and owners alike. Find

more information about Multipet’s newest additions on pg. 8.

PET12SD3_CV1r1

Visit Booth # 1901 and # 1913for more information

™


SMART SHIELD™

NEW!


™®

®

™


D3 Cover.prep.indd 1 3/1/12 5:31 PM

18advertising rates

FUll Page .........................$4,225

JUNior Page .....................$3,475

1/2 Page ............................$3,155

1/3 Page ............................$2,675

1/9 Page ............................$1,100

cover positions

coVer iV ............................$6,675

coVer iii .............................$4,975

coVer ii ............................$5,130

Page 3 ................................$4,650

special advertising opportunities

coVer wraP ....................$6,675

FroNt coVer StriP .........$5,090

2 Page iNSert ................. $5,640

4 Page iNSert ..................$7,050

digital show dailies

toP BaNNer .......... $3,000 Per day

BUttoN adS .......... $1,500 Per day

advertising material size


full page (live area) 10.625” x 14.5”

full page trim 10.875 x 14.75

full page bleed 11.125 x 15


spread bleed 22.25 x 15

junior page 7.875 x 10.875

1/2 page horizontal 10 x 6.375

1/2 page vertical 5 x 13

1/3 page horizontal 6.375 x 6.5

1/9 page showcase— High-res, 300 DPI

image plus maximum 50 words of text and contact

information.

digital show dailies advertising material sizes

top banner ad 520 x 85 pixels

button ad 150 x 120 pixels

2 0 1 3 o F F i c i a l g l o B a l P e t e x P o S H o w d a i l i e S

2013 official global pet expo preview guide · cesar’s way pages 34, 37 industry news page 40,41...

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