2013 orange pasture´s shopping mall showroom
DESCRIPTION
PPT that contains the design concept for the Holland´s company "Orange Pasture" in a Shopping Mall in ChongQing city (China) which was made in collaboration with Store-age retail design group.TRANSCRIPT
Orange PastureShow Room
store-age.nlOrange Pasture
100% Dutch
store-age.nlOrange Pasture
BACKGROUND:“Original taste of The Netherlands” the slogan under which Orange Pasture is not
only providing food but also health standards and dutch lifestyle to its
consumer. Orange Pasture is a new brand importing 100% dutch milk products
and also other food from The Netherlands such as baby food, mineral water,
fruit juice, snacks, cheese, alcohol and coffee to China.
Orange Pasture aims to reach the affluential, well travelled Chinese consumer
with a taste for Dutch food, culture and design.
GOAL:Create a touchpoint to bring this promise of
Orange Pasture to the Chinese consumer;
- An experience center
Debrief
- Cheese as the main subjectFamous dairy product
- Cheese as the main subject
A Core that could sumarize Holland culture and lifestyleFamous dairy products
store-age.nlOrange Pasture
WE GOT INSPIRED BY:
CHEESE!
store-age.nlOrange Pasture
store-age.nlOrange Pasture
CHEESE?
?HOLLANDCHEESE
?
store-age.nlOrange Pasture
Show RoomCHEESE!!
Orig
inal Taste
O f The Netherlands
Original
Taste
Of
The
Netherland
s
CHEESE!is one of the most famousHolland´s dairy product
store-age.nlOrange Pasture
CONCEPTShow Room
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1,2,3: CHEESE CONCEPT!
Let invade CHEESETM
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the Shopping Mall!
Let ORANGE invadethe Shopping Mall!
Orig
inal
Taste
Of
The
Netherlands
Orig
inal Taste Of The Netherlands
store-age.nlOrange Pasture
Orig
inal
Taste
Of
The
Netherlands
Orig
inal Taste Of The Netherlands
Let
show what Holland is!
store-age.nlOrange Pasture
CONCEPTShow Room
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HAVE A SLICEOF THE BEST OF
HOLLAND!
CONCEPT!
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traditional products
flower crops
“A SLICE OF HOLLAND”
CHEESE!
wind millsdutch design
bicycles
holland bricks
small ships
CHEESE SLICE CONCEPT!
traditional products
bleachers
holland bricks
LED
tulip crop
LED
LED
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CHEESE SLICE CONCEPT!
LED
product exhibition
cofee shop
dutch design
LED
product exhibition
product exhibition
Wall maping
CHEESE SLICE CONCEPT! games\books\more
reader´s corner
product exhibition
holland art work
music\books
WIFI
CHEESE SLICE CONCEPT!
LED
product exhibition
dutch design
WIFI
video maping
dutch art work
brands apps
counter/tab
le
TOP PLAN
brands library
product exhibition
entrance
pro
duct
/ble
ach
ers
green pasture
tech products
dutch design
art exhibition
relax area
Holland café
ENTRANCE VIEWstore-age.nlOrange Pasture
Entrance view
wall for maping
glance from holland café
video for advertising
product samples
INSIDE VIEWstore-age.nlOrange Pasture
INSIDE VIEWstore-age.nlOrange Pasture
INSIDE VIEWstore-age.nlOrange Pasture
INSIDE VIEWstore-age.nlOrange Pasture
INSIDE VIEWstore-age.nlOrange Pasture
glance from entrance
fidge for dairy
snacks exhibition IPAD´s for product exploration
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INSIDE VIEW
glance from dutch design area
young dutch designers creations
“Mondrian” brand´s library
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INSIDE VIEW
glance from relax area
dutch art area
“blue delf” puffs
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INSIDE VIEW
glance from brand library area
product history modules
IPAD´s for brand surfing
screen for brand´s history
Dutch Building for “maping”
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INSIDE VIEW
product analysis
Beside the apps, and Using IPADs inside the showroom, the visitor can easily scan the products around and read about their history inside Holland and abroad.
The application that can detect the bar codes inside Orange Pasture´s show room also could be downloaded in any mobile phone.
PRODUCT KNOWLEDGE
product display
store-age.nlOrange Pasture
APPS
f
The
Netherlands
O
riginal
Taste
Of
The
Netherland
s
Orig
inal
Taste O
TOUCHSCREEN
wall maping
Maping is a kind of performance that use video projectors in order to change a facade of a building in an live scenario.Inside the showroom orange pasture will use a wall just aside the café to project over a “fake holland building” a video pojection that will surprise the visitors every hour.(SEE ATTACHED VIDEO)
SHOWROOM PERFORMANCES
Thank you!
www.store-age.nl
Amsterdam / Shanghai / Singapore / Seattle
store-age.nlOrange Pasture