2013 retail card
TRANSCRIPT
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2013 Retail Rates and Market Demographic Summary
Table o Contents
Welcome 3
Coverage Area & Readership 4
Reader Demographics 5
Full Run Rates 6
Top o Mind Awareness Package Rates 7
Front Page Notes 8
Preprints/Select Market Coverage 9
Print and Deliver Products 10
Special Publications, Sections & Products 12
Shorelines Special Features 13
YES! 14
Jacksonville.com 16
Jacksonville.com 17
Deadlines 18
Ad Sizes/Specs 19
Terms and Conditions 20
AddressOne Riverside Avenue
Jacksonville, FL 32202
Mailing AddressP. O. Box 1949
Jacksonville, FL 32231
Phone1.800.472.6397 904.359.4111
Department Telephone Numbers
Retail 904.359.4318
Classifed 904.359.4321
National 904.359.4350
Shorelines 904.359.4318Military Newspapers 904.359.4168
Advertising Personnel
Vice President o Sales
Lana Champion 904.359.4471
Director o Major/National Sales
Jane Comfort 904.359.4036
Major/National Sales and
Operations ManagerJim Leewe 904.359.4350
Director o Digital Media Sales
Marc Jenkins 904.359.4077
Director o Retail Advertising
Lyn Sargent 904.359.4115
Retail Sales Managers
Pam Browning 904.359.4334
Tim Horton 904.359.4181
New Business Development Director
Kevin Clark 904.359.4099
Market Research
Danielle Houghtby 904.359.4590
www.jacksonville.com
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2013 Retail Rates and Market Demographic Summary
WelcomeSince 1864, The Florida Times-Union has been the dominant news and information source in
North Florida. That dominance continues today, but now we deliver news and information via the
web with Jacksonville.com, mobile apps for smart phones or your tablet, in addition to the traditionalprinted paper.
Today we reach the market through scores of products, tailored for the rich variety of demographic
groups and geographic areas that make up Greater Jacksonville. Independent research shows that,
taken together, The Florida Times-Union and its sister print and digital media products reach nearly
54.9% of the adults in the ve-county Metropolitan Area and 46.4% of adults in our 15-county
Designated Market Area*. No other advertising medium can match that kind of coverage.
The Florida Times-Union is an essential part of the North Florida growth story, reaching every major
demographic segment of our ve-county Metropolitan Area. We reach the people who mattermost to our advertisers; the public that is informed, engaged and involved in our community.
This guide provides you with the information you need to include The Florida Times-Union
and its family of media products in your marketing plans.
We look forward to working with you.
Lana ChampionVice President of Sales
*Source: Scarborough 2012, R2
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Coverage Area
COUNTY DAILY SUN. INA*
Baker 7,284 11,973 15,818
Clay 24,807 49,591 73,399
Duval 161,838 279,124 385,796
Nassau 10,953 18,223 21,787
St. Johns 30,642 48,628 72,125
TOTAL FOR CBSA** 235,524 407,539 568,925
COUNTY DAILY SUN. INA*
Bradford, FL 2,389 5,971 6,262
Columbia, FL 3,084 12,015 14,538
Putnam, FL 2,761 6,066 8,023
Union, FL 538 538 538
Brantley, GA 530 2,030 2,030
Camden, GA 3,054 5,820 8,154
Charlton, GA 337 n/a 337
Glynn, GA 4,244 8,321 10,236
Pierce, GA n/a 3,897 3,897
Ware, GA 2,333 522 2,981
TOTAL DMA*** 254,794 452,719 625,921
Readership
*Integrated News Audience consists o an unduplicated reach o adults who read the newspaper
or visited the web site at least once in the past seven days.
**CBSA: Core Based Statistical Area. ***DMA: Designated Market Area
Source: Scarborough 2012, R2.
The Florida Times-Union covers
Jacksonville and the GreaterJacksonville Area, includingSt. Johns, Clay, Nassau andBaker counties, and parts osouthern Georgia.
For a complete county list andreadership numbers, see below.
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2013 Retail Rates and Market Demographic Summary
Source: Scarborough 2012, R2/MSA
Total CBSAPopulation
Age 25-54$50K HH Income
Attended College
$75,000 +Household Income
College Graduateor Higher
OwnResidence
Number of Adults 1,037,122 247,946 3332,351 249,178 739,107
Read at LeastOnce in 7 Days
500,868 48.9% 52.2% 48.0% 49.9%
Read Sunday 407,539 34.6% 41.2% 39.8% 41.7%
Read Daily 235,856 18.8% 25.5% 25.6%24.1%
Visited Jacksonville.com
in the Past 30 Days254,572 42.2% 38.1% 33.2% 26.7%
Times-Union INA* 568,925 60.0% 64.0% 58.0% 56.9%
CORE DEMOGRAPHIC
The Florida TimesUnion Reaches Key Demographic Groups
Profle o Newspaper Readers
Total CBSAAdults
7-Day CumeReaders
Total 1,037,122 500,868
Men 48.0% 46.8%
Women 52.0% 53.2%
18-34 30.0% 24.2%
35-54 37.2% 36.4%
55 or older 32.8% 39.4%
Average Age 46 49
Median Age 46 50
Household (HH) Income
$50K+ 53.6% 57.7%
$75K+ 32.0% 34.7%
$100K+ 18.4% 19.6%
Average HH Income $68,572 $72,245
Total CBSAAdults
7-Day CumeReaders
Median HH Income $54,168 $58,808
Children Present in HH 39.7% 36.5%
Own Home 71.3% 73.7%
Rent 25.6% 22.6%
Employed Full-Time 42.7% 42.4%
Attended College 56.7% 57.7%
College Grad 24.0% 23.9%
Married 54.5% 56.8%
Race/Ethnicity
White 70.3% 72.6%
African American 19.2% 21.4%
Hispanic 5.6% 2.7%
*Integrated News Audience consists of an unduplicated reach of adults who read the newspaper or visited the web site at least once in the past seven days.
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6
Annual Bulk Space/Contract Col. Inches
Daily Saturday Sunday & Holiday
Open $129.61 $143.88 $155.68
32 113.13 125.81 136.28
64 105.16 117.45 127.09
129 94.54 106.66 115.25
258 93.17 105.79 114.46
387 93.11 104.93 112.24
774 90.80 102.41 110.63
1,161 90.03 101.61 109.84
2,322 87.48 98.47 106.68
3,612 84.96 95.62 105.62
4,773 83.78 93.25 103.64
6,708 81.42 90.96 102.027,998 79.92 88.44 99.16
11,997 78.49 86.24 96.70
17,544 77.58 84.73 95.21
28,638 75.44 82.53 92.56
39,990 74.31 80.96 90.96
55,986 72.27 78.66 88.34
62,656 70.38 76.37 85.78
69,015 68.19 74.25 83.41
77,400 64.94 70.61 79.34
Business Profle 84.96 --- ---
Civic/Charity 79.92 88.44 99.16
Church 70.38 76.37 85.78
Merchants Assoc. 83.78 93.25 103.64
Full Run RatesHolidays - Sunday circulation andadvertising rates will apply to
Thanksgiving Day and Christmas Day.
Pickup Rate - Pick-up same adonce (no copy change) within ve
(5) days after rst full price run and
receive a discount on space cost. Ads
up to a quarter page receive a 20%
discount. Ads larger than a quarter
page receive a 25% discount. Full page
ads receive a 40% discount. No other
discounts apply.
Political Advertising- Allfull-run local political advertising is
charged at the political rate. Cash with
copy is required. Frequency and other
applicable discounts apply. Contact
Marie Cadogan, 904.359.4258 for rateinformation.
Civic - Local organizations that areperforming a community service
function are charged at the 7,998-inch
full-run level. Frequency and other
applicable discounts apply. A signed
contract is not required.
Charity- Local organizationswhose advertisements support their
charitable works are charged at the
full-run 7,998-inch contract level.
Frequency and other applicable dis-
counts apply. A signed contract is not
required, however, proof of 501(c) (i.e.
tax-exempt status per the IRS) status
is required.
Church- Advertisements for church,synagogue, or mosque services of a
religious nature are charged at the
full run 62,656 inch contract level.
Frequency and other applicable
discounts apply. A signed
contract is not required.
Merchants Association - The4,773 inch full-run contract level rate
applied only to recognized merchants
association joint promotions.
Efective January 1, 2013
Color Rates
Daily Saturday Sunday & Holiday
Black and 1 Color $1,480 $1,650 $1,725
Black and 2 Colors 1,810 1,975 2,065
Full Color 2,155 2,485 2,580
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SUNDAY COMICS6 COLUMNS X 10.75 INCHES(64.5 INCHES)
$2,200 (includes color)
Source: Scarborough 2012, R2, DMA
Contract Level Rate/Column Inch
Open $10.40
185 inches 9.67
401 inches 8.91
835 inches 8.56
1,758 inches 8.11
3,063 inches 7.72
6,727 inches 7.38
PickupSame ad, no changes,
on Saturday and receive
a 10% discount. Must be
within seven (7) days of
rst run date.
The Georgia TimesUnionAn edition of The Florida Times-Union delivered to readers
in south Georgia including the counties of Brantley, Camden,
Charlton, Glynn, Pierce and Ware.
Front Page Strip Ad(Ad Size: 6 columns x 1.5 inches)
1x 6x 13x 26x 52x
Metro, Sports, Life,Business, JACK
$765 $675 $585 $495 $405
Shorelines (6 x 1.5) $450 $400 $350 $300 $225
All prices include full color.
TASTE section
Thursday
Full Run: $38.00 pci
JACK
Friday (entertainment section)
Full Run: $52.00 pci
Pickup Rates (Pick-up from full run ROP or LIVING)
$8.00 pci
Shorelines(Rates per column inch)Distributed to: Mayport, Atlantic Beach, Neptune Beach, Jacksonville Beach,Ponte Vedra, and Intracoastal West.
Open 6 wk. 13 wk. 26 wk. 52 wk.
$15.99 $15.16 $14.25 $13.66 $12.82
Color: $4.00 per column inch.
PRIME TIME(Rates per column inch)
Feature appears the rst Wednesday
of each month in the H (health) section.
Frequency Rate
OPEN $80.94
3x $59.04
6x $57.56
12x $52.32
A1 Front Page Strip Ad(Ad Size: 6 columns x 3.0 inches)
1x
Monday - Friday $1,300
Saturday $2,000
Sunday $2,200
All prices include full color.
More than 452,700 adults
read the Sunday Times-Union.
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A Section: Monday through Thursday
Any 1 Zone $ 650
Any 2 Zones 1,000 $500/zone
Any 3 Zones 1,350 $450/zone
Any 4 Zones 1,700 $425/zone
Any 5 Zones 2,100 $420/zone
Any 6 Zones 2,400 $400/zone
City Zones (A -L) 2,800 $250/zone
Full Run 3,700 $205/zone
A Section: Friday and Saturday
City Zones (A-L) $3,000 $250/zone
Full Run 4,000 $222/zone
A Section: Sunday/ Thanksgiving Day
Full Run $5,100 $283/zone
Get Results...from the front page of The Florida Times-Union!
With The Florida Times-Unions Front Page Notes program, your
advertising message appears at the top o the daily newspapersront page guaranteeing potential customers will see it!Readers instantly reach or your note because o its ront page visibility.
Get High Visibility and Immediate Impact...
With Front Page Notes, your message lives on the computer,rerigerator, bulletin board or in their pocket.
Get In Shape...
Select rom a variety o Front Page Note shapes, including: Square,Heart, Car, House, Football, Popcorn Box, Circle, Tooth, Diamond,
Octagon and more! All shapes are ull-color or no additional charge.
Get Creative...Other Front Page Note eatures and options that stand out: Coupon preforated Reverse side printing
(in black ink only)
Variable Data Coin-activated
scratch-os
Barcodes
Magnets
Get Response...
Front Page Notes work best or coupon oers, special events, grandopenings, new product introductions, web site directional or sending
readers to your newspaper ad or insert. Always include: a dynamiccall to action, a strong valuable oer and an expiration date.
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ByLisaMas caro& KathleenHennesseyChicagoTribune
WASHINGTON | Th e S ena t e isgone,theHouseispackingup,andfornowthatmeanswork-ingAmericanswill seetheirtaxesriseinJanuary.
Afterweeksof bitterpar-
tisanwrangling, theCapitolemptiedforthe holidayswithnosignof negotiationtowardacompromisethatwouldsaveanexpiringtaxbreak.
Asof Jan.1,the payrolltaxcutthathas beeninplace allyearisscheduledtoreturnto6.2percentfrom itscurrent4.2percent,meaningthatbi-
weeklypaychecksonaveragewillbe$40smaller.Long-termunemploymentbenefits for3millionpeoplealsoarepoisedtoexpire,anddoctorsfaceanes tima ted20 perc ent c u t inMedicarepayments.
Facingthat unpleasantre-ality,Republicansfellintoanangryfamilyfeud overtheirstrategy.Several GOPsena-torswhofacere-electionnexty ear a c cu sed t h ei r Ho useGOPcolleaguesofacting ir-responsibly.The Housevoted
todisagreewith thebiparti-sanbilltheSenatehadpassedtopreservethetaxcutfortwomo nt h sso Co ngr ess wo uldh a vemo r et imet o wo rk o nafull-yearextension.
Democrats,meantime, werehappytoaccuse Republicansofvotingtoblockataxcutandleavingtownwithoutfinish-ingtheirworkthesamear-gumentRepublicansplannedtouseonthem.
Theissuerightnowisthis:Th ec lo ck is t ick ing; t imeis
runningout, President Ba-r a ck O b a ma sa id in a s t at e -mentattheWhiteHouseaftert h ev o te . A ndi f t h eHo u seRepublicansrefusetovotefortheSenatebill,oreven allowittocomeup foravote,taxeswillgoupin 11days.
Th iswa sno t a f ight t h atseasonedRepublican lawmak-ers,most prominent amongthemHouseSpeakerJohnA.Boehnerof Ohio,wouldhave
TAX BREAK continues on A-7
Congress stuck in the mud over taxesIf something doesnt change, Americanswill see their tax bills go up next month
Boehner
INSIDEHouseSpeakerunderfirefromhis ownparty. A-4
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/sports | Keep up with the latest moves of the Jaguars, Gators and Seminoles
Wednesday
DECEMBER21,201175
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Whyyou shouldnteatraw cookie doughHealth, D-1
Whatitslike torun aconsignmentshopMoney, B-8
HOUSING PERKS; STOCKS SURGEMoney, B-8 |Markets, B-7
WHERE JAGS STAND INHEAD COACH SEARCHSports, C-1
PADDLE MORECity adding places to accessthe St. Johns River Metro, B-1
Your
Message
Here!
www.carbuxcarwash.com
Grand OpeningSpecial
Grand OpeningSpecial
Enter CouponCode 1555
Northside
696-1444
Mandarin
288-9744
our$10 buXWash
$2 buX off$2 buX off
Englejax.com
...Let Nehemiah makeit for you
1 (800)260-HOME
NO DOWN
PAYMENT!
r i n l
Shorelines: Saturday $680
Signing an agreement will reserve the date or the signed advertiser. No date reservation
will be accepted without a signed reservation agreement. I advertiser cancels the
agreement less than 21 days prior to publication date, Times-Union Media will bill
advertiser or 100% o rate listed on agreement.
Times-Union Media reserves the right to evaluate rates agreed to in the agreement i
Times-Union Media vendors increase or decrease rates by +10%/-10%. Rate changes to be
agreed upon by both parties and changed no more than once every 90 days.
Front Page Note ALL NOTES ARE FOUR-COLOR
Inside Section: Tuesday through ThursdayIncludes: LIFE, JACK, @HOME and D RIVE
Zone A (Northside) $ 425
Zone B (Beaches) 300
Zone C (Arlington) 330
Zone D (Southside) 322
Zone E (San Jose) 300
Zone F (Mandarin) 350
Zone G (Westside) 300
Zone H (Ortega) 300
Zone J (Orange Park/Middleburg) 425
Zone L (Nassau) 280
K1 + K2 (St. Augustine + N. St. Johns Co.) 400
Zones S, T and U (Georgia) 328City Zones (A -L) 2,350
Full Run 2,850
Inside Section: Friday and Saturday
City Zones (A-L) $2,500 $208/zone
Full Run 3,000 $166/zone
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Single Sheet Insert Size Requirements
Minimum Size .................... 8.5 on the fold by 5.5 wide
Maximum Size .......................12 on the fold by 11 wide
Distribution quantity requirements for inserts vary.
Please consult your account representative for specic
quantity requirements. Insert advertising earns onehalf ROP linage credit toward contract completion,
but is not itself rebatable. 70,000 minimum distribution
required to qualify for frequency discount and ROP
contract credit.
Select Market CoverageDelivered to approximately 200,000
non-subscribers with an average household
income of $50,000 annually. Delivered on
Thursdays. See your Times-Union representative for
rates and other details. Minimum size
requirement is 5.5 inches on the fold x 8.5 inches.
Specifcations
Reservations and Deadlines - Space must be reservedat least 12 days prior to publication date. Times-Union
inserts should be in plant 10 days prior to publication
but no earlier than 15 days.
Distribution of inserts arriving less than 10 days
prior to publication cannot be guaranteed and an
additional insert charge may be incurred.
Insert Sizes .............................Standard Sizes and Tabloid
Maximum Size .......................12 on the fold by 11 wide
Minimum Size .................... 8.5 on the fold by 5.5 wide
Note - Exceptions to the above will be handled on an
individual basis and will be accepted upon completion
of satisfactory testing of at least 100 samples. Inserts
delivered out of specs may incur surcharges and could
result in less than optimal distribution.
Printing and Shipping InstructionsSkidded preprinted supplements shall be stacked on
solid base, non-returnable skids or pallets. Loaded
skids should not exceed 5 1/2 feet in height. If pallets
are used, a 4 minimum interior clearance will be
required. Size not to exceed 42 x 48 or weigh more
than 2,000 pounds. All sections must be well-jogged,
brick-stacked and banded with a minimum of four
bands. Shrink wrap only will not be accepted. Cartons
must be fully packed or dunnaged internally and
should not exceed 40 lbs. in weight. Wooden skid
tops must conform in size to that of the base of the
skid. Do not double stack skids. If any of the above
specications are not met, The Florida Times-Unionis not liable for spoilage or less distribution than
ordered. Special handling due to poor condition may
result in additional charges.
Insert material for Select Market Coverage
should be shipped to: 03, 621 S. Poplar St.,Charlotte, NC, 28202
Insert material for The Florida Times-Union are
accepted at the loading dock Monday 6:30 a.m. to
3:30 p.m.; Tuesday through Friday 7 a.m. to 3:30 p.m.
Closed Saturdays, Sundays, and Holidays.
Ship To: The Florida Times-Union, Attn: Loading DockOne Riverside Avenue, Jacksonville, FL 32202
Frequency Discount RequirementsA separate signed insert contract and 70,000 minimum distribution perinsertion is required to receive frequency discounts.
Full Distribution DiscountAdvertisers who agree to provide preprint quantities equal to ourfull distribution will receive a 10% discount. Contact your accountrepresentative for details.
MiniTab Rate
Size requirements:Minimum Size: 5 wide x 7 deep Maximum Size: 8 wide x 11 deep
Mini-Tabs are charged at a 25% discount o of the net cost, full or part-run.The minimum page requirement to receive the Mini-Tab Discount is 32pages.
Four Page Tabloid Preprints
Full Run Daily & Sunday1 - 7 Times: $36.50 Per Thousand 8 or More Times: $35.50 Per Thousand
Part Run Daily & Sunday1 - 7 Times: $40.50 Per Thousand 8 or More Times: $38.50 Per Thousand
Four page tabloid insert requires minimum 70 pound stock.
Single Sheet Rate
Full Run Daily & Sunday1 - 7 Times: $34.50 Per Thousand 8 or More Times: $31.50 Per Thousand
Part Run Daily & Sunday1 - 7 Times: $37.50 Per Thousand 8 or More Times: $36.50 Per Thousand
Single sheet (card) insert requires minimum 60-pound stock onminimum of .007 thick non-porous cover stock.
Preprint Rates
FREQUENCY8 TAB4 STD
12 TAB6 STD
16 TAB8 STD
20 TAB10 STD
24 TAB12 STD
28 TAB14 STD
32 TAB16 STD
ADD PPGPER CPM
1-7 $47.44 $53.50 $61.58 $70.67 $72.69 $74.71 $80.77 $1.05
8-25 45.93 52.40 60.07 68.67 70.67 71.68 77.74 1.00
26-38 45.42 51.99 59.56 66.63 68.65 70.67 75.72 0.95
39-51 44.92 50.98 59.06 65.12 67.64 69.66 74.71 0.90
52-64 43.91 49.97 58.05 64.11 66.64 67.64 73.70 0.85
65-77 42.90 48.96 57.04 63.10 65.62 66.63 72.69 0.80
78-90 41.89 48.45 56.03 61.08 63.60 65.62 70.67 0.75
91-103 40.88 47.44 55.02 60.07 62.59 64.61 69.66 0.70
104+ 39.87 46.43 54.01 59.06 61.08 63.10 68.65 0.65
Preprint DeadlinesMonday ................................................... No inserts accepted
Tuesday Saturday ....................... Noon Thursday of prior week
Sunday ................................................... Noon Thursday of prior week
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Print and Deliver ProductsNAA research* shows that 78% o adults and 87% o newspaper readers look atnewspaper inserts while 61% say they are most helpul when they are thinking
o buying something. While readers say the most useul inormation is price,ollowed closely by notice o a sale, other inormation readers nd useul is productinormation including pictures, brand inormation and store inormation.
Let Times-Union Media help you utilize this powerul tool to capture sales and
increase your bottom line. Times-Union Media oers numerous solutions to t anyneed and at any budget. Target just near your business or to a certain area o themarket to our subscribers, selected non-subscribers, our Military audience or yourneighbors who have opted in to receive our Sunday insert package. Your accountrepresentative can help you target exactly the audience you want your message
delivered and utilize the size and color to enhance your image.
All rates are turn-key to include design, printing and insertion. Allow a minimumo 12 business days rom proo release to insertion date. Other solutions available
include personalized solo mail pieces that can include specic inormation you haveabout your customers or can oer variable incentives to entice each part o yourmarket dierently.
Look to Times-Union Media or all your printing solutions including, but not limited tobrochures, catalogs, rack cards, direct mail, yers, event programs and posters.
*How America Shops and Spends, MORI Research, 2008 conducted on behal o the Newspaper Association o America
Customers Shop More and Spend MoreCommunications that are more relevant to their intended audiences are morememorable, achieve better response rates and build customer loyalty.
Ways to vary your messaging or a more personalized direct mail communicationwith your customers:
Change the photo to reect the recipient male, female or family
Make your sales oer or discount relative to the transaction history of thatcustomer if a customer always spends less than $50, give them an incentiveto spend over $50 or $75 or both
Oer items that complement a previous purchase
Oer greater incentives or discounts to the top 20% of your customers
Oer incentives for collecting more information about your customer tell us thedate o your birthday and receive a discount
The opportunities to create relevant pieces will increase with the more information
you have about your customer
Direct Mail and Variable Data Direct Mail (Personalized Communication) is a logicalstep to enhancing and complementing your newspaper and online marketingstrategies. It is an additional channel o communication to reach active prospects
in the market or the products and services you oer as well as ensuring that yourexisting customers shop more and spend more with you.
Direct Mail Works!A relevant marketing piece is dened as amessage about a product or service that therecipient needs and is delivered when the
recipient is ready to receive it.
50% of U.S. Consumers prefer direct mailmarketing pieces to email marketing*
53% of U.S. Consumers say they nd
direct mail useul.**
According to the Direct MarketingAssociation (DMA) 2011 Statistical Fact Book:Sales driven by non-catalog direct mailmarketing rose rom $457 billion in 2010
to $477 billion in 2011.**
By combining newspaper (acquisition ofnew customers) with Direct Mail (retentiono existing customers) you will:
Gain new customers Increase response rates Improve customer retention Increase brand awareness Improve customer satisfaction
Increase market share/share of wallet Increase ROI of your marketing dollars***
For more inormation about Direct Mailor Variable Data Direct Mail contact youraccount representative.
Sources: *Epsilon Targetings Consumer Survey Results Reveal Direct Mail is
Most Preerred Channel Receipt o Brand Communications, December 2011.
**US Postal Service, Direct Magazine, August 2011, Pg. 4. ***Royal Mail
Group, The Little Book of Big Returns and Adding direct mail to the marketing
mix increases payback by up to 20 percent, October 2011.
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Print and Deliver Requirements
1. Minimum print order varies by product, but many quantitiesstart as low as 5,000 pieces.
2. Allow a minimum o 12 business days rom nal proo sign oto insert date on all tabloids, single sheets and ront page notes.
3. All Print and Deliver prices include design (2 proos maximum),printing and insertion in any products: The Florida
Times-Union, our SMC (Select Market Coverage) Yes! YourEssential Shopper, and Times-Union Media Military products.Insertions into our Living sections is available, but requires acustom quote. Please see your account representative.
4. There is no maximum quantity on any order, but all quantities
printed must be inserted into any o our products within 30days o the rst insertion date.
5. I a Print and Deliver job is cancelled beore all printed piecesare inserted, Times-Union Media will bill the advertiser or allremaining printed pieces less 10% o the remainder o the job.
6. Times-Union Media oers many more customizeable solutions.
Please contact your account representative and they will helpyou develop a program to t your specic business needs.
For more inormation, please contact Kevin Clark, 904.359.4099.
Krat Print and Deliver Inserts
2-Page Broadsheet or 4-Page Tab, 4-Color, 2 Sides, 50# Kraft
Quantity 4color,2 sides CPM
5,000 to 9,999 75.00
10,000 to 19,999 61.00
20,000 to 29,999 57.00
30,000 to 39,999 52.00
40,000 to 49,999 48.00
50,000 to 69,999 45.00
70,000 to 99,999 40.00
100,000 to 149,999 36.00
150,000 to 199,999 35.00
200,000 to 299,999 33.00
300,000 to 399,999 32.00
400,000 plus 30.00
5 1/2 x 8 1/2 4/4 or 4 /0, Bleed or Non-Bleed, 70# glossy stock #3
Quantity 1x 4x 8x 12x
5,000 to 9,999 85.00 74.00 70.00
10,000 to 19,999 49.00 44.00 41.00
20,000 to 34,999 43.00 37.00 33.00
35,000 to 49,999 31.00 27.00 24.00
50,000 to 74,999 28.00 25.00 22.00
75,000 to 99,999 26.00 23.00 21.00
100,000 to 249,999 35.00 25.00 22.00 20.00
250,000 to 499,999 33.00 24.00 21.00 19.00
500,000 plus 30.00 23.00 20.00 18.00
8 1/2 x 11 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3
Quantity 1x 4x 8x 12x
5,000 to 9,999 120.00 113.00 108.00
10,000 to 19,999 63.00 58.00 55.00
20,000 to 34,999 54.00 50.00 47.00
35,000 to 49,999 38.00 34.00 32.00
50,000 to 74,999 45.00 35.00 31.00 29.00
75,000 to 99,999 40.00 33.00 29.00 26.00
100,000 to 249,999 38.00 32.00 28.00 25.00
250,000 to 499,999 36.00 30.00 26.00 24.00
500,000 plus 34.00 29.00 25.00 23.00
Glossy Stock Print and Deliver Inserts
Bleed sizes will be trimmed an 1/8 inch on all sides.
10 x 10 1/2 4/4 or 4/0, Bleed , 70# glossy stock #3
Quantity 1x Quantity 1x
10,000 to 19,999 75.00 100,000 to 149,999 50.00
20,000 to 29,999 63.00 150,000 to 199,999 49.00
30,000 to 39,999 59.00 200,000 to 299,999 48.00
40,000 to 49,999 55.00 300,000 to 399,999 47.00
50,000 to 69,999 52.00 400,000 plus 46.00
70,000 to 99,999 51.00
11 x 17 folded to 8 1/2 x 11 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3
Quantity 1x 4x 8x 12x
5,000 to 9,999
10,000 to 19,999 92.00 88.00 86.00
20,000 to 34,999 85.00 81.00 79.00
35,000 to 49,999 62.00 59.00 54.00
50,000 to 74,999 52.00 51.00 48.00 47.00
75,000 to 99,999 51.00 50.00 47.00 45.00
100,000 to 249,999 50.00 49.00 46.00 43.00
250,000 to 499,999 48.00 47.00 45.00 42.00500,000 plus 46.00 45.00 44.00 40.00
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2
Living PublicationsHigh-quality monthly newslettersthat serve targeted gated and
un-gated communities in NortheastFlorida. The content is hyper-local.
More than 17,000 homeownersin quality demographic locationsreceive the Living newsletters.
December29,2011
TU ValuesIf you want to reach more of your
audience either around your storeor in parts of Northeast Florida, add
TU Values to your marketing mix.Delivered every Wednesday to over200,000 households, an insert in
TU Values combined with aninsert in The Times-Union can reach as much as 80%
penetration in many of your strongest zip codes.
Yes! Your
Essential ShopperAn entertaining and easy to read
6-page broadsheet that wrapsJacksonvilles national, regional
and local inserts and coupons. Yes!Your Essential Shopper featuresthe hottest products and shopping
tips on fashion and style, home and garden, personaltechnology, seasonal shopping and food and drinks.
Yes! is delivered free on Sundays to key households intargeted zip codes. See Pages 14 and 15 for details.
Military PublicationsThree major US Navy installations
in the Jacksonville area are servedby weekly newspapers published
by the Times-Union. The militarypapers oer advertisers a highly-
targeted audience.
Jax Air News (NAS Jax), The
Periscope (Kings Bay, GA) and TheMirror (NS Mayport, FL) are distributed on Thursday each
week. Total distribution: 32,000 copies. Call 904.359.4168for rates and information.
Eco LatinoThe areas premier Hispanicpublication, the monthly
Eco Latino serves the surgingSpanish-language market in the
North Florida area. More than83,000* Hispanic adults now callNorth Florida Home.*Source: Demographics USA 2007
Speciality PublicationsOur footprint stretches well beyond the pages of The Florida Times-Union. In addition to the dailynewspaper and all of its features and benets, we oer specialty publications for a variety of interests.
Targeted Special SectionsThe Florida Times-Unions targeted special sections let
you choose your spectators, special interests, seasonal
and gender-related themes allowing you to get the most
action out o your advertising dollars. Below are a ew
examples o some o our targeted special sections:
The Players Championship
This full-run section in May salutes the PGA Tours
th major.
Jaguars/NFL Preview
From the NFL preseason and regular season to the college
ootball scene, The Times-Union oers several ootball
special sections to reach your customers.
Spring/Fall Home & Patio
Produced in conjunction with the Spring and Fall Home
& Patio shows. This guide oers a variety o ideas and
plans or homeowners. In past years, these sections have
served as the ofcial guide to the Home & Patio shows.
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Shorelines Special FeaturesShorelines, the beaches area newspaper, is published every Saturday and is distributed inside
copies of The Florida Times-Union that are delivered to: Mayport, Atlantic Beach, Neptune Beach,
Jacksonville Beach, Ponte Vedra and Intracoastal West areas.
Shorelines Business Profles
Tell readers what sets your business apart in a
feature story and a weekly ad in Shorelines:
Rate: $142.56 (minimum of 9 weeks)
Ad Size: 2 column x 4 inches
Copy may change weekly
Add color for only $28.80 per ad
Dining at the Beaches and Beyond
Reach restaurant goers and receive a feature story about your restaurant
every nine weeks.
Option 1: 2 column x 4 inch ad with rotating feature story
Color Ad: $75 per week
Black and White Ad: $60 per week
Option 2: 2 column x 2 inch ad
Black and White Ad: $50 per week
This option is available b/w only and listing includes name,
logo, hours and special. Does not include story.
K L P # M < < # ) (( C ( K?
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4
What is Yes!? Yes! Your EssentialShopper is an entertaining and easy-to-read,6-page broadsheet that wraps Jacksonvilles
national, regional and local inserts and coupons.
Yes! Your Essential Shopper features the hottestproducts and shopping tips on fashion and style,home and garden, personal technology, seasonal
shopping and food and drinks. Yes! is deliveredfree on Sundays to key non-subscriber householdsin targeted zip codes.
Yes! Target
Yes! engages and retains the highly-desirable target of women 25 - 49 in
the strongest zip codes that have attractive demographics, high house-hold spending levels and strong retail activity.
Yes! ReachYes! covers 16 of the fastest growing and most sought-after zip codes in
the Jacksonville DMA. Households in these zip codes contain those whoare ready to buy and who have the purchasing power to buy more of
what they want.
Yes! Research
Yes! Your Essential Shopper is a nationally branded product recognized
in the top 550 markets and supported by national, regional andlocal advertisers.
Early research o Yes! in other markets show:
99% welcomed Yes! into their homes
70% looked at, browsed or read the ads and coupons
70% are glad they opted-in to receive Yes!
65% read or looked at the Yes! 6-page wrap
59% look orward to receiving Yes! every week
50% used at least one coupon when purchasing an item
Advertise With Yes!There are 2 ways to reach the Yes! consumer and increase your ROI:
Place your inserts within the pages of Yes!
Place an ad on the Feature pages of Yes!
Look for Yes!Yes! will be delivered every Sunday and on Thanksgiving Day in a brightpink Yes! branded bag.
YOUR ESSENTIAL ADVERTISING OPPORTUNITY!
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Zoning Options
ZIP Codes (10,000 minimum)
Quantity
50,000 copies
Distribution
Hybrid Model
Frequency
Every SundayThanksgiving Day
Yes! Jacket Deadlines Display Ad
Reservations and Ad Copy -Thursday, 5 p.m.
11 days prior to Sunday publication Display Ad
Camera Ready Copy -
Friday, 5 p.m.10 days prior to Sunday publication
Yes! Jacket Advertising Rates
Display ads (Full Run on Jacket only).All ads are full color.See your Times-Union Media repfor details.
1x 6x 13x 26x 52x *TU Pickup RateFull Page $1,199 $1,079 $959 $839 $719 $600
1/2 Page $699 $629 $569 $509 $459 $400
1/4 Page $379 $339 $309 $279 $249 $200
Zip Name Quantity
32065 Orange Park 1,624
32068 Middleburg 3,953
32073 Orange Park 3,130
32210 Ortega 5,423
32216 Pottsburg 2,123
32222 Brannan Field 698
32223 Mandarin 1,114
32224 Univ. of N. Florida 2,974
32225 E. Arlington 3,185
32244 Wesconnett 6,781
32246 Sandalwood 5,372
32250 Jacksonville Beach 2,467
32256 Deerwood 4,696
32257 Beauclerc 2,569
32259 Fruit Cove 1,119
32277 Arlington 2,771
Total 50,000
Yes! Zip Codes and Quantities
*Buy any ad in the Sunday Times-Union and pick up into Yes! on the same day. Earlier deadlines apply for Yes! publication.
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6
Targeting Run of Site BehavioralTargetingGeo
TargetingGuaranteedPlacement
ComboTargeting
LREC (300x250) $8/CPM $12/CPM $10/CPM $10/CPM $12.75/CPM
North (728x90) $8/CPM $12/CPM $10/CPM $10/CPM $12.75/CPM
Sky (160x600) $7/CPM $10.50/CPM $8.75/CPM $8.75/CPM $11.25/CPM
LSKY (300x600) $8/CPM $12/CPM $10/CPM $10/CPM $12.75/CPM
South (728x90) $4/CPM $6/CPM $5/CPM $5/CPM $6.50/CPM
Jacksonville.com is an essential part of the
North Florida growth story. For generations
The Florida Times-Union has been thedominant news and information sourcein Northeast Florida. That dominancecontinues today, through the help of
Jacksonville.com.
Jacksonville.com has averaged1.9 million unique monthly visitors,
2.9 million monthly visits with an averagevisit length of over eight minutes*.
The unconventional design of the websitefocuses heavily on user participation and
interaction. The home page features news,video, and sta blogs, updated around the
clock. Users who register can start their ownblogs.
Independent research shows that, takentogether, The Florida Times-Union and
Jacksonville.com reach 54.9% of the adultsin the ve-county metropolitan area** and
almost 569,000 adult readers/visitors in our15-county Designated Market Area**. No
other media company can match that kindof coverage in this market.
It is our belief that a multimedia approach isvital to best serving our advertising partners.
This catalog describes the dierent deliverymethods to create maximum results.
Source: *Omniture Site Catalyst Dec. 2011 - Nov. 2012
**Scarborough 2012, R2.
NORTH -728 X 90 LEADERBOARD
LREC300 X 250
LSKY
-3
00X
600
SOUTH 728 x 90 Leaderboard
SKY
-160X
600
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8
Deadlines
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
ProductSpace ReservationProof Ad Deadline
All Ads ApprovedMaterials Due
Main News, Metro, Business, Sports THURSDAY 10 AM FRIDAY 10 AM
Lie, Book Page, Amusements and Travel* WEDNESDAY 10 AM FRIDAY 10 AM
Classifeds - Auto and Home* THURSDAY 10 AM FRIDAY 10 AM
Classfeds - Employment* THURSDAY 10 AM FRIDAY 10 AM
Yes! Your Essential Shopper FRIDAY 2 PM(Week Prior)
MONDAY 12 NOON(Prior to Sunday Insertion)
Krat Jacket WEDNESDAY 5 PM(12 Days Prior to Publication Date)
THURSDAY 5 PM(11 Days Prior to Publication Date)
Main News, Metro, Lie, Sports and Classifeds THURSDAY 10 AM FRIDAY 10 AM
Main News, Metro, Business, Sports and Classifeds FRIDAY 10 AM MONDAY 10 AM
Lie, Amusements* THURSDAY 5 PM FRIDAY 5 PM
Main News, Metro, Business, Sports and Classifeds MONDAY 10 AM TUESDAY 10 AM
Lie, Health, Amusements* FRIDAY 10 AM MONDAY 10 AM
Main News, Metro, Business, Sports and Classifeds TUESDAY 10 AM WEDNESDAY 10 AM
Taste (Lie), Amusements* MONDAY 10 AM TUESDAY 5 PM
MILITARY PUBLICATIONS -Jax Air News, Mayport Mirror and The Periscope
Retail Ads
Classifed Ads
THURSDAY 5 PMCamera-Ready Materials Due
FRIDAY 5 PMCamera-Ready Materials Due
MONDAY 5 PMFRIDAY 10 AMTUESDAY NOONMonday 10 AM
TU ValuesMONDAY 10 AM
(11 Days Prior to Publication Date)
TUESDAY 10 AM
(10 Days Prior to Publication Date)
Main News, Metro, Business, Sports and Classifeds WEDNESDAY 10 AM THURSDAY 10 AM
Career Times WEDNESDAY 3 PM THURSDAY 5 PM
JACK* TUESDAY 10 AM WEDNESDAY 10 AM
Main News, Metro, Lie, Business and Sports THURSDAY 10 AM FRIDAY 10 AM
Classifeds - Employment THURSDAY 10 AM FRIDAY 10 AM
homes* MONDAY 10 AM WEDNESDAY 10 AM
Drive* TUESDAY 10 AM THURSDAY 10 AM
Shorelines (Beaches/Ponte Vedra) TUESDAY 10 AM THURSDAY 10 AM
*Early Press Run
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Sotware Requirements Photoshop CS3
Illustrator CS3 InDesign CS3
Adobe Acrobat 9.0
Acceptable Media CD
DVD
Electronic Ad Delivery AP Adsend (www.adsend.com)
Site Code ID is FLJAJ Ad Transit (www.adtransit.com) Adsend
AdDrop
EMailAds may also be e-mailed to
[email protected] only if thefollowing conditions are met:
File is a PDF (with extension) File size is less than 4MB
Account Executive is copiedon e-mail
Direct ElectronicAd Transer
The Times-Union also offersadvertisers their own FTP
directory with passwordprotection. Just contact youradvertising sales representative
for more information or toactivate today.
As with all electronic delivery
methods, the PDF file format isthe preferred format. PDF is theonly format used by our current
Ad Delivery Services that wesubscribe to. If sending multiple
files all files should be collectedand compressed to create a single
file for uploading.
Once an advertiser posts an ad onour FTP site they should e-mail
confirmation of upload to theirAdvertising Sales Representativewho, in turn, can provide the
necessary processing informationto production.
PDFsWhen submitting an ad as a PDF,here are some guidelines:
Make sure all art is CMYK or
Grayscale. All colors must be CMYK, no
Pantone or Spot Colors. Make sure all fonts are
embedded or subset at 100%. Create your PDF file to meet the
PDF/1Xa standard with Acrobat 5compatibility.
Or, create a postscript file anddistill through Acrobat Distiller,using the distiller settings for the
PDF/1Xa.
IMPORTANT When creating a PDF using
InDesign and/or transparency(i.e. drop shadows, layers,
overlays, etc.), create yourPDF file to meet the PDF/1Xa
standard with Acrobat 6 or7 compatibility and DO NOT
flatten transparency.
Please contact your sales representativefor special section and other double truck
measures. Ads are ordered by columnwidth and depth (1/4 increments).
For more information on ad specications,please contact your sales representative for
a copy of our Ad Production Guidelines.
Ad Sizes/SpecsWhen submitting an ad to Times-Union Media, the preferreddocument format is PDF (Portable Document Format). Below,please find other software, media and delivery requirements:
Advertising Dimensionsor 44inch WebOrder all ads by column width and
depth (depth in increments).
ROP and CLASSIFIED(6 Col. X 21.5 deep)
Columns Inches
1 Col. 1.5556
2 Col. 3.2778
3 Col. 5.0
4 Col. 6.7222
5 Col. 8.444
6 Col. 10.1667
Double Truck 21.25
DOUBLE TRUCKROP and CLASSIFIED
Columns Inches
Broadsheet13 col. x 21.5 deep
21.25 x 21.5
Tabloid13 col. x 10 deep
21.25 x 10
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Advertising Policy
A. All rates contained herein are net as shown. Agency commissions or further discounts are not allowed unless otherwise noted.
B. Every eort will be made to comply with the advertisers position request, however, position is not sold or guaranteed. Advertising orders are not
accepted on a position or omit basis.
C. An annual contract, signed in advance, is required to earn other than the open rate and to qualify for discounts.
D. Publisher reserves the right to revise advertising rates upon 30 days notice and all contracts are accepted subject to this condition.
E. The Publisher reserves the right to refuse or cancel any advertisement.
F. Advertiser represents and warrants that all statements contained in copy submitted by Advertiser are true, and Advertiser agrees that it will
indemnify and hold harmless Publisher from liability, including reasonable attorneys fees and other costs of defense, arising from any actions or
claims for libel, slander, disparagement, trade libel, invasion of privacy, or other causes of action resulting from the publication of Advertisers copy.
G. The Florida Times-Union will not be liable for any error in advertisements to a greater extent than the cost of the space occupied by the error. The
Publisher will not incur any liability for errors after the rst day the ad appears. Any errors should be reported immediately to the retail advertising
department for correction as soon as possible. Publisher is not responsible for errors on copy received after deadline.
H. All advertising space used will be credited once as advertising inches toward contract fulllment, except as otherwise noted.
I. Advertising set to resemble news matter must carry the word Advertisement at the top of the advertisement.
J. Some advertisers may be temporarily extended a $500 courtesy credit limit pending the nal credit extension decision, providing a completed
credit application has been submitted for review.
K. The software used to schedule and track impressions is set to deliver impressions within a standard margin of error. Completed campaigns which
have delivered within a seven percent margin (i.e., + or -) will be considered to have been delivered in full. In addition, when advertisers run
multiple online impression based campaigns during a month, the combined total number of impressions delivered for a given ad type will becompared to the total number of online impressions ordered to determine if ordered impressions have been fullled.
Preprint Insert Policy Full Run, PartRun and Zoned Preprint Advertisers
1. Circulation quantities requested include a 5% allowance for spoilage.
2. The Florida Times-Union will charge Full Run Advertisers only for those inserts that are placed in our newspaper. Gross Press Run totals will be
used for billing purposes. For part-run and Zoned advertisers, The Florida Times-Union will distribute all useable inserts received unless otherwise
directed by advertiser. As our quantities listed are advance estimates, any insert quantities remaining will be distributed to the nearest possible
area.
3. While we try to provide the most accurate numbers possible to our advertisers, we sometimes fail to accurately project the quantities for a given
day. We audit ourselves to ensure that we are billing customers for the amount inserted. It is our policy to credit our advertisers if they have been
invoiced incorrectly. These credits will appear on your monthly advertising statement when they are identied.
Terms o Payment
A. All rates are net cash with order unless credit has been approved by the Publisher. Where credit has been extended, invoices are payable on terms
stipulated on the invoice statement.
B. MasterCard, American Express, Discover, Visa, or cash accepted.
C. All invoices are due net thirty days.