2013 roc race media kit-vavi · % % % adventureracerdemographics%! generalstatistics % ∞...
TRANSCRIPT
What is the ROC Race 5K? AS SEEN IN: ROC stands for Ridiculous Obstacle Challenge. Imagine a creative collision between a military style training course and wild and crazy game show inspired obstacles spread throughout a 5K course. The race is followed by an after party with live entertainment called ROC Fest! The ROC Race proudly benefits:
Next Race / Location: Del Mar Fairgrounds # of Participants: 10,000 When: Saturday, May 11th Time: 8am-‐4pm
Military and Game Show Inspired Obstacles
The Teams behind the Ridiculousness!
VAVi is the largest Sport & Social Club in Southern California and one of the largest in the country. They bring together young professionals through a variety of sports leagues, social events, vacations and volunteer opportunities. In 2011, VAVi ran over 500 leagues and had 50,000 participants in our sports leagues and events. VAVi’s core purpose: To bring fun to life! Millennium Events is a premier event planning company based in San Diego, California. The focus of the company is publicly ticketed events with an emphasis on high quality production and sustainable events.
Why Partner with the 2013 ROC Race?
The ROC Race is in its fourth season, with the first three races proving to be huge successes. Over 6,000 people participated at the first ROC Race on May 21st, 2011. Over 5,000 people participated at the ROC Race at the Pomona Fairplex on November 5th, 2011. Over 8,000 people participated on ROC Race Weekend 2012 (May 19th and 20th). All events have received outstanding reviews from
participants, vendors, sponsors and venues.
Adventure Racer Demographics
General Statistics
• There are over 37 million runners in the U.S. • In 2007, Runners spent $8.5 billion on sport • 16 million runners have a household income of
$75,000 or more • Runners spend $125 billion on health-‐related goods
and services -‐usarunning.org
~40% of all runners describe themselves as “average fitness runners” that “prefer 5k and mega races that feature a party-‐type atmosphere”
-‐trackshack.com
ROC Race is proud to support the Challenged Athletes Foundation in partnership with Bill Walton!
Help us fundraise $25,000 and CAF will present a bike or hand-‐cycle on stage to a disabled athlete!
So what can you do to help? CREATE A FUNDRAISING PAGE! Incentives for corporations or big companies:
• $1,500 gets 4 VIP tickets & a booth (assuming there is no conflict of brand/interest)
• $3,000 gets 8 VIP tickets, a booth & stage shoutouts from Bill Walton
• $5,000 gets 12 VIP tickets, a booth, stage shoutouts from Bill Walton + private meeting w/ Bill
• $10,000 gets official sponsor host of CAF Lounge w/ 25 VIP tickets, Inclusion in advertising materials, signage in the VIP lounge, a booth & a private meeting w/ Bill
The Challenged Athletes Foundations (CAF) Operation Rebound program is the official charity beneficiary of the Ridiculous Obstacle Challenge. CAF Operation Rebound provides unparalleled sports opportunities and support to our troops and veterans of any branch of service and first responders who have served honorably and have suffered permanent physical injuries.
ROC Race Sponsorship Opportunities *** Certain sponsorship levels will be included in a significant external advertising
campaign (online, email, billboard, flyers, posters, PR) throughout Southern California
T-‐shirt Sponsor—Get your logo on all participant shirts!
Presented By Sponsor—Get integrated into a $100k+ marketing campaign
T-‐Shirt Sponsor (logo on back of all shirts)
ROC Fest After Party Sponsor
Branded Obstacle Sponsor
Hydration Sponsor
Course Signage and Fencing Sponsor
10 x 10 Booth Space at After Party
Goody Event Program Sponsor—Each participant gets a program!
Interested in being a sponsor? Contact:
Sponsorship Dir. Keith Cunningham [email protected] 619-‐246-‐3625 President: Latane Meade [email protected] 858-‐220-‐8131
Local event & national series sponsorship available