2013 social + mobile statistics

17
2013 SOCIAL + MOBILE STATISTICS @LAURENKGRAY

Upload: lauren-gray

Post on 08-Sep-2014

16.683 views

Category:

Technology


0 download

DESCRIPTION

Social and mobile are more important now than ever. This presentation explores the importance of social media and mobile statistics as they relate to your marketing and content strategy.

TRANSCRIPT

Page 1: 2013 Social + Mobile Statistics

2013 SOCIAL + MOBILE

STATISTICS

@LAURENKGRAY

Page 2: 2013 Social + Mobile Statistics

@LAURENKGRAY

TWO KEY FACTORS DRIVING SOCIAL GROWTH FOR 2013:

rapid adoption of older users 45+ mobile use for Internet access

Page 3: 2013 Social + Mobile Statistics

@LAURENKGRAY

61% OF CURRENT FACEBOOK USERS HAVE TAKEN A voluntary break from it.  

 - PEW RESEARCH  

Page 4: 2013 Social + Mobile Statistics

@LAURENKGRAY

THE FASTEST GROWING AGE BRACKET ON FACEBOOK IS

45-54 YEARS OLD.    

Page 5: 2013 Social + Mobile Statistics

@LAURENKGRAY

45 million photos ARE UPLOADED TO

INSTAGRAM EVERY DAY.    

Page 6: 2013 Social + Mobile Statistics

@LAURENKGRAY

THE INTERNET IS THE SECOND MOST POPULAR PLACE TO GO

FOR NEWS, beating print.

Page 7: 2013 Social + Mobile Statistics

@LAURENKGRAY

TWITTER IS the second fastest GROWING NETWORK

IN THE WORLD.

Page 8: 2013 Social + Mobile Statistics

@LAURENKGRAY

THE FASTEST GROWING AGE BRACKET ON TWITTER IS

55-64 YEARS OLD    

Page 9: 2013 Social + Mobile Statistics

@LAURENKGRAY

YOUTUBE REACHES MORE

18-34 YEAR OLDS than any cable network.  

 

Page 10: 2013 Social + Mobile Statistics

@LAURENKGRAY

100 HOURS OF VIDEO AREUPLOADED TO

YOUTUBE every minute.

Page 11: 2013 Social + Mobile Statistics

@LAURENKGRAY

LINKEDIN HAS 200M+ USERS.

2 NEW USERS JOIN every second.

Page 12: 2013 Social + Mobile Statistics

@LAURENKGRAY

PINTEREST HAS 70M + USERS. 30% PINNED, REPINNED OR LINKED IN JUNE THIS YEAR.

Page 13: 2013 Social + Mobile Statistics

@LAURENKGRAY

PINTEREST IS 80% FEMALE.

REDDIT IS 60% MALE.

- PEW RESEARCH  

Page 14: 2013 Social + Mobile Statistics

@LAURENKGRAY

AMERICA:

91% OF ADULTS HAVE A cellphone 56% HAVE A smartphone

34% HAVE A tablet. - PEW RESEARCH  

Page 15: 2013 Social + Mobile Statistics

@LAURENKGRAY

25% OF SMARTPHONE USERS

18-44 SAY THEY CAN’T REMEMBER THE LAST TIME THEIR SMARTPHONE WAS NOT NEXT TO THEM.  

Page 16: 2013 Social + Mobile Statistics

@LAURENKGRAY

29% OF AMERICANS SAY THEIR

PHONE IS the first and last THING THEY LOOK AT EVERY DAY.

- QUALCOMM  

Page 17: 2013 Social + Mobile Statistics

@LAURENKGRAY

LAUREN K. GRAY laurenkgray.com