Syndacast Company Introduction

Find out how we can guide your business to higher ROI

• Syndacast is one of the fastest growing performance driven digital marketing and concept development firm specializing in cultivating innovative ideas from inspiration to marketplace

• We are innovators in performance marketing, revenue generation, customer engagement and experience design and offer a broad range of solutions that helps clients to consolidate, integrate and quantify online initiatives and solutions to generate ROI quickly and efficiently for online marketing initiatives.

2011

Some Facts about Syndacast

Verify: https://www.google.com/partners/#a_profile;idtf=017477926070942078710;

• Syndacast believes in using digital media to deliver guaranteed campaign performance, with a strong focus on the travel category

• Syndacast continues to believe in the importance of Cost Per Action (CPA) metrics to drive campaign ROI

• Syndacast believes in innovative Strategic Planning, data modeling and forecasting in order to develop CPA- or incentive-based compensation

• Syndacast’s long-term objective is to reduce and/or remove the risk of low returns on online media campaigns for our clients

Performance-Based Digital Media

Cost per ‘Like’

Cost per ‘Click’

Cost per ‘View’

Cost per ‘Lead’ Cost per ‘Sale’

Cost per ‘Download’ Cost per ‘E-mail’

Cost per ‘Call’

Cost per Action metrics

What is a cost per action?

Cost per ‘Action’

• Syndacast is an independent, media agnostic solutions provide. Unlike agency groups we are not tied to any particular online network supplier, and are constantly testing and comparing the performance of a variety of new networks and channels

• This means we are able to use our tools to test and measure the media that delivers the best results for each individual campaign and adjust on a real time basis to maximize results

• Syndacast also helps determine the correct attribution for the campaign (and it’s unlikely to be the last click) by determining the impact and comparative role of other digital media formats, not just search & display

*Source: emarketer

Digital Channel & Technology Neutral

Singapore

Jakarta

Bangkok

Team of 50 interactive experts Asia wide presence with offices in

Bangkok, Singapore, Jakarta

Some Facts about Syndacast

Global experience

Client market

Media target market

generated in sales and revenue for our clients in 2012. All through our interactive, performance driven marketing programs.

Some Facts about Syndacast

65,000,000 US$

accumulated sales analytics data through the full customer purchase cycle.

(and we know how to use it)

Over 280,000,000 US$

Selected Brand References

• Syndacast takes a Macro View of the client’s business not just looking at the impact of the ever changing digital scene

• Syndacast evaluates the impact of offline communications on digital content and digital advertising

• Syndacast evaluates digital trends likely to impact a client’s business

Macro-view

Digital Marketing Opportunities for Hotel Brands

Why invest in digital marketing?

Around 30% of online visitors to hotel sites, whether Leisure or Business travelers, are online to make an immediate reservation. It is important to capture online traffic and effectively drive it to your booking channels to generate immediate results.

What about my OTAs (online travel agents)?

Travel planning patterns for hotels are complex, and OTAs only account for a small portion of the consumer’s planning process:

Step 1: “I always search on Google first where I identify a property I like”

Step 2: “I go to Expedia and see what the rate for this property is”

Step 3: “I visit TripAdvisor to read my peer reviews for this hotel”

Step 4: “I visit the hotel website and book if I like the location, rate and what I have read and seen about this hotel”

Source: Hotels Magazine 2011

1 2 3 4

OTAs are a potential threat to your brand equity

OTAs are a battleground for you and your hotel competitors:

To appear top of the list or within the first pages, you are forced to accommodate OTAs with bigger discounts, unique promotions

(e.g. 24-hour sales) etc.

This jeopardizes your direct online

channel, potentially destroying years worth of achievements such as rate

parity, best rate guarantees, and travel consumer perceptions that it is better to

deal with the supplier directly.

Are your OTA commissions reasonable?

Guaranteed ROI on direct digital marketing activities

8! or 12.5% cost of sales

Source: Hebs Digital, Hotels Magazine 2011, Syndacast data

ROI represents cost of a direct booking via the hotel own website excludes website hosting and maintenance fees, campaign management fees, website analytics.

15% - 30% of merchant commissions are levied by online

travel agencies (OTAs)

With an average of 25% merchant commissions on OTAs, the

bookings via the hotel brand websites or direct online

bookings are 2-3 times cheaper than OTA bookings.

Syndacast Products and Services for Hotel Brands

Syndacast services for hotel brands

…drive ROI Online Display Advertising

Social Media Marketing

Mobile Marketing

Video Marketing

Search Engine Optimization

Search Engine Marketing

Cost per ‘Like’

Cost per ‘Click’

Cost per ‘View’

Cost per ‘Lead’ Cost per ‘Sale’

Cost per ‘Download’ Cost per ‘E-mail’

Cost per ‘Call’

Cost per Action Campaigns

What is a cost per action?

Cost per ‘Action’

Search Engine Marketing

Where SEM results appear: • Syndacast’s search engine marketing (SEM) promotes websites by increasing visibility in search engine result pages (SERPs) through the use of paid placement. They are charged on a cost-per-click basis.

• Our SEM campaigns are performance driven based on ROI or other client metrics, and a team of specialists monitor and optimize the performance of the campaign on a daily basis.

Asia results: consolidated Accor campaigns

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2010 2011

Revenue

ROI

500% increase in revenue from SEM !

200% increase in average ROI !

Over a 2 year period…

Search Engine Optimization

Where SEO results appear: • Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via "organic" or "algorithmic" search results.

• Syndacast provides a comprehensive ongoing service of on-site and off-site SEO to continuously improve search rankings for client websites. This is achieved through a number of proprietary in-house techniques, and daily manual intervention.

Visits from Search How much traffic increased during the SEO campaign?

Traffic from search has increased 40.19% since the SEO campaign began

Traffic from Google has also increased by 91.71%

SEO Results Example (individual hotel) SAMPLE

• Online Display Advertising is primarily used to build widespread brand awareness and drive traffic to a website. It is an important channel to exploit to strengthen online marketing initiatives.

• Large partner base allows for competitive rate structure/beta tests

• Syndacast has built its own DSP solution which connects to the world’s largest exchanges, including mobile and social in addition to having obtained preferential rates with a large number of individual sites:

Online Display Advertising

Exchanges Websites

… and many more!

Social Media Marketing

Social Advertising Products Social Engagement

Facebook Marketplace ads: Increase reach and direct response Facebook Premium ads: Increase virality and endorsed Word of Mouth Linkedin Advertising: Behaviorally target professionals by job title …

Facebook Page, Twitter Feed, YouTube Channel & Custom Tab creation:

Build an online presence Syndacast Guaranteed Facebook Likes:

Grow your fan base with guaranteed results Community Management:

Build measurable engagement with fans …

Examples of Facebook Pages with Fan Recruitment

Mobile Marketing

Mobile Advertising and

App Push

Mobile Search and Click to Call

Mobile App Development

Mobile Marketing

Syndacast’s Mobile Marketing services are objective-driven and designed for effectiveness across all mobile platforms.

Video Marketing

Drive traffic to your video through advertising products e.g.: Facebook Premium Video Ads: promote the video through a single premium takeover ad of the Facebook page YouTube Advertising: ‘Featured Video’ listings, pre-roll ads, in-video banners

Broadcast your video throughout the internet: Syndacast Guaranteed Views service through social media seeding, using proprietary techniques on the following platforms:

Support Services

In addition to Syndacast’s services designed for hotels, we provide a number of additional services:

• Website Development & Mobile Site Creation

• Creative Design

• PR Syndication

All our campaigns are fully tracked through expert tools

Our tracking tools use tracking scripts that are compatible and fully integrate with your back-end hotel reservation and distribution systems.

Bangkok 388 Exchange Tower, #32-02, Sukhumvit Road, Klongtoey, Bangkok 10110

Singapore 60B Duxton Road Singapore, 089524

Jakarta Wisma 46, 46th – 50th Floor Jalan Jenderal Sudirman Kav.1, Jakarta 10220

info@syndacast.com