United Way of Logan County

Employee Campaign Coordinator Guide

2013

ASSEMBLE THETROOPS!

YOUR ASSIGNMENTCampaign Checklist......................................

Sample United Way Rally Agenda..............

ECC/CEO Speech Outline..............................

Dates to Remember.........................................

Leadership Giving..........................................

Campaign Awards..........................................

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You’ve been recruited. You’re the best of the best.

You have been enlisted to lead your company to the top of the ranks. With the

help of your United Way staff sergeant and this basic training guide, you’ll be

sure to soar to the top of your goal.

CAMPAIGN CHECKLIST

Follow this list and you’ll be sure to succeed in your mission.

1

Review your company’s giving history.

Encourage your CEO or Leadership to be involved: Complete his/her pledge card Pledge a corporate gift on behalf of the organization Write a letter or send an email to all employees Participate in/or attend campaign meetings Schedule a leadership meeting with top leadership

Recruit a committee of co-workers to help you.

Utilize your United Way Representative. They will help you plan your campaign, deliver your materials, schedule presentations and tours and answer questions.

Set a challenging and realistic goal.

Schedule specific start/end dates for your campaign and inform yourco-workers.

Educate your co-workers. Agency speakers, videos and tours are fun and informative! See the Sample Rally and ECC Speech outlines on pages 2 and 3.

Complete your campaign by collecting pledge cards and reporting results to your United Way Representative. Turn in your results by November 1st to be an Early Bird! All campaign results are due by November 15th.

Thank your co-workers for their generosity. Send an email, hang thank you posters and plan a celebration of a job well done!

2

SAMPLE UNITED WAY

RALLY AGENDA:

Music - plan a soundtrack that fits your company’s campaign theme to play as guests enter and exit the room.

Video - Play the United Way campaign video.

Your co-workers will enjoy learning about United Way’s work in the community. This meeting makes your job as an Employee Campaign Coordinator (ECC) much easier. Here’s the rundown for a spirited rally to kick-off your workplace campaign with flying colors!

Audio Visual:

United Way posters

Theme-related items such as centerpieces, wall hangings, etc.

Goal poster

Decor:

The Flow:3 min.

5 min.

2 min.

5 min.

3 min.

2 min.

Welcome & United Way Campaign EndorsementUnited Way Presentation

United Way Video

United Way Partner Agency SpeakerWrap Up

Collect Pledge Cards

CEO and/or ECC

United Way Representative

United Way Representative

Partner Agency Representative

CEO and/or ECC

ECC

ECC OR CEO SPEECH OUTLINE

Introduce yourself and thank everyone for attending the meeting.

Give a brief overview of your organization’s United Way campaign. Include: a. Your organization’s campaign dates b. Your organization’s fundraising goal c. United Way facts

Talk about your personal experience with United Way either as a donor or a beneficiary of services.

Introduce the United Way speaker.

Encourage giving. Offer incentives.

Say thank you!

3

SAMPLE UNITED WAY

RALLY AGENDA:12

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Dates to Remember:September 10Campaign Kickoff11:30 a.m. - 1:00 p.m.

American Legion

October 4 & 5Day of Caring

November 1Early Bird Deadline

For more information, visit www.unitedwaylogancounty.org

LEADERSHIP GIVING

ASSOCIATIONEncourage your co-workers to become a member of the Leadership Giving Association. Membership begins with an annual gift of $500 or more. Members receive all the benefits reserved for our top donors, including a listing in the Leadership Giving Registry. A leadership gift truly demonstrates commitment to lasting change in Logan County.

U N I T E D W A Y O F L O G A N C O U N T Y

GIVINGLEADERSHIPASSOCIATION

4

For more information about Leadership Giving, please contact:

Ashleigh Sorrell Rose at (405) 523-3525 or asorrellrose@unitedwayokc.org

LEADERSHIP GIVING LEVELS

HeroesLeadersBenefactorsPatronsChampionsAlexis de Tocqueville Society

$500 - $999$1,000 - $2,499$2,500 - $4,999$5,000 - $7,499$7,500 - $9,999

$10,000 & above

5

CAMPAIGN AWARDSUnited Way wants to recognize your employees’ generosity. The following awards will be presented to you at the campaign celebration based on your company’s per capita giving. Per capita giving is figured by dividing your total employee contributions by your total number of employees.

Diamond

$500 per capita & above

Platinum

$200 - $499.99 per capita

Gold

$100 - $199.99 per capita

Silver

$50 - $99.99 per capita

Bronze

$25 - $49.99 per capita

For theme ideas, logos, forms, tips and more:

please visit unitedwaylogancounty.org & explore the Workplace Campaign Toolkit

P.O. Box 1602Guthrie, OK 73044

405-236-8441www.unitedwaylogancounty.org