2013 wilsonart12 17-2012

DRAFT: SUBMITTED DECEMBER 17, 2012

Confidential! 1

A Marke(ng Communica(ons Plan to Support Wilsonart

Confidential! 2

2013 Wilsonart Home Residen(al Public Rela(ons Program

SUBMITTED DECEMBER 14, 2012

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•  Brand Objec(ve –  Posi:on Wilsonart and its

product lines for home residen:al and commercial/contract as the desirable decora:ve surface solu:on

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WILSONART

•  Background –  Two thousand and twelve marked a year of change and exci:ng

new possibili:es for Wilsonart •  Kristen Manos was appointed President of Wilsonart in early 2012 Coming from Herman Miller, Kris brought industry knowledge, significant rela:onships and a strategic perspec:ve. Young, aYrac:ve, a mom, Kris gives a new face to the brand, one that is contemporary and appealing

•  For the first :me in several years, the company supported marke:ng, adver:sing and PR, hiring new agency partners charged to rekindle consumer interest in laminate and aYack granite

•  Wilsonart returned to KBIS and placed a stake in the ground that they were back, and back in a big way

•  Commitments con:nued to support great design, sustainability and an engaged and educated sales force

Confidential! 4

WILSONART

•  Background –  Two thousand and twelve marked a year of change and exci:ng

new possibili:es for Wilsonart •  In late 2012, the company became Wilsonart Interna:onal Holdings LLC. The new en:ty is jointly owned by funds managed by Clayton, Dubilier & Rice (CD&R) and ITW

•  John Krenicki has been appointed as CD&Rs Opera:ng Partner, Chairman and interim CEO as of January 13, 2013

•  CD&R has pledged to invest in Wilsonart and explore opportuni:es

•  CD&R is also looking for aggressive growth. While they are keeping the current management team in place, expecta:ons are high and results must be delivered

•  The focus for PR in 2013 must be ini:a:ves that Inspire with Design; Engage at Every Point and Cul:vate and Grow

Confidential! 5

WILSONART

•  Background –  We took the inspiration for three core strategies from the

communications platform you are using to reach the home remodeling market: •  Inspire With Design

•  Engage at Every Point •  Cul:vate & Grow

–  PR’s mission for 2013 will be to creatively leverage the communications platform to combat the chaYer and coverage surrounding Formica 100th Anniversary celebra:on, s:mulate interest by new consumer groups and give consumers credible reasons to “Believe It.”

Confidential! 6

WILSONART STRATEGIC PLATFORMS

•  Strategic PlaDorm # 1: Inspire With Design –  Design s:ll drives consumers when choosing a new countertop.

And some consumers s:ll don’t know that laminate today rivals the beauty of other surface choices. Further, a design message can be married to advances in technology that make Wilsonart HD a beau:ful, contemporary choice. With the new Carnival designs, integrated sinks, decora:ve edges – and poten:ally a back splash program – Wilsonart has a great design story to tell. •  Media, such as Consumer Reports, have no:ced. “Improved imaging technologies have given laminate countertops a serious design makeover in recent years, but you s:ll had to seYle for a sink that sat on top of the counter where the edge could collect dirt and bacteria. Now there's a seamless solu:on from Wilsonart—acrylic sinks that can be chemically bonded to a laminate counter to create a look that was formerly only available in solid surfacing, stainless steel and concrete.”

Confidential! 7

INSPIRE WITH DESIGN

•  Strategic PlaDorm # 1: Inspire With Design –  Summer Baltzer joined as Wilsonart’s spokesperson in 2012. She

was a design-‐focused voice for blogger conferences, trade shows and within our press materials. While we recommend con:nuing with her in 2013, we believe the :me is right for Wilsonart to align with a media genic spokesperson whose creden:als will give us access to na:onal print and TV placements. Budget permilng, we will also look for experts whose design aesthe:cs and reputa:ons can reinforce Wilsonart’s reputa:on as a design focused company. •  Designers such as Robin Wilson, an African American woman and an eco-‐ friendly interior designer or Anise Darnell, of Milk & Honey Home, who regularly contributes “design on a budget” content on HGTV.com

Confidential! 8

INSPIRE WITH DESIGN

•  Strategic PlaDorm #2: Engage at Every Point –  Lloyd Alter, an editor at Treehugger, posed a simple ques:on

“How Did Granite Get to be the Kitchen Counter Standard?” His column goes on to chronicle granite’s transforma:on from a high cost, highly localized product to a low cost global business. •  “Granite is rela:vely new to the kitchen counter; back in 1987, it was preYy much available in only two colors, it was incredibly expensive and was not even considered good counter material because of its lack of resilience. Yet in less than a decade, it went from being luxurious to ubiquitous-‐ it is in every new condo and apartment regardless of price. It became the cherry on top of the McMansion sundae. The price dropped so far and so fast that one can now order it online in Florida for $19.95 per square foot, almost as cheap as a laminate counter.”

Confidential! 9

ENGAGE AT EVERY POINT

•  Strategic PlaDorm #2: Engage at Every Point –  Alter goes on to state:

•  “A heavy, local, expensive and luxurious material has been turned into cheap, ubiquitous, 3/4" thick wallpaper. A powerful industry has grown and thrived in the face of, and in fact in spite of, a rising interest in green and sustainable materials, for a granite counter is anything but green.”

–  With Wilsonart poised to release credible, third party Lifecycle Analysis, the company is in an excellent posi:on to Engage at Every Point with a message to green consumers, an audience we have not previously courted. The report can kick start a conversa:on to educate the buying public of the greater benefits laminate offers consumers – a lower cost and much smaller carbon footprint.

Confidential! 10


•  Strategic PlaDorm #2: Engage at Every Point –  We know that consumers today are no longer interested in

sustainable products purely for the sake of “being green.”

–  Consumers also want to be in control of their decisions. They demand sustainable products that not only perform, but also make it easy for them to be “green.”

–  Wilsonart can recruit a high visibility designer whose exper:se intersects sustainability with great design and home products

–  By doing so we can align the HD product within the larger context of green remodeling, a trend experts say is “here to stay.” Homeowners who remodel using environmentally-‐friendly prac:ces and products know that many products pay for themselves within a maYer of years.

Confidential! 11


•  Strategic PlaDorm #2: Engage at Every Point –  Communica:ng that Wilsonart is pro-‐ac:ve on many sustainable

fronts also posi:ons the company well within the design community, a group highly interested in and recep:ve to environmental issues.

–  As Wilsonart prepares for its new headquarters, green building prac:ces should be incorporated every step of the way. By doing so, the company demonstrates that it “walks the walk.” It can also be used for sustainability stories for 2014.

–  Finally, as we saw with Mr. Alter’s column, we believe media will be recep:ve to a story that shows Wilsonart HD laminate’s beYer carbon footprint. Within this context, the sustainability message supports the aYack granite strategy.

Confidential! 12


•  Strategic PlaDorm # 3: Cul7vate & Grow –  Fabricators represent an important – one might say cri:cal -‐

component in a consumer’s decision of what countertop surface to choose. With the current distribu:on system it is difficult, if not impossible, to educated them on why they should spec Wilsonart HD.

–  We know that Wilsonart has been exploring how to increase training for this group. This is an important step as the number of Gen X or Y fabricators trained to install kitchen countertops with laminate is diminishing.

–  We have recommended Wilsonart talk with ToolBelt Produc:ons about tailoring a program to reach fabricators at key trade shows and venues where they gather for “hands on” training.

Confidential! 13

CULTIVATE & GROW

•  Strategic PlaDorm # 3: Cul7vate & Grow –  Fabricators represent an important – one might say cri:cal -‐

component in a consumer’s decision of what countertop surface to choose. With the current distribu:on system it is difficult, if not impossible to educated them on why they should spec Wilsonart HD.

–  We know that Wilsonart has been exploring how to increase training for this group. This is an important step as the number of Gen X or Y fabricators trained to install kitchen countertops with laminate is diminishing.

–  We have recommended Wilsonart talk with Toolbelt Produc:ons about tailoring a program to reach fabricators at key trade shows and venues where they gather for “hands on” training.

Confidential! 14

CULTIVATE & GROW

Confidential! 15

CULTIVATE & GROW

•  Strategic PlaDorm # 3: Cul7vate and Grow –  Toolbelt Produc:ons is already set up to design turnkey

educa:on–training programs specifically for the home remodeling industry, including fabricators and installers. We have advised Wilsonart to discuss designing a “Installa:on 101” presenta:on that would be offered in mul:ple markets across the US

–  Each of our Strategic Plavorms would inform the tac:cs outlined in our Home Remodeling Program

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•  Objec(ve –  Grow laminate share of

surfacing category by posi:oning Wilsonart HD as a desirable kitchen countertop solu:on and the smart alterna:ve to other surfaces

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HOME RESIDENTIAL

•  Recommended Tac(cs for Home Residen(al Program –  News Bureau

•  Year Round Announcements & New Product Look Books

•  Editor Showcases & Speed Pitching Events •  Controlled Media Vehicles

•  Proac:ve and Reac:ve Media Pitching •  Editorial Awards & Entries •  Media/Blogger Makeovers

–  Design/Sustainability Experts •  Danny Seo •  Summer Baltzer

•  Robin Wilson

Confidential! 17

HOME RESIDENTIAL PROGRAM

•  Recommended Tac(cs for Home Residen(al –  Trade Shows

•  KBIS •  Home Remodelers Show

•  JCL Live •  Residen:al Trade Outreach

–  Apartment Therapy

–  Blogger Outreach •  Blogger Conferences •  Blogger Honoraria/Sponsorships

–  Social Media

Confidential! 18

HOME RESIDENTIAL PROGRAM

Confidential! 19

NEWS BUREAU

•  Year-‐Round Press Announcements –  Announcements would be aligned with

new product introduc:ons, trade shows and seasonal trend opportuni:es via press releases and/or look book. Topics would include: •  HD Spring/Fall design launches and home improvement trends

•  Summer 2013 HD/Premium launch

•  Special Collec:ons, i.e., Vintage/Wave

•  Laminate paYerns that impacted design •  Corporate Announcements, etc.

•  Regional Events/Programs

Confidential! 20

NEWS BUREAU

•  Year-‐Round Press Announcements (cont’d) –  U:lize SmartSheet for informa:on distribu:on in a :mely manner

:ed to publica:ons’ editorial deadlines: •  Long-‐lead, 4-‐6 months

•  Mid-‐lead, 2 months •  Short-‐lead, 3 week •  PR Newswire/Businesswire in targeted markets and ver:cals, strategic to each announcement

Confidential! 21

NEWS BUREAU

•  Editors’ Showcase/Speed Pitching Events –  Editorial showcases efficiently bring products to top-‐:er

broadcast, print and online home/garden editors.

–  Showcase organizers limit the number of featured products. –  Wilsonart’s table (or a kitchen countertop

display) would include chip samples, USB press kits, edges, stain samples, an iPad with videos, and a raffle for a makeover to include installa:on. We would budget for two of these events per year. •  Home/Garden Speed Pitching, New York City (May 2013)

•  Home or Green Products Event, TBD

Confidential! 22

NEWS BUREAU

•  Controlled Media Vehicles –  Mat, newspaper features and co-‐op SMT efficiently bring Wilsonart

messages to consumers through these themed controlled distribu:on vehicles. •  Mat release on Spring and Fall introduc:ons ci:ng design trends and

sustainability messaging for a home improvement or trends-‐based content •  Remodeling Co-‐op SMT or themed newspaper feature includes third-‐party

designer :ps and ideas

•  Remodeling Makeovers –  Makeovers for media, bloggers and contest winners in 2012 are in

process and offer content for website, social media and tes:monials for Wilsonart products and services

–  Wilsonart Philanthropy with product dona:ons offer another tool to tell a story about the company’s culture and shows case studies for trade media and social media purposes.

Proac(ve & Reac(ve Media Outreach

Confidential! 23

NEWS BUREAU

•  Editorial & Industry Award Entries (cont'd) –  2013 Wilsonart submissions to include such publica:on

and trade associa:on awards as: •  Homebuilder Execu:ve Innova:on Awards

•  Architectural Products’ Product Innova:on Awards •  VMSD Call for Products

•  Kitchen & Bath Design News Product Trends Report •  Best of KBIS •  Interior Design Magazine Spring Tabloid

•  IIDA Industry News Form Spring/Summer •  IIDEX THINK Material

•  Countertops and Architectural Structures •  KBCulture Awards

Confidential! 24

NEWS BUREAU

Confidential! 25

DESIGN & SUSTAINABILITY EXPERTS

•  Spokesperson – Danny Seo –  We recommend hiring Danny Seo, America’s leading

environmental lifestyle expert, as a new Wilsonart spokesperson

Confidential! 26


•  A LiZle About Danny –  Syndicated columnist

–  Today Show Lifestyle Contributor –  Author of 9 best-‐selling lifestyle books –  650,000 Danny Seo-‐branded cookware,

bakeware and kitchen accessories sold in 9 months in TJ Maxx, Marshalls and Home Goods

–  Voted by People Magazine one of “50 Most Beau:ful People in the World”

Confidential! 27


•  A LiZle About Danny –  Current and previous endorsements

have included Ford Motor Company, LG, Method Home, Microsox, Dyson and Campbells

Confidential! 28


•  Ac(vi(es with Danny –  KBIS Appearance

•  Blogger Meet Up

•  Debut Lifecycle Analysis report •  Appearance at Wilsonart Booth •  Media Briefing in Press Room

•  Inclusion in all media materials

•  Video content for social media sharing

–  Product Integra:on Opportuni:es •  Eco-‐building Danny is designing in NYC

Confidential! 29


•  Ac(vi(es with Danny –  Sustainable Brands Conference

•  Blogger Meet Up •  Appearance at Wilsonart Booth •  Discuss Lifecycle Analysis report •  Poten:al Speaking Slot •  Inclusion in all media materials •  Distribute release over Corporate Social Responsibility Newswire

•  Video content for social media sharing

–  Media Opportuni:es •  Danny already booked through April

–  Na:onal TV Show appearances –  Rachael Ray kitchen makeover f or the magazine

Confidential! 30


•  Incremental Opportuni(es –  Danny Seo-‐branded Wilsonart PaYerns

•  Danny’s products currently in 3680 retail doors •  Launch small selec:on of paYerns at KBIS

•  This could be set up as a royalty arrangement

–  Danny using bio-‐mimicry color schemes •  This will be for his sox home line

•  This could complement Wilsonart’s bio-‐mimicry

•  PaYerns might be extended to any decora:ve surface

Confidential! 31


•  Summer Baltzer –  We would con:nue to work with HGTV/Design on a Dime’s

Summer Baltzer to support campaign ini:a:ves including: •  Media interviews

•  Quotes for mat and newspaper feature releases

•  Appearance at trade shows and/or blogger events •  Video vigneYes for Wilsonart content

•  Judge social media compe::ons •  Design consulta:on for editorial and consumer makeovers


A successful eco designer, Robin Wilson works to educate consumers about interior design, healthier lifestyles and preventa:ve measures to create eco-‐healthy environments. She has designed for the Kennedys and the Clintons. She has spoken at The Aspen Ins:tute, the Architectural Digest Home Show, Conserva:on Interna:onal among others. She appears on HGTV’s “Selling New York” and was featured in the Origins 2011 campaign for Eco-‐Chic holiday décor.

Robin Wilson

Confidential! 32

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•  Robin Wilson – We could work with Robin for:

•  Media interviews

•  Quotes on Look Books •  Appearance at blogger events •  Video vigneYes for Wilsonart content

•  Tips & design content for social media sharing

Confidential! 34

TRADE SHOWS

•  KBIS (Chicago, Spring 2012) The overarching theme of sustainability would draw media and trade to the booth.

•  Blogger/tradi:onal media invited for a Tweet Up @ the Booth where they meet Danny to discuss the Lifecycle Analysis Report report in the morning

•  Press Room sponsorship, Danny visits press room from 12:00 to 2:00 pm for informal media briefings

•  Brief video featuring Wilsonart sustainability commitment and comments from Danny

•  Interviews pitched for Kris •  New paYerns debuted •  Tie in with all Bolin adver:sing recommenda:ons

Confidential! 35

TRADE SHOWS

•  Remodeling Show (Chicago, October 16-‐18, 2013) –  In reaching the home construc:on community,

we suggest working with Greg and Sue Burnet from Toolbelt Produc:ons, a Chicago-‐based construc:on and educa:on training company. Past Toolbelt Produc:ons have assisted companies in developing alliances with installers in key markets who would sign up to par:cipate in these live, professional development clinics

Confidential! 36

TRADE SHOWS

•  Remodeling Show (Chicago, October 16-‐18, 2013) –  We would work with them to develop and

implement turnkey educa:on-‐training programs: •  A Wilsonart 101 How-‐to series to offer a solu:on for installers to introduce Wilsonart as the decora:ve surface for any room in the house

•  We would raffle tools that installers require for the job and an iPad during the presenta:on

•  Par:cipants would receive a Wilsonart Installa:on Partner cer:ficate

Confidential! 37

RESIDENTIAL TRADE OUTREACH

•  Toolbelt Produc(ons (cont’d) •  We would arrange for this type of hands-‐on presenta:on at:

o  Remodeling Show (Chicago) – October 1-‐18 o  JLC Live (Providence) – March 20-‐23 o  Top 10 Remodeling Markets (NARI)

  Houston   Dallas/Ft. Worth/Aus:n   Oklahoma City   CharloYe   San Antonio   PiYsburgh   Buffalo   Denver   Tulsa   Philadelphia

Confidential! 38

RESIDENTIAL TRADE OUTREACH

•  Toolbelt Produc(ons (cont’d) –  Business media pitch in each market Toolbelt

Produc:ons offers training •  Trade media coverage of Wilsonart’s program would be

pursed once several training sessions has taken place

•  We would pitch a na:onal business story towards end of the year

•  Apartment Therapy –  “Wilsonart Presents” an Apartment Therapy sponsorship

•  Apartment Therapy would create an exclusive hub/landing page for Wilsonart, transpor:ng readers to a full page dedicated to "how-‐to" videos, design :ps, kitchen ideas etc. Note: videos recommended with Summer, Danny and Robin would be shared as content here.

•  AT would post Wilsonart content interspersed with Apartment Therapy "kitchen" and "design" posts crea:ng a co-‐branded treatment. This campaign will also have 100% SOV, co-‐branded banners, lex hand naviga:on buYons on the home page and Sponsored Posts driving to this hub.

Confidential! 39

APARTMENT THERAPY

Confidential! 40

BLOGGER OUTREACH

•  Blogger Conferences –  Based on budget and opportuni:es we would

aYend and/or sponsor a Wilsonart design expert at the following conferences: •  Design-‐Bloggers/LA (March 3-‐5) •  Mom 2.0 Summit/LA (May 3-‐5)

•  Dwell on Design/LA (June) •  Social Luxe Lounge/Chicago (July) •  Alt Summit/NYC (August)

–  Depending upon conference, the story would be design or sustainability-‐focused

Confidential! 41

BLOGGER OUTREACH

•  Blogger Sponsorship –  Provide honoraria to top-‐:er bloggers with

> 5k UVM to post about Wilsonart in conjunc:on with home themed topics

–  Create Wilsonart branded prizes for sponsorships, trade shows, social media, etc.

Confidential! 42

SOCIAL MEDIA

•  Social Media Content & Calendar (with Bolin) –  Facebook

•  In addi:on to suppor:ng adver:sing contests , we will post trends, new product and comments from Danny Seo, Summer Baltzer and other designers.

–  TwiYer •  Similar tweets will support Facebook content. In addi:on we recommend driving

#RealFake during ICFF and heavily suppor:ng #Dreamkitchens to support blogger contests

–  Pinterest, Flickr, Houzz •  Update Pinterest, Flickr, Houzz with appropriate lifestyle photos •  Makeover photos (see Makeover tac:c) •  Pinterest Business Page development with Bolin

–  Web •  Update content with images, video from

program tac:cs

Confidential! 43

MEASUREMENT

Measurement Tools •  Target Awareness and Engagement

•  Create Buzz and Conversa:on

•  Obtain Reviews and Editorial Coverage •  Generate Interac:on and Conversion

-  Tools we use include Burrelle’s Clipping Service, Compete and Radian 6 to monitor and track results

DRAFT: SUBMITTED DECEMBER 17, 2012

Confidential! 44

2013 Wilsonart Commercial– Contract Public Rela(ons Program

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•  Objec(ve Grow laminate category by posi:oning Wilsonart as a materials company with a desirable decora:ve surface solu:on

CONTRACT/COMMERCIAL

•  Background –  Wilsonart’s primary laminate compe:tor, Formica, is poised to

celebrate its 100th anniversary in 2013. We believe Formica will take the opportunity to leverage that anniversary to focus aYen:on and seek coverage on itself as the “innovator” of the laminate category. Wilsonart, as the leading producer of laminate, has the opportunity to tell its own story and insinuate itself into Formica-‐anniversary coverage by focusing a discussion with designers and the contract business and posi:on itself as a “leader.”

Confidential! 46

WILSONART

•  Strategic PlaDorm –  Against this background, we recommend Wilsonart leverage and

present the intellectual argument of Grace Jeffers presenta:on ManMade Natural: Real versus fake materials, a new perspec(ve – aka – “Real/Fake”

Confidential! 47

WILSONART

•  Strategic PlaDorm (cont’d) –  By adop:ng this theme, Wilsonart would be perceived as taking

the high ground to reinforce the legi:macy of the ENTIRE laminate category, not just its own brand. By begging the ques:on of real vs. fake and bringing into the discussion other so-‐called “fakes” in categories ranging from faux fur to solar panels – products which provide equal or greater benefits to consumers at a lower cost and a smaller carbon footprint – Wilsonart can make a winning case to trade for the legi:macy and primacy of “fake” surfaces like laminates. And while this strategy will not be executed against a consumer audience, we believe it an ideal discussion to have with the trade in 2013.

Confidential! 48

WILSONART

•  Strategic PlaDorm (cont’d) –  The “Real/Fake” plavorm is also one that Wilsonart can own and

build upon for many years beyond 2013 to create a compelling – and, we believe, ul:mately winning – argument that so-‐called “fake” products have a legi:macy and saliency because they address “real” problems and issues faced by consumers and trade, e.g., lower cost, convenience, less high maintenance and in many cases, more eco-‐friendly.

–  It is a story that will interest the contract and commercial audiences where Grace has significant credibility.

Confidential! 49

WILSONART

Confidential! 50

CONTRACT PLAN

•  Man-‐Made Natural: Real Versus Fake Materials, A New Perspec(ve –  In 2012 we worked with Grace Jeffers to update

her presenta:on, aka “Real/Fake”

–  In 2013 she would deliver this beau:fully updated presenta:on at key 2013 A&D-‐ focused conferences and online as a webinar: •  IDSA dates TBD •  ICFF (see above) April •  IIDEX/NEOCON April/May (possible keynote)

•  Architecture Resource Librarians (possibly at FIT) •  Metropolis (date TBD)

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CONTRACT PLAN

•  Contract Launches/Re-‐launches –  We would develop trade announcements for:

•  Solid Surface launch •  Sustainability success report (:ed to the LCA announcement)

•  Chemsurf re-‐launch •  Fire-‐Rated re-‐launch •  Digital sox launch •  FSC Re-‐cer:fica:on •  Lifecycle & Lifecycle Material Analyses

•  Infographic on cer:fica:ons •  Glue U Webinar Promo:on

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CONTRACT PLAN

•  Contract Launches/Re-‐launches (cont’d) –  We would distribute informa:on about each new launch and

announcement through •  PR/Business wire news services •  Trade outlets •  Online ver:cals •  LinkedIn groups (as appropriate) •  Wilsonart proper:es: Contract website, Brand Portal, The Watercooler and The Statement

•  Wilsonart Social Media proper:es

•  TODL (with Speck Communica:ons)

Confidential! 53

CONTRACT PLAN

•  Wilsonart Chair Compe((on –  BlogFest sponsorship (described here but part of

residen:al plan and budget) •  We recommend partnering with Kravet/BlogFest to support the unveiling of the chair winners at ICFF, as we did in 2012

–  In 2013 we would announce winners of the 9th Annual Chair Compe::on

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CONTRACT PLAN

•  Wilsonart Chair Compe((on (cont’d) –  Ninth and Tenth Year Anniversary Compe::ons

•  We would explore program components to support the 10th Anniversary of the compe::on and what ways, if any, we would include prior winning schools

•  The 10th Anniversary celebra:on in 2014 could include an installa:on in New York :ed to Na:onal Design Week 2014 or a retrospec:ve of the winning chairs, hosted at Wilsonart’s new headquarters

•  Working with Grace Jeffers we would support with press materials and promo:ng new judges and program components

Confidential! 55

CONTRACT PLAN

•  Glue U Video Series –  In 2012 we worked with the Adhesives group to iden:fy nine

educa:onal modules relevant to suppor:ng the business unit

–  In 2013 we would videotape, edit and distribute each module –  Modules would be promoted to spec reps via Wilsonart channels:

YouTube, Watercooler, Contract website, etc.

–  We would help with support materials, developed with Adhesives group, if needed

–  We would iden:fy poten:al CEU/Presenta:ons for 2014

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MEASUREMENT

Measurement Tools •  Target Engagement

–  Number of presenta:ons & aYendees

–  Twee:ng of #RealFake •  Awareness

•  Media placements

Ques(ons?

Thank You.

Confidential! 57

2013 wilsonart12 17-2012

Documents

design design s

wilsonart background

wilsonart hd

wilsonart draft

wilsonart interna

president of wilsonart

design strategic pladorm

design aesthe