Stewardship and Donor Relations

Lynne WesterDonor Relations Guru

@donorguru

Donor Relations

Stewardship and Impact reporting

Acknowledgment Recognition Engagement

Retention

Growth Influence

Nondonors

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Donor Relations and Stewardship

• Is there a better way to do this?• What are some ways that we can better

serve our donors?• What is someone else doing that we’re

not?• Making innovation a priority

• Idea + Implementation = Innovation

We Need to Understand

• What they want• How to deliver• Treading water and assuming is

dangerous

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Don’t Overlook the Obvious

Time to Make Waves!• Retention rates among first year

donors to your YMCA?• What is your member donor

percentage?

• What does success look like?• YU Then: Retention 48%• YU Now: Retention 72%• Impact and opportunity

The Facts:

Leveled Touches

Data Drives Strategy

• Loyalty Donors• First Time Donors• Planned Giving Donors• Mid Level Donors• 110% ... The next frontier• Monthly Donors• Anyone who needs extra Stewardship

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Theory

In Practice at

It’s not about You!

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Involve Others

Those That Benefit, Thank

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Give a Helping Hand

Putting a Face to the Dollars

Better Together

Making Print Magical

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The Power of Storytelling

Simplicity Doesn’t Mean Simple

Questions? Thank You!

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• Lynne Wester• www.donorrelationsguru.com• Follow me on Twitter @donorguru