20130711 - content marketing - ddb tribal group - eric schöffler
TRANSCRIPT
![Page 1: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/1.jpg)
Innovation – Insights – Interaction
Referent Eric Schoeffler DDB Tribal Group
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Was entstehen kann, wenn man
"Branded Entertainment" wirklich ernst nimmt.
MOVE-ON. das erste Road-Movie inspiriert und mitgestaltet von Fans.
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Innovation – Insights – Interaction
Referent Eric Schoeffler DDB Tribal Group
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![Page 3: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/3.jpg)
Innovation – Insights – Interaction
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"People read what interests them, sometimes it's an ad."
Howard Luck Gossage
![Page 4: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/4.jpg)
Innovation – Insights – Interaction
Referent Eric Schoeffler DDB Tribal Group
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![Page 5: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/5.jpg)
Innovation – Insights – Interaction
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ADVERTISING?
![Page 6: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/6.jpg)
Innovation – Insights – Interaction
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PRODUCT PLACEMENT?
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Innovation – Insights – Interaction
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BRANDED ENTERTAINMENT?
![Page 8: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/8.jpg)
Innovation – Insights – Interaction
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Social Creativity
![Page 9: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/9.jpg)
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PLAY. PARTICIPATE. PASS ON.
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Innovation – Insights – Interaction
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DEEP BRAND ENGAGEMENT.
![Page 11: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/11.jpg)
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SUPERIOR BRAND EXPERIENCE.
![Page 12: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/12.jpg)
Innovation – Insights – Interaction
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THE BRIEF (VERY SIMPLE):
CREATE A PAN EUROPEAN CAMPAIGN TO SUPPORT MOBILE INTERNET SOLUTIONS AND PRODUCTS FROM DEUTSCHE TELEKOM.
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THE THOUGHT (VERY SIMPLE):
EXPERIENCE MORE ON THE GO.
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THE IDEA: (VERY SIMPLE):
A HOLLYWOOD-LIKE ROAD MOVIE EXPERIENCE FOR EVERYONE AND EVERY LEVEL OF ENGAGEMENT.
![Page 15: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/15.jpg)
Innovation – Insights – Interaction
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Innovation – Insights – Interaction
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![Page 17: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/17.jpg)
Innovation – Insights – Interaction
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Innovation – Insights – Interaction
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THE SHOOT
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THE SHOOT
![Page 20: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/20.jpg)
Innovation – Insights – Interaction
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Innovation – Insights – Interaction
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![Page 22: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/22.jpg)
Innovation – Insights – Interaction
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![Page 23: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/23.jpg)
Innovation – Insights – Interaction
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![Page 24: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/24.jpg)
Innovation – Insights – Interaction
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![Page 25: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/25.jpg)
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![Page 26: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/26.jpg)
Innovation – Insights – Interaction
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![Page 27: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/27.jpg)
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![Page 28: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/28.jpg)
Innovation – Insights – Interaction
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![Page 29: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/29.jpg)
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![Page 30: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/30.jpg)
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![Page 31: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/31.jpg)
Innovation – Insights – Interaction
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![Page 32: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/32.jpg)
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ONE LAST GLIMPSE.
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Innovation – Insights – Interaction
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![Page 34: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/34.jpg)
Innovation – Insights – Interaction
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ADVERTISING?
![Page 35: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/35.jpg)
Innovation – Insights – Interaction
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Social Creativity
![Page 36: 20130711 - Content Marketing - DDB Tribal Group - Eric Schöffler](https://reader033.vdocument.in/reader033/viewer/2022042817/559f26e81a28ab63578b4795/html5/thumbnails/36.jpg)
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WATCH. ENJOY. PASS ON!
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www.move-on-film.com
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THANK [email protected]