201310 meed abu dhabi 01

CONFIDENTIAL & PROPRIETARY 1

NextCity: interoperability and connectivity

Colin Fullalove – Director, Middle East

Cubic Transportation Systems


Intro

• How fare collection is evolving• What a scheme can and should deliver• How fare collection and information systems become a cost effective

asset• The insight that can be gained from using transportation data• Delivering real operational cost savings• How NextCity is delivering integration across all transportation modes

SOLUTIONS, SERVICES & STRATEGY 3

Past, Present & Future of Fare Collection

COINS TOKENS MAGNETICSTRIP CARDS

CONTACTLESSSMART CARDS THE FUTURE

PAYM

ENT

MED

IA

PRO

BLEM

SSO

LVED

PRO

BLEM

SCR

EATE

D

Generate fundsReduce fraud and theft

Less pre-purchase needed, automated enforcement

No pre-purchase or media issuance

Fraud and TheftIncreased cost of collection

Cost of media issuanceIncreased systems

integration need





PAYM

ENT

MED

IADA

TACU

STO

MER

MAN

AGEM

ENT

Dumb machines, little or no dataSome data, anonymous

Smart machines, effective dataConnected ‘sensors’ and powerful data

On system, labor intensivePartly automated, reactive management

More automated, some proactive managementSelf-service/proactive management





PAYM

ENT

MED

IASE

RVIC

ESVA

LUE

DEL

IVER

Y

Warranty and sparesField service/reactive fix

Operate systems and maintain assetsFully managed solutions that deliver outcomes

You Spec, We Build, You RunBasic software customised for you

Turnkey solutions operated off premiseOutcome driven contracts


Expanding choice


Drivers for change in Urban Mobility

Preference for car useLimited public transport integrationConflict between plans / agencies / agendasLittle data to inform planning

Insights from data informsoperations, planning and travel Smarter journey planningIntegrated, multimodal transportation where and when neededBetter traveller engagement SustainabilityEconomic growthReduced operational costs

Road congestionFragmented, inefficient journeysUncertaintyMultiple contacts to travelPerpetuates car biasDisconnected planningLittle useful information/communication

Integration of payment and information systems

Integration of transport payments – one account


Payment Interfaces and Devices

Payments and Information Integration Engine

Customer Management Revenue ManagementInformation &

Data Management

Real-Time Interface with existing and legacy systems

MobileBusinessSystems

DevicesServices


Why move to Account-Based Processing?

Enables acceptance of broad range of tokens:

• Transit smartcards

• Mobile phone-based credentials

• Contactless bank cards

• Government IDs

Reduces complexity at device level:

• Fare calculations by Central System

• Readers still support legacy plus new cards, tokens, etc.

Processing complexity moved to back-office:

• Centralised fare calculation; caps, travel products & passes supported

• One account

• Simplifies updates & changes

Fare Media Devices Central Systems

Network operations and

response

Operations

Performance measurements

Incident and crisis

management

Account Management

Real time traveller

information

Electronic Payments

Traveler

Data collection, integration

and analytics

Modal demand modelling and management

Transportstrategy

Planning

Predictive Information

CONFIDENTIAL & PROPRIETARY


Integrated Retail


Innovations in Mobile• Self-service convenience

– Informs choices, simplifies purchases, and improves the daily travel experience

– Personalised and predictive real-time journey planning

– Bypass lines at ticket machines and ticket offices

– Purchase mobility-related services anytime, anywhere

• “Card in a phone” with “tap and go” using NFC or bar code technology, or to reload value to a card anytime

• Integrated transportation and event ticketing

• Manage personal accounts• Plan, pay, and alter journeys

based on real-time travel conditions and alerts


NextAgent• Ticket window serviced by a remote

customer service agent• Bring personalised customer

service to where people need it the most

• Enable retail in offices, hotel lobbies, shopping malls, etc…

• Enables travellers to do anything that they could have with a live agent

• Can serve multiple agencies / authorities

• Connects to the right agent 100% of the time – Provide services in the traveller’s

preferred language • – Available 7x24x365

14

• World’s largest and most complex multi-modal smartcard-based system – 10M journeys/day

• Accepting open payments now

Case Study - London


15

• First full-scale open loop roll-out launched in August 2013

• 12 year systems and services contract to operate all revenue management activities

Case study - Chicago


16

The vision becoming real …



Extensive Testing


Comprehensive Service and Maintenance

• Professional Services– Data mining, analytics and insight– Reporting– CRM

• Customer Support– Call Centres– Fraud management

• Operational IT Services– Maintenance– Hosting– Network and internet security– Communications systems

• Technical services– Testing and validation– Proof of concept

• Asset management– Field service and maintenance


• Fare collection is evolving• Fare scheme represents the city• Scheme should deliver interoperability and efficiency• Fare collection and information systems become a cost

effective asset• Real insight can be gained from using transportation data• Delivering real operational cost savings• NextCity is delivering integration across all transportation

modes


Let us help you become a NextCity

Thank You

201310 meed abu dhabi 01

Technology

transportation data

effective data

integrated transportation

year systems

services contract

services strategy5

services strategy4

services strategy3