20131018 launch48 london v2
DESCRIPTION
My (rather short) talk on my experiences with PAYMILLTRANSCRIPT
< What a ride />
Launch48
October 2013 London
< PAYMILL provides easy payment solutions to online merchants across Europe />
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Key facts § Payment service provider § Specialized in card payments § Based in Munich
Milestones § May 12: founded § August 12: launch of first Beta § November 12: go-live in 34 countries § February 13: opening of offices in London &
Paris
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< The three phases of PAYMILL />
The Beginning Launch -me Get the Growth
August to November November to now
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Find a relevant Problem
The Beginning Launch -me Get the Growth
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The Beginning Launch -me Get the Growth
Barriers to Entry
managable
Relevant Market Size
Relevant to Consumers
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Get a complimentary team
The Beginning Launch -me Get the Growth
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Create a great culture (ongoing effort)
The Beginning Launch -me Get the Growth
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The Beginning Launch -me Get the Growth
Iden-ty
Ac-on
Freedom
Make everyone in your team understand what you want to achieve and what the approach is!
Do not micro manage! Set targets and align on KPIs (Key Performance Indicators) to track progress!
Establish “cultural” routines and principles!
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You will not win the battle from your desk
The Beginning Launch -me Get the Growth
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Understand the value of your customers
The Beginning Launch -me Get the Growth
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The Beginning Launch -me Get the Growth
= Customer
Acquisi-on Cost (CAC)
Channel Specific Cost +
General Sales and Marke-ng (GSM)
VS.
Customer Life Time Value
(CLV) =
Channel Specific Revenue per customer
x Dura-on of
your customer rela-onship
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During the day: It is all about customers and working with the team. Influence the numbers during the day,
analyze in the evening and take conclusions for the next day
The Beginning Launch -me Get the Growth
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Stay paranoid – stay flexible
The Beginning Launch -me Get the Growth
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Ambition and drive are key and crucial, but the real power comes with focus
The Beginning Launch -me Get the Growth
