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Gain insights from social mediaHP ExploreCloud for social media analytics

2Its happening everywhere, every second, 24 hours a day. Customers, prospects, partners, and critics are telling us what they need, how they feel, why they feel that way, how they like to be treated, and when and how they like to communicate.

Without question, social media brings with it unprecedented opportunities and risks. Did someone just post a review of a competitors product with insight that may be of value to your competitive analysis? How about an influential customer with a huge Twitter following who just tweeted about a less-than-stellar experience with your company? To gain competitive advantage from this increasingly rich but complex world of data, you must be able to monitor, analyze, and respond in a way that is more comprehensive, more relevant, and faster than your competitors.

Unlock the intelligence in social media

Many organizations find themselves in a data rich, information poor dilemma where there is an abundance of raw data but a serious shortage of information to drive the right business decisions and actions. In a world of exploding data volumes, rapidly changing data currency, disparate data sources and complex data formats, there are increasing risks of missed revenue opportunities, decreased customer satisfaction, damage to brand, and costly investment in time-consuming processes. Finding a way to unlock the intelligence trapped within the huge pool of ever-growing data is critical to maximizing your return on investment.

Brochure | HP ExploreCloud for social media analytics

3HP ExploreCloud for social media analytics

With HP ExploreCloud from HP Autonomy, you can maximize the return on your marketing investment and gain a competitive advantage by getting the most up-to-date, 360-degree intelligence on customers, prospects, competitors, partners, and influencers. Key features include:

Comprehensive monitoring and captureSee over 200 million daily social media and broadcast news mentions across the globe, including popular social media sites such as Facebook, Twitter, YouTube, and Google +.

Advanced analysisPatented pattern-matching technology derives conceptual and contextual understanding of data. For example, we can understand the difference between the following--even though they all have the same keyword appleand perform contextually relevant and conceptually sound analyses:

1. Apple, as in electronics

2. Apple, as in the name of a city: Big Apple

3. Apple, as in the name of a fruit

Get true sentimentsInstead of relying on pre-determined rules, ExploreCloud looks at sentiment from a conceptual standpoint. Sentiment is broken out into smaller components called vibe, where one positive blog post may have several elements of vibesome negative and some positiveto give a complete, conceptual understanding of the interaction, as well as provide more nuances about the interaction.

Discover the unknown unknownsBy identifying, understanding, and prioritizing concepts within data, ExploreCloud does not need to rely on tags, keywords, or metadata to tell the complete story. The automatic categorization and clustering of data can uncover hidden gems that may bring breakthrough insight for game-changing decisions and actions.

Ease of useExploreCloud features an intuitive interface with a customizable Command Center based upon built-in widgets for fast and simple access of actionable intelligence.

EfficiencyAutomated processes and streamlined workflows minimize time-consuming, labor-intensive, and error-prone tasks.

Get the complete picture

ExploreCloud can take your social analytics to a new level by unifying analyses across data from social media, web logs, surveys, call center logs, audio exchanges, video images, email, enterprise applications, and more. It supports over 400+ data repository connectors, 1,000+ file types and 150+ languages, so you can get the comprehensive intelligence needed for critical decisions and actions.

As an example, you may be able to take fast corrective actions to salvage a marketing campaign by discovering that an anemic response rate was caused by several reasons: call center skill gap (call logs), unhappy-but-influential customers (blogs), campaign sites rendering speed (customer complaints via live tweets), and more competitive offers (competitors Facebook sites). This holistic approach enables you to take full advantage of all available data to get 360-degree intelligence and improve the outcome of your critical investment.

Brochure | HP ExploreCloud for social media analytics

Competitors have more competitive oers?

Influential customers/bloggers not happy?

Prospects tweet about slow rendering on campaign site?

Call center agents unfamiliar with new product/campaign oer?

Leads

Time

Campaign rescue

Actionable insights

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Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

20131031_CI_BR_HP_ExploreCloud_for_Social_Media_Analytics

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http://www.autonomy.com/products/explore

Brochure | HP ExploreCloud for social media analytics

About HP Autonomy

HP Autonomy is a global leader in software that processes unstructured human information, including social media, email, video, audio, text, web pages, and more. Using HP Autonomys information management and analytics technologies, organizations can extract meaning in real time from data in virtually any format or language, including structured data. A range of purpose-built market offerings help organizations drive greater value through information analytics, unified information access, archiving, eDiscovery, enterprise content management, data protection, and marketing optimization.

Please visit autonomy.com to learn more.

Sample use case Marketing Campaign Optimization