Media Ministry in Action

ABOUT ME

Steven Koster

• Started in Video Production – BA and MA in Telecommunication

• Web-based communication• Software Product Manager• Seminary (MDiv) and Ordained Minister• Now lead Media Ministry

– Media Technology for mediated ministry• Theme: internal startups for community

CONTEXT

Post-Christian, in English

• Domestic and International– 10% speak English as a first language– 20% as a second language

• Post-Christian cultures• Post-modern sensibilities• Millennial authority is personal• Media landscape is fractured and social

MINISTRY STRUCTURE

What is Back To God?

• Back to God is a radio program?• There is no such thing as

“Back to God Hour” anymore!

What is Back To God?

• Ten languages• Indigenous, Local staff• Offices around the world

– Canada, Nigeria, Brazil, Cyprus, Egypt, India

– Moscow, Jakarta, Tokyo, Hong Kong

– New studio facilities in Brazil

• Media Missions agent of combined congregations!

Back to God Ministries International

Water covers two-thirds of the Earth. We cover the rest.

WHAT IS REFRAME MEDIA?

THEOLOGY

The Threads

• Rooted in institutional denomination– Not really para-church– We represent CRCNA congregations– We share in the institutional church’s task

• Rock Star Incarnational ministry?

• What is ReFrame Media all about?

The Threads: #1

• It’s about God, who he is and what he does– We want to fill your life—mind, body, and spirit

—with God’s story. But it’s not about us, our listeners, or our donors. It’s not even about you. It’s about God.

– God reveals, revives, restores, reforms, and reshapes your life to be more and more in line with the script he has for this world.

– It’s all about the God of second chances, in Christ, by the Spirit.

The Threads: #2

• It’s about God’s whole story.– Creation: we are made in God’s image.– Fall: sin twists us and our world.– Redemption: life re-opened through Jesus.– Restoration: God renews all things, even

now.• It’s more than

‘get saved, wait for heaven’• A Reformed Worldview that ReFrames

The Threads: #3

• It’s about Your Whole Life being transformed.– When God’s story gets poured into your life,

your whole life changes. – God made you to glorify him in everything you

do, so everything about you is renewed--your marriage, your kids, your work, your play, your friends, your projects, all of it--so that you might flourish, the way you were meant to.

– God makes your whole life whole again.

The Threads: #3 ( God of Re: )

• Redirect• Reengage• Rediscover• Refresh• Renew• Rethink• Revive• Restart• Reform

• Restore• Reconnect• Refocus• Recreate• Redo• Reorient• Review• Rename• Recall

• Reinvent• Recast• Rework• Reflect• Reestablish• Redesign• Reset• Relive• Rebuild

The Threads: #4

– We invite you right where you are, physically and spiritually. Old or young, near or far, Lost or Mature. We want to help you discover more of God

– We maximize the media tools--Internet, video, radio, print, and other technologies--to invite you to engage us, each other, and especially God.

The Threads: #5

• It’s about relationship & community– We want not only to provide you

opportunities to encounter God, but to engage you in a conversation. We are the Body of Christ.

– We offer you a glimpse of the Kingdom of God in God’s whole story, but we also invite you to tell your own stories to us and others.

The Threads braided as a vision for a changed world:

Seeing God’s Storyin Your Life

GOAL: LIFELONG DISCIPING RELATIONSHIP

How do we show God’s story?

Relationships

• Ministry experiences: God & You• Two-way conversation• Multi-touch & Mass media• Progressive: growing over time

– Managing relationship funnel is ministry• Excludes focus on technology• Excludes focus on aesthetic “excellence”• Excludes mere confrontation• Excludes this being about us or someone else

Discipling

• Specifically Christ-orienting– Includes Evangelism & Discipleship– Demands, at some level, scandal of the

cross• Excludes mere Inspiration• Excludes mere public service• Rooted in our nature as the

Institutional Church• Specifically Christ-Body Orienting

Lifelong

• Our scope has decades of you in view– We hope to walk with you over years

• Calls for Mosaic: connected, targeted programs– Excludes independent programs– The Mosaic is not a by-product or placeholder, but

central to mission– Reinforces persona-relationship funnel across

programs• Calls for on-going programs

– Excludes one-offs, or a publishing model

We are in the

Lifelong Discipling Relationship

business, so that

You will see God’s story reframe your life

STRATEGY: TARGETED PROGRAMS

How do we cultivate Lifelong Discipling Relationships?

• Multi-targetInter-connectedMulti-channel

The Tools: multi-channelMedia Channels• Radio [push]

• Video• Internet Web [pull]

• Fixed Media (CDs)• Print• Online Forum• Email [2-way]

• Social Media• Phone / Mobile• In-Person

Social Funnel

• Awareness

• Engagement

• Follow-Up

• Commitment

refresh,refocus,renew

ThisIsToday.net

m.ThisIsToday.net

•Over 24,000 on daily email

•8.7M emails annually

•@ 25% open rate = 2.1M actual

BTGH English: EFL

A weekly radio program & podcast that plays the best under-appreciated

music from Christian artists.

“After listening to Under The Radar… I'm hooked. Thank you for providing an alternate to mainstream CCM. Also, I enjoy your commentary between songs - everything points my heart to our great God.” [Jonathan W. – Raleigh, NC]

With Words of Hope and HCJB Global

BTG English Ministry

Training

• Free resources online• Case studies & white papers• In-person workshops

Blogging

• Discussion on latest trends & best practices• Conversation starters for Facebook & Twitter

Consulting

• 1-on-1 help with communications strategies

ReFrameMedia.com

HOW MEASURE IMPACT?Measuring for Lifelong Discipleship Relationships

Measuring “Relationship”

• Relationship Funnel

Awareness

Subscriptions

Consumptions

Reactions

Measuring “Relationship” IOI

• For NPO, revenue is not an output – ROI is not a valid measure of ministry

• Mission Success or Impact is output

• The bottom of our funnel is REACTIONS– Not ROI (dollars returned for investment)– But IOI (Impact returned for investment)– So key metric is REACTIONS per COST

Measuring “Discipling”

• Would like to measure Spiritual Growth– Head, Heart, and Hands Discipleship– How measure discipleship?

• Best answer for now is ANECDOTAL– Are we hearing stories of Christ-

orientation?

Measuring “Lifelong”

• Looks to longevity and cross-program interest

• Long-term fans• Multi-Program fans

• But this would require better tracking of individual fans

MARKETING THE MOSAIC

Marketing Funnel?

Awareness

Knowledge

Interest

Donate

Sustainer

Payoff!

Ministry Funnel

Awareness (Attract)

Knowledge (Capture)

Interest (Engage)

Invest (Close)

Sustainer

MinistryConversations

MinistryStewards

Payoff!

comment, vote, advocate, participate

Donate

Registration

• LifelongDisciplingRelationships

• LifelongDisciplingRelationships Ken

JamesLAURA

Photo

Meet Laura

Laura’s Orientation • Does devotionals alone (in the morning) or

with family (at the table)• Facing challenges and family issues• Is past a lot of the firsts in her life (job, kids,

house, etc.)• Working out career and family balance• Very, very busy• Being exposed to new life issues (divorce,

aging parents, etc.)

Laura’s Objectives for Today

• Wants to learn more about devotions• Looking for solid devotional material• Wants to be equipped as a mom and wife• Needs meditation time• Needs something quick and easy (10-15

minutes)• Wants to learn more about the Bible• Needs spiritual hygiene/jumpstart for the day

Laura says about herself:

• I’m so busy managing my family and work that I need a quick devotional I can use every day.

• My kids are facing issues and I need help and guidance.• My kids are growing up and I need to do a better job

instilling Christian values in their lives.• I don’t even know where to get started.• I just need some time to hear God.• I want something that will help me start my day.• I have no greater joy than having my children walk in the

truth.• I’m looking for connection with other women and a

community.

• LifelongDisciplingRelationships

LAURA

ADVICE?

Two Cents of Advice

• Own your education – What do you need for what’s next?– Never stop learning

• Know yourself well– StrengthsFinder, Myers-Briggs, DISC, etc.

• Ministry is out of who you are and how you are experienced– EQ is more important than IQ

QUESTIONS?