Radiodays Europe

NDR Info Reporterpool – investigative research and more...

Radiodays Europe

- Daily reach of 600.000 listeners - NDR Info covers four Northern German Countries - Listener‘s average: 52 years

NDR Info Online, 14/03/2013

Radiodays Europe

Scoops

- Investigation of right-wing extremist groups - Several Investigations about the abuse of personal data - Financial market: illegal trading in a North German Landesbank - Antibiotics in the poultry industry - Toxic cabin air – and why a passenger plane nearly crashed in Cologne

NDR Info scoop, 28/09/2012

Radiodays Europe

Why investigative research for a radio program?

- Competition getting harsher - News radio-programs need more than just fast news - Creating our own news, agenda-setting - Strengthening our journalistic profile

NDR Info scoop, 07/06/2012

Radiodays Europe

NDR Info Reporterpool

- Started in 2005 - No pressure to deliver on a daily basis - Time for in-depth research - Cooperations with TV and Online - Many stories are broadcasted nationwide

- Scoops and reports of high quality instead of „Fast

Food Journalism“ - Focus: investigative Research

NDR Info scoop, 19/01/2013

Radiodays Europe

NDR Info Reporterpool – outcome

- Source NDR Info is widely and well known for investigative stories - TV, newspapers and online media quote NDR Info - NDR Info is widely recognized in other media and in public - Profit for the medium radio as a whole

By: - Quality of research and „marketing“ of the stories - Connecting with TV, newspapers and online media nationwide (distribution via different channels) - Increasing the impact of the stories

Radiodays Europe

Thank you for your patience! Questions????

NDR Info scoop, 19/11/2012