2014-01-09 mhta networking event at mia
DESCRIPTION
Presentation from MHTA Networking Event at the Minneapolis Institute of Arts on January 9, 2014. Topic: digital technology and strategy at the MIA, including interactive interfaces in the gallery spaces.TRANSCRIPT
Welcome
Let’s conduct a comprehensive search to hire aseasoned executive leader to head an initiative
to plan for a committee to oversee a task force
dedicated to the implementation of state-of-the-art technological solutions based on industry
standards and implemented by a cross-disciplinary team spear-headed by a dedicated manager and
augmented by a carefully-selected team of outside experts who can create the synergy necessary to blah
blah blah and spend every last centuntil there is truly nothing
left at all
:
Director of Technology?
“ … to remain viable, museums must rethink not only what types of
knowledge they create, but how/with whom they create it, and finally
how they communicate it.” - Alex Bortolot, MIA Content Strategist (emphasis mine)
Museum Visitors
Identity-related needs
determine
leisure activity choice
Museums are Awesome!
PARTICIPANTS
Surface swimmers
Snorkelers
Scuba divers
Overall Interpretive Framework
INFORMATION
Invite, welcome
Inspire, delight
Inform
Layers of Information
PARTICIPANTS
Surface swimmers
Snorkelers
Scuba divers
The Digital Experience (TDX) at MIA
Overall GoalsAudience engagement
Consistent interface
Stories, personal voice
Optimized for mobile
Adaptable
FUNDINGFUNDING
Thank you!
Project model - rapid prototyping and iterationProject model - rapid prototyping and iteration
18
17
5
15
14
13
12
11
10
9
8
7
6
16
4
33
2
1
Next steps
• Evaluation - summative
• Open source code release • TDX Phase 2: late 2014-early 2015
Please Explore!
• African Galleries – 2nd floor– Staff on hand to answer questions
• Cocktails and networking continue here until 8pm
• The museum galleries are open tonight until 9pm