2014 07 24 who won the metro - you can’t beat a good deal - newspaper print advertising...
TRANSCRIPT
lumen-research.com
24/07/2014
You can’t beat a good deal:An eye-tracking study by Lumen Research
lumen-research.com
You can’t beat a good deal
This week’s winner is Greggs!
A clear and simple design with an appealing picture of prepared food gets attention
The text advertising the fresh quality and lunch deal is short and clear so it requires little effort to be read.
A good deal, which is clear to see, is hard to resist, earning Gregg’s 2.0 seconds more engagement than would be expected.
© Lumen Research Ltd 2013
lumen-research.com
The Winner is Greggs – Pg. 17
© Lumen Research Ltd 2013
Expected ActualStandout: 77% 88%Engagement: 1.8 3.8