2014-2015 membership report june 2015. cfuw membership committee karen dunnett vp membership barbara...
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2014-2015 MEMBERSHIP REPORT
June 2015
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CFUW MEMBERSHIP COMMITTEE
Karen Dunnett VP Membership
Barbara Clancy, RD NL
Barbara DuMoulin, RD Vancouver Island
Joanne Jamieson, Member, CFUW Etobicoke
Madeline Kalbach, RD Alberta
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What We Look Like: 2014-2015
– 107 Clubs, 8,540 Members in all provinces– Median Club Size = 58– 36% of Clubs are between 50-100 members (35% last year) – Next largest group: 23% are Small Clubs -30 or less (20% last year)
30 or less
31-50
51-100
101-200
Over 200
0 5 10 15 20 25 30 35 40
SIZE OF CLUBS
Size of Clubs 2014 Size of Clubs 2015
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2007-2008 vs 2014-2015
2007-2008 2014-2015– Clubs 119 107– Members 9,881 8,540– Who? Young mothers Retirees
2008 2009 2010 2011 2012 2013 2014 20157500
8000
8500
9000
9500
10000
10500
Total Membership: 2008 - 2013
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Membership TrendsOverall
• .1% decrease this year; 2% decrease last year
Challenges• Ageing membership• Economically depressed areas
Success factors• Areas with recent retirees• Clubs who actively seek new members• Clubs who have public events & promote their club at them• Set a goal, make a plan, follow up on the plan
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Consultant’s Recommendations (2012-2013)Recommendation Status Consistent Communication Message
One voice/one brand for websites, brochures, flyers, newspaper articles
80% non-degreed rule applied nationally, not locally
Adapt Member-At-Large structure as basis for on-line Club
Use of webinar services
Develop personal & professional development tools
New Branding material/Banners rolled out in 2014; clubs integrating/updating their materials
Passed 2014; clubs can actively seek non-degreed memberships
In progress – Membership Committee & N.O.
In progress - Membership Committee & N.O.
Ongoing – Membership Committee & N.O.
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2014-2015 InitiativesSustainability• 8 Membership Conference Calls
– 31 clubs, including 8 small clubs; ideas from calls circulated to all clubs and posted on website
• Small Club AGM Grants (3 full; 6 partial with help from
AGM attendee donations)• 13 Special Project Awards• 12 Membership Increase Awards• 14 New Member Awards (6 of which got member increase
awards• Club Resources: online material reviewed & to be
consolidated in one location (ongoing)
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Initiatives – con’t
On-line Visibility• Website Front page featuring club activities• posting of club Special & VAW projects on
our Facebook page • External Annual Report
Club Visibility
All-Canada Project – Violence Against Women VAW Award NEW this year